New Hampshire Lottery

What New Hampshire Lottery does

New Hampshire Lottery Commission, founded in 1964 as the first modern-era U.S. state lottery and headquartered in Concord, NH, operates the state-sanctioned monopoly on lottery games and (since December 2019) sports betting in New Hampshire. Its core products include multi-state draw games (Powerball, Mega Millions, Tri-State Megabucks, Millionaire for Life, Tri-State Gimme 5), in-state draw games (Pick 3, Pick 4, KENO 603), scratch tickets priced $1-$30, and DraftKings-powered mobile and retail sports betting at five physical sportsbooks. The technology stack comprises a central lottery system linked to over 1,400 retail lottery terminals via data communications, an iLottery online platform, iOS and Android mobile apps, and integration with DraftKings' national sportsbook under RSA 287-I. Engagement features include the My603Rewards loyalty program, a Spin to Win gamification wheel, and Subscription Play auto-renewal for major draw games.

The business model is transaction-based across three streams: traditional ticket sales (scratch and draw) at retail and via iLottery, sports betting take-rate revenue through DraftKings, and the channeling of net proceeds to New Hampshire public education. Approximately 29 cents of every dollar spent is dedicated to aid to public education, with cumulative contributions exceeding $3 billion since 1964. Distribution is multi-channel: 1,400+ retail partner locations (grocery, convenience, restaurant, bar, social club), the proprietary iLottery/mobile platform, and DraftKings' mobile and retail sportsbooks. The customer base is a mass-market B2C segment of NH adult residents, serviced through both physical retail partnerships and direct-to-consumer digital channels.

The Lottery is structured as a state government commission with 51-100 employees under New Hampshire statute (RSA 284, RSA 287-I), not a private enterprise; all profits are mandated for public education funding, and the organization operates without venture capital, private ownership, or a parent company. Recent milestones include 2024 sales of $633.7M, a 60th-anniversary milestone, and a record $96M monthly sports betting handle in November 2025, reflecting strong multi-channel momentum anchored by an exclusive DraftKings sports betting partnership.

Name

New Hampshire Lottery

Legal name

New Hampshire Lottery Commission

Website

https://nhlottery.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

New Hampshire Lottery Commission, founded 1964 as the first modern-era U.S. state lottery, operates the state-sanctioned monopoly on lottery games and (since 2019) DraftKings-powered sports betting in New Hampshire, serving NH adult residents and 1,400+ retail partners across draw games, scratch, iLottery, and mobile channels, with net proceeds dedicated to public education.

Ownership category

akta.pro rank

Product category

State Lottery

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Sportsbooks (Online & Mobile Operators) (MPAEACAA), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)

Keywords

• State lottery games
• Scratch ticket sales
• Draw game products
• Sports betting services
• Online lottery platform

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Others

Revenue model

1. Lottery Ticket Sales: Traditional lottery products including scratch-off tickets and draw games (Powerball, Mega Millions, Megabucks, Millionaire for Life, Pick 3, Pick 4, Gimme 5, KENO 603) sold through retail locations and online via iLottery platform
2. Sports Betting Revenue: Sports wagering through DraftKings mobile app and retail sportsbook locations, authorized under RSA 287-I. Revenue supports public education. Bettors wagered nearly $96 million in November 2025 alone, with over $6 million going to education.
3. Education Funding: Net profits from all lottery operations (~$633.7 million in sales in 2024) are earmarked for public education funding. Over $3 billion has been contributed to NH schools since 1964. Approximately 29 cents of each dollar spent goes to state education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The New Hampshire Lottery sells draw-based lottery games (Powerball, Mega Millions, Tri-State Megabucks, Millionaire for Life, Tri-State Gimme 5, Pick 3, Pick 4, KENO 603), instant scratch-off tickets at price points from $1 to $30, and operates legal sports betting through the DraftKings Sportsbook mobile app and five retail sportsbook locations. It distributes these products through a 1,400+ retail partner network and an iLottery online platform with mobile app, with all net proceeds dedicated to funding New Hampshire public education.

