Azulev
Azulev is a privately held Spanish ceramic and porcelain tile manufacturer in Onda, Castellón, owned by Rocersa Group since 2020. It produces SLIMRECT thin-gauge, standard, and OUTSIDE20 outdoor tiles, serving distributors, architects, designers, and consumers across European and international markets via a multi-language digital and showroom-led go-to-market.
- Company typePrivate
- Founded1951
- HeadquartersCastellón, Spain
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Azulev does
Azulev is a Spanish ceramic and porcelain tile manufacturer headquartered in Onda, Castellón, with over 70 years of operating history since its 1951 founding. The company is a wholly-owned subsidiary of Rocersa Group following its January 2020 acquisition, which also brought the Azulejos Sanchis and Sanchis Hôme brands into the group. Azulev produces floor and wall coverings organized around three principal product lines: SLIMRECT thin-gauge tiles (6mm white body wall tiles and 7mm porcelain tiles), standard 10mm porcelain tiles, and OUTSIDE20 20mm porcelain tiles for exterior applications. Core technology is centered on proprietary thin-gauge manufacturing, zero-discharge production that reuses waste as raw material and recovers oven heat for dryers, and 100% process water recycling (23,313 m³ annually). Azulev was the first Spanish ceramic company to obtain the Solar Impulse Efficient Solution Label for its SLIMRECT and Viker ranges, and holds ISO 9001, ISO 14001, and Environmental Product Declarations for Porcelain and Porosa.
Azulev operates a hybrid go-to-market combining a global B2B distributor network, direct engagement with architects and interior designers, a showroom in Onda for in-person consultations, and contact channels for individual consumers via a multi-language website (Spanish, English, French, German). Revenue is generated through one-time sale of manufactured tile products; pricing is not publicly disclosed. Customer segments span professional distributors, architects and interior designers, construction companies, individual consumers, and outdoor/public space projects, with a portfolio of branded collections including Miami, Bornem, Portobello, Seven, Naku, Calacatta, Temple, Vulcano, and OUTSIDE20-aligned ranges such as Vegas, Aura, and Alchemy. The company's marketing is anchored by trade show participation (Cersaie, New Ceramic Trends), downloadable catalogs, blog content, and email newsletters.
Azulev is privately held as AZULEV, S.A.U., operates from 251 to 500 employees, and has received modest public co-financing for energy efficiency and EV infrastructure upgrades under European and Spanish programs. The business is positioned as a sustainability-led mid-market European tile manufacturer, leveraging thin-gauge technology, environmental certifications, and a multi-decade brand to differentiate in a competitive ceramic sector.
Azulev firmographics
Firmographics- Name
- Azulev
- Legal name
- AZULEV, S.A.U.
- Website
- https://azulev.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Azulev is a privately held Spanish ceramic and porcelain tile manufacturer in Onda, Castellón, owned by Rocersa Group since 2020. It produces SLIMRECT thin-gauge, standard, and OUTSIDE20 outdoor tiles, serving distributors, architects, designers, and consumers across European and international markets via a multi-language digital and showroom-led go-to-market.
- Ownership category
- akta.pro rank
Azulev industry classification
Industry- Product category
- Ceramic and Porcelain Tile Manufacturing
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where Azulev is headquartered
LocationHeadquarters
- HQ city
- Castellón
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Azulev business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Ceramic Floor and Wall Tiles: Azulev manufactures and sells ceramic floor and wall covering products including porcelain tiles, white body wall tiles, and thin gauge SLIMRECT products. The company produces various thicknesses (20mm OUTSIDE20, 10mm, 7mm, and 6mm) to serve different market needs from interior to exterior applications.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Azulev product offering
Product offeringCore offering
Azulev manufactures and markets ceramic floor and wall tiles, including porcelain stoneware, white body wall tiles, and specialized thin-gauge SLIMRECT products (6-7mm) and outdoor OUTSIDE20 products (20mm). The company produces multiple collections across marble-look, stone-look, wood-look, cement-look, and solid color aesthetics for interior and exterior architectural and construction applications. Production is based in Onda, Castellón, Spain, with sales through distributor networks and direct engagement with architects, interior designers, and constructors.
