Florida Health Care Association

What Florida Health Care Association does

Florida Health Care Association (FHCA), founded in 1954 and headquartered in Tallahassee, is a private nonprofit trade association and the state affiliate of the American Health Care Association / National Center for Assisted Living (AHCA/NCAL). It serves as Florida's first and largest advocate for long term care providers, representing skilled nursing facilities, assisted living facilities, and business partners that collectively care for nearly 71,000 seniors with complex medical needs. FHCA delivers four core service lines: legislative and regulatory advocacy, member education and professional development, quality improvement and benchmarking, and emergency preparedness and response.

FHCA's product portfolio centers on the FHCA Learning Center (learn.fhca.org), an LMS offering webinars, virtual live training, ICD-10 specialized training, and certification programs; the Long Term Care Quality Dashboard (qualitycaredashboard.org), a public benchmarking platform; the Florida Leaders and Executive Nurse Leadership Academy leadership pipelines; Emergency Preparedness resources including a hurricane preparedness webpage and dedicated microsite; and the Annual Conference & Trade Show held annually in Orlando. Compliance services are delivered through a preferred vendor partnership with Carefeed for CoreQ and AHRQ Patient Safety Culture Surveys required under new Florida rules effective May 31, 2026.

FHCA operates a sales-led, membership-based GTM targeting three verticals: skilled nursing facilities (primary), assisted living facilities, and business partners/vendors. Revenue is generated through annual membership dues (subscription, recurring), education and training programs priced from free for member webinars up to $425-$550 for specialized training, advertising and sponsorships across digital and event channels, and the Service Corp Preferred Partners program (featuring Medline, McKesson, Guardian Pharmacy, Elite Medical Staffing). Distribution is digital-first through the website and member portal, complemented by regional district meetings, lobby days, facility tours, and a 6,000 sq ft Education & Training Center in Tallahassee.

Name

Florida Health Care Association

Legal name

Florida Health Care Association

Website

https://fhca.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Health Care Association is a 1954-founded nonprofit trade association based in Tallahassee that advocates for, educates, and supports Florida's skilled nursing facilities, assisted living facilities, and business partners serving nearly 71,000 long term care residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: FHCA generates revenue through annual membership dues from nursing centers, assisted living facilities, and business partners. Membership tiers and pricing vary by facility type and size, with benefits including access to education, advocacy, and member-only resources.
2. Education & Events: Revenue generated from educational programs, training courses, conferences, and webinars. Pricing ranges from free for members on some webinars to $75-$550 for specialized training programs like ICD-10 training or clinical education courses.
3. Advertising & Sponsorships: Revenue from advertising opportunities on FHCA websites, newsletters, event programs, and digital directories. Partners and vendors can purchase advertising placements to reach the association's member network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Florida Health Care Association is a private, nonprofit trade association delivering membership-based advocacy, professional education, quality improvement resources, and emergency preparedness support to long term care providers across Florida. Core paid offerings include annual memberships for skilled nursing facilities and assisted living communities, the FHCA Learning Center continuing education platform, leadership development programs (Florida Leaders, Executive Nurse Leadership Academy), the Annual Conference & Trade Show, and CoreQ/Patient Safety Culture survey administration services through its Carefeed partnership.

Product overview

Florida Health Care Association operates as a membership organization providing a comprehensive suite of services for long term care providers in Florida. The core offerings include the FHCA Learning Center for online education and CEU programs, Emergency Preparedness & Response Resources for disaster readiness, the Long Term Care Quality Dashboard for performance metrics, and professional development programs including Florida Leaders and Executive Nurse Leadership Academy. Additional services include advocacy representation, quality improvement initiatives, regulatory compliance support through CoreQ survey programs, and annual conferences. The organization does not offer a singular software product but rather provides a portfolio of member services, educational resources, and advocacy programs designed to support nursing centers and assisted living facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• FHCA Learning Center Online learning management system delivering continuing education courses, webinars, certifications, and training programs for long term care professionals, with both live virtual sessions and on-demand content; serves members and non-members seeking CEUs.
• Long Term Care Quality Dashboard Public-facing dashboard presenting Florida nursing center quality metrics, staffing data, and resident outcome comparisons against national averages, used by FHCA for benchmarking and quality improvement advocacy.
• Florida Leaders Program Year-long leadership development training for emerging long term care leaders focusing on quality improvement and professional development; has produced nearly 230 graduates since 2009.
• Executive Nurse Leadership Academy Leadership development program specifically designed for nurse executives in long term care settings, supporting nurse leaders through targeted executive training.
• Nurse Leadership Program Annual program honoring excellence in long term care nursing through the Excellence in Long Term Care Nursing Awards (Nurse Administrator, RN, LPN, CNA of the Year, Rising Star) combined with professional development components.
• CoreQ & Patient Safety Culture Survey Program Survey administration services for skilled nursing facilities meeting Florida state requirements for CoreQ Resident/Family Satisfaction Surveys and AHRQ Patient Safety Culture Surveys, offered through partnership with Carefeed at discounted member pricing to comply with 2026 legal requirements affecting Medicaid payments.
• FHCA Annual Conference & Trade Show Annual education conference and trade show for long term care professionals, featuring continuing education units, networking, and industry exhibitions; planned for July 26-30, 2026 at Rosen Shingle Creek in Orlando, FL.
• ICD-10 Specialized Training Series Specialized ICD-10 training program priced at $425 for members and $550 for non-members, targeted at clinical reimbursement and analytics professionals in long term care.
• Nursing Home Infection Prevention Training Annual training program for nursing home infection preventionists, scheduled for August 25-27, 2026 in Fort Lauderdale, FL, supporting infection control quality improvement.
• FHCA Hurricane Preparedness Webinar Hurricane preparedness webinar providing long term care emergency preparedness training supporting FHCA's broader emergency preparedness resource library, scheduled for June 30, 2026.

