What ANTENNE VORARLBERG does

ANTENNE VORARLBERG is a regional commercial radio broadcaster headquartered in Schwarzach, Vorarlberg, Austria, operating the #1-rated radio station in the federal state of Vorarlberg with 112,000 daily listeners and 231,000 unique weekly listeners — equivalent to more than half of the region's ~400,000 inhabitants. Founded in 1998 and currently employing 11–50 staff, the station delivers a contemporary music format with integrated Vorarlberg dialect news, weather, traffic (via ASFINAG webcam integration on A14 and S16), and community programming including the flagship morning show "Die Starks am Morgen" hosted by Simon and Chiara Stark.

The company's product portfolio is anchored by the main ANTENNE VORARLBERG FM/DAB+ channel, expanded in 2025 with two new DAB+ stations (80er90er MEGAMIX and Partymix), and a digital portfolio of approximately 22 web radio channels spanning decade-specific, genre, mood, and seasonal formats (Dance, Rock, Schlager, Christmas, Summer). Distribution spans FM across multiple Vorarlberg frequencies, DAB+, web streaming, iOS/Android mobile apps with a music-mixer feature, Amazon Alexa skill, TuneIn integration, and regional cable TV. Listener engagement is reinforced through a WhatsApp community tied to named hosts, local event sponsorships (Poolbar Festival, SC Austria Lustenau), the "Made im Ländle" content series, and the "Radio macht Schule" educational program.

Revenue is generated almost exclusively through advertising — radio spot packages, DAB+ channel ads, web/streaming ads, sponsored content and patronages, and branded promotions/competitions (1000 Euro Minute, Musiktest). Sales are delivered through a district-based mediaberater (media consultant) field force (Bregenz, Dornbirn, Feldkirch/Bludenz/Liechtenstein), a key-account/agency channel, and a self-service radio spot creation tool, with quote-based custom packages starting at 50 spot placements. The named advertiser base spans automotive, beverage, manufacturing, energy, hospitality, retail, tourism, and gaming, indicating a diversified regional SMB client mix.

Name

ANTENNE VORARLBERG

Legal name

ANTENNE VORARLBERG

Website

https://antennevorarlberg.at

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ANTENNE VORARLBERG is a regional Austrian commercial radio broadcaster headquartered in Schwarzach, Vorarlberg, operating the #1-rated station in the region with 22 channels and multi-platform distribution (FM, DAB+, apps, Alexa), monetized through advertising sold to regional SMBs across Vorarlberg.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Regional radio broadcasting
• Radio advertising sales
• Digital audio streaming
• DAB+ digital radio
• Web radio channels

Headquarters

HQ city

Schwarzach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Radio Advertising Spots: Classic radio advertising spots broadcast on ANTENNE VORARLBERG and its DAB+ digital channels. Sold in packages of varying frequency with audience reach metrics provided to advertisers.
2. DAB+ Digital Advertising: Advertising opportunities across two additional DAB+ digital channels: 80er90er MEGAMIX and ANTENNE VORARLBERG Partymix.
3. Webradio and Streaming Advertising: Digital audio advertising across web radio and streaming platforms reaching online audiences.
4. Sponsored Content and Patronages: Weather and traffic patronages, program sponsorships, and special promotional content for local businesses.
5. Promotions and Competitions: Branded promotions, prize competitions (e.g., 1000 Euro Minute, music tests), and experiential marketing events for advertisers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

ANTENNE VORARLBERG operates a regional radio broadcasting platform delivering music, news, weather, and traffic programming across FM, DAB+, web streaming, and mobile applications throughout Vorarlberg, Austria. The core business monetizes this audience reach by selling radio advertising spots, sponsored content, and promotional campaigns to regional businesses through a dedicated team of media advisors. Programming is anchored by the flagship 'Die Starks am Morgen' morning show and supported by an extensive portfolio of 22 themed web radio channels covering decades, genres, and moods.

