Donate Life America

What Donate Life America does

Donate Life America is a 501(c)(3) nonprofit organization headquartered in Richmond, Virginia, founded in 1992 as the Coalition on Donation and rebranded under its current name in 2006. It operates the National Donate Life Registry (RegisterMe.org), a mobile-friendly, secure online platform on which U.S. adults aged 18 and older can record their decision to be an organ, eye, and tissue donor; the registration is portable across state lines and is checked by donation professionals at the time of death. The organization also runs the Donate Life Living Donor Pathway, a two-year national pilot in partnership with the National Kidney Registry that connects prospective living kidney donors to transplant programs and mentor support, along with the Donate Life Kids youth education program, the Donate Life Store e-commerce platform, and an annual portfolio of national awareness observances.

The organization's core technology is the National Donate Life Registry, which is integrated with three high-volume registration channels: state DMV offices (over 90% of all donor registrations and 165 million registered donors historically), the Epic/MyChart patient portal (180 million active U.S. users, contributing nearly half of new registry additions), and the iPhone Health App. The business model is donation-driven: revenue comes from individual contributions, corporate partnerships, the Donate Life Store, license and event registration fees, and the Donate Life Education and Registration Assessment, which pools resources from across the donation and transplantation community. In FY2025, total operating expenses were $2,660,647, with more than 89% of dollars spent directly on mission programs. Customer segments include the general public (registrants), transplant recipients, donor families, living donors, DMV offices, and state-level Donate Life State Teams across all 50 states, DC, and Puerto Rico.

Name

Donate Life America

Legal name

Donate Life America

Website

https://donatelife.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Donate Life America is a 501(c)(3) nonprofit that operates the National Donate Life Registry, educating and registering organ, eye, and tissue donors across the United States through DMV offices, Epic/MyChart, the iPhone Health App, and direct online registration.

Ownership category

akta.pro rank

Product category

Organ Donation Registry Services

NAICS

Blood and Organ Banks (621991), Voluntary Health Organizations (813212)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ donation registry
• Tissue donation advocacy
• Donor registration services
• Transplant awareness education
• Nonprofit healthcare advocacy

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Individual Contributions: Financial contributions from individuals who support the mission to save and heal lives through organ, eye and tissue donation. All contributions are 100% tax deductible.
2. Corporate Partnerships: Financial contributions from corporate partners who contribute to efforts to save and heal lives through organ, eye and tissue donation.
3. Product Sales and Services: Revenues from the Donate Life Store and services provided to the donation community.
4. License Fees and Event Registration: License fees and event registration fees from the donation community.
5. Education Assessment: The Donate Life Education and Registration Assessment funds a large portion of all DLA programs and activities, allowing members of the donation and transplantation community to pool resources.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Donate Life America operates the National Donate Life Registry (RegisterMe.org), a mobile-friendly, secure national donor registration platform that allows individuals in the United States to register their decision to be an organ, eye and tissue donor, with registrations that travel with the individual across state lines. The organization also runs the Donate Life Living Donor Pathway pilot program in partnership with the National Kidney Registry for living kidney donors, and operates the Donate Life Store (ShopDonateLife.com) selling branded merchandise to support its mission.

Product overview

Donate Life America operates primarily as a nonprofit organization (501(c)(3)) rather than a technology company, focused on educating, inspiring, and activating the public to register as organ, eye and tissue donors. The core product is the National Donate Life Registry (RegisterMe.org), a mobile-friendly national donor registration system. Related products include the Donate Life Living Donor Pathway (a pilot program with the National Kidney Registry for living kidney donors), the Donate Life Kids youth education program, and the Donate Life Store e-commerce platform. Supporting services include free educational resources, national awareness observances, peer-to-peer fundraising tools, and the Stories of Hope testimonial program. The organization partnered with Epic in 2025 to integrate donor registration directly into the MyChart patient portal, reaching 180 million users.

Differentiator

Problem solved

Functional benefit

Products and services

• National Donate Life Registry (RegisterMe.org) A mobile-friendly, secure national donor registration platform that allows individuals in the U.S. to register their decision to be an organ, eye and tissue donor; registration travels with the individual across state lines and is checked by donation professionals at the time of death. For adults 18+ in the United States, regardless of medical history.
• Donate Life Living Donor Pathway A national pilot program (in partnership with the National Kidney Registry) that establishes a trusted pathway for people aged 18-80 interested in being a living kidney donor; offers information, connection to transplant programs, and mentor support for potential living donors.
• Donate Life Store An online store (ShopDonateLife.com) offering branded merchandise including T-shirts, hats, lapel pins, wristbands, awareness bracelets, flags, and water bottles. Proceeds from purchases support the Donate Life America mission to save and heal lives through organ, eye and tissue donation.

