Nurture Nature Foundation

Name

Nurture Nature Foundation

Legal name

Nurture Nature Foundation

Website

https://nurturenature.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Research & Science Grantmaking Foundations (BPAGAKAI), Forestry & Reforestation (BPAGAGAD)

Keywords

• Environmental advocacy
• Sustainable transit
• Environmental education
• Nonprofit foundation
• Art print sales

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Donations and Grants: NNF operates primarily through donations and grants to support its environmental programs in transit reform, environmental education, and sustainable development.
2. Art Print Sales: The foundation sells signed art prints donated by artists including Robert Rauschenberg, Christo and Jeanne-Claude, and Alexis Rockman. Proceeds from sales support NNF's environmental programs in New York.
3. Educational Programs Revenue: Revenue generated through educational initiatives including the CUNY course on nature in New York and educational materials developed with Columbia University's Teachers College.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nurture Nature Foundation is a nonprofit foundation that addresses the conflict between environmental protection and economic development through sustainable transit advocacy, environmental education, and community-based programs. It funds these programs through donations and grants and by selling signed art prints donated by renowned artists including Robert Rauschenberg, Christo and Jeanne-Claude, and Alexis Rockman through its online storefront. It also operates the Nurture Nature Center in Pennsylvania featuring NOAA's Science on a Sphere, funds educational programs at CUNY, Hunter College, and Pace Law School, and developed the publicly available Balanced Transportation Analyzer (BTA) used to model NYC transit and congestion pricing policy.

Product overview

Nurture Nature Foundation operates as a nonprofit organization with a multi-faceted portfolio centered on reconciling environmental protection with economic development. The organization runs an e-commerce Art Prints Store selling donated artwork from Robert Rauschenberg, Christo and Jeanne-Claude, and Alexis Rockman to fund its programs. Its core analytical product is the Balanced Transportation Analyzer (BTA), a publicly available spreadsheet tool for modeling traffic and transit policy in New York City. The foundation also manages several programs including Nurture New York's Nature (NNYN) which encompasses transit reform advocacy and educational initiatives like the 'Go Wild in New York' children's book; the Theodore Kheel Visiting Fellow in Transportation Policy at Hunter College; the Kheel Center on Environmental Interest Disputes at Pace Law School; and the Nurture Nature Center in Pennsylvania which focuses on environmental outreach and flood preparedness education.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Prints Store An online Shopify storefront selling signed limited-edition art prints donated by Robert Rauschenberg, Christo and Jeanne-Claude, and Alexis Rockman, with proceeds funding NNF's environmental programs in New York.
• Balanced Transportation Analyzer (BTA) A publicly available, expert-vetted spreadsheet model for NYC passenger transport analysis that estimates effects of changes in auto tolls, transit fares, and other variables on traffic levels, travel speeds, agency revenues, emissions, and other vehicle externalities.
• Go Wild in New York An educational children's book published by National Geographic with an accompanying interactive website and teaching materials designed to help children understand and celebrate New York City nature, science topics, and environmental awareness.
• Nurture Nature Center Programs Environmental education and outreach programs operated in Easton, Pennsylvania through the Nurture Nature Center, including the Rising Waters flood preparedness program on NOAA's Science on a Sphere, public forums, exhibits, speaking events, art shows, documentary films, workshops, and focus groups.
• Kheel Center on Environmental Interest Disputes An educational program at Pace Law School providing training for law students and lawyers in alternative dispute resolution techniques for environmental conflicts, established through a $1 million gift from NNF.
• Theodore Kheel Visiting Fellow in Transportation Policy A faculty position at Hunter College's Roosevelt House Public Policy Institute funded by NNF to educate students about transportation policy issues.
• Easton Hotel Restoration A historic preservation and community development project through which NNF's wholly owned subsidiary renovated the Easton Hotel into the Grand Eastonian Suites Hotel, serving as a center of community activity in Easton, Pennsylvania.

