Interlutions

What Interlutions does

Interlutions is a German digital agency headquartered in Cologne, founded in 1999, operating with 51-100 employees across offices in Cologne, Berlin, and Kassel. The firm delivers end-to-end digital services spanning e-commerce (Shopify Plus, Shopware), CRM and customer experience (HubSpot Diamond Partner, Zendesk Premier Partner, SugarAI), digital experience platforms (TYPO3, WordPress, Ibexa DXP), and custom application development (React, Symfony, Flutter). It also operates a dedicated AI Solutions practice covering CX AI Agents, Generative Engine Optimization (GEO), AI knowledge management, AI for e-commerce, and process automation, and publishes the KI-Playbook 2026 targeting mid-market AI adoption.

The company serves two primary customer segments: large enterprises requiring complex digital transformation projects (demonstrated by clients such as KaDeWe, Sennheiser, MILES Mobility, and SANTOS Grills) and German Mittelstand (mid-market) companies seeking CRM, e-commerce, and AI implementations. Notable enterprise engagements include a six-month KaDeWe digital marketplace transformation combining Akeneo PIM, Salesforce Commerce Cloud, and Microsoft Dynamics, and global CRM rollouts for multi-brand distribution. The go-to-market is sales-led, combining direct enterprise field sales with channel referrals from certified platform partnerships across HubSpot, Zendesk, Shopify, SugarCRM, Shopware, and TYPO3.

Revenue is generated primarily through professional services (consulting, implementation, development, training, hosting, and support) on a quote-based, project-specific pricing model. The firm expanded capabilities via the 2017 acquisition of Kuborgh, and has steadily grown its partner-tier credentials (HubSpot Diamond, Zendesk Premier, Europe's #1 SugarAI Partner) to anchor its market position in the DACH region.

Name

Interlutions

Legal name

OPEN Digitalgruppe GmbH

Website

https://interlutions.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

Interlutions is a German digital agency founded in 1999, headquartered in Cologne with offices in Berlin and Kassel, delivering e-commerce, CRM, AI, and application development services to enterprise clients and German Mittelstand companies across the DACH region.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Integration, API & Middleware Consulting (BPAHAEAJ), Data, Analytics & AI Consulting (BPAHAEAF), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Digital agency services
• E-commerce implementation
• CRM consulting
• Enterprise web development
• Digital transformation consulting

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue from implementation, consulting, and development projects across E-Commerce, CRM, Digital Experience, and Application Development. Projects range from platform setup and configuration to full digital transformation engagements including strategy, design, development, and ongoing support.
2. Platform Partnership Services: Revenue from certified partner engagements for Shopify Plus, HubSpot, Zendesk, SugarCRM, Shopware, and TYPO3 implementations. Includes consulting, implementation, training, hosting, and support services.
3. AI Solutions: Specialized AI consulting and implementation services including KI-Playbook 2026 for mid-market companies, AI agents implementation, and process automation.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Interlutions, operating as OPEN Digitalgruppe, is a DACH-region digital agency that delivers consulting, implementation, integration, and managed services for E-Commerce platforms (Shopify Plus, Shopware), CRM/Customer Experience systems (HubSpot, Zendesk, SugarCRM/SugarAI), Digital Experience and CMS (TYPO3, WordPress, Ibexa DXP), and custom application development using Symfony, React, and Flutter. The firm also provides AI-focused solutions including CX AI Agents, Generative Engine Optimization (GEO), AI-powered knowledge management, and AI-supported process automation for mid-market and enterprise clients.

