Guardatodo

What Guardatodo does

Guardatodo (legally Business Mar, S.L.) is a privately held, founder-owned self-storage operator headquartered in Zaragoza, Spain, founded in 2006-2007. The company specializes in furniture storage (guardamuebles), mini-warehousing (almacenes), storage unit rentals (trasteros) and small private lockers (taquillas), serving both individual consumers and businesses across Zaragoza and the Aragón region. Its operations span 13+ dedicated self-storage facilities totaling 30,000m² (19,000m² rentable) with more than 2,000 units across 100+ size variations ranging from small lockers (~1m³) to large warehouses (up to 200m²), supported by 1,500m² of loading/unloading zones, parking for 200+ vehicles, 100+ surveillance cameras, individual per-unit alarms, climate control and included multi-risk insurance.

The company's technology stack centers on physical infrastructure rather than software — perimeter access control, center access gates, individual floor-level access, dual code-and-card per-unit alarm systems, and continuous CCTV monitoring — supplemented by digital customer-facing tools including a Calcumate-powered Space Calculator, eKomi verified reviews, a blog with recent 2025-2026 content, and active social media presence. Its product line was extended beyond storage into adjacent services with the addition of Mudanzas (moving services including packing, transport, assembly/disassembly and insurance).

Guardatodo operates a subscription-based revenue model with monthly recurring rental of storage units, flexible contract terms from 15 days to multi-year, volume-based discounts for longer commitments, and starting pricing from €3.95 per cubic meter per month. Go-to-market is direct-to-consumer across both individuals (Particulares) and businesses (Empresas) via SEO targeting Zaragoza neighborhoods, content marketing, social media, walk-in visits, phone and WhatsApp — with no intermediaries, resellers or online-only channels. Customer acquisition is highly distributed across more than 12,000 lifetime customers with no enterprise anchor accounts, and pricing is quote-based rather than fully publicly disclosed. The business is bootstrapped (no external institutional funding reported), family-managed by co-CEOs Ignacio and Rubén, and operationally focused on intra-Zaragoza density rather than geographic expansion.

Name

Guardatodo

Legal name

Business Mar, S.L.

Website

https://guardatodo.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Guardatodo is a founder-owned Spanish self-storage operator based in Zaragoza, offering trasteros, guardamuebles, almacenes and taquillas across 13+ neighborhood facilities (30,000m²) serving individual consumers and SMBs in Aragón.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

General Warehousing and Storage (493110), Other Warehousing and Storage (493190)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Climate-Controlled Self-Storage (HSAKAGAA)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Climate-Controlled Full-Service Storage (HSAKAHAG), Warehouse & Inventory Relocation (Racking, Pallets, Stock) (HSAKAKAJ)

Keywords

• Self-storage units
• Furniture storage rental
• Personal storage lockers
• Warehouse rental services
• Residential moving services

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rental: Monthly recurring rental of storage units (trasteros, guardamuebles, almacenes, taquillas) charged per cubic meter or per unit size. Customers pay for exact space used with flexible sizing options. Revenue is subscription-based with monthly billing, discounts offered for longer commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guardatodo rents self-storage units (trasteros), larger warehouse units (almacenes), climate-controlled furniture storage (guardamuebles), and small lockers (taquillas) to individuals and businesses in Zaragoza on flexible monthly contracts starting from 15 days. All facilities provide 24-hour access, individual alarms, CCTV surveillance, climate control, and included multi-risk insurance, complemented by moving services (mudanzas) and an online space calculator to help customers select the right unit size.

Product overview

Guardatodo operates as a self-storage company (self-storage/self-storage) offering a portfolio of storage solutions for both individuals and businesses in Zaragoza, Spain. The core product line consists of Trasteros (storage units in over 100 sizes), Almacenes (larger warehouse units for businesses), Guardamuebles (furniture storage with climate control and insurance), and Taquillas (small lockers from 1m3). The company complements its storage offerings with Mudanzas (moving services) and a space calculator tool to help customers select the right unit size. All facilities feature 24-hour access, security surveillance, and flexible rental terms starting from 15 days. The company operates multiple locations across Zaragoza neighborhoods including Sagasta, Delicias, Las Fuentes, San José, Torrero, and Carretera Logroño.

