Eleven Madison Park
Eleven Madison Park operates a single flagship plant-based fine dining restaurant at 11 Madison Avenue in New York City, serving $385 and $225 seasonal tasting menus and a Grand Award-winning wine program to affluent diners and private event guests under Chef Daniel Humm.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Eleven Madison Park does
Eleven Madison Park is a fine dining restaurant at 11 Madison Avenue in New York City, operating a single flagship location under Humm Hospitality and led by Chef and Co-Owner Daniel Humm. The restaurant runs a reservation-first, plant-based tasting menu concept with two primary product tiers: a seven-to-eight-course Full Tasting Menu priced at $385 per guest (typically two-to-three hours) and a four-to-five-course Bar Tasting Menu at $225 per guest, both rotating seasonally. Wine pairings start at $125 per guest, and the wine program holds a Wine Spectator Grand Award and World of Fine Wine Best Overall Wine List; the restaurant also accepts walk-ins at the bar counter on a first-come, first-served basis and accommodates private dining for groups above seven guests.
The underlying production architecture centers on Magic Farms, a wholly-owned farm operation supplying hyper-local, seasonal produce directly to the kitchen, which functions as both a supply chain asset and a content/storytelling platform featured on the restaurant's website. Distribution is mediated entirely through Resy, with monthly reservation openings and a waitlist for fully-booked dates; ancillary revenue comes from gift cards (including Braille options), the Eleven Madison Home merchandise line, a Wine Club subscription, and the Clemente Bar cocktail venue. Brand reach is amplified by leading restaurant accolades: three Michelin stars, World's 50 Best Best of the Best, four New York Times stars, and multiple James Beard Foundation awards across chef, service, pastry, wine service, and outstanding restaurant categories.
The business model is consumer-direct with a per-cover, upfront-payment pricing model and high attach potential on beverages. The company is privately held under Humm Hospitality, with no disclosed venture or private equity capital; affiliated with the Relais and Chateaux hospitality association and partnered with Rethink Food for non-profit donation inquiries. Eleven Madison Park serves affluent guests seeking premium plant-based fine dining, private-event hosts, lounge/bar guests, and wine enthusiasts, while also operating as a globally referenced hospitality brand.
Eleven Madison Park firmographics
Firmographics- Name
- Eleven Madison Park
- Legal name
- Eleven Madison Park
- Website
- https://elevenmadisonpark.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eleven Madison Park operates a single flagship plant-based fine dining restaurant at 11 Madison Avenue in New York City, serving $385 and $225 seasonal tasting menus and a Grand Award-winning wine program to affluent diners and private event guests under Chef Daniel Humm.
- Ownership category
- akta.pro rank
Eleven Madison Park industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Farm-to-Table & Contemporary American Restaurants (THAFACAF), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Eleven Madison Park is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eleven Madison Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fine Dining Tasting Menu: Revenue from full tasting menu ($385/guest) and bar tasting menu ($225/guest) experiences. These are per-cover, upfront payment experiences.
- Wine Sales: Wine pairings starting at $125/guest, by-the-glass and bottle offerings, and corkage fees of $75/bottle. Wine Spectator Grand Award and World of Fine Wine Best Overall Wine List recognition.
- Private Dining and Events: Revenue from private dining experiences for groups up to 7+ guests, coordinated through [email protected].
- Merchandise and Gift Cards: Eleven Madison Home product line, gift cards, and wine club subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Tasting Menu - Seven to eight-course plant-based fine dining experience |
| Unit Pricing | Pay-as-you-go | Bar Tasting Menu - Lounge dining experience |
| Unit Pricing | Pay-as-you-go | Wine Pairings - Sommelier-curated wine accompaniment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Eleven Madison Park product offering
Product offeringCore offering
Eleven Madison Park operates a single flagship fine dining restaurant in New York City offering a plant-based, seasonal tasting menu experience. Core offerings include a seven- to eight-course Full Tasting Menu ($385/guest), a four- to five-course Bar Tasting Menu ($225/guest), sommelier-curated wine pairings, and private dining for groups of 7+. Ingredient sourcing is supported by the proprietary Magic Farms operation.
Product overview
Eleven Madison Park is a fine dining restaurant offering a single unified hospitality experience centered on seasonal tasting menus. The core products are the Full Tasting Menu ($385, 7-8 courses) and Bar Tasting Menu ($225, 4-5 courses), both rotating seasonally and supplemented by wine pairings, private dining services, and à la carte options in the lounge. The company extends its brand through ancillary products including gift cards (with Braille options), the Eleven Madison Home home goods brand, a Wine Club subscription service, and Clemente Bar cocktail venue. Magic Farms serves as an internal operational farm supplying fresh ingredients. All offerings are coordinated under Daniel Humm's hospitality company, with reservations managed through Resy.
Differentiator
Problem solved
Functional benefit
Brands
- Magic Farms: A sustainable farm operation providing fresh produce for the Eleven Madison Park restaurant.