Product overview

OPEN Digitalgruppe is a German digital agency (not a single unified product) offering a comprehensive portfolio of technology and consulting services. The company operates as a tech-driven expert team combining Tech Experts and Sales Experts. Core service areas include E-Commerce solutions (Shopify Plus, Shopware), CRM/Customer Experience platforms (HubSpot, Zendesk, SugarCRM/SugarAI), Digital Experience (TYPO3, WordPress, Ibexa DXP, Mobile Apps, Game Development/AR/VR), Application Development (React, Symfony, Flutter), and AI Solutions (CX AI Agents, GEO Marketing, Knowledge Management, Process Automation). Services are organized around specific technology partnerships and platforms, with offerings spanning consulting, implementation, migration, training, hosting and support across the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Plus Agency Services Certified Shopify Plus Partner service delivering enterprise E-Commerce solutions for complex business requirements, including scalable shop systems, hybrid commerce strategies with seamless POS integration, and AI-powered features for B2C commerce clients.
• HubSpot Diamond Partner Services HubSpot Diamond Partner service in DACH providing CRM solutions uniting Sales, Marketing, and Service, including lead generation, sales automation, customer service implementation, and deep integration on HubSpot SaaS.
• Zendesk Premier Partner Services Zendesk Premier Partner service in DACH delivering digital customer service implementation with high automation, AI support, and omnichannel capabilities, including analysis, setup, configuration, training, Best Practice Workshops, rollout, and go-live.
• SugarAI / SugarCRM Partner Services Europe's #1 SugarAI Partner service leading sales-oriented SugarCRM projects from CRM strategy through complex system integration, including consulting, implementation, training, hosting, and support.
• Shopware Enterprise Agency Services Shopware Enterprise Agency service with certified experts developing scalable E-Commerce solutions for B2B platforms and international shops, including shop architecture, ERP integration, and seamless migration, backed by 20+ years of E-Commerce expertise.
• TYPO3 Development Services Professional TYPO3 agency service delivering enterprise websites, complex multi-instances, and portals with maximum security requirements, including structured upgrades, CMS migrations, custom extensions, AI integration, and WCAG 2.1 accessible implementations.
• Symfony Enterprise Development Services Enterprise-level Symfony development service as pioneers of the framework for over a decade, including integration of experienced Symfony specialists into client teams and complete project execution with sustainable knowledge transfer.
• Application Development Services End-to-end digital product development service using React, Symfony, and Flutter, covering Product Discovery, UX/UI Design, agile development, and delivery of scalable, user-oriented mobile and web applications.
• Digital Experience Services Digital platforms and CMS development service covering TYPO3, Ibexa DXP, WordPress, Game Development (Native, Web, AR/VR), responsive UX design, and mobile applications for digital customer experiences.
• KI Lösungen (AI Solutions) Services Interdisciplinary AI specialist team service delivering individual AI solutions, CX AI Agents, Generative Engine Optimization (GEO), AI-powered knowledge management, Generative AI, AI for E-Commerce, and AI-supported process automation.
• GEO Marketing Services Generative Engine Optimization service that optimizes brand presence in AI search systems such as ChatGPT, Gemini, and Perplexity through strategic content optimization and AI monitoring.
• Gamification Services Gamification service transforming corporate training into motivating gaming experiences through strategic game design, immersive adventures, and AI-powered learning platforms.
• Strategy & Story Services Marketing and sales strategy development service connecting sustainable strategies, compelling stories, and targeted execution from brand strategy to campaigns and social media.
• Consulting & Experts Services Digital transformation consulting service spanning strategy consulting to decision-making foundations and concepts, delivering a holistic approach for successful digital strategy execution.

