What Alzheimer Society does

The Alzheimer Society of Canada is a federally registered charitable nonprofit organization (charity registration 11878 4925 RR0001) headquartered at 20 Eglinton Avenue West, Toronto, operating as the national umbrella for a federation of 10 provincial and territorial societies spanning Alberta and Northwest Territories, British Columbia and Yukon, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, Quebec, and Saskatchewan. Founded as a movement with provincial roots dating to 1978-1983, the national research mandate was formally established in 1989 with the launch of the Alzheimer Society Research Program (ASRP). The organization provides support programs, education, advocacy, and research funding for the more than 750,000 Canadians living with dementia (projected to approach one million by 2030 and 1.7 million by 2050), their caregivers and families, and the healthcare providers who serve them. Its core service portfolio includes the First Link referral program connecting patients to local support at diagnosis, the National Dementia Guidelines and CLEAR Communication Toolkit for clinicians, the Dementia Talks! Canada digital discussion series co-created with Brain Canada, the Canadian Charter of Rights for People with Dementia, and Dementia-Friendly Canada community initiatives.

The organization has no technology product in the conventional sense; its underlying platforms are an online resource library with content in multiple languages (including Mandarin, Cantonese, and Punjabi), an ASRP online application portal (asc.smapply.ca), webinar infrastructure, and standard social media channels. It does not commercialize software or charge for core services. Revenue is generated exclusively through charitable donations, corporate sponsorships, and fundraising events, with the IG Wealth Management Walk for Alzheimer's—Canada's largest dementia fundraiser, spanning 150+ communities and raising $7.2 million in 2025 from 28,000 participants with a $7.7 million goal for 2026—serving as the flagship revenue mechanism. Research funding for the ASRP (over $87 million invested since 1989, including $5.1 million to 37 researchers in 2025 and $4.1 million to 31 projects in 2026) is sustained by donors and institutional partners including Brain Canada Foundation, Saskatchewan Health Research Foundation, IG Wealth Management, and the Weston Family Foundation. Strategic priorities increasingly extend into formal health-system policy work, exemplified by the 2026 Ontario Dementia Task Force co-launched with the Brainwell Institute, and into the evolving regulatory landscape following Health Canada's approvals of lecanemab and donanemab.

Name

Alzheimer Society

Legal name

Alzheimer Society of Canada

Website

https://alzheimer.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alzheimer Society of Canada is a federally registered charitable nonprofit and federation of 10 provincial societies that delivers support programs, education, advocacy, and research funding for the 750,000+ Canadians living with dementia, their caregivers, and the healthcare providers serving them.

Ownership category

akta.pro rank

Product category

Dementia Support and Research Charity Services

NAICS

Voluntary Health Organizations (813212), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Elder Services & Aging Support (BPAGAEAF), Dementia Companion & Engagement Care (HSABAEAA), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Dementia support services
• Health charity programs
• Community caregiving support
• Research grant funding
• Healthcare provider education

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Fundraising: The Alzheimer Society generates revenue primarily through charitable donations, fundraising events such as the IG Wealth Management Walk for Alzheimer's, and corporate sponsorships. The annual Walk for Alzheimer's raised $7.2 million from 28,000 participants, with a goal of $7.7 million for 2026.
2. Research Funding Partnerships: Funding for the Alzheimer Society Research Program (ASRP) comes from donors and funding partners including Brain Canada Foundation and Saskatchewan Health Research Foundation. In 2026, over $4.1 million was funded to 31 projects across Canada through these partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Alzheimer Society is a registered Canadian charitable nonprofit that provides free support services, education programs, and research funding for people living with Alzheimer's disease and other dementias, their caregivers, families, and healthcare providers. The Society operates a federation of 10 provincial and territorial member societies that deliver localized programs (including the First Link® referral and support program), funds Canadian dementia research through the Alzheimer Society Research Program (ASRP), publishes clinical guidelines and resources for healthcare providers, runs the annual IG Wealth Management Walk for Alzheimer's fundraiser, and advocates for people with dementia through initiatives like the Canadian Charter of Rights for People with Dementia.

Product overview

The Alzheimer Society operates as a federation of provincial societies providing a comprehensive suite of dementia-related programs, services, and research funding. The portfolio includes First Link® (a referral and support program connecting those affected by dementia to services), the Alzheimer Society Research Program (ASRP) for funding Canadian dementia research, Dementia Talks! Canada (a digital discussion series), National Dementia Guidelines with the CLEAR Communication Toolkit for health-care providers, and the annual IG Wealth Management Walk for Alzheimer's as Canada's largest dementia fundraiser. The organization also offers advocacy resources like the Canadian Charter of Rights for People with Dementia, community initiatives such as Dementia-Friendly Canada, a National Resource Library with materials in multiple languages, and the Citizen Reviewer Program engaging people with lived experience in research prioritization. The ASRP includes an online application portal (asc.smapply.ca) for researchers to submit funding requests.

