Fettle Design

What Fettle Design does

Fettle Design is a boutique interior architecture and design firm specializing in the hospitality sector. Founded in 2015 (per the company's own timeline of its first completed project, a six-storey townhouse restoration in Kensington that autumn), the firm operates from two studios — a headquarters at Marlow Workshops in Shoreditch, London, and a regional office in Marina Del Rey, Los Angeles — and oversees projects across the UK, continental Europe, the United States, and the Middle East and North Africa. Its core offering is full-spectrum professional design services covering space planning, project feasibility studies, bespoke lighting design, and furniture design, delivered alongside construction teams from initial concept through on-site coordination.

The firm serves clients ranging from independent one-off operators and hospitality start-ups (e.g., Yard Sale Pizza, Bel-Air) to large commercial hotel and restaurant groups (Hoxton Hotels via Ennismore, San Carlo, Gourmet Burger Kitchen, The Doyle Collection, Richard Caring's Annabel's, BLVD Hospitality), as well as capital partners investing in hospitality assets (Somerston Capital, Cedar Capital). Repeat, multi-site engagements with restaurant and hotel groups form a notable share of the project roster, including a five-year, ~12-project relationship with Gourmet Burger Kitchen and four-plus San Carlo restaurant sites across the UK. Other notable institutional work includes The Hammer Museum in Los Angeles and The Hoxton Rome, the latter delivered as a partnership with Ennismore Design Studio.

Commercially, Fettle operates on project-based professional services fees quoted per engagement, with no disclosed pricing, subscription, or recurring revenue model. Go-to-market is direct enterprise engagement and referral within the hospitality industry, supported by an organic social presence on Instagram and Pinterest used as a portfolio channel. The firm is privately held, has no disclosed external funding, parent company, or acquisition activity, and operates with 1-10 employees across its two studios.

Name

Fettle Design

Legal name

Fettle

Website

https://fettle-design.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fettle Design is a boutique interior architecture firm founded in 2015, specializing in hospitality design for hotel brands, restaurant operators, and capital partners. It operates from London and Los Angeles studios, delivering space planning, bespoke lighting, and furniture design across the UK, US, Europe, and MENA.

Ownership category

akta.pro rank

Product category

Hospitality Interior Architecture Services

NAICS

Interior Design Services (541410), Interior Design Services (54141), Architectural Services (541310)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Hospitality interior design
• Interior architecture services
• Restaurant design
• Hotel design
• Bespoke lighting design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Architecture and Design Services: Full spectrum design services from space planning and project feasibility studies to bespoke lighting and furniture design, working with construction teams throughout projects to ensure design work is fully coordinated and seamlessly delivered on site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fettle Design is a boutique interior architecture firm that creates beautiful, functional spaces for hospitality venues. It provides full-spectrum design services — space planning, project feasibility studies, bespoke lighting and furniture design — and works hand-in-hand with construction teams from initial concept through on-site delivery, overseeing projects globally from its London and Los Angeles studios for restaurant operators, hotel groups, members clubs, and commercial brands.

Product overview

Fettle Design is a boutique interior architecture and design firm that provides bespoke design services for the hospitality sector. The company offers a full spectrum of services including space planning, project feasibility studies, bespoke lighting design, and furniture design, working collaboratively with construction teams from concept through delivery. The company operates from two studios (London and Los Angeles) and does not offer software products, platforms, or technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture and Design Services Full-spectrum interior architecture and design services for the hospitality sector, covering space planning, project feasibility studies, bespoke lighting design, bespoke furniture design, and coordinated delivery with construction teams from initial concept through to on-site completion. Service is delivered to clients ranging from independent operators and start-ups to large commercial brands.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ennismore Design StudiocoreStrategic or Co-development PartnerCollaboration with Ennismore Design Studio on The Hoxton Rome hotel project. Fettle was appointed to design the public areas including lobby, coffee bar, aperitivo bar, restaurant, outdoor terrace, and apartment-style meeting rooms. The Hoxton in Rome is the brand's tenth hotel.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Champalimaud Design: New York-based luxury interior design studio focused on hotels, residences, and hospitality. Comparable boutique luxury hospitality positioning with a similarly high-end global client base.
• Studio Munge: Toronto-based interior design firm specialising in luxury hotels, restaurants, and members clubs. Comparable boutique-to-mid-scale hospitality interior design firm with a similar international project footprint.
• AvroKO: Hospitality-focused interior design and branding firm working with hotels, restaurants, and bars globally. Comparable in its integrated design-plus-strategy offering and concentration on hospitality, though larger and US-headquartered.
• Yabu Pushelberg: Toronto/New York-based luxury interior design firm with a strong hospitality practice across hotels, restaurants, and residences. Closely comparable in serving premium hospitality clients on multi-property programmes.
• Bergman Design House: London-based interior design studio with significant hospitality and restaurant portfolio. Comparable boutique UK practice with overlapping restaurant and hotel client base.
• Goddard Littlefair: London-based interior design studio with a strong hospitality practice (hotels, restaurants, members clubs) and comparable boutique scale and client mix to Fettle.
• Martin Brudnizki Design Studio: London-based boutique interior design studio specialising in luxury hospitality — hotels, restaurants, private members clubs — directly comparable to Fettle's positioning, scale, and clientele (e.g., Annabel's, The Connaught).

Broad incumbents

• Rockwell Group: Established New York design architecture practice with deep hospitality specialism across hotels, restaurants, and entertainment venues. Larger and broader than Fettle, but directly comparable on premium hospitality interior commissions.
• Soho House Design (Soho House): Members club and hospitality brand with an in-house design arm operating across global properties. Comparable in that it commissions and delivers hospitality interior design at scale, though as an integrated operator rather than independent firm.

Emerging players

• Toniq: London-based interior design and branding studio with growing hospitality and restaurant portfolio (including work with UK restaurant groups). Comparable boutique scale with adjacent focus on hospitality interiors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fettledesign
• Pinterestpinterest.es/fettledesignstudio
• LinkedInlinkedin.com/company/fettle-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fettle Design