Quantifiable outcome

• KaDeWe digital marketplace transformation completed in 6 months
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Shopify PluscoreChannel Partner/ Reseller/ DistributorCertified Shopify Plus Partner developing enterprise E-Commerce solutions for complex business requirements. OPEN builds scalable shop systems and hybrid commerce strategies with maximum performance and seamless AI-powered feature integration.
• HubSpotcoreChannel Partner/ Reseller/ DistributorHubSpot Diamond Partner in DACH region - the highest partner tier. OPEN implements comprehensive CRM solutions uniting Sales, Marketing and Service with deep integration and automation capabilities.
• ZendeskcoreChannel Partner/ Reseller/ DistributorZendesk Premier Partner in DACH delivering agile digital customer service implementation - highly automated, AI-supported, and omnichannel-based. Services include analysis, setup, configuration, training, and Best Practice Workshops.
• SugarAIcoreChannel Partner/ Reseller/ DistributorEurope's #1 SugarAI Partner leading every sales-oriented SugarAI project to success. OPEN provides customized solutions from CRM strategy through complex system integration with full service: consulting, implementation, training, hosting, and support.
• ShopwarecoreChannel Partner/ Reseller/ DistributorShopware Enterprise Agency with certified Shopware experts developing scalable E-Commerce solutions for complex requirements. Services include B2B platforms, international shops, ERP integration, and platform migration.
• TYPO3coreChannel Partner/ Reseller/ DistributorProfessional TYPO3 Agency developing enterprise websites, complex multi-instances, and portals with maximum security requirements. Services include structured upgrades, seamless CMS migrations, and WCAG 2.1 accessible implementations.
• SymfonycoreTechnology or IntegrationPioneers of Symfony development at enterprise level for over a decade. OPEN actively shapes the framework through contributions, provides Symfony specialists for team integration, and delivers complete project execution with sustainable knowledge transfer.
• FluttercoreTechnology or IntegrationOPEN uses Flutter for mobile application development as part of end-to-end digital product development from initial idea to finished product with agile methodology.
• ReactcoreTechnology or IntegrationOPEN uses React for frontend development within their application development practice for scalable, user-oriented solutions.
• Ibexa DXPminorChannel Partner/ Reseller/ DistributorIbexa DXP (Digital Experience Platform) implementation capability for digital platforms and CMS solutions.
• WordPressminorChannel Partner/ Reseller/ DistributorWordPress implementation capability for digital experience and website development projects.
• GartnerminorOthersGartner forecast cited regarding AI agent project abort rates - 40% of mid-market AI agent projects will be aborted by end of 2027. Used as third-party authority reference.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• diva-e: German full-service digital agency (formerly part of Telus International) focused on e-commerce platforms (SAP Commerce, Shopify Plus, Shopware), CRM, and content management for enterprise customers in DACH — directly competes on the same platform partner certifications and transformation engagements.
• Shopmacher: Bielefeld-based Shopware Platinum Partner specialising in e-commerce, B2B platforms, and ERP integration — a direct competitor on Shopware Enterprise Agency business with similar mid-market and enterprise customer profiles.
• dotSource: German digital agency headquartered in Jena with strong e-commerce (Shopware, Salesforce Commerce Cloud, Spryker) and CRM implementation practices, serving mid-market and enterprise DACH clients — directly comparable portfolio of certified platform partnerships and digital transformation services.

Broad incumbents

• Syzygy (WPP): German digital agency now owned by WPP offering digital strategy, e-commerce, CRM, and technology enablement for enterprise clients — comparable on customer experience and commerce consulting, but with the resources of a global holding company.
• valantic: European digital solutions and consulting firm with strong DACH presence covering SAP, e-commerce (Spryker, commercetools), CRM, and digital experience — a larger incumbent with overlapping service lines and broader geographic reach that competes for the same enterprise transformation RFPs.
• Reply: European IT consulting and digital services group with significant DACH presence covering CRM (Salesforce, Microsoft), e-commerce, and customer experience — broadly comparable at the portfolio level while operating at substantially greater scale and geographic breadth.
• Publicis Sapient: Global digital transformation consultancy (Publicis Groupe) with substantial DACH operations covering commerce, CRM, AI, and platform engineering — competes for the larger end of the enterprise transformation pipeline that the subject company also targets.
• Arvato (Bertelsmann): Bertelsmann subsidiary providing end-to-end e-commerce, CRM, and customer experience services for global brands — operates at much larger scale and competes for the same enterprise digital transformation mandates including multi-brand deployments like the Sennheiser reference.
• Accenture Song: Global digital creative and technology business of Accenture delivering commerce, CRM, and AI-led transformation for enterprise customers — competes for the largest brand mandates and dwarfs the subject company on delivery capacity, but represents the adjacent incumbent against which Interlutions/OPEN is benchmarked.

Emerging players

• d.velop: German ECM/DMS software and services provider expanding into workflow automation and digital process consulting — adjacent competitor for enterprise digital transformation mandates, especially where document-driven CRM or service workflows overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/interlutions
• LinkedInlinkedin.com/company/interlutions-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interlutions