Age International
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Age International firmographics
Firmographics- Name
- Age International
- Legal name
- HelpAge International UK
- Website
- https://ageinternational.org.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Age International industry classification
Industry- Product category
- International Development and Humanitarian Aid
- NAICS
- Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- International & Local Implementing NGOs (HLAJAKAD), International Grantmaking & Development Foundations (BPAGAKAH)
Keywords
Where Age International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Age International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others, Operations, Personnel, Marketing or Sales
Revenue model
- One-off donations: Individual donors make single lump-sum donations to support specific appeals or general work. Donation amounts vary, with suggested tiers like £83, £55, £33 for Myanmar earthquake appeal and £115, £75, £30 for Middle East humanitarian appeal.
- Grandparents United monthly giving: Recurring monthly donations from community members starting at £2/month (suggested £8, £10, or £12). Members receive welcome packs, exclusive updates, and campaign opportunities. This provides predictable recurring revenue for long-term program planning.
- Legacy gifts: Donors can leave gifts in their Will to support Age International's work in perpetuity.
- Corporate partnerships: Businesses can become corporate partners to support older people globally, providing funding and potentially employee engagement.
- Trusts and Foundations: Funding from charitable trusts and foundations supporting international development and humanitarian work.
- DEC coordinated appeals: Funds raised through Disasters Emergency Committee coordinated humanitarian appeals during major disasters, with UK government matching donations pound-for-pound through UK Aid Match scheme.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Myanmar Earthquake Appeal donation tiers |
| Unit Pricing | One-time | Middle East Humanitarian Appeal donation tiers |
| Subscription | Monthly | Grandparents United monthly giving |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Age International product offering
Product offeringCore offering
Age International is a UK-registered charitable organization that raises funds from individual donors, corporate partners, and trusts to support older people living in poverty in low and middle-income countries. It channels funding through the HelpAge International global network to deliver healthcare programs (cataract operations, glasses, walking sticks), humanitarian emergency response, small business microfinance, and policy advocacy for a UN Convention on the Rights of Older Persons. As a charitable subsidiary of Age UK and the UK member of the HelpAge Global Network, it combines direct fundraising with coordinated disaster appeals via the Disasters Emergency Committee (DEC).
Product overview
Age International is a charitable organization operating as Age UK's international arm and the UK member of the HelpAge Global Network. The organization offers a portfolio of donation-based services including one-off and recurring donations (via Grandparents United monthly giving community), emergency humanitarian appeals (Myanmar Earthquake, Middle East, Venezuela), and direct program services for older people globally. Core programs include cataract operations, distribution of glasses and walking sticks, small business loans, care-at-home services, and advocacy for a UN Convention on the Rights of Older Persons. The organization primarily operates through its website platform for donations, appeals, and supporter communications.
Differentiator
Problem solved
Functional benefit
Brands
- Grandparents United: A community of monthly donors supporting Age International's work for older people worldwide
Products and services
- Grandparents United A monthly giving community where UK donors contribute regular amounts (starting from £2/month, recommended £10/month) to fund healthcare, emergency support, income security, and social connections for older people in need worldwide. Members receive welcome packs, exclusive impact updates, and campaign opportunities.
- Myanmar Earthquake Appeal Emergency fundraising appeal for older people affected by the March 2025 earthquake in Myanmar, providing tailored assistance including cash grants for housing repair and basic needs, with suggested donation tiers of £83 (feed family for 30 days), £55 (20 days), and £33 (12 days).
- DEC Middle East Humanitarian Appeal Humanitarian appeal in partnership with the Disasters Emergency Committee (DEC) providing food, water, medical assistance, and assistive products for older people affected by conflict in Gaza, the West Bank, and Lebanon, with suggested donation tiers of £115 (medications), £75 (drinking water for a month), and £30 (food for a week).
- One-off Donations Single charitable donations supporting Age International's global programs for older people, including healthcare, emergency response, and advocacy for older people's rights.
- Cataract Operations Surgical program providing cataract operations to restore vision for older people in developing countries, delivered through HelpAge International network partners.
- Free Glasses and Walking Sticks Distribution of corrective glasses and walking sticks to improve mobility and vision for older people in low-income settings.
- Small Business Loans Microfinance program investing in older business people to help them achieve financial independence through small business support in developing countries.
Quantifiable outcome
- More than 250,000 older people supported in Ukraine, Moldova and Poland humanitarian response
- +1 more outcomes
Companies that use Age International
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Age International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Age International partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HelpAge InternationalcoreAge International provides annual grant to HelpAge International, which carries out relief and development work overseas on Age International's behalf. Age International is the UK member of the HelpAge Global Network. HelpAge International uses their expertise and resources to implement Age International's programs overseas.
