Magnetite

What Magnetite does

Magnetite (Australia) Pty Ltd is a privately held Australian company founded in 1998 by brothers Ben and Adrian Lafleur in Sydney that specialises in retrofit secondary double glazing for existing windows. Its core technology is a magnetic secondary glazing system that attaches to the inside of an existing window reveal, creating an airtight cavity that acts as an insulation barrier for noise and temperature. The product family comprises the core Magnetite system plus Soundtite (secondary aluminium window system for noise reduction through sliding windows/doors), Solartite (solar control film that reflects radiant heat before it enters the Magnetite air cavity) and Sealtite (acoustic and weather seals for draught-proofing). Commercial projects use optical-grade acrylic sourced exclusively from Mitsubishi Rayon, claimed to be up to 6x more thermally efficient than glass, with magnetic channels providing the airtight seal.

The company operates a franchise distribution model with 10+ locations across major Australian cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Newcastle, Wollongong) and has expanded internationally to New Zealand via a distribution agreement with Mulford Plastics and into Singapore through a franchise or distribution arrangement. It serves two primary customer segments: residential homeowners seeking noise reduction, thermal comfort and energy efficiency in existing homes (sold through a 4-step process: Contact Us, Free Measure & Quote, Professional Installation, After-sales Service), and commercial and government clients — including heritage building owners, commercial office developers, and hotels — needing acoustic and thermal upgrades that preserve existing windows and meet Green Star or NABERS ratings. Named commercial and government projects include The Money Box at 5 Martin Place Sydney (363 window panels with Grocon, achieving 5 Star NABERS and 5 Star Green Star), Perth CBD heritage buildings (134 windows with up to 12dB noise reduction), the Prime Ministers Lodge in Canberra, and the Grosvenor and Freemantle heritage hotels.

Revenue is generated through product sales, professional installation services and franchise fees, with pricing delivered via free, no-obligation in-home measure-and-quote assessments rather than published price lists (the company promotes this approach as delivering significant cost savings versus full window replacement). Marketing relies on multi-channel activity: SEO-optimised location pages and an extensive blog dating from 2015 to 2026, home-show and conference participation (Sydney HIA Home Show, Australian Acoustic Conference 2019, Sustainable House Day), earned media through Selling Houses Australia, and a referral channel that delivers over 25% of the Perth franchise's business from repeat customers and referrals.

Name

Magnetite

Legal name

Magnetite (Australia) Pty Ltd

Website

https://magnetite.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnetite (Australia) Pty Ltd is a privately held Australian franchise network, founded in 1998, that designs, manufactures and installs proprietary magnetic retrofit double-glazing systems for existing residential, commercial and heritage windows across Australia, New Zealand and Singapore.

Ownership category

akta.pro rank

Product category

Retrofit Double Glazing

NAICS

Glass and Glazing Contractors (23815), Metal Window and Door Manufacturing (332321)

SIC

Flat Glass (3211)

akta.pro primary industry

Architectural Glazing & Fenestration (Curtain Wall, Windows, Storefronts, Skylights) (IMAFAMAC)

akta.pro secondary industries

Insulating Glass Units (IGUs) & Double/Triple Glazing (IMADAHAC), Windows (IMADAIAC)

Keywords

• Retrofit double glazing
• Secondary glazing systems
• Window insulation solutions
• Acoustic window treatment
• Thermal retrofit glazing

Headquarters

HQ city

Garema

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retrofit Double Glazing Product Sales and Installation: Sale of proprietary retrofit double glazing systems (Magnetite, Soundtite, Solartite, Sealtite products) with professional installation services. Products are custom-manufactured to fit existing windows and doors, creating air cavities for thermal and acoustic insulation.
2. Franchise Fees: Magnetite operates as a franchise network with franchise owners across Australia. Franchise opportunities are marketed on the website, suggesting franchise fees as a revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Magnetite designs, manufactures, and installs proprietary retrofit double glazing systems that attach to the inside of existing window reveals without structural replacement. Its magnetic secondary glazing creates an air cavity that insulates against noise and temperature, with supporting products (Soundtite, Solartite, Sealtite) addressing specific noise, solar heat, and draught issues for both residential and commercial customers across Australia.

