Great West Kenworth

What Great West Kenworth does

GreatWest Kenworth Ltd. is a privately held, authorized Kenworth (PACCAR) heavy-duty truck dealership group founded in 1970 and headquartered in Calgary, Alberta. The company operates seven physical locations across Alberta — Calgary, Balzac, Red Deer, Redcliff, Lethbridge, Clairmont/Grande Prairie, and Fox Creek — providing full lifecycle commercial truck support including new and pre-owned Kenworth truck sales (T680, T880, T880S, T480, T280, W900, W990), a parts department carrying genuine Kenworth and PACCAR components, factory-trained service and diagnostics, body shop collision repair, in-house financing, PacLease leasing and rentals, and 24/7 mobile roadside service across three locations. Revenue is generated through one-time vehicle transactions, recurring parts and service transactions, recurring leasing/financing arrangements, and a TRP aftermarket parts store in Fox Creek.

The underlying technology is not proprietary; GreatWest Kenworth resells and services Kenworth-branded hardware featuring PACCAR MX-13/PX-9 and Cummins X15 engines, Allison transmissions, Dana axles, and Hendrickson suspensions, and integrates third-party vocational upfits such as Palfinger truck-mounted forklifts, Stellar TMAX service bodies and cranes, and Core Fabrication flat decks. The company's go-to-market is sales-led, with dedicated field sales teams at each location, in-house credit/finance, and customer acquisition supplemented by participation in agricultural trade shows (Lethbridge Ag Show, Grande Prairie Ag Show, Southern Alberta Truck Expo), social media, paid Facebook/Instagram advertising, an online parts counter (partscounter.kenworth.com), and a referral-driven returning-customer base. End customers are primarily commercial trucking fleet operators and owner-operators, with secondary demand from agricultural, construction/aggregate, and field-service verticals across Alberta.

Name

Great West Kenworth

Legal name

GreatWest Kenworth Ltd.

Website

https://greatwestkenworth.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

GreatWest Kenworth is a privately held, authorized Kenworth (PACCAR) heavy-duty truck dealership group operating seven full-service locations across Alberta, Canada, providing new and pre-owned truck sales, parts, service, body shop, financing, and PacLease leasing to commercial fleet operators, owner-operators, and agricultural and construction customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Specialized Freight Trucking (4842)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Specialized Heavy Haul / Lowboy Tractor Leasing & Rental (TLABABAL), Heavy-Duty Truck & Tractor Rentals (THADAJAC)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Truck parts and service
• Commercial vehicle leasing
• Truck collision repair

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Truck Sales: New and pre-owned Kenworth truck sales across all models including T680, T880, W900, W990, T480, T280. Revenue generated from vehicle transactions with financing options available.
2. Parts Sales: Genuine Kenworth parts and accessories sold through counter sales, online parts ordering system, and text ordering. Parts include engines, bodies, suspensions, chrome accessories, and maintenance supplies.
3. Service and Repair: Heavy-duty truck maintenance, repairs, diagnostics, and inspections performed by factory-trained technicians. Includes mobile service trucks available 24/7 in Calgary, Clairmont, and Red Deer.
4. Body Shop: Collision repair, refinishing, and restoration services for trucks returning to pre-accident condition.
5. PacLease - Leasing and Rentals: Flexible truck leasing and rental solutions through PacLease program. Helps businesses scale fleets and manage equipment without long-term ownership commitments. Also includes emergency rental services.
6. Financing: In-house financing options to help customers finance truck purchases. Credit department manages invoices and payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GreatWest Kenworth is an authorized Kenworth truck dealership operating 7 locations across Alberta, Canada. The company sells new and pre-owned Kenworth heavy-duty trucks (T680, T880, T480, T280, W900, W990), supplies genuine Kenworth and OEM parts, and provides factory-trained service and repairs, body shop collision repair, in-house financing, and PacLease truck leasing and rentals. Mobile 24/7 service trucks and an online parts ordering platform extend the offering beyond the physical dealerships.

Product overview

Great West Kenworth operates as a full-service Kenworth truck dealership network across Alberta with seven locations (Calgary, Balzac, Red Deer, Redcliff, Lethbridge, Clairmont/Grande Prairie, and Fox Creek). The company offers a unified portfolio of truck sales (new and pre-owned), parts, service, body shop, financing, and PacLease leasing/rentals. Core products include Kenworth trucks (T680, T880, T480, T280, W900, W990) with various powertrains (PACCAR MX-13, PACCAR PX-9, Cummins X15), supported by a parts department offering genuine Kenworth and PACCAR components. Service capabilities span preventative maintenance, advanced diagnostics, mobile service trucks, and CNG-certified service. Add-on modules include Stellar service body packages, Palfinger truck-mounted forklifts, and the Online Parts Counter digital platform. The company has over 50 years of experience serving Alberta's heavy-duty truck industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Sales (New and Pre-Owned)

