WAT
WAT Direcciones S.A. is a privately held Spanish remanufacturer of steering-system components (hydraulic, mechanical, and electronic racks, pumps, and EPS columns), serving workshops and parts distributors in the Spanish automotive aftermarket through regional sales representatives and a direct e-commerce storefront.
- Company typePrivate
- Founded1980
- HeadquartersMálaga, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WAT does
WAT Direcciones S.A. is a privately held Spanish automotive parts remanufacturer specializing in steering systems. Founded around 1976 and headquartered in Mallabia, Bizkaia, the company remanufactures hydraulic, mechanical, and electronic steering racks, power-steering pumps, and EPS (electric power steering) columns for the Spanish automotive aftermarket. Its customer base spans workshops, parts distributors, and retailers served through a network of seven regional sales representatives covering Spain and a direct e-commerce storefront (wat-shop.es).
The company's core capability is the industrial remanufacturing process applied to steering components — disassembly, inspection, replacement of wear parts, reassembly, and testing — backed by IQNET and AENOR quality certifications and a 2-year warranty that exceeds the typical 1-year industry benchmark. Catalog positioning has been extended beyond its hydraulic/mechanical heritage into electronic steering systems, aligning the offering with the gradual electrification of the European vehicle parc.
WAT's go-to-market is B2B aftermarket distribution rather than OEM supply, with revenue generated through unit sales of remanufactured steering components. The company is privately held, employs between 11 and 50 people, and operates with a single-country (Spain) commercial focus, although its website has been localized into five languages, suggesting exploratory interest in non-domestic markets. No external funding rounds, acquisitions, or revenue figures were disclosed in the available material.
WAT firmographics
Firmographics- Name
- WAT
- Legal name
- WAT Direcciones S.A.
- Website
- https://wat.es
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WAT Direcciones S.A. is a privately held Spanish remanufacturer of steering-system components (hydraulic, mechanical, and electronic racks, pumps, and EPS columns), serving workshops and parts distributors in the Spanish automotive aftermarket through regional sales representatives and a direct e-commerce storefront.
- Ownership category
- akta.pro rank
WAT industry classification
Industry- Product category
- Automotive Aftermarket Steering Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industry
- Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics) (TLAKALAJ)
Keywords
Where WAT is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
WAT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Steering Components and Spare Parts: WAT generates revenue through the sale of remanufactured and new automotive steering system components and spare parts, including steering racks, electronic components, and pumps. The company has been in operation for over 45 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product pricing for steering components |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
WAT product offering
Product offeringCore offering
WAT remanufactures (refabricates) automotive steering system components for the aftermarket, including hydraulic, mechanical, and electronic steering racks; electronic steering pumps; EPS columns; and hydraulic and electro-hydraulic pumps. The remanufactured parts are positioned as cost-effective, environmentally friendly alternatives to original equipment while meeting similar quality standards, with all products backed by a 2-year warranty.
Product overview
WAT is a Spanish automotive components company specializing in the remanufacturing (refabrication) of steering systems and their components for the aftermarket. The product portfolio consists of three main categories: Steering Racks (hydraulic and mechanical), Electronics (electronic steering racks, electronic pumps, and EPS columns), and Pumps (hydraulic and electro-hydraulic). All products undergo remanufacturing processes that meet original equipment quality standards while offering a more economical and environmentally friendly alternative. The company operates from Mallabia (Bizkaia), Spain, and serves the Spanish and international aftermarket with a comprehensive 2-year warranty on all products.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydraulic Steering Racks (Cremalleras de Dirección Hidráulicas) Remanufactured hydraulic steering racks for passenger vehicles, available in multiple models (e.g., AD80, ST66, TY52, BM55, GM65, VW84), offered as a cost-effective and environmentally friendly alternative to original equipment with similar quality standards and a 2-year warranty.
- Mechanical Steering Racks (Cremalleras de Dirección Mecánicas) Remanufactured mechanical steering racks for passenger vehicles, available in multiple models (e.g., FR52, RN100M, NS53, GM51M, FR50M, KI50M), offered as a cost-effective and environmentally friendly alternative to original equipment with a 2-year warranty.
- Electronic Steering Racks (Cremalleras de Dirección Electrónicas) Remanufactured electronic steering racks for modern electronic power steering systems in passenger vehicles, incorporating advanced electronic technology developed by WAT for the aftermarket.
- Electronic Pumps (Bombas Electrónicas) Remanufactured electronic steering pumps designed for modern electronic power steering systems in passenger vehicles, part of WAT's electronic steering technology line.
- EPS Columns (Columnas EPS) Remanufactured Electronic Power Steering (EPS) columns providing steering control integration for modern passenger vehicles, part of WAT's electronic steering component line.
