Norika
Norika is a Singapore-based supplier of sanitary hardware, plumbing parts, and water infrastructure products, serving construction contractors, M&E engineers, and retail consumers domestically through direct B2B sales, WhatsApp ordering, and Shopee/Lazada marketplaces.
- Company typePrivate
- Founded2003
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Norika does
Norika is a Singapore-based supplier of sanitary hardware, tapware, bathroom accessories, and plumbing parts, operated as a brand under Liang Chew Hardware Pte Ltd. The company serves B2B customers in Singapore's construction, water infrastructure, and mechanical & electrical (M&E) engineering sectors, with a secondary B2C channel through Shopee and Lazada online marketplaces. Norika's product portfolio covers the full water infrastructure stack: water supply (PEX multilayer pipes, copper and stainless steel 304/316L pipes), press-fit and push-fit fittings, valves (ball, gate, check, pressure control, solenoid), drainage and sewage systems (uPVC), bathroom accessories including sensor taps, fire protection components, and plumbing testing equipment.
The company's core technology platform is the proprietary nPressGuard® Integrated Press-Fit System, which combines copper and stainless steel fittings, pipes, and co-developed Ridgid pressing tools into a single-vendor workflow. Notable engineering features include visual and mechanical leak indicators, engraved depth lines on stainless steel pipes for precise insertion, and color-coded ring seals (blue for AISI304/copper, orange for AISI316L) that break upon pressing. The portfolio is supported by an extensive set of PUB, SS, BS EN, AS/NZS, and ASTM certifications, making Norika products qualified for regulated Singapore water infrastructure projects.
Norika operates a sales-led, B2B-direct go-to-market supplemented by a project sales team, WhatsApp ordering, and marketplace channels. Pricing is quote-based with no public price disclosure — customers contact sales via phone, email, or WhatsApp for project quotes. The company is independently owned under the Liang Chew Hardware Pte Ltd corporate structure with no external funding, headquarters at 133 Kitchener Road, and a second office at North Link Building (10 Admiralty Street) serving northern Singapore. Distribution is purely domestic.
Norika firmographics
Firmographics- Name
- Norika
- Legal name
- Liang Chew Hardware Pte Ltd
- Website
- https://norika.com.sg
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norika is a Singapore-based supplier of sanitary hardware, plumbing parts, and water infrastructure products, serving construction contractors, M&E engineers, and retail consumers domestically through direct B2B sales, WhatsApp ordering, and Shopee/Lazada marketplaces.
- Ownership category
- akta.pro rank
Norika industry classification
Industry- Product category
- Plumbing Hardware & Sanitary Wares
- NAICS
- Other Metal Valve and Pipe Fitting Manufacturing (332919), Industrial Valve Manufacturing (332911), Plastics Pipe and Pipe Fitting Manufacturing (326122)
- SIC
- Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)
- akta.pro secondary industries
- Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD), Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)
Keywords
Where Norika is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Norika business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Plumbing and Sanitary Hardware Product Sales: Revenue generated from the sale of sanitary wares, plumbing hardware, bathroom accessories, pipe fittings, valves, and related hardware products to B2B customers and consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B quote-based pricing for plumbing hardware products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Norika product offering
Product offeringCore offering
Norika supplies sanitary wares, plumbing hardware, pipe fittings, valves, bathroom accessories, and water infrastructure products in Singapore, organized around its proprietary nPressGuard® Integrated Press-Fit System. The product portfolio includes PEX multilayer pipes, stainless steel 304/316L and copper press-fit fittings, uPVC pipes, valves, gaskets, repair clamps, expansion joints, flanges, pipe fasteners, sensor taps, and plumbing testing equipment, serving B2B construction and engineering customers and select retail consumers via online marketplaces.
Product overview
Norika is a comprehensive plumbing infrastructure supplier offering a unified portfolio of water supply, sewage, and sanitary products organized around its core nPressGuard® Integrated Press-Fit System. The product lineup centers on PEX multilayer pipes with F5 press-fit and F6 push-fit fittings, complemented by extensive stainless steel (304/316L) and copper press-fit fittings. Supporting products include uPVC pipes for water and drainage, complete valve solutions (ball, gate, check, pressure control, solenoid), Y-strainers for filtration, ductile iron valve boxes, pipe repair clamps and dresser couplings, flexible expansion joints for vibration control, and full flange/gasket ranges. The company also provides stainless steel threaded fittings, pipe fasteners in multiple materials, sensor taps, specialty animal drinking taps, fire protection accessories, grease traps, spa pool products, and plumbing testing equipment. The portfolio is tied together by the nPressGuard system which offers leak-proof press technology with calibrated Ridgid pressing tools, supported by PUB-approved EPDM rubber gaskets meeting SS 375:2015 and SS 270:2015 standards.