Quantifiable outcome

• Google rating of 4.1 out of 5 based on 188 reviews demonstrates customer satisfaction

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kenworth Truck CompanycoreOEM/ Whitelabel/ Licensing PartnerGreatWest Kenworth is an authorized Kenworth dealership in Alberta, representing the Kenworth brand for new and used truck sales, parts, and service. Kenworth is a division of PACCAR Inc, manufacturing heavy-duty trucks including T680, T880, W900, W990, and vocational models.
• PacLeasecoreChannel Partner/ Reseller/ DistributorGreatWest Kenworth operates an on-site PacLease department offering flexible truck leasing and rental solutions. PacLease is a commercial truck leasing and rental company helping businesses manage fleets without long-term ownership.
• Clean Energy / Tourmaline Oil CorpminorStrategic or Co-development Partner50-50 joint venture between Clean Energy and Tourmaline Oil Corp for CNG fueling stations. GreatWest Kenworth Balzac location is a CNG Certified Service Shop for servicing CNG-powered trucks.
• Rising AboveminorOthersNonprofit partnership through hands-on support at fundraising events in the Grande Prairie area.
• CP Kids & FamiliesminorOthersCalgary-based nonprofit supporting children and families living with cerebral palsy. GreatWest Kenworth is a sponsor helping improve quality of life.
• Southern Alberta Collegiate InstituteminorOthersEducation program partnership at Lethbridge Polytechnic Campus supporting workforce development in the trucking industry.
• Kids Cancer Care / Essex Lease Charity Golf ClassicminorOthersAnnual charity golf tournament raising funds for children's health and camp programs through Kids Cancer Care Foundation.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TEC Equipment: Volvo Trucks, Mack Trucks, and Hino dealer network across the Western U.S. with full-service dealerships including sales, parts, service, leasing, and body shop operations. Directly comparable as a multi-location heavy-duty truck dealer group serving Western North America.
• Rush Enterprises, Inc. Largest commercial truck dealership network in North America, operating Peterbilt, International, and Ford dealerships plus Rush Truck Centres service network. Directly comparable as a multi-brand commercial truck dealer group offering sales, parts, service, body shop, leasing, and financing.
• Western Truck Centre: Western Canadian commercial truck dealer network offering new and used heavy-duty truck sales, parts, service, and leasing across multiple Western Canadian locations. Directly comparable as a multi-location Western Canada truck dealership group.
• Velocity Vehicle Group: Western U.S. Daimler Truck dealer group operating multiple commercial truck dealerships (Western Star, Freightliner, Thomas Built Buses) with full sales, service, parts, and financing offerings. Directly comparable as a multi-location commercial truck dealership group with similar product mix.
• Premier Truck Group: Large commercial truck retailer operating Freightliner, Western Star, and other OEM dealerships across multiple U.S. states with full-service sales, parts, service, leasing, and finance. Directly comparable multi-location heavy-duty truck dealer group with similar go-to-market model.
• Great Plains Kenworth: Another authorized Kenworth dealership serving Alberta and Western Canada, offering the same PACCAR model lineup, parts, service, and financing. Directly comparable as a fellow Alberta-based Kenworth dealer competing in the same geography and OEM channel.

Broad incumbents

• Volvo Trucks North America: Heavy-duty truck OEM with its own dealer network across North America focused on long-haul and vocational applications. Comparable as a competing OEM whose dealer footprint directly competes with GreatWest in Alberta long-haul and construction segments.
• PACCAR Inc. Parent manufacturer of Kenworth, Peterbilt, and DAF trucks and operator of the PacLease leasing program. Broadly comparable as the upstream OEM and PacLease franchisor that drives GreatWest's product allocation, parts supply, and PacLease economics.
• Daimler Truck North America: Parent manufacturer of Freightliner, Western Star, and Thomas Built Buses in North America with its own dealer and service network. Comparable as a competing OEM whose dealer network competes directly with GreatWest for Alberta heavy-duty truck customers.

Regional players

• Alltricity / All Truck & Trailer: Alberta-based commercial truck and trailer dealer/service group with multiple locations in Western Canada. Comparable as a regional Alberta peer competing for the same heavy-duty fleet and vocational truck customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GWKenworth
• YouTubeyoutube.com/channel/UCzBWeSekIv2eiwqvsKEaQyg
• Facebookfacebook.com/GWKenworth
• LinkedInlinkedin.com/company/greatwest-kenworth-ltd
• Instagraminstagram.com/gwkenworth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great West Kenworth