Lazy Bear
Lazy Bear is a two-Michelin-starred modern American tasting menu restaurant in San Francisco's Mission District, serving a $320-per-person hyper-seasonal menu via Tock ticketing and supplementing revenue with premium wine pairings, private events, and cellar tastings.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lazy Bear does
Lazy Bear is a two-Michelin-starred modern American tasting menu restaurant located in the Mission District of San Francisco at 3416 19th Street. Founded in 2009 by Executive Chef David Barzelay, the restaurant began as an underground pop-up in his apartment before evolving through an illicit warehouse phase and ultimately moving to its current brick-and-mortar location in 2014. The core product is a hyper-seasonal multi-course tasting menu priced at $320 per person, served Tuesday through Saturday with approximately 2.5-hour seatings for parties of one to six guests.
The underlying operational model combines preservation methods and inventive cooking techniques applied to Bay Area-sourced ingredients, supported by an open-kitchen format where chefs plate in front of guests and introduce each course. A distinctive technical and commercial component is the wine program: a 10,000-bottle cellar with 2,000+ selections including one of the world's deepest collections of mature California vintages, curated by Beverage Director Thoger Petry and the sommelier team. Optional beverage pairings are offered at $175 (standard) and $500 (premium) tiers, with a $75-per-bottle corkage fee structure.
The revenue model is anchored in direct-to-consumer ticket sales through the Tock platform, with tickets released monthly on the 15th for the following calendar month. The restaurant is non-refundable but transferable, and supplements tasting menu revenue with private events (full buyouts, off-site catering) and wine tasting experiences in the 'Bear Cave' cellar. Lazy Bear operates as part of a multi-concept hospitality group with sister concepts JouJou (French restaurant) and True Laurel (cocktail bar) under shared ownership of Barzelay and Managing Partner/COO Colleen Booth. The company is privately held, founder-led, and has no disclosed external funding.
Lazy Bear firmographics
Firmographics- Name
- Lazy Bear
- Website
- https://lazybearsf.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lazy Bear is a two-Michelin-starred modern American tasting menu restaurant in San Francisco's Mission District, serving a $320-per-person hyper-seasonal menu via Tock ticketing and supplementing revenue with premium wine pairings, private events, and cellar tastings.
- Ownership category
- akta.pro rank
Where Lazy Bear is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lazy Bear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Dinner Ticket Sales: The restaurant generates primary revenue through ticket sales for its tasting menu experience. Tickets are priced at $320 per person and sold through Tock platform. Revenue is augmented by optional beverage pairings ($175 standard, $500 premium) and corkage fees ($75 per bottle).
- Private Events: Revenue from hosting exclusive private dinner parties with full restaurant buyout, off-site events at client locations, and wine tasting experiences in the wine cellar (Bear Cave).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Tasting Menu - $320 per person |
| Unit Pricing | Pay-as-you-go | Standard Beverage Pairing - $175 |
| Unit Pricing | Pay-as-you-go | Premium Beverage Pairing - $500 |
| Unit Pricing | Pay-as-you-go | Corkage Fee - $75 per bottle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lazy Bear product offering
Product offeringCore offering
Lazy Bear serves a multi-course modern American tasting menu featuring hyper-seasonal Bay Area ingredients and inventive cooking techniques, priced at $320 per person and sold via a ticketing system through Tock. The experience runs approximately 2.5 hours and is complemented by optional curated wine pairings ($175 standard, $500 premium), a 10,000-bottle wine cellar, private events, and sommelier-led wine tastings in the Bear Cave cellar.
Product overview
Lazy Bear is a two-Michelin-starred modern American restaurant offering a single unified tasting menu experience centered on nostalgia and wild-inspired cuisine. The core product is the tasting menu ($320/person), supplemented by optional beverage pairings at $175 or $500. Additional offerings include private events with exclusive venue access and off-site catering, plus wine tasting experiences in the Bear Cave wine cellar. The restaurant operates Tuesday through Saturday, serving parties of 1 to 6 people with reservations sold via Tock.
Differentiator
Problem solved
Functional benefit
Products and services
- Tasting Menu A multi-course modern American tasting menu featuring hyper-seasonal Bay Area ingredients and inventive cooking techniques, priced at $320 per person, served over approximately 2.5 hours. Designed for individual diners and parties of 1 to 6 people seeking an elevated, story-driven fine dining experience.
