MySafestore Self-Storage
MySafestore Self-Storage is the Belgian brand of Safestore Holdings plc, a UK-listed REIT operating 230 self-storage facilities across seven European countries, serving roughly 105,000 domestic and business customers via country-specific brands and a pan-European digital platform.
- Company typePublic
- Founded1998
- HeadquartersBorehamwood, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MySafestore Self-Storage does
MySafestore Self-Storage is the Belgian country brand of Safestore Holdings plc, a UK-listed real estate investment trust (ticker: SAFE) that develops, owns, and operates self-storage facilities across seven European countries. The group operates 230 stores covering approximately 10.43 million square feet of maximum lettable area, comprising 211 wholly-owned stores and 19 stores held through joint ventures, with country-level operations under brands including Une Pièce en Plus (France), OhMyBox! (Spain), MijnSafestore (Netherlands), MySafestore (Belgium), and JV platforms myStorage (Germany, with Carlyle) and EasyBox (Italy, with Nuveen). It was founded in 1998 and is headquartered in the UK, with a property portfolio independently valued at £3.25bn.
The group's core product is self-storage space — domestic household storage and business storage — rented on flexible terms across urban and suburban metropolitan catchments. Underlying technology includes a dynamic pricing system informed by 27+ years of operational self-storage data and a pan-European digital marketing platform that supports customer acquisition and yield management across heterogeneous local markets; ancillary offerings include the Store Protect insurance product. The portfolio is supported by centralised back-office, branding, and digital infrastructure that enables cross-country scaling under country-specific brand identities.
The business model is a REIT-structured rental model: revenue is generated primarily through recurring storage rental fees, supplemented by ancillary products such as insurance. In FY2025 the group reported revenue of £234.3M, up 4.9% year-on-year, serving approximately 105,000 domestic and business customers across its seven-country footprint. Capital allocation is funded through a combination of REIT-level property financing and selected institutional joint ventures (e.g., Carlyle in Germany, Nuveen in Italy) that allow geographic expansion without full balance-sheet exposure.
MySafestore Self-Storage firmographics
Firmographics- Name
- MySafestore Self-Storage
- Legal name
- Safestore Holdings plc
- Website
- https://safestore.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MySafestore Self-Storage is the Belgian brand of Safestore Holdings plc, a UK-listed REIT operating 230 self-storage facilities across seven European countries, serving roughly 105,000 domestic and business customers via country-specific brands and a pan-European digital platform.
- Ownership category
- akta.pro rank
MySafestore Self-Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance) (HSAKAGAH)
Keywords
Where MySafestore Self-Storage is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
MySafestore Self-Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Self-Storage Rental: Core revenue from storage unit rentals. Revenue per Available Square Foot (REVPAF) is key metric. Dynamic pricing optimizes balance of occupancy and rates across 211 stores.
- Ancillary Services: Additional revenue from insurance products (Store Protect), transport options, deliveries and collections. Insurance transitioned from IPT to VAT structure in UK from November 2023.
- Joint Venture Management Fees: Management fee income from joint ventures in Germany (10% associate with Carlyle) and Italy (50% JV with Nuveen/EasyBox). Management fees recorded in Expansion Market revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Dynamic pricing based on unit size and location |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
MySafestore Self-Storage product offering
Product offeringCore offering
MySafestore Self-Storage is the Belgian operating brand of Safestore Holdings plc, providing flexible short- and long-term self-storage unit rentals to domestic and business customers through 211 wholly-owned stores across the UK, France, Spain, Netherlands, and Belgium (with additional joint venture operations in Germany and Italy), totalling 9.28 million sq ft of Maximum Lettable Area. The offering includes fully staffed centres with 24-hour CCTV security, free unlimited access during opening hours, a wide range of unit sizes, and ancillary services such as Store Protect insurance, transport/pickup options, and deliveries and collections taken on behalf of customers.
Product overview
Safestore operates as a pan-European self-storage platform offering rental of flexible storage units across multiple brands in seven countries. The core offering is standardized self-storage services (unit rental, flexible terms, 24-hour security, CCTV monitoring) delivered through country-specific brands: Safestore in the UK (139 stores), Une Pièce en Plus in Paris (34 stores), OhMyBox! in Spain, EasyBox in Italy, MijnSafestore in Netherlands, MySafestore in Belgium, and Safestore-MyStorage in Germany (via JV). The portfolio includes 211 wholly-owned stores plus 19 joint venture stores, totaling 10.43 million sq ft of Maximum Lettable Area. Add-on services include Store Protect insurance. The platform leverages a scalable digital marketing and pricing system across all markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Safestore Self-Storage (UK) Primary self-storage rental service in the UK offering flexible storage units for domestic and business customers across 139 stores, with 24-hour CCTV, free unlimited access during opening hours, and a wide range of unit sizes.
- Une Pièce en Plus (France) Self-storage rental brand operating 34 stores in and around Paris, offering flexible storage solutions to residential and commercial customers under the brand founded by Frederic Vecchioli in 1998.
- OhMyBox! (Spain) Self-storage rental brand operating in Spain as part of the Expansion Markets segment, offering flexible unit rentals to residential and commercial customers.
- EasyBox (Italy) Italian self-storage operator acquired via 50/50 joint venture with Nuveen Real Estate in December 2024, offering flexible storage units across Rome, Florence, and northern Italy through 12 stores (821,675 sq ft MLA).
