Coral Desert Surgery Center

What Coral Desert Surgery Center does

Coral Desert Surgery Center (CDSC) is a private, physician-owned multi-specialty ambulatory surgery center (ASC) located on the Coral Desert Medical Campus at 1490 E. Foremaster Drive, Building C, St. George, Utah. Founded in 2015 by area physicians, the 18,000 square-foot facility houses 4 fully-equipped operating rooms and 1 procedure room and serves patients across 21 surgical specialties, including general surgery, orthopedics, ophthalmology, gastroenterology, urology, pain management, podiatry, otolaryngology, cosmetic and reconstructive surgery, endoscopy, and brachytherapy cancer treatment delivered in partnership with GammaWest. The center is licensed by the State of Utah, fully accredited by Medicare (CMS) and the Accreditation Association for Ambulatory Healthcare (AAAHC), and maintains HIPAA-compliant operations with ACLS/PALS certified nursing staff. Patient-facing services include a 10-dimension online satisfaction survey, free language assistance in 15+ languages, pediatric and special-needs accommodations, and an online payment portal via Liquid Payments.

The business model is a transaction-based facility-fee structure: the center charges for use of operating rooms, procedure rooms, and recovery areas, while separate professional fees are billed by surgeons, anesthesiologists, laboratories, and pathology providers. The go-to-market is a physician referral model — local practice groups including Dixie Anesthesia and Southwest Surgical Associates direct patients to the facility, with no direct-to-consumer acquisition motion and limited digital marketing beyond the company website and patient testimonials. Patients with insurance have co-pays and deductibles collected on the day of service, with the center billing primary and secondary carriers directly (including Medicare); self-pay and cosmetic-surgery patients pay in advance via cash, cashier's check, credit card, or personal check, and transparent cash pricing is published through a third-party platform (Clariti Health).

The center reports a 99% positive patient satisfaction rate (cited 2012 data) and positions itself as a lower-overhead, more personalized alternative to hospital outpatient departments for the southern Utah community. There is no institutional ownership, no private equity sponsor, no disclosed revenue, and no documented expansion beyond the single St. George facility; management consists of a Facility Administrator (Dan Nielson), Director of Nursing (Tommy Hayes), and Business Office Manager (Jen Jorgensen). Strategically, the operation is a stable, locally embedded ASC whose competitive position rests on regulatory accreditation, embedded physician relationships, and patient-experience metrics rather than technology differentiation.

Name

Coral Desert Surgery Center

Legal name

Coral Desert Surgery Center

Website

https://coraldesertsurgery.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Coral Desert Surgery Center is a physician-owned, multi-specialty ambulatory surgery center in St. George, Utah, providing outpatient surgical care across 21 specialties via 4 operating rooms and 1 procedure room to patients referred by local physicians.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Center

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industries

Endoscopy & GI Diagnostic Centers (HLAFAKAG), Ophthalmology Surgery Centers (HLAFAIAF), Orthopedic & Spine Surgery Centers (HLAFAIAG), Pain Management & Interventional Procedure Centers (HLAFAIAH), Single-Specialty ASCs (HLAFAIAB)

Keywords

• Ambulatory surgery center
• Outpatient surgical services
• Multi-specialty surgical care
• Same-day surgery
• Physician-owned ASC

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Facility Fees: Fees cover use of the surgical facility including operating rooms, procedure rooms, and recovery areas. Does not include surgeon, anesthesiologist, laboratory, pathology, or implant costs which are billed separately.
2. Insurance Billing: Direct billing to primary and secondary insurance carriers and governmental agencies (Medicare). Patients pay co-pay and deductible amounts on day of service.
3. Self-Pay/Cash Payment: Patients without insurance or those undergoing cosmetic surgery are required to pay charges in advance. Accepts cash, cashier's checks, credit cards, and personal checks with valid ID.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Coral Desert Surgery Center is a multi-specialty ambulatory surgery center that provides outpatient surgical procedures in St. George, Utah. It operates four fully-equipped operating rooms and one procedure room across an 18,000 square-foot facility, delivering surgical care in more than 21 specialties including general surgery, orthopedics, ophthalmology, gastroenterology, urology, pain management, podiatry, ENT, endoscopy, cosmetic/plastic surgery, and brachytherapy cancer treatment. Patients are scheduled by their referring physicians and billed through insurance, Medicare, or self-pay arrangements.