- Beverage Pairings
Quantifiable outcome
- Two Michelin stars achieved in first years of eligibility
- +1 more outcomes
Companies that use Lazy Bear
Customer profileSegments3 records
Ideal customer profiles3 records
Lazy Bear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Lazy Bear partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JouJoucoreFrench restaurant operated by Barzelay and Managing Partner/COO Colleen Booth. Same ownership as Lazy Bear, representing multi-concept hospitality group.
- True LaurelcoreLavished cocktail bar operated by Barzelay and Colleen Booth along with Partner/Bar Director Nicolas Torres. Same ownership as Lazy Bear, creating comprehensive beverage program across concepts.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Lazy Bear competitors and assessment
Company assessmentDirect peers
- Benu: Three-Michelin-star tasting-menu restaurant in San Francisco by chef Corey Lee. Closest higher-tier peer; comparable format, price point, and Bay Area fine-dining customer base.
- The French Laundry: Thomas Keller's three-Michelin-star tasting-menu restaurant in Yountville, Napa Valley. Iconic peer for the American tasting-menu format at the very top of the category; overlaps in culinary-tourist demand.
- Saison: Three-Michelin-star tasting-menu restaurant in San Francisco. Comparable as an ultra-premium tasting-menu concept in the same city, competing for the same Michelin-credentialed dining audience.
- Single Thread: Three-Michelin-star tasting-menu restaurant in Healdsburg, California, with an on-site farm and inn. Comparable for hyper-seasonal, multi-course tasting format at premium price points; overlapping Bay Area luxury-tourism guest base.
- Alinea: Three-Michelin-star avant-garde tasting-menu restaurant in Chicago by chef Grant Achatz. Comparable as a globally recognized, innovation-driven tasting-menu format at the highest Michelin tier.
- Atelier Crenn: Two-Michelin-star San Francisco tasting-menu restaurant led by chef Dominique Crenn. Closest direct comparable to Lazy Bear — same city, same Michelin tier, same multi-course tasting format, similar ticket-style demand model.
- Quince: Michelin-starred contemporary fine-dining restaurant in San Francisco offering seasonal tasting menus. Directly comparable as a Bay Area fine-dining concept competing for the same luxury local and tourist guest.
- Eleven Madison Park: Three-Michelin-star plant-based tasting-menu restaurant in New York City by chef Daniel Humm. Comparable as an ultra-premium, internationally recognized tasting-menu concept at the apex of fine dining.
Others
- True Laurel: Cocktail bar operated by the same ownership group as Lazy Bear (Barzelay, Booth, Nicolas Torres). Sister concept that extends the hospitality group; comparable for beverage-program depth but not a direct dining competitor.
- JouJou: French restaurant operated by the same founders (Barzelay and Booth) as Lazy Bear. Sister concept that extends the hospitality group into a different cuisine and price point; adjacent rather than directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lazy Bear social profiles
Digital presenceLazy Bear compliance and trust
Trust signalCompliance2 records
Lazy Bear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazy Bear leadership team
Management profileNumber of profiles
Profiles6 records
Lazy Bear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazy Bear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazy Bear
What does Lazy Bear do?
Lazy Bear serves a multi-course modern American tasting menu featuring hyper-seasonal Bay Area ingredients and inventive cooking techniques, priced at $320 per person and sold via a ticketing system through Tock. The experience runs approximately 2.5 hours and is complemented by optional curated wine pairings ($175 standard, $500 premium), a 10,000-bottle wine cellar, private events, and sommelier-led wine tastings in the Bear Cave cellar.
Is Lazy Bear a public or private company?
Lazy Bear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lazy Bear founded?
Lazy Bear was founded in 2009. It employs 11 to 50 people.
Where is Lazy Bear based?
Lazy Bear is headquartered in San Francisco, United States, in the North America region.
How does Lazy Bear make money?
Two revenue lines are on record. Dinner Ticket Sales are the primary driver. The others are private Events.
Who are Lazy Bear's main competitors?
Direct peers on record are Benu, The French Laundry, Saison, Single Thread, Alinea, Atelier Crenn, Quince and Eleven Madison Park. Others are True Laurel and JouJou.
Does Lazy Bear have an API?
No public API is recorded for Lazy Bear.