- Disasters Emergency Committee (DEC)coreAge International is a proud member of the DEC, a consortium of 15 aid charities working together in times of disasters and emergencies. Together they launch coordinated appeals such as the Myanmar Earthquake Appeal, Middle East Humanitarian Appeal, and Venezuela Earthquake Appeal.
- Amel AssociationcorePartner organization in Lebanon providing nationwide emergency response, primary healthcare and mental health services through health centres and mobile medical units. Scales up response through mobile care teams delivering health consultations and medication.
- IDRAACcorePartner organization in Lebanon providing age-inclusive emergency support to older people affected by the humanitarian crisis.
- CADENAcoreAge International's partner in Venezuela that began assessing needs and assisting swiftly after the earthquakes struck. Along with HelpAge International, CADENA is ensuring older people have clean water, emergency shelter, medical assistance, mental health support, and essential supplies.
- Age UKcoreAge International is Age UK's international charity - Age UK improves later life in the UK while Age International improves later life overseas. Age UK was formed from the merger of Help the Aged and Age Concern. Age UK processes all Gift Aid donations on behalf of Age International.
- Local Age UKsminorAge UK works in partnership with around 130 local Age UKs that provide support and services to older people within their communities. Each local Age UK is a separate Data Controller and legal entity.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Age International competitors and assessment
Company assessmentDirect peers
- British Red Cross: DEC member charity running large-scale humanitarian appeals in UK; comparable in operating model (donor-funded, overseas emergency response, established UK brand) and competes for the same humanitarian disaster donations.
- HelpAge International: Global network of which Age International is the UK member; HelpAge implements the overseas programs that Age International funds, making them directly aligned in mission, beneficiary base, and program delivery on older people in developing countries.
- Save the Children UK: DEC member with similar UK individual donor base, emergency appeal structure, and international program delivery through partner offices - benchmark for humanitarian response scale and supporter engagement.
- Concern Worldwide: DEC member charity with similar overseas emergency and development portfolio funded by UK individual donors; relevant peer for monthly giving program design and emergency response scale comparison.
- Oxfam GB: Major UK international development NGO with similar fundraising model (regular giving, one-off donations, legacies, DEC membership) targeting UK donors for overseas poverty and humanitarian programs - direct comparison for donor wallet share.
- Christian Aid: DEC member running UK-funded international development and emergency programs targeting poverty and rights - peer for advocacy-driven fundraising on rights of older people and global grantmaking flows.
- ActionAid UK: DEC member charity with parallel UK individual donor base and overseas programs on rights and poverty - relevant peer for regular giving conversion and rights-based campaign execution.
- Disasters Emergency Committee (DEC): Coalition of 15 UK aid charities (including Age International) that runs coordinated public appeals during overseas disasters; operates the appeal infrastructure and media partnerships that Age International leverages for emergency fundraising.
- Trócaire: UK-registered international development charity with similar overseas program delivery funded through donor appeals; benchmark for charity of comparable scale focused on vulnerable populations in low and middle-income countries.
Broad incumbents
- Age UK: Parent charity of Age International; serves the same demographic (older people) but focused domestically in the UK while Age International focuses overseas. Shared brand, governance, and Gift Aid processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Age International social profiles
Digital presenceAge International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Age International leadership team
Management profileNumber of profiles
Profiles4 records
Age International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Age International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Age International
What does Age International do?
Age International is a UK-registered charitable organization that raises funds from individual donors, corporate partners, and trusts to support older people living in poverty in low and middle-income countries. It channels funding through the HelpAge International global network to deliver healthcare programs (cataract operations, glasses, walking sticks), humanitarian emergency response, small business microfinance, and policy advocacy for a UN Convention on the Rights of Older Persons. As a charitable subsidiary of Age UK and the UK member of the HelpAge Global Network, it combines direct fundraising with coordinated disaster appeals via the Disasters Emergency Committee (DEC).
Is Age International a public or private company?
Age International is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Age International founded?
Age International was founded in 2009. It employs 11 to 50 people.
Where is Age International based?
Age International is headquartered in London, United Kingdom, in the Europe region.
How does Age International make money?
Six revenue lines are on record. One-off donations are the primary driver. The others are grandparents United monthly giving, legacy gifts, corporate partnerships, trusts and Foundations and DEC coordinated appeals.
Who are Age International's main competitors?
Direct peers on record are British Red Cross, HelpAge International, Save the Children UK, Concern Worldwide, Oxfam GB, Christian Aid, ActionAid UK, Disasters Emergency Committee (DEC) and Trócaire. Age UK is listed as a broad incumbent.
Does Age International have an API?
No public API is recorded for Age International.
What industry is Age International in?
Age International's product category is International Development and Humanitarian Aid. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HLAJAKAD, International & Local Implementing NGOs. Its NAICS code is 81321 and its SIC code is 8300.