Juho

What Juho does

Juho, operating under the trade name Boldout AS, is a solo design studio domiciled in Oslo, Norway, founded in 2012 by senior designer Juho-Taneli Henell. The studio delivers brand identity, visual identity systems, websites, and adjacent design services (growth design, print, light motion) to three primary customer segments: growth-stage startups seeking professional brand presence, established businesses rebranding away from DIY visual assets, and design/marketing agencies needing overflow capacity. All production is performed by the founder, who markets 13+ years of experience including enterprise engagements such as Lufthansa as the studio's primary credential.

The core offering is structured around two pricing models: a 'Design Partner' monthly retainer at $6,000 per month providing 2-8 deliverables with priority turnaround and direct senior-designer access, and one-off project pricing for discrete deliverables such as landing pages, pitch decks, and brand asset sets. Technology is built on the Framer web design and development platform, which enables client-editable websites without developer involvement. Customer acquisition is overwhelmingly direct and referral-driven, with no paid advertising or formal content marketing program; the studio maintains a minimal digital presence anchored by its own website, email contact ([email protected]), and a Cal.com booking system.

The business is privately held by the founder with no external funding, no disclosed subsidiaries, and no headcount beyond the principal. The studio currently operates a waitlist for new client engagement, indicating that solo-designer capacity is fully utilized. Over 14 years of operation, the studio reports having served 500+ brands, spanning venture-backed startups and recognizable companies. The operating geography is de facto global, with no geographic restrictions stated, though Norwegian clients (e.g., Byggstart, FjordSauna) are prominently featured in the portfolio.

Name

Juho

Legal name

Boldout AS

Website

https://juho.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Juho (DBA Boldout) is a solo design studio in Oslo, Norway, founded by Juho-Taneli Henell, offering brand identity, web design (via Framer), and related design services to startups, established businesses, and agencies via a $6,000/month retainer or one-off project pricing.

Ownership category

akta.pro rank

Product category

Brand & Web Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand identity design
• Web design services
• Design retainer
• Logo design
• Visual identity systems

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Monthly Design Retainer: Design Partner subscription providing ongoing access to senior designer for brand, web, and campaign work. Clients typically receive 2-8 deliverables per month. Billed monthly at $6,000 with cancellation flexibility.
2. One-off Projects: Custom-scoped projects for specific deliverables such as landing pages, pitch decks, or brand assets. Flat pricing quoted based on project scope. Scheduled based on current availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Juho (operating as Boldout) is a solo design studio delivering senior-level brand identity and web design services to founders, agencies, and growth-stage startups. Offerings span logo design, visual identity systems, Framer-built websites and landing pages, growth design, print design, and light motion design. The studio operates two engagement models: a Design Partner monthly retainer at $6,000/month for ongoing work (typically 2–8 deliverables) and flat-fee one-off projects for specific deliverables.

Product overview

Boldout is a solo design studio operated by senior designer Juho offering brand identity and web design services. The portfolio consists of two engagement models: a Design Partner monthly retainer ($6,000/month) for ongoing design needs, and One-off Project pricing for specific deliverables. Services span Logo Design, Visual Identities, Websites (built in Framer), Growth Design, Print Design, and Light Motion Design — delivered as an all-inclusive package targeting early-stage startups, growth-stage companies, and agencies seeking overflow design capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Partner (Monthly Retainer)

Quantifiable outcome

• Served 500+ brands including venture-backed startups and recognizable companies over 14 years
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CherryminorStrategic or Co-development PartnerCollaboration with Norwegian digital agency Cherry on Byggstart project. Boldout handled brand identity and design while Cherry provided digital marketing services for the Norwegian home services startup.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Peers

• &Walsh:

Direct peers

• Fantasy: Fantasy is a small, premium design and branding studio working with tech-forward startups and growth-stage companies on brand identity and digital experiences. Comparable to Boldout in targeting high-end startup clients and offering integrated brand-and-web engagements.
• Manual: Manual is a creative studio that offers brand strategy, visual identity, and web design to startups and growth-stage companies. Closely comparable to Boldout on service mix, client segment, and small-team premium positioning.
• Clay: Clay is a UX/UI, branding, and web design agency that serves venture-backed startups and tech companies with integrated creative services. It is directly comparable to Boldout in client segment (startups/agencies), scope (brand, web, growth design), and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juho-no

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juho