Differentiator
Problem solved
Functional benefit
Brands
- nPressGuard: Proprietary press-fit system technology developed by Norika, featuring core features for enhanced installation quality and efficiency in plumbing applications.
Products and services
- nPressGuard® Integrated Press-Fit System A comprehensive press-fit system featuring copper and stainless steel fittings, pipes, and Ridgid-calibrated tools designed for efficient, leak-proof pipe connections in plumbing applications, including visual and mechanical leak indicators for installation quality assurance.
- PEX Multilayer Pipes Flexible, multilayer piping solution offering strength, corrosion resistance, and pressure tolerance for residential and commercial plumbing systems, compatible with F5 and F6 fittings.
- Stainless Steel 304 Press-Fit Fittings (M-Profile) Corrosion-resistant stainless steel 304 press-fit fittings for potable water systems, eliminating welding and reducing installation time in M-profile press connection.
- Stainless Steel 316L Press-Fit Fittings (M-Profile) High-grade stainless steel 316L press-fit fittings offering superior corrosion resistance for marine and chemical environments.
- Copper Press-Fit Fittings (M-Profile) Copper press-fit fittings providing reliable mechanical connections for water and gas applications with durability and corrosion resistance.
- Stainless Steel Pipes (SS304 & SS316L) Corrosion-resistant stainless steel pipes with polished finishing, designed for press-fit systems and meeting BS EN 10312 standards for water applications.
- uPVC Pipes & Fittings Lightweight, durable unplasticized polyvinyl chloride pipes including AW and SS141 types for water supply and cold potable water distribution.
- Rubber Gaskets (EPDM) PUB-approved EPDM rubber gaskets compliant with SS 375:2015 and SS 270:2015 standards for potable water applications.
- Valves (Ball, Gate, Check, Pressure Control, Solenoid) Comprehensive range of valves including ball valves, gate valves, check valves, pressure control valves, and solenoid valves for flow control applications.
- Press-Fit Crimping Tools (Ridgid RP Series) Ridgid press-fit tools including RP380, RP318, and RP218 pressing tools calibrated for Norika BS EN 1254-2 fittings for secure, flame-free pipe connections.
- Y-Strainers Y-type strainers for pipeline filtration to protect pumps, valves, and equipment from debris damage in water, HVAC, and industrial applications.
- Valve Boxes Ductile iron valve boxes for protecting underground valves with options for PUB, gas, and fire hydrant applications.
- Pipe Dresser Couplings & Repair Clamps Coupling clamps and repair clamps for quick pipe joining and repair without welding, including brass, stainless steel, and ductile iron options.
- Flexible Expansion Joints Rubber and stainless steel expansion joints for pump rooms that absorb vibration, thermal expansion, and pipe movement.
- Flanges & Gaskets Complete range of flanges including ductile iron, stainless steel, bronze, and brass options with corresponding gaskets for pipe system connections.
- Pipe Fasteners (Galvanized Iron, Stainless Steel, Copper) Comprehensive pipe fastener solutions including hangers, clamps, U-bolts, and brackets in galvanized iron, stainless steel 304/316L, and copper materials.
- Sensor Taps Automatic sensor-operated taps designed to enhance hygiene and water efficiency in commercial and residential settings.
- Manhole Covers & Frames Airtight and watertight manhole covers and frames, plus standard manhole covers for various applications.
- Plumbing Testing Equipment Equipment for plumbing and drainage testing including blocking plugs, bypass plugs, mechanical test plugs, and testing pumps for pneumatic testing.
- Fire Protection Products Fire protection accessories and components for building safety systems.
- Smart Drain & Gratings Innovative drainage solutions combining aesthetics and functionality including Smartdrain linear drains and various grating options.
- Sewage/Sanitary Systems uPVC pipes and fittings for sewage and sanitary systems including AE, AO, SS213, and SS272 types for above-ground and underground drainage.
