What SC Austria Lustenau does

SC Austria Lustenau is an Austrian professional football club founded on 14 May 1914 and headquartered in Lustenau, Vorarlberg. The club competes in the ADMIRAL Bundesliga (Austrian top flight) and operates with a lean structure of approximately 32 employees. It serves regional football fans, corporate sponsors, and youth players in the Vorarlberg and German-speaking Bodensee region. The club's core product is live Bundesliga matchday entertainment at the newly opened SUN MINIMEAL Arena (capacity 5,138; 3,094 seats + 2,044 standing), which replaced the former Reichshofstadion in July 2025 following a €18.6 million reconstruction co-financed by the State of Vorarlberg and Marktgemeinde Lustenau.

The business operates six primary revenue streams: matchday ticketing (season tickets and single-match sales via ticket-onlineshop.com), a three-tier membership program (Kleiner Austrianer €19.14/year, Austria-Mitglied €49/year, Lebenslange Mitgliedschaft €1,914 one-time), merchandise sales through the Erreà-powered online shop, sponsorship and advertising (80+ corporate partners across jersey, arena, sustainability, premium, and standard tiers), VIP hospitality in the Glashaus venue (€1,700 season pass / €144 day pass, accommodating up to 700 guests), and catering/venue rentals from the Taverne 1914 clubhouse. The technical stack is conventional digital infrastructure: a proprietary mobile app, integrated online ticketing and e-commerce, Matomo and Google Analytics, and Microsoft Dynamics for CRM.

The club's strategic positioning rests on community identity (the 'Grün-Weiß' brand, 'Ein Leben. Eine Liebe.' motto), regional corporate partnerships, and a structured youth development pipeline (Austria-Sportwoche camp, Ballschule, girls' football, AKA Vorarlberg academy pathway). Governance is split between a sports association (Verein, ZVR 673424793) and a commercial operating entity (SC Austria Lustenau GmbH, FN161543p). Leadership comprises Managing Director Vincent Baur, Board Spokesperson Bernd Bösch, and Board Member Patrick Grabher. The club employs two dedicated fan liaison officers and a sponsoring/vertrieb team led by Ramona Lo Russo-Pavlik.

Name

SC Austria Lustenau

Legal name

SC Austria Lustenau

Website

https://austria-lustenau.at

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

SC Austria Lustenau is an Austrian professional football club (ADMIRAL Bundesliga) founded in 1914 and based in Lustenau, Vorarlberg. It serves regional fans, 80+ corporate sponsors, and youth players via matchday ticketing, multi-tier memberships, VIP hospitality, and merchandise at the SUN MINIMEAL Arena (capacity 5,138).

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Matchday ticketing services
• Fan membership programs
• Stadium hospitality services
• Youth football development

Headquarters

HQ city

Lustenau

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home games at the SUN MINIMEAL Arena. Season tickets (Stehplatz and Sitzplatz Dauerkarten) and individual match tickets are available for purchase through the club's ticket shop.
2. Membership Fees: Three membership tiers generate recurring annual revenue: Austria-Mitglied (€49/year), Kleiner Austrianer up to 14 years (€19.14/year), and lebenslange Mitgliedschaft (€1,914 one-time). Members receive voting rights at the general assembly, complimentary tickets, priority booking rights, and birthday gifts.
3. Merchandise and Online Shop: Sale of club merchandise including jerseys (via Erreà), fanwear, accessories through the Austria-Fanshop at shop.austria-lustenau.at. The shop is powered by Erreà as kit supplier.
4. Sponsorship and Advertising: The club generates revenue from over 80 partner companies across multiple tiers: jersey partner (NEOH), arena sponsor (SUN MINIMEAL/SUN AG), sustainability partner (Bösch), premium partners (VKW, Mohrenbräu, Aquatec, Privis, Westbahn, and others), standard partners, and media partners. The VIP Glashaus hospitality serves more than 80 advertising partners and sponsors.
5. VIP Hospitality: VIP season tickets at €1,700 net and day-VIP packages at €144 gross provide premium hospitality experiences in the Glashaus venue, which accommodates up to 700 persons. The venue also hosts corporate events, celebrations, and meetings throughout the year.
6. Catering and Venue Rentals: Revenue from food and beverage sales at the Taverne 1914 clubhouse (open Monday, Tuesday, Thursday, Friday 16:00-23:00) and from renting the Glashaus and Taverne 1914 for private events such as birthdays and corporate functions.

Pricing tiers

Distribution channels5 records

Marketing channels10 records

Core offering

SC Austria Lustenau is a professional football club that operates the ADMIRAL Bundesliga team and generates revenue through matchday ticketing, tiered membership programs, branded merchandise, VIP hospitality at the Glashaus venue, and youth football development. The club also sells corporate sponsorship and hospitality packages to more than 80 partner companies across multiple industries.

