Keraben Grupo

What Keraben Grupo does

Keraben Grupo is a Spanish manufacturer of ceramic floor and wall tiles (pavimentos y revestimientos cerámicos), headquartered in Nules, Castellón, within Spain's Castellón ceramic cluster. Founded in 1984 and operating with more than 900 employees, the company produces tiles under three brands — Keraben, Metropol, and Ibero — each addressing distinct positioning across residential and commercial interiors. Distribution reaches 120+ countries through a network of channel partners, complemented by direct engagement with architects and interior designers for project specification.

The product portfolio spans porcelain and ceramic tiles in multiple sizes and finishes, including the XL-Surfaces large-format collection launched in October 2023 and the Digital Soft tactile finish technology introduced in September 2023. The company supports specifier workflows with BIM Collections and the Creahome 3D visualiser (delivered via tilelook.com), enabling architects and designers to incorporate Keraben products into digital project models and visualisations. Recent capital deployment includes a €30M investment in large-format porcelain capacity at sister-company Saloni, indicating strategic emphasis on the high-margin big-format segment.

Keraben is a subsidiary of Victoria Plc, a UK-listed flooring group that also controls Saloni and other ceramic operations; group-level disclosures (including a ~£300M debt refinancing in 2024) indicate significant scale, though standalone Keraben financials are not publicly reported. Revenue is generated through B2B sales to distributors, retailers, and project specifiers across four primary end-segments: residential construction, hospitality, commercial/business, and facades.

Name

Keraben Grupo

Legal name

KERABEN GRUPO, S.A.U.

Website

https://kerabengrupo.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Keraben Grupo is a Spanish ceramic tile manufacturer operating three brands (Keraben, Metropol, Ibero) and serving residential, hospitality, commercial, and facade end-markets across 120+ countries via a distributor and specifier channel.

Ownership category

akta.pro rank

Product category

Ceramic Floor and Wall Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic floor tiles
• Ceramic wall tiles
• Porcelain tiles
• Large-format tiles
• Ceramic coverings

Headquarters

HQ city

Castellón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic tile manufacturing and sales: Keraben Grupo designs and develops ceramic floor and wall tiles (pavimentos y revestimientos cerámicos) that reach the market through three main brands: Keraben, Metropol, and Ibero. Revenue is generated through product sales via their distribution network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keraben Grupo designs and manufactures ceramic floor and wall tiles (pavimentos y revestimientos cerámicos), bringing them to market through three principal brands — Keraben, Metropol, and Ibero. Products include collections such as XL-Surfaces (large-format tiles) and Digital Soft (semi-polished porcelain tiles with digital printing), distributed across more than 120 countries through an extensive network of authorized dealers and distributors.

Product overview

Keraben Grupo is a manufacturer of ceramic floor and wall tiles (pavimentos y revestimientos cerámicos) operating under a multi-brand portfolio strategy. The company brings its products to market through three principal ceramic brands: Keraben, Metropol, and Ibero. The portfolio includes physical tile collections (such as XL-Surfaces with large-format tiles, Digital Soft semi-polished porcelain, and the Terracota, Isola, and Botanical collections) distributed in over 120 countries through international distribution networks. Digital add-on services include BIM Collections for architectural design integration and Creahome 3D for interior design visualization via tilelook.com. The group also maintains a corporate magazine (KG Magazine) for product and event communication.