- Eleven Madison Home
- Clemente Bar
- Wine Club
Products and services
- Full Tasting Menu
- Bar Tasting Menu
- Wine Pairings
- Private Dining and Special Events
- Gift Cards
- Wine Club
- Clemente Bar
Quantifiable outcome
- Three Michelin stars - highest rating
- +2 more outcomes
Companies that use Eleven Madison Park
Customer profileSegments4 records
Ideal customer profiles4 records
Eleven Madison Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eleven Madison Park partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- Rethink FoodcoreEleven Madison Park partners with Rethink Food for non-profit donation inquiries. All non-profit efforts are currently focused on this partnership, supporting food access and community initiatives.
- ResycoreResy is the primary reservation platform for Eleven Madison Park. Reservations open on the first of each month for the following month, with waitlist functionality for fully-booked dates.
- Culinary AgentsminorCulinary Agents serves as the career platform for Eleven Madison Park recruiting, with dedicated career pages for employment opportunities.
- Relais and ChateauxflagshipEleven Madison Park is affiliated with Relais and Chateaux, a global association of boutique luxury hotels and fine dining restaurants representing excellence in hospitality.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Eleven Madison Park competitors and assessment
Company assessmentDirect peers
- Aska: Two Michelin Star Scandinavian fine dining restaurant in NYC; comparable to EMP on tasting menu format, NYC luxury market, and chef-driven concept.
- Masa: NYC Three Michelin Star Japanese omakase with similar ultra-premium per-cover pricing and small-cover, high-touch service model; directly comparable to EMP's tasting menu economics.
- Alinea: Grant Achatz's Three Michelin Star Chicago tasting-menu restaurant; a near-twin peer to EMP on avant-garde, multi-course tasting menus and the chef-owner driven luxury model.
- Per Se: Thomas Keller's Three Michelin Star New York fine dining flagship; comparable to EMP on tasting menu structure, luxury price point, and Michelin-driven demand.
- Noma: René Redzepi's Copenhagen restaurant, multiple World's 50 Best #1; a direct peer on globally elite, chef-driven tasting menu innovation and seasonal/foraged cuisine philosophy, including its pioneering plant-forward menu.
- Le Bernardin: Iconic NYC Three Michelin Star seafood fine dining restaurant led by Eric Ripert; directly comparable to EMP on price point, NYC location, Michelin tier, and high-end tasting/a-la-carte format.
- Daniel: Daniel Boulud's flagship NYC fine dining restaurant; comparable to EMP on luxury Manhattan positioning, classic fine dining format, and high-end tasting/a-la-carte pricing.
- The French Laundry: Thomas Keller's Three Michelin Star Yountville restaurant; the leading US benchmark for chef-driven tasting menu restaurants and the most direct non-NYC peer for EMP's format and pricing.
Broad incumbents
- Gramercy Tavern: Danny Meyer's NYC fine dining institution (Union Square Hospitality Group); comparable as a long-established NYC luxury dining brand with broader portfolio reach than EMP's single-location model.
Emerging players
- Atomix: Two Michelin Star NYC Korean fine dining from the Atoboy team; an emerging chef-driven tasting menu concept competing for the same high-end NYC guest and discretionary spend as EMP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eleven Madison Park social profiles
Digital presenceEleven Madison Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleven Madison Park leadership team
Management profileNumber of profiles
Profiles1 record
Eleven Madison Park subsidiaries and ownership
Company hierarchySubsidiaries3 records
Eleven Madison Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleven Madison Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleven Madison Park
What does Eleven Madison Park do?
Eleven Madison Park operates a single flagship fine dining restaurant in New York City offering a plant-based, seasonal tasting menu experience. Core offerings include a seven- to eight-course Full Tasting Menu ($385/guest), a four- to five-course Bar Tasting Menu ($225/guest), sommelier-curated wine pairings, and private dining for groups of 7+. Ingredient sourcing is supported by the proprietary Magic Farms operation.
Is Eleven Madison Park a public or private company?
Eleven Madison Park is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eleven Madison Park founded?
Eleven Madison Park was founded in -1. It employs 101 to 250 people.
Where is Eleven Madison Park based?
Eleven Madison Park is headquartered in New York, United States, in the North America region.
How does Eleven Madison Park make money?
Four revenue lines are on record. Fine Dining Tasting Menu is the primary driver. The others are wine Sales, private Dining and Events and merchandise and Gift Cards.
Who are Eleven Madison Park's main competitors?
Direct peers on record are Aska, Masa, Alinea, Per Se, Noma, Le Bernardin, Daniel and The French Laundry. Gramercy Tavern is listed as a broad incumbent. Atomix is listed as an emerging player.
Does Eleven Madison Park have an API?
No public API is recorded for Eleven Madison Park.
What industry is Eleven Madison Park in?
Eleven Madison Park's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.