Product overview

Coral Desert Surgery Center operates as a single multi-specialty ambulatory surgery center offering outpatient surgical services. The facility spans 18,000 square feet with 4 operating rooms and 1 procedure room, providing care across 21 surgical specialties including General Surgery, Orthopedics, Ophthalmology, Pain Management, Urology, Gastroenterology, and Cosmetic Surgery. Patient-facing services include an online payment portal (Liquid Payments), insurance cost estimation (Clariti Health), language assistance in 15+ languages, and a patient satisfaction survey system. The center is positioned as a community-focused alternative to hospital-based surgery with emphasis on patient satisfaction, privacy, and personalized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Specialty Ambulatory Surgery Center Services Outpatient surgical services delivered through a multi-specialty ambulatory surgery center featuring 4 fully-equipped operating rooms and 1 procedure room, serving patients referred by local physicians across southern Utah.
• Multi-Specialty Surgical Procedures Comprehensive range of outpatient surgical procedures spanning more than 21 specialties, including Brachytherapy Cancer Treatment, Cosmetic/Plastic Reconstructive Surgery, Endoscopy, ENT, Gastroenterology, General Surgery, Ophthalmology, Orthopedics, Pain Management, Podiatry, and Urology, delivered to physician-referred patients.
• Insurance and Financial Coordination Services Insurance billing, Medicare acceptance, Good Faith Estimates, and financial arrangement services for patients, including co-pay and deductible collection and payment plan options, supporting both insured and self-pay outpatient surgical patients.
• Pediatric Surgical Care Services Specialized pediatric surgical care including preoperative orientation, facility tours, and family accommodations provided throughout the surgical process for pediatric patients.
• Special Needs Accommodations Accessibility services and effective communication accommodations for patients with special needs, available upon prior notification to support equitable outpatient surgical care.

Quantifiable outcome

• 99% positive patient satisfaction rate
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• GammaWest Brachytherapy and Oncology ServicescoreStrategic or Co-development PartnerAssociated partnership providing brachytherapy cancer treatment services at the surgery center. GammaWest Brachytherapy and Oncology Services offers cancer treatment capabilities as part of the center's specialty services.
• Dixie AnesthesiacoreOthersAnesthesiology services provided by Dixie Anesthesia practice. Contact: Jodie Cox at 435-652-9127. Medical staff includes Bruce Carter MD, Gaylen Gurr MD, John Miner MD, and Kasen Buoy CRNA.
• Southwest Surgical AssociatescoreChannel Partner/ Reseller/ DistributorGeneral surgery practice operating at the facility. Address: 1490 E. Foremaster Drive, Suite #200, St. George, UT 84790. Phone: 435-628-1641. Website: swsurgical.net.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Surgery Partners: Large publicly traded ASC operator with multi-specialty ambulatory surgery centers. Closest scaled comparable to Coral Desert's multi-specialty ASC business model and physician-partnership approach.
• AMSURG: National multi-specialty ASC operator (now under Optum) with emphasis on GI, ophthalmology, orthopedics, and pain management — overlapping specialty footprint with Coral Desert.
• United Surgical Partners International (USPI): Tenet-affiliated ASC platform running a similar physician-joint-venture multi-specialty ASC model across the U.S. Highly comparable operating, partnership, and accreditation model.
• Surgical Care Affiliates (Optum): Optum-owned network of multi-specialty ASCs built on physician partnerships and AAAHC-accredited facilities, directly analogous in service mix and referral model.

Broad incumbents

• Tenet Healthcare: Major health system and owner of USPI; competes with Coral Desert via USPI-affiliated ASCs and hospital outpatient departments in regional markets.
• HCA Healthcare: Large national hospital operator with significant outpatient/ASC footprint that competes for the same physician referrals and outpatient surgical volume as a community ASC.
• Dixie Regional Medical Center (Intermountain Health): Dominant regional hospital system in southern Utah with a strong outpatient surgical program; primary hospital-system competitor for physician referrals and complex outpatient cases.
• Envision Healthcare: Large outpatient services provider (formerly including AMSURG) involved in ASC operations and physician services; comparable by virtue of ASC and anesthesia service offerings.

Emerging players

• Physician-owned ASCs (national independents): Aggregated class of small, single-site physician-owned multi-specialty ASCs operating under similar physician-investor, AAAHC-accredited models across the U.S.

Regional players

• St. George Surgical Center: Independent community ASC serving the same St. George, Utah market; competes for physician referrals and outpatient surgical cases in the same catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Desert Surgery Center