Product overview

The New Hampshire Lottery operates a diversified gaming portfolio comprising draw games (Powerball, Mega Millions, Tri-State Megabucks, Millionaire for Life, Tri-State Gimme 5, Pick 3, Pick 4, and KENO 603), instant scratch tickets, and sports betting through a DraftKings partnership. The lottery provides digital access via its iLottery online platform and mobile app, which offer e-Instant games, ticket purchasing, subscription services, the My603Rewards loyalty program with Spin to Win gamification, and KENO 603 viewing. Distribution occurs through over 1,400 retail locations and the digital channels, with proceeds dedicated to public education funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerball Multi-state lottery draw game where players select numbers to match winning numbers for jackpots that can reach hundreds of millions of dollars. Sold both in-store and through the iLottery online platform.
• Mega Millions Multi-state lottery draw game with large jackpots starting at a $20 million minimum. Players select numbers hoping to match the winning draw for multi-million dollar prizes. Available in-store and online via iLottery.
• Tri-State Megabucks Multi-state lottery game offered through the Tri-State Lotto Compact, providing Megabucks draws with rolling jackpots. Sold at retail locations and through iLottery.
• Millionaire for Life Draw game offering winners $1,000,000 a year for life as the top prize. Players match numbers to win various prize levels with annuity or lump-sum options.
• Tri-State Gimme 5 Multi-state lottery game where players select five numbers to match for prizes up to $100,000. Offered through the Tri-State Lotto Compact and available via iLottery.
• Pick 3 Daily numbers game where players select a three-digit number to win prizes up to $500. Drawings held twice daily.
• Pick 4 Daily numbers game where players select a four-digit number to win prizes up to $5,000. Features twice-daily drawings.
• KENO 603 Fast-paced numbers game with drawings every five minutes daily from 11:05 AM to 1:00 AM. Players select numbers and win based on how many match the drawn numbers.
• Scratch Tickets Instant-win scratch-off tickets available in various price points ($1 to $30) with different game themes, prize structures, and jackpots. Sold at over 1,400 retail locations across New Hampshire.
• Sports Betting Legal sports wagering offered through the DraftKings Sportsbook mobile app and at five retail sportsbook locations throughout New Hampshire. Players can bet on major professional leagues and international sports.
• iLottery Online Platform Digital platform allowing registered players to purchase draw game tickets (Powerball, Mega Millions, Tri-State Megabucks, Millionaire for Life, Tri-State Gimme 5) and play e-Instant games online from computer or mobile devices. Winnings deposited directly into player accounts.
• NH Lottery Mobile App Mobile application enabling players to play e-Instants, purchase draw game tickets, scan tickets to check winnings, watch KENO 603 results, enter Second Chance drawings, and earn My603Rewards points.
• My603Rewards Loyalty Program Rewards program where players earn points by scanning retail tickets or playing online. Points can be used for the Spin to Win prize wheel, lottery cash, coupons, iLottery rewards, and entries into weekly drawings for cash prizes.

