Rhode Island Lottery
The Rhode Island Lottery is a state government agency that operates lottery, instant-win, video lottery, table game, sports betting, and iGaming products for adult residents and visitors of Rhode Island, distributing them through a statewide retail network and the iLottery digital platform.
- Company typePublic
- Founded1974
- HeadquartersCranston, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rhode Island Lottery does
The Rhode Island Lottery is a state government agency headquartered at 1425 Pontiac Avenue in Cranston, Rhode Island, that oversees all lottery operations and authorized gambling activities within the state. It serves adult residents and visitors aged 18 and older in Rhode Island, distributing products through two primary channels: an extensive physical retail network of convenience stores, gas stations, supermarkets, and liquor stores, and the iLottery digital platform accessed via mobile app and website. The product portfolio spans draw games (Powerball, Mega Millions, Lucky for Life, Wild Money, The Numbers, Millionaire for Life, Keno, Bingo), instant scratch tickets and digital eInstants, pull-tab games, video lottery terminals, table games, and sports betting through a partnership with Sports Bet Rhode Island.
The underlying digital platform is powered by International Game Technology (IGT), which handles account management, KYC verification, digital wallet operations, and real-time game play. Product features include digital-only ticket storage, automatic prize payouts (AutoPay), a Check My Ticket verification utility, a Second Chance / Rhody Replay promotional program, a digital gifting feature (iGift), and the VIP Club loyalty program. Responsible-gambling infrastructure (deposit limits, session timers, lifetime limits, KYC verification, 18+ gating) is embedded in the platform. The agency is overseen by state legislation and regulation, with no private equity or corporate ownership.
The Rhode Island Lottery generates revenue on a transaction-fee basis across all game categories, with ticket prices typically ranging from $1 to $30 depending on the game. Distribution relies on retail point-of-sale and self-serve digital channels, with supplementary marketing across Facebook, X/Twitter, YouTube, Instagram, the official RILOT.com website, and VIP Club email communications. As a state-sanctioned monopoly, it competes not against rival lotteries but against adjacent entertainment spend within the state.
Rhode Island Lottery firmographics
Firmographics- Name
- Rhode Island Lottery
- Legal name
- Rhode Island Lottery
- Website
- https://rilot.com
- Company type
- Public
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Rhode Island Lottery is a state government agency that operates lottery, instant-win, video lottery, table game, sports betting, and iGaming products for adult residents and visitors of Rhode Island, distributing them through a statewide retail network and the iLottery digital platform.
- Ownership category
- akta.pro rank
Rhode Island Lottery industry classification
Industry- Product category
- State Lottery & Gaming
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)
Keywords
Where Rhode Island Lottery is headquartered
LocationHeadquarters
- HQ city
- Cranston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rhode Island Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Traditional Lottery Sales: Sales of draw-based lottery games including Powerball, Mega Millions, Keno, Bingo, The Numbers, Wild Money, Millionaire for Life, and Lucky for Life. Also includes instant scratch-off tickets.
- Video Lottery Terminals: Revenue from video lottery terminal operations at licensed facilities across Rhode Island.
- Table Games: Revenue from table game operations at licensed casino facilities.
- Sports Betting: Revenue from sports wagering through Sports Bet Rhode Island.
- iGaming: Online lottery gaming revenue from the iLottery platform including digital draw games and instant games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draw game tickets - Powerball |
| Unit Pricing | Pay-as-you-go | Draw game tickets - Mega Millions |
| Unit Pricing | Pay-as-you-go | Keno |
| Unit Pricing | Pay-as-you-go | The Numbers (Daily Numbers) |
| Unit Pricing | Pay-as-you-go | Bingo |
| Unit Pricing | Pay-as-you-go | Wild Money |
| Unit Pricing | Pay-as-you-go | Millionaire for Life |
| Unit Pricing | Pay-as-you-go | Instant Games (Scratch Tickets) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rhode Island Lottery product offering
Product offeringCore offering
The Rhode Island Lottery is a state government agency that sells lottery and gambling products to Rhode Island residents and visitors. It offers draw-based games (Powerball, Mega Millions, Keno, Bingo, The Numbers, Wild Money, Millionaire for Life, Lucky for Life), instant scratch tickets and eInstants, video lottery terminals, table games, pull tabs, and sports betting through a partnered sportsbook. Products are available at an extensive retail network and via the iLottery mobile app and website, with technology powered by International Game Technology (IGT).
