Picasso

What Picasso does

Picasso Co., Ltd. (株式会社ピカソ) is an Osaka-based real estate services company founded in May 1991 that operates three integrated business lines: real estate investment brokerage and advisory, rental and for-sale property brokerage (apartments, detached houses, offices, retail), and property and asset management including renovation. The company serves individual and institutional real estate investors seeking income-generating properties, individual and corporate renters of residential and commercial units, and property owners who outsource management of their holdings. Its directly-managed rental stock spans over 2,000 units concentrated in the Kansai region (Osaka, Hyogo, Kyoto, Nara) with selected presence in Tokyo and Chiba, productized under branded apartment sub-lines including W.O.B. (10 buildings), SWISS (6 buildings), WGB, Le Soleil, and MAISON DE ADON.

Revenue is generated through three streams: recurring rental and property management fees (managed services) on the 2,000+ unit portfolio, brokerage and acquisition fees on income-property transactions (with no brokerage fee charged to investors on direct acquisitions, capturing margin through development and spread economics), and one-time development and sale of new residential buildings including condominiums and detached houses. Marketing and tenant acquisition run through the company website, a dedicated LINE messaging account, and third-party portals such as realnetpro.com. Since October 29, 2021, Picasso has operated as a wholly-owned subsidiary of Nihon Escon Co., Ltd. (株式会社日本エスコン, TSE First Section: 8892), a comprehensive real estate developer and consolidated subsidiary of Chubu Electric Power Co., Inc. In July 2022, Picasso absorbed six related operating companies — Aria, Cubic, Santa, Hiranobussan, Venus Corporation, and Eizunaikaku — consolidating regional brands and contractual positions under a single corporate platform, with capital subsequently raised to ¥101 million yen as of January 2026. Leadership remains with Representative Director Yoshiaki Komatsu.

Name

Picasso

Legal name

株式会社ピカソ

Website

https://picasso-inc.co.jp

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Picasso Co., Ltd. (株式会社ピカソ) is an Osaka-based real estate services company, founded 1991 and a wholly-owned subsidiary of Nihon Escon since 2021, providing integrated property investment brokerage, rental and for-sale property listings, and property management across 2,000+ units in Japan's Kansai and Kanto regions for individual investors, renters, and property owners.

Ownership category

akta.pro rank

Product category

Real estate services and property management

SIC

Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Office & Corporate Building Construction (IMAFACAA)

Keywords

• Real estate investment
• Property management
• Rental apartments
• Property development
• Real estate brokerage

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Real Estate Rental (Property Management): Recurring rental income from managing residential and commercial properties for property owners. Services include tenant management, building maintenance, rent collection, and troubleshooting.
2. Real Estate Sales and Brokerage: Buying and selling of income-generating properties and land for investors. Direct acquisition without intermediaries, with no brokerage fees charged to buyers.
3. Property Development: Development and sale of new residential buildings including condominiums and single-family homes. Revenue generated from new development projects in the Kansai and Kanto regions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Picasso Co., Ltd. (株式会社ピカソ) is a Japanese real estate services company that buys, sells, brokers, develops, rents, and manages residential and commercial properties on behalf of individual investors, property owners, and renters. Its core offerings are real estate investment sales and brokerage, rental property listings (apartments, offices, retail, and detached houses), and outsourced property management including tenant management, building maintenance, parking management, cleaning, and renovation. The company operates a directly managed portfolio of more than 2,000 units concentrated in the Kansai region (Osaka, Hyogo, Kyoto) with additional presence in the Kanto region (Tokyo, Chiba).

Product overview

Picasso (株式会社ピカソ) is a comprehensive real estate management company operating as a unified platform with three interconnected business divisions: real estate investment services, rental property brokerage, and property management. The company manages a portfolio of branded apartment buildings under sub-brands including SWISS (6 properties), W.O.B. (10 properties), WGB (1 property), Le Soleil, MAISON DE ADON, ビューハイツ帝塚山, メゾンミラノ野里, and グルパ北庄. These branded properties offer varying amenities including pet-friendly options, free internet, concierge services, and modern fixtures. The platform also includes add-on renovation services through its property management division. Founded in 1991 and headquartered in Osaka, the company became a subsidiary of 株式会社エスコン (a Chubu Electric Power Group company) in October 2021.