Quantifiable outcome
- Reduced installation time with press-fit systems
- +1 more outcomes
Companies that use Norika
Customer profileSegments3 records
Ideal customer profiles3 records
Norika technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Norika partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RidgidcoreRidgid and Norika collaborated to develop tailor-made pressing tools specifically designed for Norika press-fit fittings. The Ridgid RP380 handles 2½″–4″, RP318 covers ½″–2″, and RP218 suits ½″–1″. All tools deliver safe, flame-free, and reliable press connections calibrated with Norika BS EN 1254-2 fittings.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Norika competitors and assessment
Company assessmentDirect peers
- Sanha: European manufacturer of press-fit piping systems (copper, stainless steel, carbon steel) and fittings. Directly comparable to Norika's press-fit copper and stainless steel M-profile fitting offerings.
- Viega: German privately-held manufacturer of press-fit piping systems (Profipress, Sanpress, Pexfit) and installation technology. Directly comparable to Norika's nPressGuard® system in press-fit technology and integrated tool ecosystem.
- Conex Bänninger: Manufacturer of press-fit fittings (M-profile, U-profile), valves, and copper/stainless fittings. Directly competes with Norika's nPressGuard® press-fit fittings, copper press-fit, and SS304/316L M-profile fittings.
- IBP Group (Atcosa): Spanish manufacturer of copper and stainless steel press-fit fittings. Direct competitor to Norika in the press-fit fittings category serving water and gas distribution.
- Reliance Worldwide Corporation (SharkBite): ASX-listed manufacturer of push-fit (SharkBite), press-fit, and PEX plumbing systems. Direct overlap with Norika's F6 push-fit fittings and PEX multilayer offerings, with broader global distribution reach.
- Geberit: Swiss-listed manufacturer of sanitary and plumbing systems, including press-fit, PEX, and concealed cistern/cistern technology. Directly comparable to Norika as a multi-category plumbing systems brand with proprietary installation technology and strong contractor spec-in presence.
- Pegler (Aalberts Hydronic Flow Control): UK-based manufacturer of valves, press-fit fittings, and copper/stainless plumbing components. Directly comparable to Norika's valve range (ball, gate, check) and press-fit copper/SS fittings.
- Uponor: Finnish-listed manufacturer of PEX multilayer piping and press/push-fit fittings for plumbing and heating. Overlaps directly with Norika's PEX Multilayer Pipes, F5 press-fit, and F6 push-fit product lines.
Broad incumbents
- Mueller Industries: US-listed manufacturer of copper, brass, aluminum, and plastic plumbing products including fittings and valves. Comparable to Norika's copper fittings and brass valves portfolio, though at significantly larger scale.
- Watts Water Technologies: US-listed manufacturer of water safety, flow control, valves, and plumbing products. Overlaps with Norika's valves, Y-strainers, and water infrastructure product categories but at much broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Norika social profiles
Digital presenceNorika compliance and trust
Trust signalCompliance37 records
Norika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norika leadership team
Management profileNumber of profiles
Norika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norika
What does Norika do?
Norika supplies sanitary wares, plumbing hardware, pipe fittings, valves, bathroom accessories, and water infrastructure products in Singapore, organized around its proprietary nPressGuard® Integrated Press-Fit System. The product portfolio includes PEX multilayer pipes, stainless steel 304/316L and copper press-fit fittings, uPVC pipes, valves, gaskets, repair clamps, expansion joints, flanges, pipe fasteners, sensor taps, and plumbing testing equipment, serving B2B construction and engineering customers and select retail consumers via online marketplaces.
Is Norika a public or private company?
Norika is a private company. It is classified as corporate owned and is currently operating.
When was Norika founded?
Norika was founded in 2003. It employs 11 to 50 people.
Where is Norika based?
Norika is headquartered in Singapore, Singapore, in the Asia region.
How does Norika make money?
One revenue line is on record: plumbing and Sanitary Hardware Product Sales.
Who are Norika's main competitors?
Direct peers on record are Sanha, Viega, Conex Bänninger, IBP Group (Atcosa), Reliance Worldwide Corporation (SharkBite), Geberit, Pegler (Aalberts Hydronic Flow Control) and Uponor. Broad incumbents are Mueller Industries and Watts Water Technologies.
Does Norika have an API?
No public API is recorded for Norika.
What industry is Norika in?
Norika's product category is Plumbing Hardware & Sanitary Wares. Its primary akta.pro industry code is IMADALAK, Water Filtration, Treatment & Softening Plumbing Products, with a secondary code of CRAIADAD, Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings). Its NAICS code is 332919 and its SIC code is 3050.