Product overview
The Rhode Island Lottery is a state-operated lottery platform offering a diverse portfolio of gambling products. The core offering consists of draw-based lottery games including national multi-state games (Powerball, Mega Millions, Lucky for Life), Rhode Island-specific games (Wild Money, The Numbers, Millionaire for Life, Bingo, Keno), and instant games (both physical scratch-offs and digital eInstants). Additional products include video lottery terminals, table games, pull tab games, and sports betting through a partnered sportsbook. The platform operates both at retail locations and through a digital iLottery system featuring a mobile app. Supplementary services include a VIP Club loyalty program, Check My Ticket verification tool, and Second Chance promotional entries for non-winning tickets. The iLottery platform is operated by International Game Technology (IGT).
Differentiator
Problem solved
Functional benefit
Brands
- iLottery: Online lottery platform allowing players to purchase tickets, check results, and play games digitally.
- VIP Club
Products and services
- Powerball Multi-state lottery jackpot draw game where players select numbers for a chance to win large estimated jackpot prizes across multiple prize tiers.
- Mega Millions Multi-state lottery jackpot draw game featuring large estimated jackpots, with players choosing numbers to match winning draws.
- Keno / iKeno Fast-paced draw game with draws every 4 minutes offering prizes up to $100,000; available at retail locations and as iKeno on the mobile app.
- Wild Money Rhode Island-specific lottery draw game with rolling jackpots where players select numbers for cash prizes.
- The Numbers Daily numbers draw game with two draws per day offering top prizes of $25,000.
- Millionaire for Life Lottery draw game offering winners up to $1 million per year for life.
- Lucky for Life Multi-state draw game awarding $25,000 per year for life to the top prize winner.
- Bingo Fast-draw lottery game with draws every 8 minutes featuring prizes up to $100,000.
- Instant Games / eInstants Physical scratch-off tickets and digital eInstants on the iLottery platform offering instant-win prizes at price points from $1 to $30.
- Video Lottery & Table Games Electronic gaming machines and live table games operated at licensed Rhode Island Lottery retail locations.
- Pull Tab Games Paper-based instant lottery game where players reveal symbols to determine if they have won a prize.
- Sports Betting (Sports Bet Rhode Island) Sports wagering services available through the Rhode Island Lottery's partnership with Sports Bet Rhode Island at sportsbetrhodeisland.com.
- VIP Club Player loyalty program offering exclusive benefits, second-chance drawings, promotional entries, and special offers to registered members.
- Second Chance / Rhody Replay Promotion program allowing non-winning (and sometimes winning) tickets to be entered into drawings for additional prizes.
- iLottery Mobile App Mobile application enabling Rhode Island players to purchase tickets, check results, play iKeno, access eInstants, manage balances, and configure responsible gambling preferences.
Quantifiable outcome
- Revenue generation for the State of Rhode Island
Companies that use Rhode Island Lottery
Customer profileSegments1 record
Ideal customer profiles2 records
Rhode Island Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rhode Island Lottery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Game Technology (IGT)coreIGT is the technology provider powering the Rhode Island Lottery's digital platform (iLottery). The company handles data privacy, account management, and gaming platform operations. Contact: 70 Chancery Lane, London WC2A 1AF, United Kingdom, Phone: +44 02075353200, Email: [email protected]
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rhode Island Lottery competitors and assessment
Company assessmentOthers
- International Game Technology (IGT): UK-listed technology vendor that powers the Rhode Island Lottery's iLottery platform, including KYC, wallet, and game operations; included as an ecosystem enabler rather than a competitor, given its outsourcing relationship disclosed in the company data.
