What Studio 100 International does

Studio 100 International GmbH is a Munich-based, privately held production and distribution company specializing in children's and family entertainment content. The company operates through three integrated business segments: production (creating series and films within dedicated studios), global distribution and sales (delivering content to broadcasters, streaming platforms, and film distributors across all platforms and territories), and licensing (managing thousands of licensed products through hundreds of licensee partnerships across toys, apparel, food and beverage, home entertainment, stationery, personal care, and promotional categories). Its catalog spans over 100 properties blending classic heritage brands—such as Maya the Bee, Pippi Longstocking, Heidi, Pinocchio, and The Rainbow Fish—with contemporary productions like 100% Wolf, House of Anubis, and Vegesaurs, produced across CGI/3D, 2D, Live Action, and Mixed Media formats.

The company generates revenue through content licensing royalties and one-time license transactions (film rights, series distribution to broadcasters and streamers), supplemented by licensing royalties on merchandise. Pricing is negotiated on a B2B basis per territory, platform, and scope, and is not publicly disclosed. Go-to-market is conducted through direct enterprise sales to TV networks, streaming platforms, and film distributors, channel partnerships with hundreds of licensees, and recurring participation at major international trade fairs including MIPCOM, EFM, Berlin Film Festival, Toronto International Film Festival, London Book Fair, Bologna Children's Book Fair, and Nuremberg Spielwarenmesse. The company is managed by two Managing Directors, Martin Krieger and Hans Bourlon, and operates under the Studio 100 Group umbrella.

Name

Studio 100 International

Legal name

Studio 100 International GmbH

Website

https://www.studio100international.com

Company type

Private

Operating status

Operating

Short description

Studio 100 International is a Munich-based producer and global distributor of children's and family entertainment content, licensing a catalog of 100+ properties—including Maya the Bee and Pippi Longstocking—to broadcasters, streamers, and hundreds of merchandise licensees worldwide.

Ownership category

akta.pro rank

Product category

Children's Entertainment Content Production and Licensing

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Kids entertainment production
• Family content distribution
• Character licensing
• Animation content sales
• Merchandise licensing programs

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Content Production: Studio produces series and films within dedicated studios, generating revenue from original content creation including animation and live-action productions for children and family audiences.
2. Global Distribution & Sales: Worldwide distribution and sales of content across all platforms including TV, streaming, theatrical, and home entertainment. Revenue generated through licensing content to broadcasters, streamers, and distributors globally.
3. Licensing & Merchandise: Licenses thousands of products by cooperating with hundreds of licensees. Covers consumer goods categories including toys & games, apparel & accessories, food & beverages, home entertainment, stationery, personal care, and promotional partnerships.
4. Film Rights: Distribution of film rights for family-oriented content, including theatrical releases and home entertainment products.
5. TV Distribution: Television distribution of animated and live-action series to broadcasters globally, including free-to-air, pay-TV, and streaming platforms.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Studio 100 International is a Munich-based production and distribution company specializing in high-quality kids and family entertainment content. The company produces animated and live-action series and films through dedicated studios, distributes and sells its content worldwide across TV, streaming, theatrical, and home entertainment platforms, and licenses thousands of consumer products through hundreds of licensees across categories including toys, apparel, food and beverages, stationery, and personal care.

Product overview

Studio 100 International is a leading production and distribution company specializing in high-quality kids and family entertainment content. The company operates across three main business segments: production (creating series and films within dedicated studios), worldwide distribution and sales across all platforms, and licensing (managing thousands of licensed products through hundreds of licensees). Their portfolio consists of a mix of classic retro brands alongside new content, enabling them to maximize licensing opportunities while building long-term audience engagement. Product categories span Toys & Games, Apparel & Accessories, Food & Beverages, Home Entertainment, Stationery, Personal Care, and Promotions. The content library includes diverse animation styles (3D CGI, 2D Animation, Live Action, Mixed Media) and target age groups (Preschool, Bridge 4-7, Kids 6-11, Teens, Family). Notable brands include Maya the Bee (the flagship property celebrating 50 years), 100% Wolf, Bumba, House of Anubis, Pippi Longstocking, Pinocchio, Vicky the Viking, The Rainbow Fish, and Redwall, among many others from their extensive catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Production Services
• Global Distribution and Sales
• Licensing and Merchandise Programs
• Maya the Bee (Die Biene Maja)
• Pippi Longstocking
• 100% Wolf
• Heidi
• Vicky the Viking
• On The Edge
• Zac Power

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Prime VideocoreStrategic or Co-development Partner · 21 January 2026Partnership to launch 'Die Biene Maja & Friends' (Maya the Bee & Friends) supplementary channel on Prime Video in 2026, creating a dedicated branded content destination for the streaming platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WildBrain: Canadian-based children's entertainment company that produces, distributes, and licenses content including Peanuts, Teletubbies, and Strawberry Shortcake. Closely comparable to Studio 100 International due to its integrated production, distribution, and licensing model focused on the kids' segment.
• Cyber Group Studios: France-based producer and distributor of children's animated series and feature films with international licensing operations. Comparable as a European kids' content studio with multi-format production and global distribution.
• Zodiak Kids (Banijay Kids & Family): Division of Banijay Group focused on producing, distributing, and licensing children's entertainment globally. Highly comparable as a European-headquartered, multi-territory kids' content producer with international distribution and licensing operations.
• 9 Story Media Group: Canadian producer, distributor, and licensor of children's and family content (including Daniel Tiger's Neighborhood). Comparable as a vertically integrated kids' content company with production, distribution, and merchandising arms.
• Cake Entertainment: UK-based independent entertainment company specializing in the distribution and licensing of children's animated content globally. Comparable as a focused B2B kids' content distributor and licensor serving broadcasters and streaming platforms.
• Mondo TV: Italian producer and distributor of animated content for children and families, with a portfolio of proprietary and co-produced IP and a global licensing business. Directly comparable as a European-headquartered kids' content studio with international distribution and merchandising.

Broad incumbents

• Spin Master Entertainment: Canadian entertainment and toy company that produces animated children's content (e.g., PAW Patrol) and leverages it through its toy business. Comparable as a vertically integrated kids' IP and consumer products company, though much larger in scale.
• Entertainment One (eOne): Now part of Hasbro, eOne produces and distributes family and children's content including Peppa Pig and PJ Masks. Comparable as a major kids' IP owner with production, distribution, and consumer products capabilities, though operating at a much larger scale within Hasbro.
• Aardman Animations: UK-based animation studio producing family-oriented content (Shaun the Sheep, Wallace & Gromit) with global distribution and licensing. Comparable as a premium children's/family animation producer with international licensing reach.

Emerging players

• Guru Studio: Canadian animation studio producing original children's content (Paw Patrol co-production, True and the Rainbow Kingdom). Comparable as a kids' animation producer focused on developing original IP for global streaming and broadcast partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 100 International