Quantifiable outcome

• Over $3 billion contributed to public education since 1964
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• DraftKingscoreTechnology or Integration · 1 December 2019DraftKings is the exclusive digital sports betting partner of the New Hampshire Lottery under RSA 287-I authorization. The partnership provides mobile sports betting via the DraftKings Sportsbook app and retail sportsbook locations. DraftKings is a digital sports entertainment and gaming company headquartered in Boston, launched in 2012 by Jason Robins, Matt Kalish, and Paul Liberman. It is the only U.S.-based vertically integrated sports betting operator.
• The Brook (Sportsbook Location)coreChannel Partner/ Reseller/ DistributorDraftKings Sportsbook retail location at 319 New Zealand Road, Seabrook, NH 03874. Features legal betting kiosks, video walls, live sports ticker, and comfortable seating. Hours: Mon-Thu 11:30am-12:00am; Fri-Sat 11:00am-1:00am; Sun 11:00am-12:00am. Phone: 603-474-3065.
• Revo Casino and Social House (Manchester & Dover)coreChannel Partner/ Reseller/ DistributorDraftKings Sportsbook retail locations at 1279 South Willow Street, Manchester, NH 03103 (Phone: 603-935-9947) and 887 Central Avenue, Dover, NH 03820 (Phone: 603-742-9632). Both locations offer in-stadium experience with betting kiosks and multiple screens.
• Gate City CasinocoreChannel Partner/ Reseller/ DistributorDraftKings Sportsbook retail location at 55 Northeastern Boulevard, Nashua, NH 03062. Phone: 603-943-5630. Hours: Sun-Thu 9:00am-1:00am; Fri-Sat 9:00am-2:00am. Features legal betting kiosks and multiple screens.
• The NashcoreChannel Partner/ Reseller/ DistributorDraftKings Sportsbook retail location at 310 Daniel Webster Highway, Nashua, NH 03060. Phone: 603-751-6274. Hours: Sun-Thu 9:00 AM to 2:00 AM; Fri-Sat 9:00 AM to 4:00 AM. Features betting kiosks and comfortable seating.
• New Hampshire State GovernmentcoreStrategic or Co-development PartnerThe New Hampshire Lottery Commission operates under state legislation (RSA 284, RSA 287-I). Proceeds from lottery sales are earmarked for public education funding. The Lottery is accountable to citizens through public financial reports submitted to the Government Finance Officers Association for certification.
• New Hampshire Department of EducationcoreStrategic or Co-development PartnerPrimary beneficiary of lottery proceeds. Over $3 billion in lottery profits have been contributed to NH public education since 1964. The Lottery's mission is to maximize revenues for aid to public education.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• DraftKings: Exclusive mobile and retail sports betting partner of NH Lottery under RSA 287-I. While a partner, DraftKings is the only U.S.-based vertically integrated sportsbook and operates adjacent products (DFS, iGaming) in overlapping jurisdictions.

Others

• International Game Technology (IGT): Major B2B supplier of lottery systems, instant ticket printing, and iLottery platforms to state lotteries worldwide. Provides core technology infrastructure comparable to what powers NH Lottery's operations.
• Scientific Games: Leading provider of instant game products, lottery systems, and retail technology to North American state lotteries. Direct ecosystem participant supplying scratch ticket printing and lottery management systems comparable to NH's stack.

Direct peers

• Pennsylvania Lottery: One of the largest state lotteries in the US, also dedicated to funding senior programs. Comparable diversified portfolio (draw, instant, iLottery) at significantly larger scale.
• Massachusetts Lottery: State-run lottery operating draw games, scratch tickets, and iLottery in a neighboring New England state. Direct structural peer under the same Tri-State Lotto Compact and similar regulatory framework.
• Vermont Lottery Commission: State-run lottery in Vermont — third Tri-State Compact member with NH. Same regulatory backdrop and joint draw games, making it a direct operational peer.
• Rhode Island Lottery: State-run lottery and sports betting operator in a neighboring New England state. Highly comparable governance structure, product mix, and integrated sportsbook offering.
• Connecticut Lottery Corporation: State-operated lottery in Connecticut offering draw games, scratch tickets, and digital play. Comparable New England state lottery under similar regulatory regime with cross-border player overlap.
• Maine State Lottery: State-run lottery in Maine — a fellow member of the Tri-State Lotto Compact with NH. Operates overlapping draw games (Megabucks, Gimme 5) and scratch tickets, sharing jackpot pools with NH.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nhlottery8541
• Facebookfacebook.com/NewHampshireLottery
• LinkedInlinkedin.com/company/new-hampshire-lottery
• Instagraminstagram.com/nhlottery
• Xx.com/nhlottery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hampshire Lottery