Quantifiable outcome

• New York became first city in US to adopt congestion pricing in 2019
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Nurture Nature Center, Inc.coreStrategic or Co-development PartnerJoint project between NNF and sister nonprofit Nurture Nature Center, Inc., founded in 2007. NNF provides space, staff time, and cash donations to supplement the Center's government and private grants. The Center focuses on environmental outreach, flood preparedness education, and science learning in Pennsylvania.
• City University of New York (CUNY)coreStrategic or Co-development PartnerStrategic alliance formed with CUNY, the largest urban university in the US, to support programs promoting awareness of nature and urban ecology of NYC. Led to creation of CUNY Institute for Sustainable Cities, course offerings, and field trip programs.
• Pace Law SchoolcoreStrategic or Co-development PartnerNNF made a $1 million gift to establish the Theodore W. Kheel Center on the Resolution of Environmental Interest Disputes at Pace Law School in April 2008. The Center provides educational programs for law students in alternative dispute resolution for environmental conflicts.
• Hunter College Roosevelt House Public Policy InstitutecoreStrategic or Co-development PartnerNNF committed $450,000 over three years to fund the Theodore Kheel Visiting Fellow in Transportation Policy at Hunter College. Former NYC Traffic Commissioner Sam Schwartz, Charles Komanoff, and Howard Glaser have served as Kheel Fellows.
• Columbia University Teachers CollegemajorStrategic or Co-development PartnerPartnership with Urban Science Education Center of Teacher's College at Columbia University to develop teaching materials for Go Wild in New York book and educational program.
• MoveNY CoalitionmajorGTM or Marketing PartnerNNF employed a consultant who later founded MoveNY, a coalition dedicated to transit reform. NNF's Balanced Transportation Analyzer was used by MoveNY in developing their fair traffic pricing plan.
• Fix Our TransitminorGTM or Marketing PartnerTransit advocacy coalition that relied on the Balanced Transportation Analyzer in developing their proposals for traffic pricing reform.
• Fix NYC Advisory PanelcoreGTM or Marketing PartnerGovernor Andrew Cuomo's advisory panel that developed recommendations paving the way for congestion pricing adoption in 2019. Panel cited the Balanced Transportation Analyzer as the basis for their conclusions.
• National Oceanic and Atmospheric Administration (NOAA)coreTechnology or IntegrationNOAA developed Science on a Sphere technology used at Nurture Nature Center. NOAA has disseminated NNC's flood education materials in publications to emergency managers and hosts Rising Waters program on SOS network.
• Robert Rauschenberg FoundationcoreStrategic or Co-development PartnerArtist Robert Rauschenberg donated signed art prints to NNF. The foundation sells prints with proceeds supporting environmental programs. Uses Rauschenberg's artwork 'Last Turn Your Turn' commemorating the Earth Summit.
• Christo and Jeanne-ClaudecoreStrategic or Co-development PartnerArtists Christo and Jeanne-Claude donated signed art prints and granted NNF permission to use intellectual property from The Gates. Prints are sold through NNF's store with proceeds supporting NYC environmental work.
• Alexis RockmancoreStrategic or Co-development PartnerArtist Alexis Rockman created and donated signed prints of Manifest Destiny mural to NNF, with proceeds supporting environmental programs.
• Grand Eastonian Suites HotelminorStrategic or Co-development PartnerWholly owned subsidiary of NNF that undertook the renovation of historic Easton Hotel, now a center of community activity in Easton, PA.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TransitCenter: Foundation-funded national mobility advocacy organization promoting transit-focused urban policy. Comparable in scope (transit advocacy, research products) and operating model (nonprofit with foundation grants) to NNF's transit reform program.
• Regional Plan Association: Independent NY-region nonprofit focused on urban planning, economic competitiveness, and sustainable development. Directly comparable to NNF in advocating transit-oriented, environmentally sound regional growth in the same New York geography, including congestion pricing support.
• Institute for Transportation and Development Policy: Global nonprofit promoting sustainable and equitable urban transportation through policy advocacy and analytic tools. Comparable to NNF in using rigorous transit/transport analysis to drive policy reform.
• Tri-State Transportation Campaign: NY/NJ/CT-based advocacy nonprofit focused on reducing car dependence and expanding transit — a direct peer in mission and policy domain to NNF's transit reform work in NYC.

Broad incumbents

• The Nature Conservancy: Largest global environmental conservation nonprofit; comparable in mission overlap (environmental protection) and nonprofit donor-funded model, though operates at vastly larger scale and broader geography.
• Environmental Defense Fund: Large established environmental advocacy nonprofit that uses science and economics to address climate, ecosystems, and health. Much larger and broader in scope, but operates in the same environment-and-economy intersection NNF targets.
• Natural Resources Defense Council: Major US environmental advocacy organization working on climate, transit, and urban sustainability. Overlaps with NNF's NYC-focused climate and transit policy work but at significantly larger scale.

Emerging players

• Municipal Art Society of New York: NYC nonprofit advocating for intelligent urban planning, design, and the public realm. Comparable in combining cultural/artistic assets with environmental and urban policy advocacy in NYC.

Others

• Wagner College / Other Campus Sustainability Institutes: NNF's academic partnership model (CUNY Institute for Sustainable Cities, Hunter College fellowship, Pace Law Center) mirrors how university-hosted sustainability institutes operate — funding, curriculum, and convening. Adjacent rather than directly competing.
• Robert Rauschenberg Foundation: Art-focused philanthropic foundation managing Rauschenberg's legacy and donating prints for charitable causes. Comparable in using donated artist inventory for fundraising, though with different programmatic focus (arts vs. environmental advocacy).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurture Nature Foundation