Product overview

ANTENNE VORARLBERG is a regional Austrian radio station group based in Vorarlberg operating as a multi-channel broadcast platform with one main station and 20+ specialized web radio channels. The core product is the main ANTENNE VORARLBERG FM/DAB+ channel featuring contemporary hit radio programming with news, weather, traffic, and entertainment. The station group offers an extensive digital portfolio of niche music channels including decade-specific channels (80s, 90s, 2000s, 2010s), genre channels (Dance Radio, Rock Radio, Classic Rock, Schlagerkult, Musica Italiana), mood channels (Chillout Lounge, Coffee Hits, Love Songs), seasonal channels (Sommer Radio, Christkindlradio), and the Party Mix with DJ Enrico Ostendorf. The group also produces special programming like 'Die Starks am Morgen' morning show, interactive game shows like '1.000 Euro Minute', educational programs like 'Radio macht Schule', music testing initiatives, ticket lottery services, and podcast content. Distribution spans FM broadcast, DAB+ digital radio, streaming via web player, mobile apps (iOS/Android), smart speakers (Alexa), and TuneIn platform integration.

Differentiator

Problem solved

Functional benefit

Brands

• 80er90er MEGAMIX: Radio channel featuring music from the 80s and 90s with rock and pop hits
• ANTENNE VORARLBERG Partymix
• ANTENNE VORARLBERG Sommer Radio
• Dance Radio
• 2010er Hits
• 2000er Hits
• 90er Hits
• 80er Hits
• Top 40
• Chillout Lounge
• Rock Radio
• Love Songs
• Coffee Hits
• Musica Italiana
• Oldies but Goldies
• Classic Rock
• Schlagerkult
• Christkindlradio
• 60er70er MEGAMIX

Products and services

• ANTENNE VORARLBERG (Main Channel) The flagship FM/DAB+ radio channel of ANTENNE VORARLBERG, broadcasting contemporary music programming with news, weather, traffic updates, and entertainment content for the Vorarlberg region. Distributed across multiple FM frequencies and on DAB+ digital radio.
• ANTENNE VORARLBERG Partymix Dance and party music DAB+ digital radio channel featuring DJ Enrico Ostendorf's mixes, delivering continuous party music programming to Vorarlberg listeners.
• 80er90er MEGAMIX Nostalgia DAB+ digital radio channel featuring rock and pop hits from the 1980s and 1990s decades, targeting listeners who enjoy the music of those eras.
• Themed Web Radio Channels (22 channels) Portfolio of 22 thematic web radio channels including decade channels (80er, 90er, 2000er, 2010er, 60er70er MEGAMIX), genre channels (Dance Radio, Rock Radio, Classic Rock, Schlagerkult, Musica Italiana), mood channels (Chillout Lounge, Love Songs, Coffee Hits), seasonal channels (Sommer Radio, Christkindlradio), and specialty channels (Nonstop, Oldies but Goldies, Top 40, Party Mix). Each channel offers curated continuous music programming for specific audience segments.
• Radio Advertising Services Comprehensive radio advertising offering including classic spot placements on the main FM/DAB+ channel, advertising on the DAB+ digital channels 80er90er MEGAMIX and Partymix, web radio and streaming advertising, weather and traffic patronages, program sponsorships, and branded promotions with prize competitions. Sold in quote-based custom packages by a dedicated team of Mediaberater covering Vorarlberg districts and Liechtenstein, with transparent reach metrics (e.g., 50 spots reach 180,000 different listeners with 859,000 ad contacts).
• Die Starks am Morgen (Morning Show) Flagship weekday morning show airing Monday to Friday from 5 to 9 AM, co-hosted by Simon and Chiara Stark, recognized as the first married couple in Austria to co-host a daily radio show. Anchors the main channel's morning programming and serves as the central engagement point for the WhatsApp Community.
• Radio macht Schule (Radio Goes to School) Educational outreach program bringing school classes to the ANTENNE VORARLBERG studios for hands-on radio experience, meeting moderators, and creating their own radio content. Sponsored by SPAR Austria and Vo üs (VO ÜS).
• ANTENNE VORARLBERG Musiktest Listener survey program where participants vote on songs and provide feedback on music preferences, with weekly prizes of 300 Euro for selected participants.
• 1.000 Euro Minute Daily trivia game show where listeners answer 10 questions in 60 seconds for a chance to win 1,000 Euro, aired at 7:40 AM weekdays as part of the morning programming.
• Ticketbörse Free ticket lottery system for ANTENNE VORARLBERG events where listeners can win up to 4 tickets per event through online registration.
• Podcast Programming On-demand podcast content including Nachrichten (News), Wetter (Weather), and Verkehr (Traffic) podcasts, available for streaming and download by listeners.