Product overview

SC Austria Lustenau is an Austrian football club offering a multi-tiered product portfolio centered on live football experiences and community membership. The core offering includes Bundesliga match attendance through season tickets (Dauerkarten) and single-match tickets at the SUN MINIMEAL Arena (capacity 5,138). Membership products range from €19.14/year (children) to €49/year (standard) to €1,914 lifetime, providing voting rights, priority access, and exclusive benefits. Premium offerings include VIP hospitality in the Glashuus venue (up to 700 guests, €1,700/season or €144/day) and exclusive event spaces like Taverne 1914. Youth development is supported through the Austria-Sportwoche camp program and various youth teams. Merchandise (Erreà brand) is sold through the online shop. The club recently celebrated its stadium opening in July 2025, transitioning from the Reichshofstadion reconstruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Austria-Mitglied (Standard Membership) Annual standard membership for individual supporters of SC Austria Lustenau, priced at €49.00 per year (reduced to €43.90 if bank debit authorization is provided). Provides fan community status and access to membership benefits within the club's Verein.
• Kleiner Austrianer (Children's Membership) Annual discounted membership tier for children and young supporters, priced at €19.14 per year. Demonstrates the club's commitment to next-generation fan engagement and family inclusion.
• Lebenslange Mitgliedschaft (Lifetime Membership) One-time lifetime membership priced at €1,914 (a deliberate reference to the club's founding year of 1914). Provides permanent membership status with no annual renewal required.
• Season Tickets (Dauerkarten) Annual season tickets for all Bundesliga home matches at the SUN MINIMEAL Arena, available in both standing (Stehplatz) and seated (Sitzplatz) categories, with separate pricing for adults and children/youth. Grants access to all regular home matches throughout the season.
• VIP Hospitality (Glashaus) VIP hospitality offering at the Glashaus (glass house) venue within the SUN MINIMEAL Arena, with capacity for up to 700 guests. Available as single-day VIP at €144 per person or full-season VIP at €1,700 per person, including catering, drinks, and a guaranteed seat for Bundesliga home matches. Targeted at corporate clients and premium fans.
• Erreà Teamwear & Merchandise Official branded teamwear and merchandise produced in partnership with Erreà, the Italian sportswear manufacturer. Includes replica jerseys, training wear, accessories, and fan merchandise with the SC Austria Lustenau club crest and colors.
• Austria-Sportwoche (Youth Sports Camp) Annual youth sports camp (Austria-Sportwoche) operated by the club's youth academy, providing structured football training and development for children and teenagers during school holidays.
• Taverne 1914 (Clubhouse & Event Venue) On-site clubhouse and event venue at the SUN MINIMEAL Arena, serving food, beverages, and hosting private events for fans and corporate clients. Generates auxiliary revenue and serves as a community gathering point.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• SUN AG / SUN MINIMEALflagshipGTM or Marketing PartnerSUN AG, a Swiss manufacturer of sustainable high-performance nutrition products (SUN MINIMEAL), entered a partnership initially spanning two years (announced July 2025) to become the arena naming rights sponsor of the Reichshofstadion, which was renamed the SUN MINIMEAL Arena. SUN AG founder and CEO Wolfgang Grabher is a Lustenau native. The partnership includes stadium branding and joint events promoting sustainability and healthy nutrition. SUN AG also invested €4 million in the Austrian TV show '2 Minuten, 2 Millionen' and is also main sponsor of FC Schalke 04.
• NEOHflagshipGTM or Marketing PartnerNEOH is the jersey partner of SC Austria Lustenau, with its logo prominently displayed on the club's match jerseys. NEOH is a sustainable snack brand producing protein bars.
• BöschcoreGTM or Marketing PartnerBösch is the sustainability partner of SC Austria Lustenau. The partnership aligns with the club's stated goal of becoming the most sustainable football club in Austria. Bösch is a transport and logistics company (Bösch Spedition).
• VKW (Vorarlberger Kraftwerke)coreGTM or Marketing PartnerVKW is a premium partner and leading regional energy company from Vorarlberg. VKW provides energy solutions and is a long-standing supporter of the club.
• MohrenbräucoreGTM or Marketing PartnerMohrenbräu is a premium partner and one of the leading breweries in Vorarlberg. The partnership includes branding presence and hospitality benefits.
• AquateccoreGTM or Marketing PartnerAquatec is a premium partner and water technology company from the Vorarlberg region, providing branding and marketing visibility through the club.
