Zodiak Kids

What Zodiak Kids does

Zodiak Kids, now operating as Banijay Kids & Family Distribution, is a London-headquartered children's content distribution business and subsidiary of Banijay Group, the largest independent content producer and distributor globally. The company licenses a catalogue of more than 2,850 hours of animated and live-action programming to broadcasters and streaming platforms across international markets. Its portfolio includes established franchises such as Totally Spies!, Horrid Henry, Charlie and Lola, and Moominvalley, alongside newer titles and refreshed legacy IP. The legal entity is registered as Banijay Kids & Family Distribution Limited in England and Wales, and the business operates with 51-100 employees under a leadership team headed by CEO Benoit Di Sabatino, with Delphine Dumont as Chief Commercial Officer and Gwen Hughes as Chief Operating Officer.

The business model is B2B content licensing, generating revenue through multi-territory distribution deals, co-production arrangements, and rights management on behalf of rights holders. It serves two primary customer segments: traditional linear broadcasters and on-demand streaming platforms, with go-to-market executed through the parent group's global distribution infrastructure. Content is delivered as finished programming for broadcast, streaming, and digital channels, with no disclosed proprietary technology platform, API, or data infrastructure underpinning the offering. The company has publicly positioned itself against AI text and data mining of its content, signaling a defensive stance toward generative AI use of its intellectual property.

Operationally, the business is in a brand-alignment and capability-buildout phase, having recently rebrand from Zodiak Kids to Banijay Kids & Family Distribution and having established a dedicated digital and social media function under a newly appointed SVP. Active catalogue expansion is evident through new programming launches and the modernization of legacy IP for contemporary audiences. No financial metrics, ARR, or contract values are publicly disclosed.

Name

Zodiak Kids

Legal name

Banijay Kids & Family Distribution

Website

https://zodiakkids.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Zodiak Kids, now Banijay Kids & Family Distribution, is a London-based children's content distribution subsidiary of Banijay Group, licensing a 2,850+ hour catalogue of animated and live-action programming to global broadcasters and streaming platforms.

Ownership category

akta.pro rank

Product category

Children's Content Distribution

NAICS

Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Curated Content Platforms (MPACAKAL)

akta.pro secondary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

Keywords

• Children's content distribution
• Content licensing services
• Animation distribution rights
• Programme sales rights
• Kids media licensing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Content Licensing and Distribution: Banijay Kids & Family Distribution handles exploitation of rights for all Banijay's kids content on linear and non-linear television, and ancillary activity across all platforms. Revenue is generated through licensing content rights to broadcasters, platforms, and other distributors globally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zodiak Kids (operating as Banijay Kids & Family Distribution) handles the global exploitation of rights for Banijay's children's content across linear and non-linear television and ancillary platforms. It represents over 2,850 hours of animated and live-action programming — including established brands such as Totally Spies!, Horrid Henry, Charlie and Lola, Moominvalley, Numberjacks, Mister Maker, Waybuloo, Once Upon a Time..., and Super Happy Magic Forest — licensing these to broadcasters, streaming platforms, and ancillary rights holders worldwide.

Product overview

Banijay Kids & Family Distribution (Zodiak Kids) operates as a content distribution platform for Banijay's children's programming. The company handles exploitation of rights for all Banijay kids content on linear and non-linear television, and ancillary activities across all platforms. It represents over 2,850 hours of animated and live-action content distributed to broadcasters and platforms globally. The platform provides access to episodes, trailers, and detailed information on children's content. The product portfolio includes programs across two primary categories: Animation (such as Totally Spies!, Once Upon a Time..., Super Happy Magic Forest, Chimera Keepers, Belzebubs, When I Was Your Age) and Pre-School (such as Stan & Gran, Husha Be, Piripenguins, Miniheroes Of The Forest). The catalogue spans over 100 program titles including properties like Horrid Henry, Charlie and Lola, Moominvalley, Numberjacks, Mister Maker, and Waybuloo.