Differentiator

Problem solved

Functional benefit

Products and services

• Trasteros (Self-Storage Units) Self-storage units for personal belongings, available in over 100 size configurations from 0.5m up to 200m with heights up to 3 meters, individual alarms, 24-hour surveillance, and flexible rental terms starting from 15 days. Designed for individuals and small businesses needing secure, accessible storage space in Zaragoza.
• Almacenes (Warehouse Units) Larger warehouse units with roll-up doors and direct vehicle access, designed for businesses managing large inventory or e-commerce stock, with forklift equipment and dedicated loading zones. Targets small and mid-sized businesses needing flexible commercial storage in Zaragoza.
• Guardamuebles (Furniture Storage) Individual climate-controlled storage spaces for furniture and large items with ventilation, 24/7 security, daily cleaning, and included multi-risk insurance. Suitable for relocations and extended storage of valuable household belongings.
• Taquillas (Small Lockers) Small private locker modules starting from approximately 1m³, ideal for storing boxes, luggage, files, small orders, or valuable small items at an affordable price point. Targeted at individual consumers seeking compact, low-cost storage.
• Mudanzas (Moving Services) Complete moving services including packing, transportation, assembly/disassembly, and insurance, available for local and national relocations with flexible self-service or full-service options. Targets both individual and business customers relocating to or from Zaragoza.

Quantifiable outcome

• More than 12,000 satisfied customers with 100% satisfaction reported
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Safestore Self Storage: One of Europe's largest self-storage operators, listed on the London Stock Exchange, with hundreds of facilities across the UK and France. Comparable in core offering (self-storage units, subscription pricing) but operates at significantly larger scale and on a different geographic footprint.
• Big Yellow Group: UK-listed self-storage REIT operating 100+ centers across the UK. Comparable as a self-storage operator with subscription revenue model, but operates at significantly larger scale and is geographically limited to the UK market.
• Shurgard Self Storage: European self-storage leader operating 250+ facilities across 7 countries including the Netherlands, Belgium, France, and Germany. Comparable in unit-based subscription model and B2C/B2B mix, but operates at multinational scale and is owned by Public Storage.

Direct peers

• Storage Box Self Storage: Spanish self-storage operator offering trasteros and almacenes to individuals and businesses. Directly comparable in product offering, location strategy, and pricing structure to Guardatodo's neighborhood center model.
• BlueSpace Self Storage: BlueSpace is Spain's largest self-storage chain, operating multiple centers across Barcelona, Madrid, and other cities. Directly competes with Guardatodo in the same self-storage category with similar unit-based monthly subscription pricing and B2C/B2B customer mix.
• Lock & Enjoy: Spanish self-storage chain offering unit rentals across multiple cities. Comparable to Guardatodo in core product line (trasteros, lockers), subscription pricing, and B2C/B2B customer mix.
• TrasteroPlus / TrasteroPlus: Spanish self-storage franchise operating multiple neighborhood centers. Closest direct competitor to Guardatodo in product offering (trasteros, guardamuebles, taquillas) and customer segmentation (individual + business), with similar subscription-based monthly pricing.
• Cubiq Storage: Spanish self-storage operator with a multi-location network offering trasteros, taquillas, and business storage. Direct competitor with comparable subscription model, security infrastructure, and target segments in the Spanish market.

Regional players

• Murudesp Self Storage: Spanish self-storage operator with presence in multiple regions. Comparable in core product line and customer segments, but operates primarily in different Spanish cities rather than competing directly with Guardatodo in Zaragoza.

Emerging players

• Boxit (Spain): Emerging Spanish self-storage player with smaller footprint. Comparable in offering (trasteros, lockers) and target market, but in earlier growth stage with fewer locations than Guardatodo's Zaragoza network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2FGuardatodo
• YouTubeyoutube.com/@alquilertrasteros
• Facebookfacebook.com/Guardatodo
• LinkedInlinkedin.com/company/guardatodo-alquiler-de-trasteros-minialmacenes-y-guardamuebles-en-zaragoza
• Instagraminstagram.com/guardatodo_trasteros_zaragoza

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardatodo