South Carolina Health Care Association

What South Carolina Health Care Association does

The South Carolina Health Care Association (SCHCA) is a private nonprofit trade association founded in 1955 and headquartered in Columbia, SC. It represents more than 90 percent of the long-term care facilities in South Carolina, collectively accounting for over 18,000 beds across nursing homes and assisted living communities. The association's mission is to advance the long-term care profession through advocacy, education, and member services for the state's most vulnerable populations.

SCHCA delivers a portfolio of membership-based services rather than a unified technology platform. Its offerings include five membership tiers (Institutional, Assisted Living Facility, Basic Associate, Trade Associate, and Personal), continuing education and CEU-credited programming (Annual Convention and Trade Show, Summer Splash Conference, Winter Conference, monthly webinars), regulatory advocacy through a dedicated registered lobbyist in Columbia, group purchasing via endorsed vendor programs, and access to third-party tools including ahcancalED (online learning), LTC Trend Tracker (performance benchmarking), and CNAonline.com (CNA training). The AHCA/NCAL National Quality Award Program is administered through the association, with 28 active South Carolina recipients (0 Gold, 2 Silver, 26 Bronze).

The association is led by President/CEO J. Randal Lee, with directors covering Financial Services, Clinical and Quality Services, and Marketing and Membership Services. Revenue derives from recurring institutional membership dues, trade associate membership and exhibitor fees (~$1,500 annually), and conference registration fees (e.g., $640 per Summer Splash attendee). SCHCA distributes through a direct sales motion across the state, using its website, events, and committee participation to recruit and retain members.

Name

South Carolina Health Care Association

Legal name

South Carolina Health Care Association

Website

https://schca.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

South Carolina Health Care Association is a 1955-founded nonprofit trade association representing more than 90 percent of South Carolina's long-term care facilities (>18,000 beds) through membership dues, education, advocacy, and events. It serves nursing homes, assisted living communities, and long-term care professionals statewide.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Institutional Membership Dues: SCHCA's primary revenue derives from annual membership dues paid by long-term care facilities (nursing homes, assisted living) across South Carolina. Institutional (nursing home) members pay dues for affiliation with AHCA/NCAL, regulatory advocacy, educational programming, and group purchasing arrangements.
2. Trade Associate Exhibitor Fees: Trade Associate Membership fees and exhibitor booth fees at the Annual Convention and Trade Show represent revenue from vendor companies seeking to serve long-term care facilities. The cost of membership (approximately $1,500) includes a booth at the annual showcase.
3. Conference Registration Fees: Revenue from paid conference registrations such as the Summer Splash Conference at $640 per attendee. These events also offer CEU credits for professional licenses (NHA, DUAL, CRCF).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

South Carolina Health Care Association is a statewide nonprofit trade association representing more than 90 percent of long-term care facilities in South Carolina. It provides membership services including regulatory advocacy and lobbying, continuing education and professional development (Annual Convention and Trade Show, Summer Splash Conference, Winter Conference, webinars), group purchasing through endorsed vendors, access to benchmarking tools (LTC Trend Tracker), and the AHCA/NCAL National Quality Award Program for its institutional, assisted living, trade associate, and personal members.

Product overview

The South Carolina Health Care Association (SCHCA) is a member-driven statewide nonprofit association representing more than 90 percent of long-term care facilities in South Carolina. Rather than offering a unified software platform, SCHCA provides a portfolio of membership-based services including five membership tier programs (Institutional, Assisted Living Facility, Basic Associate, Trade Associate, and Personal), continuing education and professional development programs (Annual Convention and Trade Show, Summer Splash Conference, Winter Conference, and monthly webinars), regulatory advocacy and government relations services, group purchasing through endorsed vendors, access to LTC Trend Tracker benchmarking tools, the AHCA/NCAL National Quality Award Program, ahcancalED online learning platform, and CNA training resources. The organization supports long-term care facilities through educational programming, regulatory guidance, and member-only benefits designed to improve quality of care.

