Baton Rouge General Medical Center

What Baton Rouge General Medical Center does

Baton Rouge General Medical Center is a private, non-profit community hospital system founded in 1900, operating three campuses (Bluebonnet, Mid City, and Ascension) with more than 600 licensed beds, 3,500+ staff, and an 800+ affiliated physician network across the Greater Baton Rouge region. It delivers a comprehensive service portfolio spanning emergency care at three 24/7 ERs, five urgent care sites, 30+ physician clinics, the only ABA-verified Regional Burn Center within a 300-mile radius, a heart center, cancer center, NICU, behavioral health, rehabilitation, and a mobile health unit (BRG Care on the Go). BRG also runs accredited medical education programs including a hospital-based School of Nursing, School of Radiologic Technology, and residency/fellowship programs affiliated with Tulane University School of Medicine.

The technology foundation is an Epic electronic health record system with patient-facing MyChart portal and physician-facing EpicCare Link, supplemented by Kronos workforce management, Healthstream learning, Microsoft 365/SharePoint, and RefillRX prescription management. BRG monetizes through fee-for-service patient care reimbursed by commercial insurers (Blue Cross, Aetna, Humana, UHC, CIGNA), Medicare, Medicaid, and Healthy Louisiana; tuition and fees from medical education programs; pharmacy services; and charitable giving via the Baton Rouge General Foundation. Customer segments are broad and community-wide — general patient population, pediatric burn survivors, cancer survivors, nursing students — with no enterprise payer concentration.

The system is governed by a Board of Trustees and led by an executive team including CEO Edgardo Tenreiro, CFO Kendall Johnson, COO Stephen Mumford, CNO Jennifer Manale, and CIO Bennett Cheramie. Strategic differentiation rests on legacy firsts (first open-heart surgery, first pacemaker, first burn center in the region), teaching hospital status since 1991, multiple accreditations (CMS 4-Star, Healthgrades Outstanding Patient Experience, Newsweek World's Best Hospitals three-year champion), and a dense regional distribution footprint supported by community partnerships with YMCA, Mary Bird Perkins, EBRPSS, Shell, and LifeShare.

Name

Baton Rouge General Medical Center

Legal name

Baton Rouge General Medical Center

Website

https://brgeneral.org

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baton Rouge General Medical Center is a private non-profit community hospital system operating three campuses with 600+ licensed beds and an 800+ physician network, serving the Greater Baton Rouge region with emergency, specialty (burn, cardiac, cancer, NICU), urgent, and primary care plus accredited medical education programs.

Ownership category

akta.pro rank

Product category

Hospital and Healthcare Services

NAICS

General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Community hospital services
• Emergency medical care
• Burn center treatment
• Heart and vascular care
• Medical education programs

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Acute care hospital services including emergency room, surgical services, maternity care, cancer treatment, burn care, cardiac care, and specialty clinics. Revenue generated through fee-for-service reimbursement from insurance payers and self-pay patients.
2. Insurance Reimbursement: Contracts with commercial insurance providers (Blue Cross, Aetna, Humana, United Healthcare, CIGNA, etc.), Medicare, Medicaid, and Healthy Louisiana plans for reimbursement of covered services.
3. Medical Education Programs: Revenue from tuition and fees for nursing school, radiologic technology program, pharmacy residency, and medical residency programs.
4. Foundation and Charitable Giving: Donations and fundraising events supporting hospital programs, equipment, and community health initiatives through the Baton Rouge General Foundation.
5. Pharmacy Services: Inpatient and outpatient pharmacy services including prescription fulfillment, compounding, and medication management.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Baton Rouge General Medical Center is a non-profit community hospital system operating three campuses (Bluebonnet, Mid City, Ascension) with over 600 licensed beds, delivering acute care, emergency services, specialty care (burn, heart, cancer, behavioral health), primary care, rehabilitation, and medical education programs. It is the only ABA-verified Regional Burn Center within a 300-mile radius and the first accredited breast center in Baton Rouge. Revenue is driven by patient care services reimbursed through commercial and government insurance, supplemented by tuition for nursing and pharmacy residency programs, foundation donations, and pharmacy services.