Differentiator

Problem solved

Functional benefit

Products and services

• Totally Spies! Animated action-comedy series in which secret agent girls save the world; licensed for broadcast and streaming by Zodiak Kids to broadcasters and platforms globally.
• Chimera Keepers: Adventures with Incredible Creatures Animated adventure series about an incredible summer with incredible creatures; licensed by Zodiak Kids to broadcasters and platforms globally.
• Miniheroes Of The Forest Pre-school animated series where children wear masks and capes to become cute little heroes; licensed by Zodiak Kids to broadcasters and platforms globally.
• Piripenguins Pre-school animated series featuring penguins unlike any other; licensed by Zodiak Kids to broadcasters and platforms globally.
• Once Upon a Time... Animated educational series (78 x 7') where the knowledgeable hero Maestro explores everyday objects; updated for contemporary audiences while maintaining original DNA and values. Licensed by Zodiak Kids to broadcasters and platforms globally.
• Super Happy Magic Forest Animated series featuring quests, picnics, and frolics; licensed by Zodiak Kids to broadcasters and platforms globally.
• When I Was Your Age Animation series exploring what parents were like at their children's age; licensed by Zodiak Kids to broadcasters and platforms globally.
• Stan & Gran Mystery-busting, nature-discovering adventure series with a big dose of funny, targeted at pre-school audiences; licensed by Zodiak Kids to broadcasters and platforms globally.
• Husha Be Pre-school series designed to make little minds shine through "Husha Be time"; licensed by Zodiak Kids to broadcasters and platforms globally.
• Belzebubs Family sitcom with a satanic twist following characters juggling work and family life; licensed by Zodiak Kids to broadcasters and platforms globally.
• Banijay Kids & Family Content Catalogue (2,850+ hours) Comprehensive rights exploitation service covering all Banijay's kids content on linear and non-linear television, and ancillary activity across all platforms — including established brands such as Totally Spies!, Horrid Henry, Charlie and Lola, Moominvalley, Numberjacks, Mister Maker, and Waybuloo. Licensed to broadcasters and streaming platforms worldwide.
• Co-productions, Sales and Acquisitions Service for production companies and broadcasters to co-produce and acquire original children's content with the company, providing access to distribution networks and global markets.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Entertainment One (eOne): Major entertainment studio with significant kids content portfolio (Peppa Pig, PJ Masks) before Hasbro acquisition. Comparable as a broad incumbent in kids IP production and global distribution.
• Mattel: Global toy and family entertainment company with significant kids content IP (including acquired HIT Entertainment properties). Comparable as a major incumbent in kids IP ownership and licensing.

Emerging players

• Zagtoon: France-based animation studio producing globally distributed kids franchises including Miraculous Ladybug. Comparable independent European kids animation producer leveraging international distribution.
• Aardman Animations: UK-based animation studio (Shaun the Sheep, Wallace & Gromit) that produces and licenses family content globally. Comparable creator-led kids animation producer with international distribution partnerships.

Direct peers

• Nelvana: Canadian kids animation producer and global distributor (owned by Corus Entertainment). Directly comparable B2B kids content licensing model distributing animated series to broadcasters worldwide.
• WildBrain: Canadian children's entertainment company that owns, produces, and distributes a large library of kids content including Teletubbies, Strawberry Shortcake, and Inspector Gadget. Direct competitor in global kids content distribution to broadcasters and streamers.
• Cake Entertainment: UK-based independent kids content distribution company licensing animated properties to broadcasters and digital platforms worldwide. Closely comparable boutique distribution model to Zodiak Kids.
• Studio 100: European (Belgian-German) family entertainment company producing, distributing, and licensing kids properties such as Maya the Bee and Heidi. Comparable as both producer and licensor in the international kids market.
• Cyber Group Studios: France-based independent animation producer and distributor specializing in kids and family content with global broadcaster and platform distribution. Closely comparable in European kids content licensing.
• HIT Entertainment: Long-established kids content producer and licensor (Thomas & Friends, Bob the Builder, Paw Patrol pre-acquisition). Highly comparable B2B kids IP distribution model serving global broadcasters and platforms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ZodiakKids

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zodiak Kids