Differentiator

Problem solved

Functional benefit

Brands

• Our Senior Care: Consumer resource website for finding long-term care facilities in South Carolina

Products and services

• Institutional Membership
• Assisted Living Facility Membership
• Trade Associate Membership
• Annual Convention and Trade Show
• Summer Splash Conference
• Winter Conference
• Government Relations and Lobbying Services
• AHCA/NCAL National Quality Award Program
• Continuing Education Programs

Quantifiable outcome

• 28 South Carolina facilities achieved AHCA/NCAL National Quality Awards (0 Gold, 2 Silver, 26 Bronze), demonstrating measurable quality improvement outcomes facilitated by SCHCA member programs.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Medical University of South Carolina (MUSC)minorGTM or Marketing Partner · 1 January 2025MUSC is a partner in the National MS Society's MS Care Desert Initiative in South Carolina, a three-state pilot also including Wisconsin and Mississippi, funded by Genentech. MUSC refers patients to the Society's MS Navigator program. Referrals from MUSC to the program increased from 1 in the year prior to 270 since the initiative's 2025 launch, demonstrating improved patient connection pathways. SCHCA is mentioned in the context of this healthcare initiative but is not a direct party to the initiative.
• Prisma HealthminorGTM or Marketing Partner · 1 January 2025Prisma Health is a partner in the National MS Society's MS Care Desert Initiative in South Carolina alongside MUSC and the SC Community Health Worker Association. SCHCA is mentioned in the context of this initiative but is not a direct party.
• South Carolina Community Health Worker AssociationminorGTM or Marketing Partner · 1 January 2025SC Community Health Worker Association is a partner in the National MS Society's MS Care Desert Initiative in South Carolina, funded by Genentech. SCHCA is mentioned in the context of this initiative but is not a direct party.
• American Health Care Association (AHCA)coreStrategic or Co-development PartnerSCHCA holds affiliate membership with the American Health Care Association, the national federation of state health care associations representing long-term care facilities. This affiliation provides SCHCA members with access to AHCA publications, the ahcancalED learning platform, LTC Trend Tracker data tools, the National Quality Award Program, and national policy advocacy resources. SCHCA also participates in AHCA/NCAL events and initiatives at the national level.
• National Center for Assisted Living (NCAL)coreStrategic or Co-development PartnerSCHCA holds affiliate membership with the National Center for Assisted Living, the assisted living arm of AHCA/NCAL. This affiliation provides SCHCA's assisted living facility members with NCAL resources, quality programs, and representation at the national level.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• North Carolina Health Care Facilities Association: North Carolina state trade association for skilled nursing and assisted living facilities. Closest regional peer to SCHCA, sharing the same AHCA/NCAL affiliation, advocacy mandate, and member-services model in a neighboring Southeast state.
• Florida Health Care Association: State-level trade association for nursing homes and assisted living facilities in Florida, an AHCA/NCAL affiliate. Directly comparable to SCHCA in structure, member services, lobbying function, and quality award delivery, but operating in a larger LTC market.
• Georgia Health Care Association: State-level trade association for LTC facilities in Georgia, also an AHCA/NCAL affiliate. Operates the same institutional/assisted living membership structure, advocacy, education, and quality programs as SCHCA in a neighboring state.
• Tennessee Health Care Association: Tennessee state trade association for nursing homes and assisted living, AHCA/NCAL affiliate. Directly comparable to SCHCA in mission, member tiers, regulatory advocacy, and educational programming for LTC facilities.
• Virginia Health Care Association: Virginia state association for LTC providers, AHCA/NCAL affiliate. Mirrors SCHCA's institutional membership, lobbying, education, and quality award programming for nursing and assisted living facilities in a comparable mid-Atlantic state.
• Alabama Nursing Home Association: Alabama state nursing home trade association, AHCA/NCAL affiliate. Comparable in scale, structure, and advocacy focus to SCHCA, representing LTC operators in a neighboring Southeast state.

Broad incumbents

• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): National federation of state health care associations. SCHCA is a state-level affiliate member; AHCA/NCAL provides the platforms (ahcancalED, LTC Trend Tracker, Quality Awards) that SCHCA delivers to its SC members, making it the closest upstream peer and parent-affiliate.
• LeadingAge: National association representing nonprofit aging-services providers, including nursing homes, assisted living, and CCRCs. Comparable to SCHCA in mission (advocacy, education, member services for LTC providers) but operates nationally and skews toward nonprofit providers.

Others

• Argentum: National trade association for senior living operators, with strong assisted living focus. Overlaps with SCHCA's assisted living membership segment and shares the broader industry-advocacy mandate, though it operates nationally and competes for AL member mindshare alongside SCHCA's NCAL affiliation.

Regional players

• South Carolina Association of Residential Care Homes: In-state South Carolina trade association for smaller residential care homes. Adjacent to SCHCA's assisted living member segment and competes for some of the same SC-based residential care providers, though focused on a smaller facility tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schca.org
• LinkedInlinkedin.com/company/the-south-carolina-health-care-association

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about South Carolina Health Care Association