Product overview
Azulev is a ceramic and porcelain tile manufacturer with over 70 years of experience, operating as part of Rocersa Group since 2020. The company offers a comprehensive portfolio of floor and wall coverings organized around three main product lines: SLIMRECT (6-7mm thin-profile tiles for reduced environmental impact and easy installation), standard collections (10mm porcelain tiles), and OUTSIDE20 (20mm thick tiles for outdoor applications). The product range includes multiple aesthetic collections such as marble-looks (Calacatta, Capri, Advance, Odyssey, Visionaire, Belle Cream), stone-looks (Blueslate, Midtown), wood-looks (Naku), cement-looks (Vulcano), and color collections (Seven), available in various formats, finishes (polished, matte, anti-slip), and sizes. The company positions itself around sustainability (#ECOLIFESTYLE), emphasizing thin-profile manufacturing processes that reduce CO2 emissions, raw material consumption, and waste.
Differentiator
Problem solved
Functional benefit
Brands
- SLIMRECT: Eco-friendly thin-thickness ceramic product line (6mm and 7mm) focused on sustainability, reduced emissions, and easier installation.
- OUTSIDE20
Products and services
- SLIMRECT Thin-profile ceramic product line available in 6mm (white body wall tiles) and 7mm (porcelain tiles) thickness. Weighs half the weight of conventional pieces, allows easier installation without removing existing materials, and reduces transportation costs and environmental impact.
- OUTSIDE20 20mm thick porcelain tiles designed for outdoor spaces including pools, public areas, terraces, and private exteriors. Offers elevated technical specifications, durability, and weather resistance for exterior applications.
- Miami Collection Marble-inspired ceramic tile collection in warm tones evoking natural beauty, designed for combining with rustic woods and natural fibres for interior design projects.
- Bornem Collection Minimalist elegant ceramic tile collection inspired by the Wabi-Sabi philosophy, designed to embellish and stand out in architectural projects with a refined, timeless aesthetic.
- Portobello Collection Versatile ceramic tile collection capable of transforming environments with beauty and balance, combining well with natural materials such as rustic woods, matt marble, and colored products.
- Seven Collection Color ceramic tile collection with pastel shades paying homage to the Well-Obsessed trend, featuring soft tones that promote clarity and calm in residential interiors.
- Naku Collection Thin wood-look ceramic tile collection offering realistic wood simulation and versatility for interior design projects, part of the SLIMRECT thin-profile range.
- Vulcano Collection Timeless cement-look SLIMRECT ceramic tile collection with soft texture and personality, available in different colors and anti-slip finish, suitable for bathrooms and terraces.
- Vegas Collection 20mm porcelain tile collection suitable for pool areas, featuring wood or stone looks with durability and resistance to moisture and chemicals.
- Aura Collection Stone-look 20mm porcelain tile collection suitable for outdoor pool areas, featuring anti-slip properties for exterior applications.
- Alchemy Collection 20mm porcelain tile collection with grey tones suitable for outdoor pool areas, featuring anti-slip properties for safety around water.
- Blueslate Collection Stone-effect ceramic tile collection merging Bluestone and Slate aesthetics, creating a timeless look with exterior formats enabling In&Out continuity between interior and exterior spaces.
- Capri Collection Travertine marble-effect ceramic tile collection with soft, light colors evoking natural beauty, featuring gloss and matte finishes with integrated shine effects.
- Advance Collection Marble-effect ceramic tile collection with grey, blue, and gold veins, available in polished and matte porcelain finishes for creating unique interior and exterior spaces.
- Odyssey Collection Marble-effect ceramic tile collection with veins on a whitish surface combining classic marble aesthetics with contemporary ceramic practicality and versatility.
Quantifiable outcome
- 40% reduction in CO2 emissions compared to conventional ceramic products
- +4 more outcomes
Companies that use Azulev
Customer profileSegments5 records
Ideal customer profiles4 records
Azulev technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Azulev partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Solar Impulse FoundationcoreSolar Impulse Foundation awarded Azulev (through Rocersa Group) the Efficient Solution Label for their SLIMRECT sustainable product range. This is a global environmental certification that recognizes clean, efficient and cost-effective solutions. Only 3 ceramic companies worldwide have achieved this certification.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Azulev competitors and assessment
Company assessmentDirect peers
- Cifre Cerámica: Spanish ceramic tile producer in Castellón with comparable floor and wall tile ranges. Overlaps with Azulev in distribution channels, design-led collections, and mid-market positioning across European markets.