- MijnSafestore (Netherlands) Self-storage rental brand operating in the Netherlands as part of the Expansion Markets segment, with stores in key metropolitan areas offering flexible storage units to domestic and business customers.
- MySafestore (Belgium) Self-storage rental brand operating in Belgium as part of the Expansion Markets segment, with stores in Brussels and other areas offering flexible storage units to domestic and business customers; the Brussels Zaventem store opened in FY 2025.
- Safestore-MyStorage (Germany) Self-storage rental brand operating in Germany via a joint venture with Carlyle (myStorage business), with seven stores totalling 327,000 sq ft, offering flexible storage units to domestic and business customers.
- Store Protect Customer goods insurance programme that replaced the previous insurance offering from 1 November 2023, attracting VAT rather than Insurance Premium Tax; provided to storage customers as an add-on protection product.
- Self-Storage Ancillary Services (Transport, Deliveries & Collections) Ancillary services including transport options such as pickup and van hire, and deliveries and collections taken on behalf of customers at storage centres.
- Joint Venture Management Services (Germany & Italy) Management services provided to the Germany (Carlyle) and Italy (Nuveen/EasyBox) joint ventures, for which Safestore earns management fees recorded in Expansion Market revenue.
Quantifiable outcome
- 34% growth in enquiries over last five years from digital marketing platform
- +3 more outcomes
Companies that use MySafestore Self-Storage
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
MySafestore Self-Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MySafestore Self-Storage partnerships and signals
Strategic signalScale indicators12 records
Recent moves9 records
Expansion highlights4 records
MySafestore Self-Storage competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Largest US self-storage REIT (NYSE: PSA) with 3,000+ locations. Scaled US incumbent offering the same self-storage product but in a different geography.
- Extra Space Storage Inc: Second-largest US self-storage REIT (NYSE: EXR) with 4,000+ locations. Comparable self-storage operating model and customer base but US-focused, providing a benchmark for global best practice.
- CubeSmart: US self-storage REIT (NYSE: CUBE) with 1,300+ locations. Similar operating model and customer base but US-focused.
- National Storage Affiliates Trust: US self-storage REIT (NYSE: NSA) with 1,200+ properties across 43 states. Comparable self-storage operating model but US-focused.
Direct peers
- Storage King: UK self-storage operator under the Storage King brand with multi-store presence. Direct competitor in UK self-storage with similar domestic and small business customer focus.
- Access Self Storage: UK self-storage operator with 60+ stores across the UK. Direct competitor in the core UK market with overlapping domestic and business customer segments.
- Big Yellow Group plc: UK's other large self-storage REIT with 100+ stores centered on London and South East. Closest direct competitor to Safestore in the UK with an overlapping urban footprint and similar domestic and business customer mix.
- Lok'n Storage Group plc: UK-focused self-storage REIT with growing suburban store portfolio and a similar customer segment focus. Competes for UK self-storage demand and is a directly comparable LSE-listed peer.
- Shurgard Self Storage SA: Pan-European self-storage operator (Euronext Brussels-listed) with 250+ stores across 7 countries including UK, France, Germany, Netherlands and Belgium. The most direct competitor to Safestore's multi-country European platform.
Regional players
- Homebox / Boxington (FR/UK self-storage): European self-storage operator with presence in France and other markets. Geographic competitor in France and parts of Expansion Markets where Safestore operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MySafestore Self-Storage social profiles
Digital presenceMySafestore Self-Storage compliance and trust
Trust signalCompliance6 records
MySafestore Self-Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MySafestore Self-Storage leadership team
Management profileNumber of profiles
Profiles8 records
MySafestore Self-Storage subsidiaries and ownership
Company hierarchySubsidiaries3 records
MySafestore Self-Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MySafestore Self-Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MySafestore Self-Storage
What does MySafestore Self-Storage do?
MySafestore Self-Storage is the Belgian operating brand of Safestore Holdings plc, providing flexible short- and long-term self-storage unit rentals to domestic and business customers through 211 wholly-owned stores across the UK, France, Spain, Netherlands, and Belgium (with additional joint venture operations in Germany and Italy), totalling 9.28 million sq ft of Maximum Lettable Area. The offering includes fully staffed centres with 24-hour CCTV security, free unlimited access during opening hours, a wide range of unit sizes, and ancillary services such as Store Protect insurance, transport/pickup options, and deliveries and collections taken on behalf of customers.
Is MySafestore Self-Storage a public or private company?
MySafestore Self-Storage is a public company. It is classified as public and is currently operating.
When was MySafestore Self-Storage founded?
MySafestore Self-Storage was founded in 1998. It employs 11 to 50 people.
Where is MySafestore Self-Storage based?
MySafestore Self-Storage is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does MySafestore Self-Storage make money?
Three revenue lines are on record. Self-Storage Rental is the primary driver. The others are ancillary Services and joint Venture Management Fees.
Who are MySafestore Self-Storage's main competitors?
Broad incumbents on record are Public Storage, Extra Space Storage Inc, CubeSmart and National Storage Affiliates Trust. Direct peers are Storage King, Access Self Storage, Big Yellow Group plc, Lok'n Storage Group plc and Shurgard Self Storage SA. Homebox / Boxington (FR/UK self-storage) is listed as a regional player.
Does MySafestore Self-Storage have an API?
No public API is recorded for MySafestore Self-Storage.
What industry is MySafestore Self-Storage in?
MySafestore Self-Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.