Product overview

Magnetite is Australia's leading secondary and retrofit double glazing company offering a multi-product portfolio. The core product is the Magnetite retrofit double glazing system—a magnetic secondary glazing solution that attaches to existing windows without replacement. Supporting products include Soundtite (aluminium sliding window system for noise reduction), Solartite (solar control films for radiant heat reduction), and Sealtite (acoustic and weather seals for draft-proofing). Together, these products provide a complete window insulation solution addressing noise reduction, thermal comfort, and energy efficiency for both residential and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Soundtite: Secondary Aluminium Window System - A secondary aluminium system specially designed to reduce noise through an existing sliding window or sliding door.
• Solartite
• Sealtite

Products and services

• Magnetite Retrofit Double Glazing Magnetic secondary glazing system that attaches discreetly to the inside of a window reveal, creating an air cavity that acts as an insulation barrier against noise and temperature. Reduces noise by up to 70% and improves thermal performance by up to 70%. Designed for residential and commercial customers who want to upgrade existing windows without replacement.
• Soundtite Secondary Aluminium Window System Secondary aluminium system designed to reduce noise through existing sliding windows or sliding doors. Designed to slide horizontally or vertically to match the function and design of the existing aluminium window.
• Solartite Solar Control Films Solar control films applied to the inside layer of existing glass, working in conjunction with Magnetite to reflect radiant heat before it enters the air cavity, delivering additional thermal performance.
• Sealtite Acoustic and Weather Seals Range of acoustic and weather seals that improve insulation in homes and offices by applying draught-proofing strips appropriate for different window or door styles, retaining easy operation while eliminating drafts.
• Residential Glazing Installation Service Full-service residential installation of Magnetite, Soundtite, Solartite, and Sealtite products, delivered through a free in-home Measure & Quote followed by professional installation by trained franchise installers across Australia.
• Commercial Glazing Installation Service Dedicated commercial service for property developers, heritage building consultants, government agencies, contractors, and architects, delivering large-scale retrofit glazing installations with examples including 363 panels at The Money Box, Sydney, and 134 windows at the Baird Building, Perth.
• Magnetite Franchise Opportunity Licensed franchise opportunity for entrepreneurs to operate a regional Magnetite glazing business, including use of the proprietary product system, brand, training, and ongoing support under the Magnetite franchise framework.

Quantifiable outcome

• Noise reduction up to 70%
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mulford PlasticscoreChannel Partner/ Reseller/ DistributorDistribution agreement with Mulford Plastics to deliver Magnetite retrofit double glazing solutions throughout New Zealand. Mulford Plastics distributes the products to support comfortable living in New Zealand homes.
• Mitsubishi RayoncoreTechnology or IntegrationExclusive supplier of scratch-resistant acrylic glazing for commercial projects. Custom-manufactured specifically for Magnetite's Australian projects including The Money Box heritage building project.
• DexusminorOthersProperty developer/client for The Money Box, 5 Martin Place project. Worked with Grocon on the iconic Money Box building redevelopment.
• GroconcoreOthersMain contractor/client for The Money Box project. Grocon commissioned Magnetite to double glaze heritage windows in the 1916 building as part of the redevelopment.
• IA GroupcoreImplementation/ SI/ Consulting PartnerLead interior architects for Perth CBD heritage building refurbishments (Globe, Baird, and Wellington Buildings). Managed the project alongside ISIS fitting out specialists.
• Gabriels AcousticscoreTechnology or IntegrationAcoustic consultants who conducted noise assessments and recommended secondary glazing requirements for Perth heritage buildings. Provided technical specifications for achieving acoustic compliance.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Trend Windows: Established Australian window and door manufacturer offering aluminium and timber windows for new build and replacement. Provides a full-replacement alternative to Magnetite's secondary glazing retrofit approach for the same residential and commercial customers.
• Pilkington (NSG Group): Global flat glass manufacturer with a strong Australian presence through Pilkington Glass and specialty acoustic/thermal products. Represents a global glass-industry incumbent whose high-performance acoustic laminates and IGUs compete for the same window performance upgrade budgets as Magnetite.
• Dowell Windows: Australian manufacturer of aluminium and timber windows and doors serving residential and commercial markets. Competes with Magnetite by offering full window replacement, particularly relevant in heritage and strata settings where full replacement is permissible.
• Viridian Glass (CSR Limited): Australia's largest flat glass manufacturer and distributor, supplying architectural, IGUs, and specialty glass into commercial and residential construction. Represents the incumbent glass-industry alternative that competes for the same window upgrade budgets that Magnetite addresses.
• A&L Windows: Major Australian aluminium window and door manufacturer supplying new-construction and replacement windows across residential and commercial segments. Competes with Magnetite for window upgrade budgets by offering full window replacement as the alternative to secondary glazing.

Direct peers

• Indow Windows: US-based manufacturer of interior magnetic and compression-fit secondary glazing panels. Uses a magnetic/acrylic-edge system analogous to Magnetite's core approach and targets the same residential noise-reduction and thermal-comfort use case in existing homes.
• Thermawood: Australian retrofit secondary glazing specialist offering slim-profile timber-frame secondary glazing units to upgrade existing single-glazed windows. Closest direct competitor to Magnetite in the Australian retrofit secondary glazing category, serving the same residential and heritage customer base.

Others

• Bradford Insulation (CSR): Australian building envelope insulation specialist selling into the same residential and commercial renovation channel as Magnetite. Adjacent rather than directly competing, but competes for the same homeowner's 'comfort and energy efficiency' renovation budget and is frequently cross-sold in building envelope upgrades.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Magnetite_ANZ

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetite