Broderson Manufacturing

What Broderson Manufacturing does

Broderson Manufacturing Corp. is a privately held, Kansas-based manufacturer of industrial carry deck cranes and rough terrain cranes, founded in 1973 and operating as a member of the Lanco Group of Companies. Headquartered at 14741 W 106th St., Lenexa, KS, the company employs 251–500 people and has manufactured more than 10,000 cranes over its 50+ year history. Its product line spans nine carry deck crane models (IC-20 through IC-400) ranging from compact 2-ton units to a 25-ton heavy-capacity flagship, plus the RT-400 cab-down rough terrain crane rated at 40,000 lbs.

Core technology centers on hydraulic lifting systems powered by EPA Tier 4F/EU Stage V compliant diesel engines (notably Cummins turbo diesels), with electro-hydraulic controls and several proprietary design features: a sequentially extending/retracting boom with the industry's largest cross-sectional mass, a worm drive gearbox enabling continuous 360° rotation without a house lock, a four-mode steering system (front-wheel, rear-wheel, round, and crab), and an exclusive three-position hydraulic outrigger system. Safety architecture includes a Rated Capacity Limiter with electronic overload warning, and the RT-400 ships factory-equipped with telematics for remote monitoring and fleet management.

Broderson operates an exclusive dealer-distribution model, selling exclusively through independent dealer networks in North America (managed by Regional Sales Managers) and internationally (managed by Inside Sales). Revenue is generated through hardware sales of cranes, recurring genuine parts, service training (on-site, classroom, or virtual), and refurbishment services. Target customer segments span construction and infrastructure (refineries, data centers, chip plants, energy projects), industrial end-users (manufacturing and maintenance), and equipment rental fleets. Pricing is not publicly disclosed and is routed through dealers.

Name

Broderson Manufacturing

Legal name

Broderson Manufacturing Corp.

Website

https://broderson.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Broderson Manufacturing Corp., founded in 1973 in Lenexa, Kansas, designs and manufactures industrial carry deck and rough terrain cranes (2–25 ton capacity) sold exclusively through an independent dealer network serving construction, industrial, and rental fleet customers.

Ownership category

akta.pro rank

Product category

Industrial Cranes

NAICS

Construction Machinery Manufacturing (33312), Material Handling Equipment Manufacturing (33392), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Truck-Mounted & Loader Cranes (IMAHAJAF)

Keywords

• Carry deck cranes
• Rough terrain cranes
• Industrial lifting equipment
• Hydraulic crane manufacturing
• Material handling cranes

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Crane Manufacturing and Sales: Broderson generates revenue from the design, manufacture, and sale of carry deck cranes and rough terrain cranes. Products range from 2-ton to 40,000 lb capacity. Sales are made exclusively through a dealer network, with Broderson supplying genuine parts, training, and service support to its dealers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Broderson Manufacturing Corp. designs and manufactures industrial carry deck cranes and rough terrain cranes with lifting capacities ranging from 2 tons to 25 tons (40,000–50,000 lbs). The company sells its equipment exclusively through an independent dealer network across North America and internationally, and supports customers with genuine parts, training programs (on-site, classroom, or virtual), and refurbishment services.

Product overview

Broderson Manufacturing Corp. manufactures a comprehensive portfolio of industrial lifting equipment consisting of Carry Deck Cranes and Rough Terrain Cranes. The Carry Deck Crane lineup includes nine models (IC-20, IC-35, IC-40, IC-80, IC-100, IC-200, IC-250, IC-280, and IC-400) ranging from compact light-duty units to heavy-capacity models with up to 50,000 lbs (25 tons) lifting capacity. The Rough Terrain Crane line features the RT-400 model with 40,000 lbs capacity. These cranes are designed for industrial and maintenance applications, featuring advanced hydraulic systems, multiple steering modes, EPA Tier 4F/EU Stage V compliant engines, and factory-equipped telematics on select models. The company sells exclusively through an authorized dealer network and supports customers with genuine parts, service training (on-site, classroom, or virtual), and refurbishment services.

Differentiator

Problem solved

Functional benefit

Products and services

• IC-20 Carry Deck Crane Compact carry deck crane suitable for light-duty industrial lifting applications.
• IC-35 Carry Deck Crane Mid-range carry deck crane offering versatile performance for various industrial lifting needs.
• IC-40 Carry Deck Crane Heavy-duty carry deck crane designed for demanding industrial and maintenance applications.
• IC-80 Carry Deck Crane Industrial carry deck crane with substantial lifting capacity for medium to heavy-duty lifting operations.
• IC-100 Carry Deck Crane High-capacity carry deck crane for heavy industrial lifting applications.
• IC-200 Carry Deck Crane Heavy industrial carry deck crane with significant lifting capacity for large-scale operations.
• IC-250 Industrial Carry Deck Crane Versatile carry deck crane with 36,000 lbs (16.3 tons) lifting capacity, 4-section boom, 360-degree rotation, multiple steering modes, and self-loading carry deck for compact low-profile lifting in tight spaces.
• IC-280 Industrial Carry Deck Crane Versatile carry deck crane delivering efficient performance for various lifting applications.
• IC-400 Industrial Carry Deck Crane Broderson's longest-reach and highest-capacity carry deck crane at 50,000 lbs (25 tons), with a 4-section boom extending to 75'5", 99-inch max tip height, Cummins turbo diesel engine, EPA Tier 4F / EU Stage V compliance, and 4-wheel drive/steer capabilities.
• RT-400 Cab Down Rough Terrain Crane 40,000 lbs capacity rough terrain crane with 68-foot main boom, 98-foot max tip height, EPA Tier 4F / EU Stage V compliant Cummins QSF3.8L engine, factory-equipped telematics, exclusive 3-position outrigger system, 360-degree continuous rotation, and compact footprint for demanding off-road lifting conditions.
• Genuine Broderson Parts Factory-original replacement parts supplied to dealers and end-users with ASAP delivery to support service and uptime of Broderson cranes.
• Broderson Service Training Service training programs delivered on-site, in the classroom, or virtually to dealer technicians and customer service personnel.
• Broderson Refurbishment Services Factory refurbishment services that restore Broderson cranes to support continued service life and residual value for end-users and rental fleets.

Quantifiable outcome

• Over 10,000 cranes manufactured to date

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Lanco GroupparentStrategic or Co-development PartnerBroderson Manufacturing Corp. is a member of the Lanco Group of Companies. The group shares a corporate commitment to excellence in service as a fundamental pillar of customer satisfaction. Broderson operates as a manufacturing entity within this larger corporate family.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liebherr: A privately-held global heavy equipment manufacturer offering a full range of rough terrain, all-terrain, crawler, and mobile cranes. Listed as a North American RT market leader alongside Broderson and brings far greater R&D resources and international reach.
• Terex Corporation: Publicly-traded diversified industrial equipment manufacturer producing rough terrain cranes (RT series), boom trucks, and aerial work platforms. Identified as a North American RT crane market leader and competes broadly across the same end-user segments as Broderson.
• Manitowoc Company: A large publicly-traded crane manufacturer (parent of Grove, Potain, Shuttlelift, and National Crane) that competes across all crane categories. Its broader portfolio and global footprint make it a broad incumbent against Broderson in the rough terrain and carry deck segments.
• Tadano: Global crane manufacturer (parent of Demag and previously Mantis) with a comprehensive rough terrain (GR series) and all-terrain crane lineup. Directly competes with Broderson in the North American RT segment while operating at significantly larger scale.

Emerging players

• Manitex International: US-based manufacturer of boom trucks, truck-mounted cranes, and rough terrain cranes. Competes with Broderson in serving rental fleets and industrial customers needing mobile lifting equipment, with particular overlap on smaller-capacity industrial crane applications.
• Palfinger: Austrian manufacturer of loader cranes, knuckle boom cranes, and material handling equipment. Overlaps with Broderson in the broader industrial lifting equipment market and is expanding its presence in the North American commercial vehicle-mounted crane segment.
• Sany America: The US arm of Chinese OEM Sany Group, offering rough terrain cranes, crawler cranes, and mobile cranes at competitive price points. Listed alongside Broderson as an active responder to RT crane demand and has been gaining North American share with aggressive pricing.
• Elliott Equipment Company: US-based manufacturer of boom trucks, aerial work platforms, and specialty cranes targeting industrial and construction end-users. Competes with Broderson in segments requiring mobile lifting equipment with overlapping dealer relationships.

Direct peers

• Shuttlelift: A subsidiary of Manitowoc that designs and manufactures industrial carry deck cranes directly competing with Broderson's IC-series. Both target industrial end-users and rental fleets needing compact, maneuverable cranes for tight-space operations with similar capacity ranges.
• Link-Belt Cranes: Manufactures rough terrain cranes (RTC series), telescopic crawler cranes, and lattice-boom crawler cranes. Identified alongside Broderson as a North American RT crane market leader, with overlapping target customers in construction and rental fleets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broderson Manufacturing