Quantifiable outcome

• Over 48,000 organ transplants in 2024 were performed as a direct result of DLA's efforts
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Epic/MyChartcoreTechnology or Integration · 1 May 2025Epic and Donate Life America collaborated to offer patients a seamless way to register their decision to be organ, eye and tissue donors directly through MyChart patient portal. 180 million active MyChart users in the U.S. have access to this feature. Nearly half of all new additions to the National Donate Life Registry came through MyChart in the past year.
• National Kidney Registry (NKR)coreStrategic or Co-development PartnerPartnership for the Donate Life Living Donor Pathway, a two-year national pilot program to help reduce barriers and save more lives through living kidney donation. The pathway offers an easy and secure route to information, connection to transplant programs, and mentor support.
• DMV Offices and Driver License PartnerscoreChannel Partner/ Reseller/ DistributorDMV offices across the country offer the donor registration opportunity. 90%+ of donor registrations come through the DMV. Staff have helped 165 million people across the country register their decision to be a deceased organ, eye and tissue donor.
• American Association of Motor Vehicle Administrators (AAMVA)coreStrategic or Co-development PartnerAAMVA conferences are venues for presenting DLA DMV Awards recognizing the dedication of DMV staff and offices.
• Donate Life State TeamscoreChannel Partner/ Reseller/ DistributorState-level organizations coordinating donation efforts across all 50 states, District of Columbia, and Puerto Rico. State teams help with local registration, outreach, and volunteer opportunities.
• MTF BiologicsminorGTM or Marketing PartnerCreated DMV comic strip graphics for Donate Life America to download and share, supporting the DMV partnership efforts.
• UPMCminorGTM or Marketing PartnerCorporate partner shown in partner logos section on the website.
• Organ Recovery SystemsminorGTM or Marketing PartnerCorporate partner shown in partner logos section on the website.
• American Society of Transplantation (AST)minorStrategic or Co-development PartnerPartner in developing and promoting National Pediatric Transplant Week.
• American Society of Transplant Surgeons (ASTS)minorStrategic or Co-development PartnerPartner in developing and promoting National Pediatric Transplant Week.
• Transplant FamiliesminorStrategic or Co-development PartnerPartner in developing and promoting National Pediatric Transplant Week, providing support for transplant candidate and recipient families.
• Joey's Coffee Co.minorGTM or Marketing PartnerContributing a portion of proceeds from the sale of Joey's Everyday Coffee and Joey's Bold and Dark to Donate Life America.
• Fly Little BirdminorGTM or Marketing PartnerHandmade, sustainable stuffed animals and blankets with 10% of profits donated to Donate Life America.
• DON'T WAIT ProjectminorGTM or Marketing Partner50% of profits from contribution downloads of the song 'This Beautiful Life' will support Donate Life America.
• National Multicultural Action Group (NMAG)minorStrategic or Co-development PartnerCollaborative initiative including AATB, American Kidney Fund, AMAT, AOPO, DLA, EBAA, HRSA, MOTTEP, NKF, The Links Incorporated, Transplant Life Foundation, and UNOS to save and improve quality of life of diverse communities through organ, eye, and tissue donation.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Kidney Fund: AKF provides financial assistance and education to kidney patients and is a co-member of the National Multicultural Action Group alongside DLA. It operates comparable donor awareness campaigns targeting the same patient population.
• MTF Biologics: MTF Biologics is a tissue donation and procurement nonprofit that supplies bone, tendon, and other tissue grafts. DLA lists MTF Biologics as a marketing partner, and both organizations are part of the U.S. donation/transplant ecosystem serving the same donor pool.
• Association of Organ Procurement Organizations (AOPO): AOPO is the membership association of the 56 U.S. Organ Procurement Organizations that recover organs from deceased donors. DLA's registry feeds directly into OPO recovery pipelines, making AOPO a tightly coupled ecosystem peer.
• Eye Bank Association of America: EBAA coordinates U.S. eye banking and cornea donation, the same corneal donation segment DLA reports on (66% of cornea donations come from registered donors). EBAA is a partner in NMAG alongside DLA.
• National Kidney Foundation: NKF is a leading nonprofit advocating for kidney disease patients and living kidney donation, the same organ category DLA's Living Donor Pathway pilot targets. NKF runs overlapping awareness, education, and fundraising programs and shares transplant ecosystem partners.
• United Network for Organ Sharing (UNOS): UNOS operates the U.S. organ procurement and transplantation network under federal contract, managing the matching system that connects donors with recipients. Both organizations are central infrastructure for U.S. organ donation and operate as nonprofit coordinators with overlapping mission.

Broad incumbents

• American Red Cross: The American Red Cross is a major nonprofit operating a national blood and biologic donation network with similar mission framing around donation and lifesaving contributions. While broader in scope, it competes for the same donor attention and corporate partnership dollars.

Emerging players

• National Living Donor Assistance Center: NLDAC provides financial assistance to living organ donors and overlaps directly with DLA's Living Donor Pathway pilot. Both organizations target the same living kidney and liver donor population.
• Transplant Life Foundation: Transplant Life Foundation supports transplant recipients, living donors, and donor families — the same community DLA serves. It is a co-member of the National Multicultural Action Group with DLA and operates overlapping awareness campaigns.

Regional players

• Gift of Life Donor Program: Gift of Life is one of the largest OPOs in the U.S., serving the mid-Atlantic region. It coordinates organ donation at the regional level and depends on DLA's national registry as upstream infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/donatelife
• YouTubeyoutube.com/channel/UCJc5c16yJsCgX1ltv82clig
• Facebookfacebook.com/donatelife
• LinkedInlinkedin.com/company/donate-life-america
• Instagraminstagram.com/donatelifeamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Donate Life America