The Case Centre
The Case Centre is a UK-registered charity operating the world's largest distribution platform for business school case studies, aggregating 78,800+ cases from 78+ leading institutions to serve educators, corporate trainers, and students globally via sales, licences, and training.
- Company typePrivate
- Founded1973
- HeadquartersBedford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Case Centre does
The Case Centre is a UK-registered charity (Charity No 267516) and not-for-profit company limited by guarantee (Company No 1129396), founded in 1973 and headquartered in Bedford at Cranfield University. It operates the world's largest distribution platform for management case studies, aggregating 78,800+ cases, 45,000+ instructor materials, 12,900+ management articles, 16,900+ book chapters, 510+ videos, 200+ simulations, and 170+ role-plays from 78+ leading international business schools including Harvard Business Publishing, INSEAD, London Business School, Stanford GSB, MIT Sloan, Kellogg, HEC Paris, and Ivey Publishing. Its core technology is a web-based search and commerce platform with advanced filtering by topic, industry, learning objectives, and licence availability, supplemented by the CoursePack Creator tool, VLE/LMS integration, and a newly introduced LearnAI Collection (2026) that adds AI-generated and AI-enhanced cases via a partnership with Avris.
The organisation generates revenue through multiple streams: transactional sales of cases and teaching materials to educators, corporate trainers, and students (per-copy unit pricing ranging from approximately $3.95 to $8.65 for educational customers); recurring annual institutional licences including the Educational Case Teaching Licence at £5,000/€6,000/$6,400 per year and the Undergraduate Case Teaching Licence at £2,500/€3,000/$3,200 per year, which grant unlimited access to eligible cases for degree-awarding programmes; Corporate Case Training and Research licences for non-academic buyers; case method training workshops, webinars, and customised programmes (5,840+ participants from 1,690+ organisations in 41 countries since 1973); and donations supporting its charitable mission. Customer segments span business schools and universities (primary), corporate training departments (primary), students, case authors, and corporate researchers. The platform also operates community programmes including #WorldCaseTeachingDay, Case Forum, The Case Centre Awards, Case Focus peer-reviewed journal, scholarships for new case teachers, and the Case Teaching & Writing Exchange LinkedIn group, supported by a Connect newsletter reaching 31,700+ subscribers globally.
The Case Centre is led by CEO Vicky Lester with a small leadership team including a Director of External Relations, Finance Supervisor, External Relations Assistant, and Media and Content Developer. The entity is governed by a Board of Trustees and Regional Advisory Councils, with no parent company, venture capital, or private equity ownership. Geographic reach is global, though Harvard Business Publishing content is restricted from corporate customers and China-based buyers. Its not-for-profit structure, mission-driven mandate, and 50+ years of accumulated content relationships create durable distribution advantages, while its small headcount (11-50) constrains the pace of expansion and reliance on partner-supplied AI capability creates execution risk relative to larger competitors.
The Case Centre firmographics
Firmographics- Name
- The Case Centre
- Legal name
- The Case Centre
- Website
- https://thecasecentre.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Case Centre is a UK-registered charity operating the world's largest distribution platform for business school case studies, aggregating 78,800+ cases from 78+ leading institutions to serve educators, corporate trainers, and students globally via sales, licences, and training.
- Ownership category
- akta.pro rank
The Case Centre industry classification
Industry- Product category
- Business Education Publishing
- NAICS
- Book Retailers and News Dealers (459210), Book, Periodical, and Newspaper Merchant Wholesalers (424920)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Business, Economics, Accounting & Management (EDAGABAC)
- akta.pro secondary industry
- Legal & Governance Professional Development (EDAGANAK)
Keywords
Where The Case Centre is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Case Centre business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Case and Material Sales: Direct sales of management cases, articles, book chapters, simulations, multimedia items, and role-plays to educators, trainers, and students. Pricing varies by customer type (educational vs corporate), format (electronic vs print), and usage context (classroom vs research).
- Annual Institution Licences: Educational Case Teaching Licence (£5,000/€6,000/$6,400 annually) and Undergraduate Case Teaching Licence (£2,500/€3,000/$3,200 annually) provide unlimited access to eligible cases for degree-awarding programmes.
- Corporate Licences: Corporate Case Training Licence and Corporate Case Research Licence provide flexible access to business cases for training and research purposes.
- Training and Workshops: Revenue from case teaching and writing workshops, webinars, and professional development programmes delivered in-person, online, or as blended programmes.