• ErreàcoreTechnology or IntegrationErreà is the official kit supplier (Ausrüster) of SC Austria Lustenau, producing the club's match jerseys, training kits, and fanwear. The partnership was announced with a 'new era' marketing campaign.
• ADMIRAL (Bundesliga)flagshipGTM or Marketing PartnerADMIRAL is the naming sponsor of the Austrian Bundesliga (ADMIRAL Bundesliga) and a media partner. SC Austria Lustenau competes in the ADMIRAL Bundesliga as a member of the professional football league system.
• Bernardo Bader Architekten / Walter AngonesecoreStrategic or Co-development PartnerArchitecture firms Bernardo Bader ZT GmbH and Walter Angonese (in partnership with gbd ZT GmbH) won the architecture competition for the new Reichshofstadion. Their winning design features a predominantly wooden construction integrating the existing main stand, creating a 'Wohnzimmer für den Fußball' (living room for football). The project was awarded in March 2018.
• Marktgemeinde LustenauflagshipOthersThe municipality of Lustenau is the owner of the Reichshofstadion property and co-financier (50% share) of the €18.6 million stadium reconstruction project. The club serves as tenant under a long-term lease agreement.
• Land Vorarlberg (State of Vorarlberg)flagshipOthersThe State of Vorarlberg is the second co-financier (50% share) of the Reichshofstadion reconstruction, committing public funding alongside the municipality. Sportlandesrätin Martina Rüscher and Landeshauptmann Markus Wallner have been key advocates for the project.
• Nordtribüne Fan CommunitycoreStrategic or Co-development PartnerThe Nordtribüne is the organized ultra fan group that provides intense matchday support, organizes fan choreography, runs the Nordtribünen Bar, and conducts social initiatives including donations for the Ukraine crisis (with Schwabenhilfe Augsburg). The fan community is a core element of the club's identity and culture.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FC Wacker Innsbruck: FC Wacker Innsbruck is a historical Austrian football club that has experienced similar promotion/relegation cycles between Bundesliga and 2. Liga. Comparable trajectory of small-market Austrian professional football with similar operational and commercial scale.
• SCR Altach: SCR Altach is SC Austria Lustenau's closest geographic peer, also based in Vorarlberg and competing in the Austrian Bundesliga. Both clubs are small-town Bundesliga operators with similar sponsorship-driven revenue models and a regional rivalry within Vorarlberg football.
• SV Guntamatic Ried: SV Guntamatic Ried is an Austrian Bundesliga club from the Innviertel region with a comparable small-town profile, sponsorship-driven revenue model, and historical Bundesliga/2. Liga transitions. Direct competition for similar sponsors and similar operational scale.
• SV Horn: SV Horn is an Austrian 2. Liga club with a comparable small-town profile and sponsorship-driven model. Represents the operational level below Bundesliga that SC Austria Lustenau has navigated multiple times and may return to in a downside scenario.
• 1. FC Heidenheim 1846: 1. FC Heidenheim is the closest international analog: a professional football club from a small German town (~50K population) that reached the German Bundesliga through community-driven growth. The same small-town Bundesliga operating model and infrastructure-led strategy applies directly to SC Austria Lustenau.
• TSV Hartberg: TSV Egger Glas Hartberg is an Austrian Bundesliga club from East Styria with a similar small-town profile. Comparable revenue model, sponsor structure, and operational scale as a fellow top-flight club outside the top-5 budget tier.
• SK Austria Klagenfurt: SK Austria Klagenfurt is a relatively newer Austrian Bundesliga entrant (promoted in 2021) with a similar trajectory of rapid promotion and infrastructure investment. Comparable competitive position and revenue scale within the league.
• WSG Tirol: WSG Tirol competes in the Austrian Bundesliga with a similar small-market profile (Wattens/Innsbruck region). Direct competitive peer in terms of league positioning, regional sponsorship base, and revenue scale.

Broad incumbents

• SC Freiburg: SC Freiburg is a German Bundesliga club from a smaller city (Freiburg im Breisgau, ~230K) that has built a stable Bundesliga presence through smart recruitment and community-focused strategy. Provides a reference point for the long-term ceiling of a small-market Bundesliga operator.
• FC Augsburg: FC Augsburg is a German Bundesliga club from Augsburg (~300K population) that has maintained Bundesliga status for over a decade. Played the ceremonial opening match at the new SUN MINIMEAL Arena on July 19, 2025. Comparable small-market Bundesliga operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AustriaLustenau
• YouTubeyoutube.com/channel/UCr54dc9XZOnP44D0_h4HB-g
• Facebookfacebook.com/AustriaLustenau
• Instagraminstagram.com/scaustrialustenau
• TikToktiktok.com/@scaustrialustenau1914
• LinkedInlinkedin.com/company/sc-austria-lustenau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Austria Lustenau