Differentiator

Problem solved

Functional benefit

Products and services

• First Link® A referral and support program that connects people affected by dementia to community support, expertise, and resources from the moment of diagnosis onward. It is offered to people newly diagnosed with dementia, their caregivers, families, and healthcare providers through physician referrals.
• Alzheimer Society Research Program (ASRP) Canada's leading funder of dementia research, supporting investigators and trainees across the country through grants and awards to advance understanding, treatment, and care for Alzheimer's disease and other dementias. Recipients in 2026 included 31 researchers awarded over $4.1 million.
• Dementia Talks! Canada A free online discussion series featuring researchers and people with lived experience sharing stories, tips, and insights on dementia topics, available in English and French with public Q&A sessions. Designed for caregivers, families, healthcare providers, and the public.
• National Dementia Guidelines Evidence-based guidelines for healthcare providers on disclosing dementia diagnoses and supporting person-centred care, paired with the CLEAR Communication Toolkit for practical implementation in clinical practice.
• CLEAR Communication Toolkit A video-based toolkit supporting healthcare providers in implementing the National Dementia Guidelines for disclosing dementia diagnoses in clinical practice. Designed for physicians, nurses, and allied healthcare professionals.
• Canadian Charter of Rights for People with Dementia A charter helping people living with dementia assert their rights to live free of stigma, participate in policies affecting them, and benefit from Canada's civic and legal rights. Designed for people with dementia, advocates, and policy stakeholders.
• National Resource Library A comprehensive digital library of dementia-related brochures, videos, and educational resources covering a wide range of topics in multiple languages including Mandarin, Cantonese, and Punjabi. Made available to people with dementia, caregivers, families, healthcare providers, and the public.
• ASRP Online Application Portal An online portal hosted at asc.smapply.ca through which researchers submit funding applications to the Alzheimer Society Research Program competition. Designed for new and established investigators, trainees, and researchers applying from Canadian institutions.
• Ontario Dementia Task Force A policy initiative co-led by the Alzheimer Society of Ontario and the Brainwell Institute, funded by the Weston Family Foundation, to develop a roadmap for better integrating and coordinating dementia care services across Ontario by engaging policymakers, people with lived experience, health services, and community organizations to co-design recommendations and map system gaps.

Quantifiable outcome

• Over 750,000 Canadians currently living with dementia, projected to reach nearly one million by 2030
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Integracare Inc.coreStrategic or Co-development Partner · 24 June 2026Alzheimer Society of Toronto and Integracare Inc. extended their partnership with a four-year agreement, building on a relationship established in 2017. Integracare trains 100% of its caregivers across all five facets of AST's Dementia Care curriculum. The company is also a multi-year sponsor of AST's flagship events including the IG Wealth Management Walk for Alzheimer's, having raised over $100,000 in the past nine years to support dementia research and programming.
• Brainwell InstituteflagshipStrategic or Co-development Partner · 8 June 2026The Alzheimer Society of Ontario and the Brainwell Institute co-launched the Ontario Dementia Task Force, a policy initiative funded by the Weston Family Foundation. The task force will develop a roadmap for better integrating and coordinating dementia care services across the province, engaging policymakers, people with lived experience, health services, and community organizations to co-design recommendations and map system gaps.
• Alzheimer Society of IrelandminorStrategic or Co-development Partner · 30 April 2026Jordan and Cian Adams, running 32 consecutive daily marathons across Ireland to raise £1 million for Alzheimer's research, are directing 50% of proceeds to the Alzheimer Society of Ireland. The brothers carry a gene mutation giving them a 99.9% chance of developing early-onset frontal temporal dementia.
• IG Wealth ManagementflagshipStrategic or Co-development PartnerIG Wealth Management co-organizes the annual IG Wealth Management Walk for Alzheimer's with the Alzheimer Society, Canada's largest dementia fundraiser. The event takes place across 150+ communities in Canada, raising $7.2 million in 2025 from 28,000 participants. IG Wealth Management has been involved with the initiative for years, framing it as a national movement supporting both patients and their families.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canadian Cancer Society: Canada's largest national health charity, with a federated presence across provinces and a research-grant program. Comparable in scale, federal structure, fundraising event model, and research funding mandate—even though the disease focus differs.
• Heart & Stroke Foundation of Canada: A major Canadian health charity operating a federated model similar in scale and structure. Comparable as a sibling Canada-based national health nonprofit competing for the same donor pool and using community events, research funding, and provincial federations.

Emerging players

• Fisher Center for Alzheimer's Research at Rockefeller University: A US research program with an affiliated public education portal (Alzinfo.org). Partially comparable as a research-and-information provider in the dementia space, though narrower in scope and tied to a single academic institution.

Direct peers

• Alzheimer's Foundation of America: A US national nonprofit offering a helpline, education, professional training, and grants to dementia service providers. Comparable to the Alzheimer Society of Canada in providing direct-to-family support and healthcare provider resources at national scale.
• Dementia UK: A UK charity operating the Admiral Nurse dementia specialist service and providing direct support to families—closely analogous to First Link® and the Alzheimer's Society of Canada's family/caregiver services.
• Alzheimer's Research UK: The UK's leading dementia research charity, funding research and providing information and advocacy. Comparable to ASRP in focus on research funding and public awareness, though operating in a different national jurisdiction with a more research-centric mandate.
• Alzheimer's Disease International (ADI): The worldwide federation of Alzheimer and dementia associations, of which the Alzheimer Society of Canada is a member. ADI is the closest global umbrella peer, uniting 100+ national associations to share advocacy, research, and World Alzheimer's Month programming.
• Alzheimer's Association (US): The largest US-based nonprofit dedicated to Alzheimer's care, support, and research. It is the most direct international peer to Alzheimer Society of Canada, operating a comparable mix of nationwide chapters, a major annual Walk to End Alzheimer's fundraiser, a research grant program, and a 24/7 helpline for caregivers and patients.
• BrightFocus Foundation: A US nonprofit that funds Alzheimer's disease and related research grants and provides public education. Comparable to ASRP in its research-grantmaking model targeting innovative investigator-led dementia research.

Others

• Brain Canada Foundation: A Canadian nonprofit that co-funds the ASRP and co-created Dementia Talks! Canada with the Alzheimer Society. Closely tied as a funding and programming partner, and adjacent as a peer funder of neuroscience/dementia research in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alzsociety
• YouTubeyoutube.com/@AlzheimerCanada
• Facebookfacebook.com/alzheimersociety
• LinkedInlinkedin.com/company/alzheimercanada
• Instagraminstagram.com/alzheimercanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Alzheimer Society