- Donations: As a registered charity, The Case Centre accepts donations to support their mission of advancing the case method worldwide and funding scholarships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Educational customers - Executive education courses |
| Unit Pricing | Pay-as-you-go | Educational customers - All other courses |
| Unit Pricing | Pay-as-you-go | Educational customers - Personal/research |
| Unit Pricing | Pay-as-you-go | Corporate customers - Training purposes |
| Unit Pricing | Pay-as-you-go | Corporate customers - Personal/research |
| Unit Pricing | Pay-as-you-go | Students - StudentPay CoursePack |
| Unit Pricing | Pay-as-you-go | Videos |
| Unit Pricing | Pay-as-you-go | Learning with Cases: An Interactive Study Guide |
| Subscription | Annual | Educational Case Teaching Licence |
| Subscription | Annual | Undergraduate Case Teaching Licence |
| Unit Pricing | Pay-as-you-go | Multimedia, simulations and books |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
The Case Centre product offering
Product offeringCore offering
The Case Centre aggregates and distributes business cases, articles, book chapters, simulations, multimedia items, videos, and role-plays from 78+ leading international business schools through its online platform. It sells these materials to educators, trainers, students and institutions via individual item purchases, CoursePacks, and recurring annual institutional and corporate licences (Educational, Undergraduate, Corporate Training, Corporate Research). It also delivers case teaching and writing training workshops and runs a global case-method community including awards, scholarships, and the Case Forum conference.
Product overview
The Case Centre offers a comprehensive digital platform and distribution service for business education materials. The core product is its collection of 78,800+ cases from leading international business schools, supported by supplementary materials including 45,000+ instructor materials, 12,900+ management articles, 16,900+ book chapters, and 510+ videos. The platform includes specialised product lines such as LearnAI (AI-powered case collection), LiveCase (multimedia chat simulations), and GameLab simulations. Additional tools include CoursePack Creator for creating custom course compilations, an Interactive Study Guide for students, and various licence products (Educational, Undergraduate, Corporate) providing institutional access. The organisation also provides training workshops, scholarships, competitions, and events including WorldCaseTeachingDay and Case Forum. The entire portfolio is accessible through an advanced search platform with pricing tiers for educational institutions, corporations, and students.
Differentiator
Problem solved
Functional benefit
Products and services
- Cases Core case collection: 78,800+ cases from leading international business schools covering all aspects of national and international business and management, available electronically and in print for classroom use.
- Simulations and Multimedia 200+ simulations and multimedia items including interactive cases, video cases and supplementary materials that complement or stand alongside cases and teaching notes.
- LearnAI Collection AI-powered case collection combining advanced AI technologies with immersive storytelling, featuring diverse real-world and fictional corporate scenarios that place learners in high-stakes strategic and leadership situations.
- LiveCase Multimedia chat simulations that engage and challenge learners: as the story unfolds, virtual characters reveal facts, dilemmas and crisis points to which participants must respond against a clock, earning points.
- Role-plays 170+ role-plays allowing students to act out roles and explore particular scenarios, developing skills in negotiation, debate, conflict resolution, teamwork, cooperation and persuasion.
- Instructor Materials 45,000+ teaching notes and instructor materials (including PowerPoint presentations, Excel spreadsheets and videos) to accompany cases, with most teaching notes available electronically free of charge to educators.
- Management Articles 12,900+ articles from leading management journals and newsletters including Harvard Business Review, MIT Sloan Management Review, California Management Review and Ivey Business Journal.
- Book Chapters 16,900+ individual chapters from management education books published by Business Expert Press, Harvard Business Publishing and McGraw-Hill Education.
- Videos 510+ standalone video cases and supporting videos to accompany cases, including interviews with key personalities, provided as downloadable MP4 files.
- Learning with Cases: An Interactive Study Guide Interactive study guide that takes students through the process of learning with cases, providing practical tips, tricks and tools. Free for educators; $6.50/€7/£5 per student for others.
- CoursePack Creator Online tool for educators to create professional CoursePacks - online collections of course-specific learning materials combining cases, articles, book chapters and the educator's own content, with StudentPay or SchoolPay payment options.
- Case Focus Journal Peer-reviewed teaching cases journal published by The Case Centre, featuring cases written and set in specific regions (e.g., Issue 7 with ten cases set in the Middle East and Africa).
- Educational Case Teaching Licence Annual licence covering cases across all degree-awarding programmes, providing unlimited access to over 4,800 eligible cases from leading business schools for an annual fee of £5,000/€6,000/$6,400.
- Undergraduate Case Teaching Licence Affordable annual licence for using cases on undergraduate programmes, covering 62,000+ cases available under the licence for an annual fee of £2,500/€3,000/$3,200.
- Corporate Case Training Licence Cost-effective, flexible licence for organisations to integrate real-world business cases into their training and development activities.
- Corporate Case Research Licence Licence providing access to business cases grounded in real organisational contexts for research, benchmarking and strategic insight purposes.
- Case Method Training Workshops Intensive practical workshops for case teachers, writers and students on case teaching, case writing, multimedia cases and online teaching, delivered in-person, online or as blended programmes; since 1973, over 5,840 participants from 1,690 organisations in 41 countries have attended.
- Case Idea Consultation Expert feedback service on case ideas before a full draft, helping authors navigate the early stages of case writing and set up for success.
Quantifiable outcome
- 5,840+ participants trained from 1,690+ organisations in 41 countries since 1973
- +3 more outcomes
Companies that use The Case Centre
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
The Case Centre technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
The Case Centre partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, regional and minor.
- Avris (LearnAI)coreNew partnership with Avris to distribute their LearnAI case collection - a pioneering collection combining advanced AI technologies with immersive storytelling for business education.
