Knorrwerbung

What Knorrwerbung does

Knorrwerbung GmbH is a privately held German content agency headquartered in Wachtberg (near Bonn), founded in 1999 with operational roots in cinema advertising dating to 1985. The company operates with 11-50 employees across two primary business lines: (1) content production, including advertising spots, image films, recruitment videos, drone footage, graphic animation, and print materials; and (2) media distribution, where it acts both as a Vertriebsagentur (sales agent) placing cinema advertising campaigns at local, regional, and national scope across Germany, and as a distributor of Addressable TV (ATV) inventory delivered via HbbTV technology with adserver integration and Connected TV/Online Video placements. The company is owned by three shareholders (Marc Eichenhorst, Thomas Knorr, Holger Seidel) registered in Handelsregister Bonn HRB 18360, with no external funding or parent company identified.

The company's technology stack centers on a self-serve online booking platform (booking.knorrwerbung.de) that enables customers to configure and purchase ATV/CTV/Online Video campaigns with postal-code-based geo-targeting, demographic filters, and thematic channel selection (Food, Health, Lifestyle, Living, Entertainment, Travel, Sport, Technology). Pricing is published transparently: ATV starts at 175 EUR/month with a TKP of 70 EUR per 1,000 views and a minimum 30,000-view booking over 12 months. Underlying ad delivery relies on the HbbTV standard and third-party adserver technology rather than proprietary AI/ML systems.

Knorrwerbung monetizes through four channels: project-based production fees for content work, transaction-based commissions on cinema advertising placements, CPM/TKP-based fees on ATV and CTV/OLV inventory, and recurring or project fees for Intermedia (social media and web) services. Go-to-market is hybrid: a small direct sales team (with named contacts for ATV/radio/cinema, cinema/Intermedia, and content production) handles larger accounts, while the self-serve booking platform targets the German SMB long tail. The customer base is explicitly SME-focused with no publicly named enterprise logos, and all operations are domestic to Germany.

Name

Knorrwerbung

Legal name

Knorrwerbung GmbH

Website

https://knorrwerbung.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Knorrwerbung GmbH is a German content agency in Wachtberg, founded 1999, producing advertising films and distributing campaigns across cinema, Addressable TV (HbbTV), Connected TV, and online video for German SMBs via direct sales and a self-serve booking platform.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Motion Picture and Sound Recording Industries (512), Media Representatives (54184), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Cinema advertising services
• Addressable TV advertising
• Video content production
• Social media management
• Connected TV campaigns

Headquarters

HQ city

Wachtberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Production: Production of advertising films, image films, recruitment films, graphic animations, and other visual content for clients. Revenue generated through project-based production fees.
2. Cinema Advertising Distribution: Acting as sales agent (Vertriebsagentur) for cinema advertising placements, connecting advertisers with cinemas for campaign distribution.
3. Addressable TV Advertising: Sales of Addressable TV advertising inventory (banners, spots) with guaranteed impressions, priced on CPM/TKP basis (70 EUR per 1,000 views). Minimum booking of 30,000 views over 12 months.
4. Connected TV (CTV) & Online Video: Distribution of video advertising content across streaming platforms and major web portals.
5. Intermedia / Social Media Services: Social media account management, content creation, graphic design, and online presence services.
6. Presentations & Digital Signage Content: Creation of loops and screenplays for in-store displays and business premises screens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Knorrwerbung is a German content agency that produces advertising films, image films, recruitment videos, drone footage, and graphic animations, and distributes advertising through cinema (Kinowerbung), Addressable TV (HbbTV-based targeted TV on Smart TVs), Connected TV, Online Video, radio, and social media channels. The company serves as both a production company and a sales agent (Vertriebsagentur) for cinema advertising, offering bundled content creation and media distribution to small and medium-sized German businesses. A self-serve booking platform enables customers to configure and order Addressable TV campaigns starting at 175 EUR per month.

