What PRAML does

PRAML GmbH is a family-owned full-service provider (Komplettanbieter) of energy and building technology solutions headquartered in Ruderting, near Passau, Germany. Founded in 1972 and operating under the legal form GmbH (HRB 6349, Amtsgericht Passau), the company employs 200+ experts and has completed more than 10,000 energy projects across the Niederbayern (Lower Bavaria) region, covering Landkreis Passau, Freyung-Grafenau, Rottal-Inn, and surrounding areas. Its service portfolio spans ten trade categories: photovoltaics, battery storage, E-mobility charging infrastructure, heating (including heat pumps), ventilation, air conditioning, sanitary, telecommunications, electrical installation, and KNX-based building automation, all delivered under a single-provider model ('Besser einer für alles') to both private residential (B2C) and commercial/industrial (B2B) customers.

The technical backbone comprises proprietary planning software (Solarstrom-Manager, LED-Manager, and a multi-trade energy planning toolset) used to deliver paid consulting services such as Solarstrom-Eigenversorgungs-Machbarkeitsplanung (SEA), Gebäudetechnik-Komplett-Konzept (GEK), Energie-Konzeptions-Planung (EKP), and Beleuchtungs-Planungs-Konzept (BPA/BEA). Integration with KNX building automation and Loxone-based load management enables zone-level control and EV charging optimization. The company is part of the PRAML Group, alongside sister companies CITYWATT GmbH (public EV charging operations, monitoring, billing) and wattline GmbH.

PRAML's revenue model is project-based professional services, with consulting fees structured as percentages of identified savings (typically 25% over the EEG compensation or amortisation period) or percentages of investment sum (typically 7.49%, with a reduced 3.75% rate if the customer awards PRAML the installation within six months), plus installation revenue across all trade categories. Go-to-market is direct regional field sales with digital marketing support (Google Ads, website case studies, LinkedIn/Instagram/Facebook). Notable commercial customers include Dräxlmaier Group, Audi Zentrum Passau, Brauerei Hacklberg, Johannesbad Reha-Kliniken, Prof. Schedel Klinik, Möbelcenter Biller, Wellnesshotel Hüttenhof, Berufsschule Passau, Modehaus Pollozek, Biobäckerei Wagner, metron Eging, and Das Oberhaus.

Name

PRAML

Legal name

PRAML GmbH

Website

https://praml.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

PRAML GmbH is a family-owned, full-service energy and building technology provider in Lower Bavaria, Germany, delivering integrated photovoltaic, storage, E-mobility, HVAC, electrical, and KNX automation solutions to residential and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ruderting

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Energy & Building Technology Services: PRAML generates revenue through the delivery of integrated energy and building technology solutions. The company acts as a full-service provider (Komplettanbieter) covering consulting, multi-trade planning, installation, and maintenance of building systems. Revenue is earned through project-based contracts for photovoltaics, energy storage, E-mobility charging infrastructure, heating (including heat pumps), ventilation, air conditioning, electrical installation, plumbing, and telecommunications. Services include Solarstrom-Eigenversorgungs-Machbarkeitsplanung (solar feasibility planning), Energie-Konzeptions-Planung, Gebäudetechnik-Komplett-Konzept, and Beleuchtungs-Planungs-Konzept. The planning/concept phase is offered as a paid service (percentage-of-savings fee or percentage of investment), with follow-on installation contracts generating the majority of project revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PRAML GmbH is a full-service provider (Komplettanbieter) of holistic energy and building technology solutions, designing, installing, and maintaining photovoltaic systems, battery storage, EV charging infrastructure, electrical installations, heating (including heat pumps), ventilation, air conditioning, sanitary, and telecommunications for residential and commercial customers in the Niederbayern region. The company delivers end-to-end multi-trade projects from a single provider, supported by proprietary planning software and a 24/7 emergency service.