Quantifiable outcome

• Florida nursing centers outperform national averages on resident outcomes including daily functioning, flu vaccination rates, falls, depression signs, and antipsychotic medication use
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• People Worth Caring AboutminorGTM or Marketing Partner · 1 May 2026FHCA partnered with the award-winning People Worth Caring About docuseries to showcase Florida nursing center caregivers. The partnership aims to inspire the next generation to pursue careers in healthcare and combat negative stereotypes about long term care work.
• CarefeedcoreTechnology or Integration · 1 January 2026Carefeed is FHCA's preferred provider of survey administration services for members, offering CoreQ Resident & Family Satisfaction Surveys and AHRQ Patient Safety Culture Surveys. The partnership provides FHCA members with discounted pricing on survey programs that are legal requirements starting in 2026 and affect quality improvement program points and Medicaid payments.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL)coreStrategic or Co-development PartnerFHCA is the state affiliate of AHCA/NCAL, the national trade association for long term care providers. This affiliation provides FHCA members access to national quality award programs, advocacy at the federal level, and national education resources.
• Medline IndustriesminorChannel Partner/ Reseller/ DistributorMedline is a Service Corp Preferred Partner offering healthcare products and supplies to FHCA member facilities with discounted pricing.
• McKessonminorChannel Partner/ Reseller/ DistributorMcKesson is a Service Corp Preferred Partner providing medical supply chain solutions to FHCA member facilities.
• Guardian PharmacyminorChannel Partner/ Reseller/ DistributorGuardian Pharmacy is a Service Corp Preferred Partner providing pharmacy services to long term care facilities.
• Elite Medical StaffingminorChannel Partner/ Reseller/ DistributorElite Medical Staffing is a Service Corp Preferred Partner offering staffing solutions to FHCA member facilities.
• Agency for Health Care Administration (AHCA)coreOthersState agency responsible for regulating healthcare facilities in Florida. FHCA works closely with AHCA on policy issues, regulatory guidance, and emergency preparedness coordination. FHCA leadership meets regularly with AHCA Secretary Shevaun Harris and Deputy Secretary Kimberly Smoak.
• Florida Division of Emergency ManagementcoreOthersFHCA collaborates with the Division on emergency preparedness planning, hurricane response, and recovery coordination for long term care facilities across Florida.
• Florida Department of HealthminorOthersFHCA partners with the Department of Health on healthcare policy and emergency response coordination.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• California Association of Health Facilities (CAHF): State-level professional association for California skilled nursing and intermediate care facilities. Closely analogous operating model to FHCA in member-based advocacy and education.
• New York State Health Care Association / NYSHFA | NCAL: Trade association for New York's skilled nursing and assisted living providers. Same AHCA/NCAL state-affiliate structure and similar dues/education/service mix as FHCA.
• Georgia Health Care Association (GHCA): Georgia's state affiliate of AHCA/NCAL representing nursing centers and assisted living communities. Comparable member-driven mission and Southeast overlap in regulatory and workforce themes.
• Texas Health Care Association: Sister state LTC association with comparable mission of advocating for Texas nursing facilities. Parallels FHCA's structure (membership dues, education, advocacy, quality programs) in a different geography.

Direct peers

• Florida Assisted Living Association (FALA): Florida trade association for assisted living facility operators. Shares the same state regulatory environment (AHCA) and overlapping membership profile of senior care providers.
• LeadingAge Florida: Direct state-level peer in Florida representing nonprofit aging services providers including nursing centers and ALFs. Competes for the same member facilities on advocacy and education in the same geography.

Emerging players

• American College of Health Care Administrators (ACHCA): Professional association for LTC administrators. Comparable in continuing-education and credentialing mission for nursing home leadership, complementing FHCA's leadership programs.

Broad incumbents

• LeadingAge: National association representing nonprofit and mission-driven senior care providers including nursing homes and assisted living. Overlaps with FHCA on long-term care advocacy, education, and quality programming.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): National trade association for skilled nursing and assisted living providers, of which FHCA is a state affiliate. Compares directly on mission, member services (advocacy, quality awards, CEUs) and revenue model.
• National Center for Assisted Living (NCAL): National assisted living focused arm of AHCA, providing quality programs, advocacy and education for ALF operators. Overlaps with FHCA's assisted living member segment and programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fhca
• YouTubeyoutube.com/user/FHCAFlorida
• Facebookfacebook.com/FloridaHealthCareAssociation
• LinkedInlinkedin.com/company/floridahealthcareassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Health Care Association