Product overview

Baton Rouge General Medical Center is a multi-campus community hospital system offering a comprehensive portfolio of healthcare services and medical education programs. The hospital operates three campuses (Ascension, Bluebonnet, and Mid City) with 600+ licensed beds, providing emergency care, specialty services (burn, cancer, heart, behavioral health), primary care, and rehabilitation. Key products include the Regional Burn Center (only in 300-mile radius), Womack Heart Center, Cancer Center, and Healing Boutique specialty retail. The organization offers digital patient engagement through MyChart portal, BRG Mobile app, and Virtual Visits telehealth. BRG operates multiple medical education programs including Schools of Nursing and Radiologic Technology, Family Medicine and Internal Medicine Residency Programs, and Pharmacy Residency Programs (PGY1 and PGY2). Community programs include BRG Care on the Go mobile health unit, Arts in Medicine with Music Therapy, Lymphedema Support Group, and Healthy Steps Lebed Exercise Program for cancer survivors.

Differentiator

Problem solved

Functional benefit

Brands

• BRG Care on the Go: Mobile health unit providing primary and urgent care services, vaccines, and wellness exams in neighborhoods across Baton Rouge.
• Camp Catahoula
• Arts in Medicine
• Healing Boutique
• Womack Heart Center
• Regional Burn Center

Products and services

• Baton Rouge General - Ascension Hospital campus located in Prairieville, LA 70769, providing 24/7 emergency services and acute care for the Ascension Parish community.
• Baton Rouge General - Bluebonnet Main hospital campus in Baton Rouge featuring Emergency Room, Birth Center, Intensive Care Unit, Neonatal Intensive Care Unit, Cancer Center, Heart Center, and Regional Burn Center.
• Baton Rouge General - Mid City Mid City campus serving as a hub for post-acute care including hospice, skilled care, physical rehabilitation, behavioral health, and the Family Health Center.
• BRG Care on the Go (Mobile Health Unit) Mobile health unit bringing primary and urgent care services, vaccines, wellness exams, and on-site testing to neighborhoods throughout Baton Rouge, accepting major insurance including Medicaid and Medicare.
• Emergency Room Services 24/7 emergency medical services across three campus locations with real-time published ER wait times.
• Womack Heart Center Nationally recognized center of excellence for heart and vascular care, site of the first open-heart surgery in Baton Rouge.
• Baton Rouge General Cancer Center Region's first comprehensive cancer program and Baton Rouge's first accredited breast center, offering multidisciplinary cancer care.
• Regional Burn Center The only facility in a 300-mile radius designated as a regional burn center, treating approximately 1,000 patients annually and supporting Camp Catahoula for pediatric burn survivors.
• Virtual Visits (Telehealth) Telemedicine services allowing patients to consult with healthcare providers remotely, expanded during the COVID-19 pandemic.
• Primary Care Services Primary care delivery across BRG's physician network of more than 800 physicians in multiple clinic locations.
• Urgent Care Services Walk-in urgent care across five locations in the Greater Baton Rouge area with extended hours for non-emergency conditions.
• Surgical Services Inpatient and outpatient surgical services across multiple specialties including cardiovascular, orthopedic, neurosurgery, general surgery, and pediatric surgery.
• Behavioral & Mental Health Inpatient and outpatient behavioral health and psychiatric services including the state's first chemical dependency unit (1976).
• Weight Loss Services Medical and surgical weight loss services for patients in the Greater Baton Rouge area.
• Healing Boutique - Cancer Recovery First-of-its-kind retail store specializing in cancer-related items including comfort care products, compression therapy, hair and beauty supplies, post-mastectomy care, and skin and wound care products.
• Arts in Medicine Program Program bringing creative activities including painting, drawing, crafts, beadwork, music therapy, and live art events to patients for emotional and physical healing.
• Music Therapy Services Board-certified music therapy for pulmonary rehabilitation, burn recovery, and cancer patients, including harmonica playing, breathing exercises, and singing.
• BRG School of Nursing Hospital-based diploma nursing program fully accredited by ACEN and approved by LSBN, the only hospital-based diploma program in Louisiana, graduating more than 1,200 nurses since 1984 with over 95% NCLEX-RN pass rate.
• BRG School of Radiologic Technology Radiologic technologist program accredited by JRCERT (Program ID #4141) offering 60 credit hours of clinical and didactic training.
• Family Medicine Residency Program Graduate medical education program training family medicine physicians with continuity clinic and various rotations.
• Internal Medicine Residency Program Graduate medical education program for internal medicine physicians with continuity clinic at Mid City.
• PGY1 Pharmacy Residency Program ASHP-accredited pharmacy residency program building on Doctor of Pharmacy curriculum for clinical pharmacy practitioners.
• PGY2 Emergency Medicine Pharmacy Residency Emergency medicine pharmacy residency program currently seeking ASHP accreditation.
• Development Institute CPR training, leadership development, and performance improvement solutions including Heartsaver Pediatric First Aid CPR AED skills sessions.
• BRG Foundation Non-profit foundation supporting the hospital through charitable giving, special events (Charlie Prejean Golf Tournament, Raise the Barn), and community programs.
• Pharmacy Services Inpatient and outpatient pharmacy services including Corner Pharmacy at Bluebonnet and the Compounding Pharmacy at Mid City, with online RefillRX prescription management.
• MyChart Patient Portal Personalized and secure online access to medical records enabling scheduling, health information viewing, medication refills, care team messaging, and bill payment.
• Pastoral Care Services Spiritual and emotional support through chaplains representing various faiths, sacramental requests, grief counseling, and clinical pastoral education programs.
• BRG Mobile App Mobile application enabling touchless check-in, appointment scheduling, and access to health services via smartphone, available on Apple App Store and Google Play.
• CARE Initiative Program addressing transportation, medical equipment, and food insecurity with eligible patients receiving up to $500 in assistance grants.
• Lymphedema Treatment Program The only Louisiana lymphedema rehab program recognized by the National Lymphedema Network, offering certified therapists for post-surgery recovery.
• Healthy Steps Lebed Exercise Program Exercise program designed for cancer survivors, offered free of charge through a grant from the Baton Rouge General Foundation.