Differentiator

Problem solved

Functional benefit

Brands

• W.O.B. Rental apartment brand featuring various properties in Osaka area including W.O.B.UMEDA, W.O.B.FUKUSHIMA, W.O.B.TSUKAMOTO, W.O.B.NISHIUMEDA, W.O.B.西宮レジデンス, W.O.B.MIKUNI, W.O.B.KYOBASHI, W.O.B.ROKKOHMICHI, W.O.B.西九条, W.O.B.AWAZA
• SWISS
• WGB
• Le Soleil（ル・ソレイユ）
• MAISON DE ADON（メゾン ド アドン）
• ビューハイツ帝塚山
• メゾンミラノ野里
• グルパ北庄

Products and services

• PiCASSO Real Estate Investment Services (PiCASSO 不動産投資) Comprehensive real estate investment services for individual and institutional investors seeking income-producing properties, including direct acquisition and sale of land and revenue-generating buildings, intermediary brokerage, planning and development of investment properties, investment consulting, renovation advisory, and loan consultation, with no brokerage fees charged to buyers for direct purchases.
• PiCASSO Rental Property Listings (PiCASSO 賃貸マンション) Rental property brokerage and listings offered to general individuals and corporate clients, covering rental condominiums, rental office buildings, retail/tenant spaces, and the planning, design, production, and sale of detached houses for the consumer housing division.
• PiCASSO Property Operation and Management (PiCASSO 不動産運用・管理) One-stop outsourced property management service covering tenant and occupant relations, building and equipment inspection, cleaning, parking management, mechanical monitoring, and renovation delivered to property owners seeking to outsource operations of their residential and commercial real estate holdings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 優木産業 (Yuki Sangyo Co., Ltd.)minorOthersYuki Sangyo Co., Ltd. is referenced as a related company on the Picasso website, suggesting a corporate relationship within the broader business network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tokyu Livable: Japanese real estate brokerage and property management firm focused on rental housing, condominiums, and asset management. Directly comparable in offering rental brokerage and property management services, with overlapping customer segments (renters, property owners, investors).
• ES-CON Japan: Parent company and direct comparable: ES-CON Japan (TSE: 8892) is a comprehensive real estate developer with rental housing, condominium, and asset management operations across Japan. Picasso operates as its wholly-owned rental housing/property management vehicle, sharing the same business model of integrated development, brokerage, and management.
• Landnet: Japanese real estate company focused on used condominium investment for individual investors, with property management and renovation services. Closely comparable business model of investor acquisition + recurring property management + value-add renovation.
• Open House Group: Japanese residential developer and real estate services firm covering single-family homes, condominiums, and rental property management. Comparable in combining new-build development, brokerage, and ongoing management of residential assets for investors and end-users.
• GA Technologies: Tokyo-listed real estate technology company offering property investment, brokerage, and property management services to individual investors in Japan. Overlaps with Picasso in the investor-targeted rental property acquisition and ongoing management model.
• LeTech: Japanese real estate investment and property management company specializing in income-generating rental housing. Comparable to Picasso in the investor-focused property acquisition, rental management, and renovation value-add services targeting individual real estate investors.

Broad incumbents

• Daiwa House Industry: Largest Japanese homebuilder and diversified real estate group with rental housing, property management, and development arms. Comparable in offering integrated residential development and management but operates as a much larger incumbent across multiple segments.
• Mitsubishi Estate: Major Japanese real estate developer and asset manager with office, residential, and investment management businesses. Overlap with Picasso in residential leasing/management but at vastly greater scale and with institutional rather than individual investor focus.
• Tokyo Tatemono: Major Japanese real estate developer and property manager with broad residential and commercial portfolio. Overlaps with Picasso on office and residential building leasing/management but at much greater scale and geographic breadth.

Regional players

• Taseikogyo (Taisei Kogyo): Kansai-based Japanese real estate firm operating in property management and rental housing across the Osaka region. Geographically comparable to Picasso's Kansai concentration with overlapping offerings in residential property management and brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picasso