Donate Life NYS

Name

Donate Life NYS

Legal name

Donate Life New York State

Website

https://donatelifenys.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organ, Eye, and Tissue Donor Registry Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ donor registry
• Tissue donation awareness
• Nonprofit health advocacy
• Donor registration drives
• Community outreach programs

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Giving: The organization accepts tax-deductible financial contributions from individuals to support its mission of increasing organ, eye, and tissue donation in New York State.
2. Sponsorship and Membership: Organizations can become IMPACT Partners or affiliate sponsors, providing financial and programmatic support to the organization in exchange for brand association and public outreach collaboration.
3. Facebook Giving: Donate Life NYS accepts contributions through its Facebook fundraising platform, allowing supporters to make donations via social media.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Donate Life NYS operates the New York State Donate Life Registry, a statewide electronic database that documents New Yorkers' consent to be organ, eye, and tissue donors at the time of their death. The organization drives enrollment through DMV offices, online registration, health insurance applications, voter registration, and an IMPACT Partner network, while supporting its mission through awareness campaigns, recognition programs, and fundraising events.

Product overview

Donate Life NYS operates as a non-profit organization managing the NYS Donate Life Registry, a statewide electronic database that documents New Yorkers' consent to be organ, eye, and tissue donors. The organization supports its core registry through various programs including the IMPACT Partner Program (public outreach partnerships with toolkits and resources), awareness campaigns like the 'Be The One' video series and Donate Life Rx pharmacy partnership, and events such as the Hope 'n Soles Walk and annual Donor Enrollment Day. Additional offerings include the Gift of Life Medal of Honor recognition program, the Dealer of the Year award program, Blue & Green Day photo contest, and student art contests, all designed to increase organ, eye, and tissue donation registration across New York State.

Differentiator

Problem solved

Functional benefit

Products and services

• NYS Donate Life Registry An electronic registry that documents New Yorkers' consent to be organ, eye, and tissue donors at the time of their death. New Yorkers can enroll online, at DMV offices, through health insurance applications, or voter registration forms.
• IMPACT Partner Program A public outreach partnership program that enables organizations to champion organ donation awareness and provide New Yorkers opportunities to sign up for Donate Life. Partners receive customized toolkits, resources, co-branding opportunities, and access to the IMPACT Partner Resource Center.
• Donate Life Rx A pharmacy partnership campaign that engages pharmacies in promoting organ donor registration to customers.
• Gift of Life Medal of Honor Program A program honoring organ donors and their families with medals recognizing their lifesaving gift.
• Donate Life Dealer of the Year Award An award program recognizing automobile dealers who promote organ donor registration among their customers and staff.

Quantifiable outcome

• 8,495,052 New Yorkers enrolled in the NYS Donate Life Registry
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and major.

