Age International

Name

Age International

Legal name

HelpAge International UK

Website

https://ageinternational.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

International Development and Humanitarian Aid

NAICS

Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

International & Local Implementing NGOs (HLAJAKAD), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Humanitarian aid services
• Elderly poverty relief
• International development charity
• Humanitarian emergency response
• Older persons advocacy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Personnel, Marketing or Sales

Revenue model

1. One-off donations: Individual donors make single lump-sum donations to support specific appeals or general work. Donation amounts vary, with suggested tiers like £83, £55, £33 for Myanmar earthquake appeal and £115, £75, £30 for Middle East humanitarian appeal.
2. Grandparents United monthly giving: Recurring monthly donations from community members starting at £2/month (suggested £8, £10, or £12). Members receive welcome packs, exclusive updates, and campaign opportunities. This provides predictable recurring revenue for long-term program planning.
3. Legacy gifts: Donors can leave gifts in their Will to support Age International's work in perpetuity.
4. Corporate partnerships: Businesses can become corporate partners to support older people globally, providing funding and potentially employee engagement.
5. Trusts and Foundations: Funding from charitable trusts and foundations supporting international development and humanitarian work.
6. DEC coordinated appeals: Funds raised through Disasters Emergency Committee coordinated humanitarian appeals during major disasters, with UK government matching donations pound-for-pound through UK Aid Match scheme.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Age International is a UK-registered charitable organization that raises funds from individual donors, corporate partners, and trusts to support older people living in poverty in low and middle-income countries. It channels funding through the HelpAge International global network to deliver healthcare programs (cataract operations, glasses, walking sticks), humanitarian emergency response, small business microfinance, and policy advocacy for a UN Convention on the Rights of Older Persons. As a charitable subsidiary of Age UK and the UK member of the HelpAge Global Network, it combines direct fundraising with coordinated disaster appeals via the Disasters Emergency Committee (DEC).

Product overview

Age International is a charitable organization operating as Age UK's international arm and the UK member of the HelpAge Global Network. The organization offers a portfolio of donation-based services including one-off and recurring donations (via Grandparents United monthly giving community), emergency humanitarian appeals (Myanmar Earthquake, Middle East, Venezuela), and direct program services for older people globally. Core programs include cataract operations, distribution of glasses and walking sticks, small business loans, care-at-home services, and advocacy for a UN Convention on the Rights of Older Persons. The organization primarily operates through its website platform for donations, appeals, and supporter communications.

Differentiator

Problem solved

Functional benefit

Brands

• Grandparents United: A community of monthly donors supporting Age International's work for older people worldwide

Products and services

• Grandparents United A monthly giving community where UK donors contribute regular amounts (starting from £2/month, recommended £10/month) to fund healthcare, emergency support, income security, and social connections for older people in need worldwide. Members receive welcome packs, exclusive impact updates, and campaign opportunities.
• Myanmar Earthquake Appeal Emergency fundraising appeal for older people affected by the March 2025 earthquake in Myanmar, providing tailored assistance including cash grants for housing repair and basic needs, with suggested donation tiers of £83 (feed family for 30 days), £55 (20 days), and £33 (12 days).
• DEC Middle East Humanitarian Appeal Humanitarian appeal in partnership with the Disasters Emergency Committee (DEC) providing food, water, medical assistance, and assistive products for older people affected by conflict in Gaza, the West Bank, and Lebanon, with suggested donation tiers of £115 (medications), £75 (drinking water for a month), and £30 (food for a week).
• One-off Donations Single charitable donations supporting Age International's global programs for older people, including healthcare, emergency response, and advocacy for older people's rights.
• Cataract Operations Surgical program providing cataract operations to restore vision for older people in developing countries, delivered through HelpAge International network partners.
• Free Glasses and Walking Sticks Distribution of corrective glasses and walking sticks to improve mobility and vision for older people in low-income settings.
• Small Business Loans Microfinance program investing in older business people to help them achieve financial independence through small business support in developing countries.

Quantifiable outcome

• More than 250,000 older people supported in Ukraine, Moldova and Poland humanitarian response
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• HelpAge InternationalcoreStrategic or Co-development PartnerAge International provides annual grant to HelpAge International, which carries out relief and development work overseas on Age International's behalf. Age International is the UK member of the HelpAge Global Network. HelpAge International uses their expertise and resources to implement Age International's programs overseas.
• Disasters Emergency Committee (DEC)coreStrategic or Co-development PartnerAge International is a proud member of the DEC, a consortium of 15 aid charities working together in times of disasters and emergencies. Together they launch coordinated appeals such as the Myanmar Earthquake Appeal, Middle East Humanitarian Appeal, and Venezuela Earthquake Appeal.
• Amel AssociationcoreImplementation/ SI/ Consulting PartnerPartner organization in Lebanon providing nationwide emergency response, primary healthcare and mental health services through health centres and mobile medical units. Scales up response through mobile care teams delivering health consultations and medication.
• IDRAACcoreImplementation/ SI/ Consulting PartnerPartner organization in Lebanon providing age-inclusive emergency support to older people affected by the humanitarian crisis.
• CADENAcoreImplementation/ SI/ Consulting PartnerAge International's partner in Venezuela that began assessing needs and assisting swiftly after the earthquakes struck. Along with HelpAge International, CADENA is ensuring older people have clean water, emergency shelter, medical assistance, mental health support, and essential supplies.
• Age UKcoreStrategic or Co-development PartnerAge International is Age UK's international charity - Age UK improves later life in the UK while Age International improves later life overseas. Age UK was formed from the merger of Help the Aged and Age Concern. Age UK processes all Gift Aid donations on behalf of Age International.
• Local Age UKsminorChannel Partner/ Reseller/ DistributorAge UK works in partnership with around 130 local Age UKs that provide support and services to older people within their communities. Each local Age UK is a separate Data Controller and legal entity.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• British Red Cross: DEC member charity running large-scale humanitarian appeals in UK; comparable in operating model (donor-funded, overseas emergency response, established UK brand) and competes for the same humanitarian disaster donations.
• HelpAge International: Global network of which Age International is the UK member; HelpAge implements the overseas programs that Age International funds, making them directly aligned in mission, beneficiary base, and program delivery on older people in developing countries.
• Save the Children UK: DEC member with similar UK individual donor base, emergency appeal structure, and international program delivery through partner offices - benchmark for humanitarian response scale and supporter engagement.
• Concern Worldwide: DEC member charity with similar overseas emergency and development portfolio funded by UK individual donors; relevant peer for monthly giving program design and emergency response scale comparison.
• Oxfam GB: Major UK international development NGO with similar fundraising model (regular giving, one-off donations, legacies, DEC membership) targeting UK donors for overseas poverty and humanitarian programs - direct comparison for donor wallet share.
• Christian Aid: DEC member running UK-funded international development and emergency programs targeting poverty and rights - peer for advocacy-driven fundraising on rights of older people and global grantmaking flows.
• ActionAid UK: DEC member charity with parallel UK individual donor base and overseas programs on rights and poverty - relevant peer for regular giving conversion and rights-based campaign execution.
• Disasters Emergency Committee (DEC): Coalition of 15 UK aid charities (including Age International) that runs coordinated public appeals during overseas disasters; operates the appeal infrastructure and media partnerships that Age International leverages for emergency fundraising.
• Trócaire: UK-registered international development charity with similar overseas program delivery funded through donor appeals; benchmark for charity of comparable scale focused on vulnerable populations in low and middle-income countries.

Broad incumbents

• Age UK: Parent charity of Age International; serves the same demographic (older people) but focused domestically in the UK while Age International focuses overseas. Shared brand, governance, and Gift Aid processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCS5q2dfp3hza5gL0ActLCEw
• Facebookfacebook.com/AgeInternational
• LinkedInlinkedin.com/company/ageinternational
• Instagraminstagram.com/age_international
• Xx.com/Age_Int

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age International