Differentiator

Problem solved

Functional benefit

Brands

• Keraben: Main ceramic tile brand of the group
• Metropol
• Ibero

Products and services

• Keraben (brand)
• Metropol (brand) One of the three principal ceramic tile brands under Keraben Grupo, offering ceramic floor and wall coverings (pavimentos y revestimientos cerámicos) for residential and commercial projects.
• Ibero / IberoCeramics (brand) One of the three principal ceramic tile brands under Keraben Grupo, operating under the IberoCeramics brand and offering ceramic tiles for floor and wall applications with international distribution.
• XL-Surfaces collection Large-format ceramic tile collection under the Keraben brand, marketed as 'Elegancia sin límites' (limitless elegance) for architectural and interior design projects. Backed by a 30-million-euro investment in large-format tile production at the Saloni factory.
• Digital Soft collection New-generation semi-polished porcelain tile collection (porcelánicos semipulidos) produced using digital printing technology, marketed across the Keraben Grupo portfolio.
• Isola collection (Metropol) Ceramic tile collection under the Metropol brand, presented as part of the Keraben Grupo 2023 portfolio.
• Botanical collection (Ibero) Ceramic tile collection under the Ibero brand, presented as part of the Keraben Grupo 2023 portfolio.
• Terracota collection (Keraben) Ceramic tile collection under the Keraben brand, presented as part of the Keraben Grupo 2023 portfolio.

Quantifiable outcome

• Present in more than 120 countries
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• KerabencoreStrategic or Co-development PartnerOne of the three main ceramic brands of Keraben Grupo, serving the ceramic tile market.
• MetropolcoreStrategic or Co-development PartnerOne of the three main ceramic brands of Keraben Grupo.
• Ibero (IberoCeramics)coreStrategic or Co-development PartnerOne of the three main ceramic brands of Keraben Grupo, operating under the brand IberoCeramics.
• SalonicoreStrategic or Co-development PartnerSpanish tile company also owned by Victoria Plc, with a 30-million-euro investment in large-format tile production. Related entity within the Victoria Plc group.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Kajaria Ceramics: India's largest ceramic tile manufacturer with rapidly expanding international presence. Increasingly competes with Keraben in export markets and on price-positioned porcelain products, particularly across emerging markets.

Direct peers

• Porcelanosa Grupo: Spanish manufacturer of ceramic floor and wall tiles, also based in the Castellón cluster. Directly competes with Keraben Grupo across residential, hospitality, and commercial segments with a comparable premium positioning and global distribution footprint.
• Cifre Cerámica: Spanish ceramic tile producer from the Castellón district offering porcelain and wall tiles for residential and commercial projects. Direct competitor with similar size, product range, and export-led business model.
• Vives Azulejos y Gres: Spanish ceramic tile manufacturer based in Castellón, producing porcelain floor tiles and wall coverings. Competes directly with Keraben across similar end markets and distribution channels, particularly in European and Latin American markets.
• Saloni (Victoria Plc subsidiary): Sister company under Victoria Plc that manufactures ceramic wall and floor tiles from Castellón. Operates in the same product category, serves overlapping customer segments, and is co-located in the same Spanish ceramic cluster as Keraben Grupo.
• Marazzi Group: Major Italian/Spanish ceramic tile manufacturer owned by Mohawk Industries. Comparable in scale, product mix (floor and wall tiles), and international distribution, and competes directly with Keraben in European and export markets.
• Pamesa Grupo: One of the largest Spanish ceramic tile manufacturers, also headquartered in Castellón. Competes head-to-head with Keraben in mid- to premium-range floor and wall tiles, with overlapping distribution and end-market exposure.

Broad incumbents

• Florim Group: Major Italian manufacturer of porcelain tiles and large-format slabs serving residential and architectural projects. Comparable to Keraben in product type and international reach, but typically larger scale and a wider brand portfolio.
• Mohawk Industries: World's largest flooring manufacturer, with significant ceramic tile operations in Europe (including Marazzi). Sets the competitive ceiling on scale, distribution, and pricing power in the global ceramic tile market where Keraben operates.
• Iris Ceramica Group: Established Italian ceramic surfaces group with premium positioning across floor, wall, and large-format slabs. Broader and more design-led portfolio than Keraben, but overlaps meaningfully in architectural specification and large-format categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VictoriaCeramicsSpain
• LinkedInlinkedin.com/company/victoriaceramicsspain
• Xx.com/kerabengrupo
• Facebookfacebook.com/kerabengrupo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keraben Grupo