- Hydraulic Pumps (Bombas Hidráulicas) Remanufactured hydraulic steering pumps complementing hydraulic power steering systems in passenger vehicles, produced to the highest quality and guarantee standards with a 2-year warranty.
- Electro-Hydraulic Pumps (Bombas Electro-Hidráulicas) Remanufactured electro-hydraulic steering pumps combining hydraulic and electronic technologies for enhanced steering performance in passenger vehicles, part of WAT's steering component portfolio.
Companies that use WAT
Customer profileSegments1 record
Ideal customer profiles1 record
WAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WAT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regional.
- PROTECSO, S.L.regionalRegional sales representative covering Cataluña, Islas Baleares, Huesca y Zaragoza.
- A.R. BROKERS, S.L.regionalRegional sales representative covering Galicia, Asturias y León.
- REXSA, S.L.regionalRegional sales representative covering Extremadura.
- REPRESENTACIONES HERNANDEZregionalRegional sales representative covering Madrid, Toledo, Castellón y Guadalajara.
- REPRESENTACIONES HERNANDEZ, S.L.regionalRegional sales representative covering Murcia, Almería, Alicante, Albacete, Ciudad Real y Cuenca.
- MPH SALAMANCA, S.L.regionalRegional sales representative covering Ávila, Palencia, Salamanca, Segovia, Valladolid y Zamora.
- REPRESENTACIONES RAMIREZ ALBAregionalRegional sales representative covering Málaga, Córdoba, Jaén y Granada.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
WAT competitors and assessment
Company assessmentDirect peers
- BBB Industries: US-based remanufacturer of automotive rotating electric, steering, and brake components. Comparable to WAT for its remanufacturing focus, multi-category product portfolio, and aftermarket distribution model.
- Lizarte: Spanish competitor headquartered in Navarra that remanufactures steering racks, power steering pumps, and EPS components for the European aftermarket. Closest comparable to WAT by geography, product mix, and customer base.
- Cardone Industries: US-based remanufacturer of automotive drivetrain and steering parts sold through the aftermarket. Comparable to WAT as a pure-play reman specialist with broad product coverage and channel-driven sales.
- Trucktec Automotive: German remanufacturer specializing in steering and chassis components for European passenger vehicles. Directly comparable to WAT in product scope, European aftermarket focus, and reman process.
- Sidem: Belgian remanufacturer of steering and suspension parts for the independent aftermarket, with broad European distribution. Highly comparable to WAT in reman model, product category, and B2B/channel-led GTM.
Broad incumbents
- Meyle: German aftermarket manufacturer with a wide portfolio of steering, suspension, and drivetrain parts. Comparable to WAT for steering category overlap, though Meyle is broader and significantly larger.
- JTEKT: Japanese Tier-1 steering and drivetrain supplier serving OEMs globally with EPS systems and components. Comparable to WAT in steering category but focused on OE supply rather than aftermarket reman.
- Bosch Automotive Aftermarket: Global automotive supplier with a substantial aftermarket business across steering, braking, electrical, and diagnostic categories. Overlaps with WAT in steering pumps and EPS components but serves a much broader portfolio.
- ZF Aftermarket: Aftermarket division of ZF Friedrichshafen offering remanufactured and OE-quality steering and drivetrain components under brands such as TRW and Lemförder. Comparable to WAT in steering reman but at vastly greater scale and geographic reach.
- Febi Bilstein: Large German aftermarket parts brand covering steering, braking, suspension, and engine components. Overlaps with WAT in steering components but operates at greater scale and across broader categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WAT social profiles
Digital presenceWAT compliance and trust
Trust signalCompliance2 records
WAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAT leadership team
Management profileNumber of profiles
WAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAT
What does WAT do?
WAT remanufactures (refabricates) automotive steering system components for the aftermarket, including hydraulic, mechanical, and electronic steering racks; electronic steering pumps; EPS columns; and hydraulic and electro-hydraulic pumps. The remanufactured parts are positioned as cost-effective, environmentally friendly alternatives to original equipment while meeting similar quality standards, with all products backed by a 2-year warranty.
Is WAT a public or private company?
WAT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WAT founded?
WAT was founded in 1980. It employs 11 to 50 people.
Where is WAT based?
WAT is headquartered in Málaga, Spain, in the Europe region.
How does WAT make money?
One revenue line is on record: automotive Steering Components and Spare Parts.
Who are WAT's main competitors?
Direct peers on record are BBB Industries, Lizarte, Cardone Industries, Trucktec Automotive and Sidem. Broad incumbents are Meyle, JTEKT, Bosch Automotive Aftermarket, ZF Aftermarket and Febi Bilstein.
Does WAT have an API?
No public API is recorded for WAT.
What industry is WAT in?
WAT's product category is Automotive Aftermarket Steering Components. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of TLAKALAJ, Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics). Its NAICS code is 336330 and its SIC code is 3714.