Quantifiable outcome

• Treats approximately 1,000 burn patients annually at the only regional burn center within 300 miles
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Mary Bird Perkins Cancer CentercoreStrategic or Co-development Partner · 23 July 2026BRG participates in Mary Bird Perkins Prevention on the Go community cancer screening events. BRG provides on-site biometric screenings including blood pressure, blood glucose, and cholesterol screenings alongside Mary's free cancer screenings.
• YMCA of Greater Baton RougecoreStrategic or Co-development Partner · 6 October 2025Annual partnership to bring flu shot events to the community at multiple YMCA locations. Free flu shots offered to ages 3 and up with most insurance accepted. Non-insurance payment options available. Partnership includes Dow Westside YMCA, ExxonMobil YMCA, Paula G. Manship YMCA, and A.C. Lewis YMCA locations.
• East Baton Rouge Parish School System (EBRPSS)coreStrategic or Co-development Partner · 3 June 2022Comprehensive partnership including school-based clinic at Claiborne Elementary, medical Focus Choice schools (Park Medical Academy, Capitol Elementary, Capitol High), hospital tours, CPR training, healthcare career exposure, and wellness programs.
• Tulane University School of MedicinecoreStrategic or Co-development Partner · 1 January 2010BRG became a satellite campus for Tulane University School of Medicine in 2010, expanding medical education and training opportunities.
• Earl K. Long Medical CentercoreStrategic or Co-development Partner · 1 January 1991Partnership since 1991 to provide training for residents in internal medicine, emergency medicine, and general surgery as part of BRG's accredited teaching hospital status.
• LifeSharecoreStrategic or Co-development PartnerSole provider of blood services for Baton Rouge General. As home of South Louisiana's only verified Burn Center where many patients require large amounts of blood, LifeShare's blood supply is critical. 100% of LifeShare's collection supports the local community.
• Rebuilding Together Baton RougeminorStrategic or Co-development PartnerCommunity partner connected with patients through the CARE Initiative for assistance with installing wheelchair ramps for patients who need at-home accessibility modifications.
• Top BoxminorStrategic or Co-development PartnerCommunity nutrition partner providing proper nutrition to supplement patient treatment as part of the CARE Initiative addressing food insecurity among patients.
• Yellow Cab, Uber, LyftcoreStrategic or Co-development PartnerTransportation partnerships providing free transportation for Baton Rouge General Cancer Center patients who struggle to get to the hospital for radiation or other important visits. Part of comprehensive patient support services.
• Professional Fire Fighters Association of LouisianacoreStrategic or Co-development PartnerVolunteer support for Camp Catahoula, staffing the annual pediatric burn survivor camp along with BRG doctors, nurses, physical and occupational therapists, social workers, and chefs.
• Brother's Keepers (Firefighters Motorcycle Club)minorStrategic or Co-development PartnerVolunteer support for Camp Catahoula pediatric burn survivor camp activities and fundraising.
• International Brotherhood of Electrical Workers (IBEW)minorStrategic or Co-development PartnerVolunteer and fundraising support for Camp Catahoula and pediatric burn survivor programs.
• Louisiana State PoliceminorStrategic or Co-development PartnerVolunteer support for Camp Catahoula, participating in annual pediatric burn survivor camp activities.
• Loyola University New OrleansminorStrategic or Co-development PartnerSite-affiliated with Loyola University for music therapy internship program, providing board certification training for music therapy students.
• Louisiana State University (LSU)minorStrategic or Co-development PartnerSite-affiliated with LSU for music therapy internships and practicum student placements.
• William Carey University (Hattiesburg, MS)minorStrategic or Co-development PartnerSite-affiliated for music therapy internship program for students working towards board certification.
• Accreditation Commission for Education in Nursing (ACEN)coreOthersBRG School of Nursing is fully accredited by ACEN, the primary accrediting body for nursing education programs.
• Louisiana State Board of Nursing (LSBN)coreOthersBRG School of Nursing is approved by LSBN, which also recognizes the program for its NCLEX-RN first-time pass rates.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ochsner Health: Louisiana's largest health system operating 40+ hospitals across the Gulf South. As the parent/affiliate of Ochsner Medical Center - Baton Rouge, Ochsner represents BRG's largest system-level competitor with capital, scale, and integration advantages the independent BRG lacks.
• Franciscan Missionaries of Our Lady Health System: Large Louisiana-based Catholic health system and parent of Our Lady of the Lake Regional Medical Center. As a multi-hospital system with capital and integration advantages, FMOLHS competes with BRG for Baton Rouge patients and represents a better-capitalized peer model for non-profit community hospital operations.