- Keraben Grupo: Spanish ceramic tile manufacturer also based in Castellón. Comparable product portfolio (porcelain floor/wall tiles), customer segments (distributors, specifiers), and supply chain, with a similar sustainability positioning and European export focus.
- Pamesa Cerámica: Spanish ceramic tile group headquartered in the Castellón cluster. Directly comparable to Azulev in product (floor/wall porcelain), target market (distributors, architects, constructors), and business model (B2B tile manufacturer), but at substantially greater scale and international reach.
- Iris Ceramica: Italian ceramic tile manufacturer specializing in porcelain floor/wall coverings and large-format technical surfaces. Comparable high-design positioning, similar customer segments (architects, distributors), and overlapping premium specification projects across Europe.
- Florim: Italian ceramic group producing porcelain floor and wall tiles for residential and commercial projects. Comparable product offering, sustainability commitments, and B2B distribution through international specifier channels.
- IberoCerámica: Spanish ceramic manufacturer part of a larger group (Saloni). Comparable offering in porcelain floor/wall tiles, similar architectural specification focus, and overlapping distributor channels in Spain and EMEA.
- ABK Group: Italian manufacturer of porcelain tiles for floors, walls, and outdoor applications. Comparable large-format, design-led collections and similar mid-to-premium positioning in the European ceramic specification market.
Broad incumbents
- Marazzi Group: Italian-owned (Mohawk Industries) global ceramic tile major. Comparable product category (ceramic and porcelain floor/wall coverings) and design-led collections, but with substantially broader international footprint and product breadth than Azulev.
- Roca Sanitario: Spanish ceramics incumbent producing sanitaryware and bathroom surfaces. Comparable Spanish manufacturing heritage, EMEA distribution scale, and design-led specification channel, though with broader product scope than Azulev's tile-only focus.
Emerging players
- RAK Ceramics: UAE-based global ceramic tile and sanitaryware manufacturer with significant European and emerging-market presence. Comparable ceramic floor/wall tile manufacturing and design-driven collections, providing a benchmark for export-led scale similar to Azulev's aspirations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Azulev social profiles
Digital presenceAzulev compliance and trust
Trust signalCompliance6 records
Azulev financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azulev leadership team
Management profileNumber of profiles
Azulev subsidiaries and ownership
Company hierarchySubsidiaries2 records
Azulev funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azulev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azulev
What does Azulev do?
Azulev manufactures and markets ceramic floor and wall tiles, including porcelain stoneware, white body wall tiles, and specialized thin-gauge SLIMRECT products (6-7mm) and outdoor OUTSIDE20 products (20mm). The company produces multiple collections across marble-look, stone-look, wood-look, cement-look, and solid color aesthetics for interior and exterior architectural and construction applications. Production is based in Onda, Castellón, Spain, with sales through distributor networks and direct engagement with architects, interior designers, and constructors.
Is Azulev a public or private company?
Azulev is a private company. It is classified as corporate owned and is currently operating.
When was Azulev founded?
Azulev was founded in 1951. It employs 251 to 500 people.
Where is Azulev based?
Azulev is headquartered in Castellón, Spain, in the Europe region.
How does Azulev make money?
One revenue line is on record: ceramic Floor and Wall Tiles.
Who are Azulev's main competitors?
Direct peers on record are Cifre Cerámica, Keraben Grupo, Pamesa Cerámica, Iris Ceramica, Florim, IberoCerámica and ABK Group. Broad incumbents are Marazzi Group and Roca Sanitario. RAK Ceramics is listed as an emerging player.
Does Azulev have an API?
No public API is recorded for Azulev.
What industry is Azulev in?
Azulev's product category is Ceramic and Porcelain Tile Manufacturing. Its primary akta.pro industry code is IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its NAICS code is 327120 and its SIC code is 3250.