• LiveOnNYcoreStrategic or Co-development Partner · 1 January 2015LiveOnNY spearheads the annual New York State Donor Enrollment Day and serves as one of the organ and tissue recovery organizations that Donate Life NYS works with collaboratively.
• NYS Department of Motor VehiclescoreStrategic or Co-development PartnerThe DMV is the primary channel for NYS Donate Life Registry enrollment, with nearly 80% of all new registrations coming through DMV offices statewide. County DMV offices participate in National Donate Life Month activities and ongoing outreach programs.
• IMPACT PartnerscoreGTM or Marketing PartnerIMPACT Partners are organizations including DMVs, county clerk offices, hospitals, businesses, schools, and community organizations that partner with Donate Life NYS to provide outreach and registration opportunities. Partners receive resources, training, co-branding opportunities, and visibility in Donate Life NYS communications.
• NYS Department of HealthcoreStrategic or Co-development PartnerThe NYS Department of Health provides funding for educational initiatives including the 'Be The One' video series that features New Yorkers whose lives were saved through organ donation.
• Putnam County OfficialsminorGTM or Marketing PartnerPutnam County Clerk Michael C. Bartolotti and County Executive MaryEllen Odell partner with Donate Life NYS during Donate Life Month to increase enrollment in the registry.
• County Clerk OfficescoreChannel Partner/ Reseller/ DistributorCounty clerk offices throughout New York State partner with Donate Life NYS to promote organ donation and provide registration opportunities. County officials regularly participate in flag-raising ceremonies and awareness events.
• Hearts for Russ FoundationminorStrategic or Co-development PartnerFoundation that collaborated with Donate Life NYS to produce 'Someone Like You' PSA videos featuring young transplant recipients, designed for playback at DMV offices.
• Long Island TRIOminorStrategic or Co-development PartnerTransplant Recipients International Organization - Long Island chapter collaborated on PSA production featuring transplant recipients.
• Michael Drucker (Film Producer)minorStrategic or Co-development PartnerFilm producer who collaborated with Hearts for Russ Foundation and Long Island TRIO to create PSA videos for Donate Life NYS.
• NYS Recovery OrganizationscoreStrategic or Co-development PartnerOrgan, eye, and tissue recovery organizations throughout New York State that work with Donate Life NYS. These include organizations like those represented by MTF Biologics former CEO Bruce Stroever who joined the Board of Directors.
• SUNY Empire State Service CorpsminorGTM or Marketing PartnerState university service program that participates in Donate Life Month activities and receives dedicated resource materials from Donate Life NYS.
• Governor HochulmajorGTM or Marketing PartnerNew York State Governor Kathy Hochul has partnered with Donate Life NYS and Tracy Morgan to call on New Yorkers to join the Donate Life Registry.
• Tracy MorganmajorGTM or Marketing PartnerActor and comedian Tracy Morgan partnered with Governor Hochul and Donate Life NYS to encourage New Yorkers to register as organ donors.
• West-Herr Auto GroupminorGTM or Marketing PartnerBuffalo-area car dealership that partnered with Donate Life NYS to honor the life-saving legacy of a local organ donor through community press events.
• Walmart Spark Good ProgramminorGTM or Marketing PartnerWalmart's charitable giving program allows shoppers to support Donate Life NYS through the Spark Good feature, providing a digital fundraising channel.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• New England Donor Services: Federally designated OPO serving Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, and Vermont. Comparable donor registration and recovery mission in an adjacent region with similar DMV integration.
• NJ Sharing Network: New Jersey-based OPO focused on organ and tissue donation recovery and awareness. Comparable regional mission and DMV/community registration approach, but focused on New Jersey rather than New York.
• Midwest Transplant Network: Organ procurement organization serving Kansas and western Missouri, with comparable donor registration outreach and community partnership programs. A useful peer for understanding OPO economics outside New York.

Broad incumbents

• Donate Life America: National umbrella nonprofit for the Donate Life state affiliates, of which Donate Life NYS is a member. Operates the national Donate Life brand, registry standards, and awareness campaigns; directly comparable mission at a national scope.
• United Network for Organ Sharing (UNOS): National non-profit that manages the U.S. organ transplant system under federal contract. Operates at the policy/system level that Donate Life NYS's registry ultimately feeds into; the macro peer for transplant infrastructure.
• MTF Biologics: National tissue recovery and distribution organization; former CEO Bruce Stroever sits on Donate Life NYS's board. Comparable tissue-donation mission at national scale with industry leadership overlap.
• American Transplant Foundation: National nonprofit raising awareness and supporting living donors, with mission overlap on increasing donation rates. Comparable nonprofit model addressing the same end-state need (more transplants) via awareness and advocacy.

Direct peers

• Donate Life California: State-level organ and tissue donation nonprofit operating the California donor registry via DMV integration. Structurally the closest analog to Donate Life NYS in a different state, with the same DMV-driven enrollment model.
• Gift of Life Donor Program: One of the largest OPOs in the U.S., serving eastern Pennsylvania, southern New Jersey, and Delaware. Operates a donor registry with similar DMV/community outreach mechanics and is comparable in mission and operational scope.
• LiveOnNY: New York City's designated organ procurement organization (OPO); spearheads the annual NY Donor Enrollment Day alongside Donate Life NYS and coordinates organ recovery for the NY metro area. Closest operational partner and most directly comparable mission in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DonateLifeNYS
• YouTubeyoutube.com/DonateLifeNYS
• Facebookfacebook.com/DonateLifeNYS
• LinkedInlinkedin.com/company/donate-life-nys
• Instagraminstagram.com/donatelifenys

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donate Life NYS