Emerging players

• Tulane Medical Center: Academic medical center in New Orleans affiliated with Tulane University School of Medicine, with which BRG holds a satellite campus partnership dating to 2010. While not a direct competitor in the Baton Rouge market, Tulane represents a peer academic-affiliated institution and key partner in BRG's medical education pipeline.

Direct peers

• Ochsner Medical Center - Baton Rouge: A major full-service hospital located in Baton Rouge and a direct competitor across the same service lines (emergency, surgery, specialty care). Operates as part of Ochsner Health, providing BRG direct head-to-head competition for patients, physicians, and managed care contracts in the same geography.
• Woman's Hospital (Baton Rouge): Specialty women's and maternal hospital located in Baton Rouge competing directly with BRG's Birth Center, NICU, and obstetrics services. Specializes in women's health but competes for the same maternal care, NICU referrals, and women's imaging patients in the same metropolitan area.
• Our Lady of the Lake Regional Medical Center: The largest hospital in Baton Rouge and BRG's most direct competitor. Operates as a tertiary acute care hospital within the same metropolitan market with overlapping services including emergency, heart, cancer, and women's care, and competes for the same patient pool, physicians, and payer contracts.

Regional players

• North Oaks Health System: Regional health system anchored by a medical center in Hammond, Louisiana, providing comparable community hospital services including emergency, surgery, and specialty care. Operates in the broader Southeast Louisiana region overlapping BRG's referral catchment.
• Lane Regional Medical Center: A community hospital located in Zachary, Louisiana, in the Greater Baton Rouge region. Provides comparable acute care services to a similar patient demographic just north of BRG's core market, representing overlapping catchment area and physician recruitment competition.
• St. Elizabeth Hospital: A community hospital in Gonzales, Louisiana (Ascension Parish), operating in BRG's adjacent Ascension campus geography. Provides overlapping acute and emergency services and competes for the same Ascension Parish patient population that BRG targets with its Ascension campus.
• St. Tammany Health System: Community-based health system in Covington/Slidell on Louisiana's North Shore, providing similar community hospital services to an adjacent region. Competes for tertiary referrals and physician recruitment in the broader Greater Baton Rouge and North Shore service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brgeneral
• YouTubeyoutube.com/user/batonrougegeneral
• Facebookfacebook.com/BatonRougeGeneral
• Instagraminstagram.com/batonrougegeneral
• LinkedInlinkedin.com/company/baton-rouge-general-medical-center

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baton Rouge General Medical Center