Direct peers
- Pennsylvania Lottery: Pennsylvania's state lottery is one of the few that operates iLottery plus a wide portfolio of casino-style games in parallel; same revenue model structure and a relevant benchmark for digital-first monetization.
- Connecticut Lottery: Connecticut's state lottery offers the same multi-state jackpot games (Powerball, Mega Millions), iLottery digital platform, and operates adjacent to Rhode Island; directly comparable channel mix and competitive overlap for cross-border players.
- New Hampshire Lottery: Regional New England state lottery with the same monopoly, multi-state draw games, and iLottery offerings; the most direct population-scale comparable for Rhode Island given similar regional economic profile.
- Massachusetts Lottery: Massachusetts's state lottery operates the same draw-based, instant, and iLottery product mix in a neighboring New England state; directly comparable operating model, regulatory monopoly, and IGT-driven digital platform.
- Michigan Lottery: Michigan operates a state lottery with iLottery, instant games, and club-style digital engagement; a like-for-like state-monopoly operator with comparable digital-first product mix and VIP-style loyalty mechanics.
- Virginia Lottery: Virginia's state lottery offers draw games, instant games, iLottery, and sports betting under a single state entity; structurally similar multi-vertical operator with comparable iLottery maturity and player-engagement features.
- New York State Gaming Commission / NY Lottery: One of the largest US state lotteries with the same draw/instant/iLottery model; comparable on core product set, broader in scale, and a key benchmark for transfer-to-state-fund economics.
Broad incumbents
- FanDuel: Major US online sportsbook that competes in adjacent regulated states and offers products overlapping with Rhode Island's sports wagering and casino-style verticals; broadly comparable on technology stack and player segments.
- DraftKings: National digital sportsbook and iGaming operator that competes for the same Rhode Island consumer wallet via sports betting; overlapping on the Sports Bet Rhode Island partnership's product set but operates as a private/independent brand rather than a state monopoly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rhode Island Lottery social profiles
Digital presenceRhode Island Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhode Island Lottery leadership team
Management profileNumber of profiles
Rhode Island Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhode Island Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhode Island Lottery
What does Rhode Island Lottery do?
The Rhode Island Lottery is a state government agency that sells lottery and gambling products to Rhode Island residents and visitors. It offers draw-based games (Powerball, Mega Millions, Keno, Bingo, The Numbers, Wild Money, Millionaire for Life, Lucky for Life), instant scratch tickets and eInstants, video lottery terminals, table games, pull tabs, and sports betting through a partnered sportsbook. Products are available at an extensive retail network and via the iLottery mobile app and website, with technology powered by International Game Technology (IGT).
Is Rhode Island Lottery a public or private company?
Rhode Island Lottery is a public company. It is classified as state government owned and is currently operating.
When was Rhode Island Lottery founded?
Rhode Island Lottery was founded in 1974. It employs 101 to 250 people.
Where is Rhode Island Lottery based?
Rhode Island Lottery is headquartered in Cranston, United States, in the North America region.
How does Rhode Island Lottery make money?
Five revenue lines are on record. Traditional Lottery Sales are the primary driver. The others are video Lottery Terminals, table Games, sports Betting and iGaming.
Who are Rhode Island Lottery's main competitors?
International Game Technology (IGT) is listed as an others. Direct peers are Pennsylvania Lottery, Connecticut Lottery, New Hampshire Lottery, Massachusetts Lottery, Michigan Lottery, Virginia Lottery and New York State Gaming Commission / NY Lottery. Broad incumbents are FanDuel and DraftKings.
Does Rhode Island Lottery have an API?
No public API is recorded for Rhode Island Lottery.
What industry is Rhode Island Lottery in?
Rhode Island Lottery's product category is State Lottery & Gaming. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 713290 and its SIC code is 7900.