- GameLabcorePartnership to distribute GameLab simulations that provide students with learning by doing opportunities in risk-free environments.
- IE Business SchoolcorePartnership to distribute IE Business School's world-leading collection of multimedia cases including video, audio, interactive graphs, decision trees, and exercises.
- LiveCasecorePartnership to distribute LiveCase multimedia chat simulations that engage learners with virtual characters revealing facts, dilemmas and crisis points.
- Harvard Business PublishingcorePrimary case collection provider and publisher of Harvard Business School cases distributed through The Case Centre platform.
- INSEADcoreLeading business school providing case collection for global distribution through The Case Centre.
- London Business SchoolcoreLeading business school providing case collection for global distribution through The Case Centre.
- IMDcoreLeading business school providing case collection for global distribution through The Case Centre.
- HEC PariscoreLeading business school providing case collection for global distribution through The Case Centre.
- Kellogg School of ManagementcoreLeading business school providing case collection for global distribution through The Case Centre.
- MIT Sloan School of ManagementcoreLeading business school providing case collection for global distribution through The Case Centre.
- Stanford Graduate School of BusinesscoreLeading business school providing case collection for global distribution through The Case Centre.
- Ivey PublishingcoreCase publisher and collection provider for global distribution through The Case Centre.
- Lagos Business SchoolregionalAfrican business school providing case collection for global distribution through The Case Centre.
- CEEMANminorCEEMAN Case Writing Competition partnered with The Case Centre for recognition of case writing excellence.
Scale indicators14 records
Recent moves5 records
Expansion highlights6 records
The Case Centre competitors and assessment
Company assessmentBroad incumbents
- Pearson: Large diversified educational publisher with higher-ed courseware that overlaps with The Case Centre's business school customer base; competes as a broad incumbent rather than a case-method specialist.
- Cengage: Educational content and services company serving higher-ed business programmes; competes for textbook and courseware budget alongside case-method materials.
- McGraw-Hill Education: Major educational publisher whose higher-ed business titles overlap with The Case Centre's book chapter and case offerings; broader portfolio without the case-method specialisation.
- SAGE Publishing: Academic and business publisher producing cases, journals and textbooks for the same higher-education audience; a broader incumbent rather than a case-method-focused peer.
Direct peers
- Ivey Publishing: Case publisher at Ivey Business School whose case collection is distributed through The Case Centre; serves the same business school customers with comparable case-method teaching materials.
- Business Expert Press: Publisher of business book chapters distributed through The Case Centre; serves the same higher-education business audience with complementary teaching materials.
- Harvard Business Publishing: The publishing arm of Harvard Business School and a primary content supplier to The Case Centre; both distribute case studies, teaching notes, and articles to business educators worldwide, with overlapping customer bases among top business schools.
- Darden Business Publishing: Case publisher affiliated with the Darden School of Business; a partner content provider to The Case Centre and a direct competitor for case sales to business educators.
- MIT Sloan Teaching Innovation Resources: MIT Sloan's case and teaching resource platform; a content partner to The Case Centre and a direct case-method resource for business schools.
- Stanford Graduate School of Business Publishing: Publishing operation of Stanford GSB; supplies cases to The Case Centre and competes for the same institutional and executive education customers in case-method distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Case Centre social profiles
Digital presenceThe Case Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Case Centre leadership team
Management profileNumber of profiles
Profiles5 records
The Case Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Case Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Case Centre
What does The Case Centre do?
The Case Centre aggregates and distributes business cases, articles, book chapters, simulations, multimedia items, videos, and role-plays from 78+ leading international business schools through its online platform. It sells these materials to educators, trainers, students and institutions via individual item purchases, CoursePacks, and recurring annual institutional and corporate licences (Educational, Undergraduate, Corporate Training, Corporate Research). It also delivers case teaching and writing training workshops and runs a global case-method community including awards, scholarships, and the Case Forum conference.
Is The Case Centre a public or private company?
The Case Centre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Case Centre founded?
The Case Centre was founded in 1973. It employs 11 to 50 people.
Where is The Case Centre based?
The Case Centre is headquartered in Bedford, United Kingdom, in the Europe region.
How does The Case Centre make money?
Five revenue lines are on record. Case and Material Sales are the primary driver. The others are annual Institution Licences, corporate Licences, training and Workshops and donations.
Who are The Case Centre's main competitors?
Broad incumbents on record are Pearson, Cengage, McGraw-Hill Education and SAGE Publishing. Direct peers are Ivey Publishing, Business Expert Press, Harvard Business Publishing, Darden Business Publishing, MIT Sloan Teaching Innovation Resources and Stanford Graduate School of Business Publishing.
Does The Case Centre have an API?
No public API is recorded for The Case Centre.
What industry is The Case Centre in?
The Case Centre's product category is Business Education Publishing. Its primary akta.pro industry code is EDAGABAC, Business, Economics, Accounting & Management, with a secondary code of EDAGANAK, Legal & Governance Professional Development. Its NAICS code is 459210 and its SIC code is 2731.