Quantifiable outcome

• 231,000 unique listeners reached in 7 days in a region of 400,000 inhabitants
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Poolbar FestivalflagshipGTM or Marketing PartnerANTENNE VORARLBERG serves as presenting sponsor for the Poolbar Festival, one of Vorarlberg's largest cultural events. The 33rd festival runs July 8 - August 16, 2026 at Altes Hallenbad & Open Air Reichenfeld in Feldkirch, featuring artists like ClockClock, José González, and Joss Stone.
• SC Austria LustenaucoreGTM or Marketing PartnerPartnership for football match broadcasts and afterparty events. ANTENNE VORARLBERG provides DJ entertainment for post-match events at SUN MINIMEAL Arena, creating community engagement around Bundesliga football.
• PUSH x SUNSET AFFAIRScoreGTM or Marketing PartnerANTENNE VORARLBERG presents the PUSH x SUNSET AFFAIRS daydance event series at various Vorarlberg venues including Beachbar Bregenz, HeavenSeven Hard, Palast Hohenems, and SEE YOU Rohrspitz Hafen.
• SPAR AustriaminorGTM or Marketing PartnerSponsor of the 'Radio macht Schule' (Radio Goes to School) educational program, which brings school children to ANTENNE VORARLBERG studios for hands-on radio experience.
• Vo Üs (VO ÜS)minorGTM or Marketing PartnerSponsor of the 'Radio macht Schule' educational initiative, supporting school outreach programs and children's radio experiences.
• Sutterlüty Handels GmbHcoreGTM or Marketing PartnerSponsor of 'Made im Ländle' (Made in the Ländle), a content series featuring Vorarlberg companies and products including Rauch juices, Gebrüder Weiss logistics, Faigle plastics, Head sports equipment, and 11er potato products.
• Raiffeisen BankminorGTM or Marketing PartnerSponsor of Poolbar Festival, supporting cultural programming in Vorarlberg.
• ASFINAGcoreTechnology or IntegrationTraffic information partnership providing real-time webcam feeds from ASFINAG traffic cameras covering A14 Rheintal Autobahn and S16 Arlberg road throughout Vorarlberg.
• Allgäu ConcertsminorGTM or Marketing PartnerPartnership for Insel Mainau Open Air concert series, promoting concerts at Schlossgarten Insel Mainau featuring artists like Matthias Reim, Annett Louisan, and Timon Krause.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rock Antenne: Genre-focused (rock) German private radio with strong digital webradio portfolio. Comparable multi-channel digital audio strategy and advertiser proposition.
• Radio Arabella: Austrian private radio station with adult contemporary format. Comparable private commercial operator targeting Austrian regional audiences with similar ad-sales model.
• bigFM: German private youth-oriented radio network with strong regional roots and digital extension. Comparable multi-platform, youth-targeting private radio model.
• Radio Vorarlberg (ORF): Public regional radio station of ORF serving the same Vorarlberg market. Closest direct competitor for regional listeners and ad budgets in the same geography.
• KRONEHIT: Austria's national commercial CHR radio network. Competes with ANTENNE VORARLBERG for the same youth-leaning Austrian advertising audience and streaming listeners.
• Antenne Bayern: Germany's largest private radio station, part of the broader 'Antenne' brand family. Operates a multi-channel regional/private radio platform with heavy advertiser focus, mirroring ANTENNE VORARLBERG's model but at a much larger Bavarian scale.
• Antenne Steiermark: Austrian regional private radio station in Styria operating under the same 'Antenne' brand family with similar CHR format, multi-channel web portfolio, and sales-led advertising model.
• Energy Austria: Austrian youth-oriented CHR radio network. Competes directly with ANTENNE VORARLBERG for the 14–49 demographic and digital audio advertising budgets.

Broad incumbents

• Ö3 (ORF): Austria's largest public radio station and a national incumbent. Competes for listenership across all Austrian markets including Vorarlberg with broader news/talk/pop format.

Regional players

• Radio 24 (Switzerland): Swiss private radio station serving German-speaking Switzerland — a market ANTENNE VORARLBERG claims spillover reach into. Comparable private CHR/ad-supported model in adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/antennevol
• Facebookfacebook.com/antennevorarlberg
• LinkedInlinkedin.com/company/antenne-vorarlberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTENNE VORARLBERG