Product overview

Knorrwerbung is a content agency offering a unified portfolio of advertising and content production services. The core offering centers on three main channels: Kinowerbung (cinema advertising) as the company's heritage specialty since 1985, Content & Produktion (content production) spanning video, graphics, animation, print and audio, and Addressable TV (ATV) for targeted television advertising on Smart TVs. Supporting services include Intermedia for social media and web content management. The company operates a self-service booking platform (booking.knorrwerbung.de) for purchasing ATV, Connected TV, and Online Video campaigns. The product portfolio is designed for small and medium-sized businesses seeking an all-in-one solution for cinema, TV, and digital advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinowerbung (Cinema Advertising) Cinema advertising production and placement services covering local, regional, or nationwide campaigns across German cinemas. The company produces and schedules commercials and serves as both a production company and a sales agent connecting advertisers with cinema operators.
• Content & Produktion (Content Production) Content production services spanning advertising spots, image films, recruitment videos, drone footage, live streams, safety films for industry, graphic animations, and print materials. Designed for businesses needing professional video, graphic, and print content for campaigns, recruiting, and corporate communications.
• Addressable TV (ATV) Targeted television advertising using HbbTV technology and adserver systems to deliver L-shaped banners and video spots to specific postal code areas and demographic segments on Smart TVs. Pricing starts at 175 EUR per month with TKP of 70 EUR per 1,000 views and a 30,000 view minimum over 12 months.
• Intermedia (Social Media & Web) Social media and web content management services including account maintenance, graphics creation, content posting, campaign preparation, presentations, video tutorials, and YouTube/Vimeo channel content. Also covers creation of loops and screenplays for in-store displays and on-premise screens. Targets businesses seeking an organized creative online presence.
• ATV Online Booking Platform Self-service online booking platform for Addressable TV, Connected TV (CTV), and Online Video (OLV) advertising campaigns. Supports geo-targeting by postal code, demographic targeting (age, gender), and theme-based channel targeting (Food, Health, Lifestyle, Living, Entertainment, Travel, Sport, Technology). Customers select products, upload creative materials, and submit bookings directly through the portal.

Quantifiable outcome

• Addressable TV campaigns starting at 175 EUR/month enabling SMBs to access TV advertising
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Largest independent owner-managed agency group in Germany and Europe, covering creative, media, and content production. Overlaps with Knorrwerbung's content production and media placement offerings but serves larger national and international brands.
• Wall GmbH: Long-established German DOOH advertising operator with extensive digital out-of-home inventory. Comparable venue-based advertising model to Knorrwerbung's cinema advertising distribution but in outdoor/indoor digital displays rather than cinema.
• Scholz & Friends: Major German creative advertising agency with full production and media capabilities. Comparable to Knorrwerbung's content production and campaign execution services but at meaningfully higher scale and with broader client bases.
• Jung von Matt: Prominent German independent creative agency known for integrated content, film, and digital campaigns. Comparable to Knorrwerbung's content production services and serves similar German-speaking brand clients.
• Publicis Germany: German arm of the Publicis global advertising holding group with full creative, media, and production capabilities. Comparable to Knorrwerbung's integrated offering but operating at enterprise scale and serving multinational clients.
• Dentsu Germany: German presence of Dentsu, a global advertising and media services network with strong CTV/addressable TV capabilities. Relevant comparable for Knorrwerbung's ATV/CTV/OLV distribution alongside Ströer-style OOH reach.
• Havas Germany: German operations of Havas, a global advertising network covering creative, media, and production services. Overlaps with Knorrwerbung's content production and media buying streams at a larger, multi-market scale.
• Ströer SE & Co. KGaA: One of Europe's largest out-of-home media companies, with a major German cinema and DOOH advertising portfolio. Competes with Knorrwerbung in cinema sales but operates at far greater scale and across many more OOH formats.

Direct peers

• pilot Screentime Group: Large German cinema advertising sales house that brokers cinema and OOH ad placements nationwide. Directly comparable to Knorrwerbung's cinema advertising distribution stream and competes for the same advertiser spend.
• Weischer GmbH: German cinema advertising specialist and media sales agency with broad cinema and DOOH offerings. Closest comparable to Knorrwerbung: same cinema ad heritage, similar German SMB focus, and comparable role as intermediary between advertisers and cinema operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/knorrwerbung
• YouTubeyoutube.com/channel/UCCg_rDx_LXOxKCqaZBSjsqw
• Facebookfacebook.com/knorrwerbung
• LinkedInlinkedin.com/company/knorrwerbung-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knorrwerbung