Product overview

PRAML GmbH is a full-service energy and building technology company offering integrated solutions across multiple trades. The core offering centers on photovoltaic systems, battery storage, EV charging infrastructure, electrical installations, and HVAC services, all delivered as a single-source provider model ("Besser einer für alles"). The company also provides specialized consulting services including solar feasibility studies (SEA), building technology master planning (GEK), energy concept planning (EKP), and LED lighting optimization (BPA/BEA), utilizing proprietary software tools. Services span from professional consulting and engineering planning through to installation and ongoing maintenance, covering both residential and commercial customers in the Passau region and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Photovoltaik (PV-Anlagen) Design, installation, and maintenance of photovoltaic solar energy systems for residential and commercial properties, ranging from small residential installations to large-scale commercial rooftop systems of 700+ kWp.
• Speicher (PV-Speicher) Battery energy storage systems that integrate with PV installations to maximize self-consumption, increase energy independence, and provide backup power capabilities.
• E-Mobilität (Ladeinfrastruktur) Electric vehicle charging infrastructure including wallboxes, DC fast chargers, and intelligent load management systems for both private and commercial applications.
• Elektroinstallation Professional electrical installation services including wiring, building automation systems (KNX), and smart home solutions for residential and commercial buildings.
• Service & Wartung Ongoing maintenance, troubleshooting, and emergency repair services for all installed energy and building technology systems, including a 24/7 emergency hotline (Notfallnummer).
• Heizung (Wärmepumpen) Heating solutions including heat pump systems (air-source heat pumps), pellet heating, and integration with renewable energy systems for energy-efficient building heating.
• Lüftung Ventilation systems for residential and commercial buildings, ensuring air quality and energy efficiency.
• Sanitär Sanitary installation services for residential and commercial properties.
• Klimaanlagen Air conditioning and climate control systems for commercial and residential applications, providing both cooling and heating capabilities.
• Telekommunikation

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• CITYWATT GmbHflagshipStrategic or Co-development PartnerCITYWATT GmbH is PRAML's sister company within the PRAML Energy Family. While PRAML focuses on building technology and private/commercial PV/storage/charging infrastructure, CITYWATT handles public EV charging infrastructure operations — including monitoring, maintenance, and transparent billing. For commercial E-mobility projects (e.g., Dräxlmaier, Möbelcenter Biller), PRAML installs and CITYWATT operates. CITYWATT also maintains a separate public charging network and handles customer service for charging-related emergencies. Both companies share the PRAML Group network identity and Code of Conduct.
• wattline GmbHcoreStrategic or Co-development Partnerwattline GmbH is another sister company within the PRAML Energy Family. Like CITYWATT, wattline appears in PRAML Group branding and data protection documentation (PRAML's data protection officer is reachable at [email protected]). The partnership forms part of the PRAML Group's integrated energy ecosystem.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Viessmann: German heating, heat pump, and climate technology manufacturer with a 'Viessmann Werkskundendienst' installer network. Comparable through its heat pump and integrated HVAC offering for residential customers, though operating as a manufacturer-led platform rather than independent installer.
• Lichtblick: Hamburg-based green energy retailer and decentralized energy provider offering PV, storage, heat pumps, and EV charging to German households. Comparable integrated offering and customer base but as a larger, capital-backed energy retailer rather than regional installer.
• EnBW: Large German energy company offering integrated renewable energy, EV charging, and building solutions. Comparable in moving into multi-trade energy services for households and businesses but operating from a major utility platform.
• E.ON: One of Europe's largest utilities, operating a broad energy services portfolio including residential PV, heat pumps, EV charging, and energy management in Germany. Comparable in offering end-to-end energy solutions but at much greater scale and as part of a regulated utility.

Direct peers

• Enpal: Berlin-based solar leasing and energy services company focused on residential PV, storage, and heat pumps with subscription-style financing. Comparable customer base (German homeowners) and overlapping offering in PV and storage, though operating via a leasing rather than direct-sale model.
• Enerix: German franchise network of regional PV and storage installers with comparable multi-trade positioning and focus on residential and commercial customers. Closely comparable decentralized model to PRAML's regional specialist structure.
• 1Komma5°: Hamburg-based multi-trade energy and building technology installer offering an integrated 'one-stop-shop' across PV, storage, heat pumps, EV charging, and electricity, directly comparable to PRAML's full-service model. Operates at substantially larger scale with venture capital backing.
• Solarwatt: Dresden-based PV and battery storage manufacturer and installer offering integrated solar systems for residential and commercial customers. Comparable in combining hardware manufacturing with installation services and a similar German SME customer orientation.

Emerging players

• Zolar: Berlin-based online platform that plans and brokers solar installations through a network of regional installers. Comparable customer-facing PV planning proposition but operates as a marketplace rather than direct installer like PRAML.
• Sonnen: Wildpoldsried-based battery storage specialist (owned by Shell) offering residential and commercial energy storage integrated with PV and virtual power plant services. Comparable in PV-storage integration and German SME customer orientation, with a narrower hardware focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PramlGmbH
• LinkedInlinkedin.com/company/praml-gmbh
• Instagraminstagram.com/praml.gmbh
• Xx.com/PRAML_GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRAML