Southwest Insurance Agents Alliance

What Southwest Insurance Agents Alliance does

Southwest Insurance Agents Alliance (SIAA) is a private insurance aggregator and market access provider founded in April 2000 and headquartered in Gilbert, Arizona. It operates as the regional Master Agency for Arizona, Nevada, and New Mexico within the national Strategic Insurance Agency Alliance, the largest agency alliance in the country, which comprises 48 Master Agencies, nearly 5,000 member agencies, and $9.1 billion in collectively written premium. SIAA's core function is to give small independent insurance agencies the carrier access, commission rates, profit-sharing grid placement, and coaching resources typically available only to large agencies, while letting those agencies retain 100% ownership of their book and contracts.

The company does not build a proprietary technology platform; its products are the member benefits themselves: access to over 30 national and regional insurance carriers (Mercury, Liberty Mutual, Travelers, The Hartford, Nationwide, Allstate, Progressive, CNA, etc.), five layered revenue streams for members (commissions, regional profit sharing, regional incentives, quarterly PMSF, year-end PMSF), coaching and mentoring via the Agency Foundation program, and partner discounts (FedEx, Staples, PeopleSense Consulting). Distribution runs through direct website enrollment and the 48 Master Agency regional network, with content marketing, SEO, ebooks, and SMS targeting captive agents considering independence and agency owners pursuing M&A.

SIAA has 1-10 employees, no disclosed funding, no parent company, and no acquisitions or M&A on record. Revenue is generated primarily through member agency commissions, membership fees, and various incentive/bonus flows back from carriers and Master Agencies. Customer concentration is low at the agency level but depends on continued preferred access to a concentrated set of insurance carriers.

Name

Southwest Insurance Agents Alliance

Legal name

Southwest Insurance Agents Alliance

Website

https://siaaz.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Southwest Insurance Agents Alliance is the Arizona, Nevada, and New Mexico Master Agency of the national Strategic Insurance Agency Alliance, giving small independent insurance agencies access to 30+ carriers, profit sharing, coaching, and training while they retain full agency ownership.

Ownership category

akta.pro rank

Product category

Insurance Agency Network / Market Access Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Business Associations (813910)

SIC

Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Insurance agency alliance
• Market access provider
• Insurance aggregator
• Carrier access
• Agency profit sharing

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Commission Revenue: Member agencies earn commissions from insurance carriers when policies are sold. SIAA member agencies can earn the highest commissions available from strategic partner companies, with direct appointments where commissions are paid directly to the agent.
2. Regional Profit Sharing: SIAA Master Agencies have large regional books of business that qualify for profit-sharing on the upper right-hand side of profit-sharing grids with larger payouts distributed back to agents based on performance.
3. Regional Incentives: Master agencies may negotiate local or regional incentives based on new business, growth, or other metrics.
4. Quarterly PMSF (Portfolio Management Services Fees): Fixed incentives paid quarterly throughout the year based on an agent's new and renewal book of business.
5. Year-End PMSF: Year-end bonuses similar to traditional profit-sharing based on premium, growth, retention, and profitability.
6. Membership Fees: Members pay membership fees for access to the alliance network, carrier access, training, mentoring, and other benefits. The exact fee structure varies but the value proposition is that profitable members earn more in bonuses than membership costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

SIAA is an insurance aggregator and market access provider operating as a membership alliance for independent insurance agencies. It gives member agencies access to over 30 national and regional carriers, higher commissions, multiple revenue/profit-sharing streams, and training, coaching, and mentoring support while agents retain full ownership of their agencies.

Product overview

SIAA (Southwest Insurance Agents Alliance) is an insurance aggregator and market access provider that operates as a nationwide alliance of independent insurance agencies. The organization functions as a single unified offering combining carrier access, multiple revenue streams, professional development services, and operational discounts. Members gain access to over 30 insurance carriers alongside coaching/mentoring programs, training and development resources, and profit-sharing opportunities. The core value proposition centers on providing independent agents with the market power and resources typically reserved for large agencies while maintaining their independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrier Access Access to over 30 national and regional insurance carriers for both personal and commercial lines, enabling independent agents to offer multiple insurance products to their clients.
• 5 Revenue Streams Five layers of income for member agencies including top-tier commissions, fixed value or profit-sharing agreements, regional bonuses, Portfolio Management Service Fees (PMSF), and national profitability bonuses.
• Coaching and Mentoring Consultation on agency management and growth strategies, training with experienced personnel, placement and quoting assistance, and access to professional education programs including continuing education credits.
• Discounts Discounts on technology and software as well as partner discounts from FedEx and Staples for member agencies.
• Training and Development (Agency Foundation) The Agency Foundation education program focusing on mentoring, consulting, automation, education, and training to help build and grow independent agencies.
• Profit Sharing Profit-sharing opportunities with no required minimum premium levels, providing access to local, regional, and national profit sharing for independent insurance agents.

Quantifiable outcome

• Revenue from carriers may increase 20-40% through cluster membership
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Strategic Insurance Agency Alliance (National SIAA)coreStrategic or Co-development Partner · 1 April 2000SIAA (Southwest Insurance Agents Alliance) is part of the national Strategic Insurance Agency Alliance, which is the largest agency alliance in the country. The national alliance comprises 48 Master Agencies with nearly 5,000 members writing $9.1 billion in premium. Southwest Insurance Agents Alliance operates as the Master Agency for Arizona, Nevada, and New Mexico.
• Insurance Carriers (30+ national and regional carriers)coreChannel Partner/ Reseller/ DistributorSIAA provides member agencies access to over 30 top national and regional insurance carriers for both personal and commercial lines. Carriers include: Mercury, Secura, AmTrust, CNA, Nationwide, Stillwater, National General, Liberty Mutual, The Hartford, Travelers, American Modern, Acuity Insurance, Foremost Insurance Group, Mountain States, Burns & Wilcox, MSA Insurance, CannGen, State Auto, Guard Insurance, RPS, Attune, EMC, Berkley Aspire, Tapco, Bristol West, Hagerty, Allstate, and others.
• FedExminorOthersFedEx is one of the partner vendors offering discounts to SIAA members on shipping and related services.
• StaplesminorOthersStaples is one of the partner vendors offering discounts to SIAA members on office supplies and services.
• PeopleSense ConsultingminorImplementation/ SI/ Consulting PartnerRecommended staffing consultant for SIAA member agencies to help hire the right people for positions including administrative, customer service, and producer roles.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Insurance Office of America: Large national independent insurance agency offering carriers and profit-sharing-like economics to affiliated agencies. Operates at greater scale than SIAA but in an adjacent aggregator/distributor space.
• Trusted Choice: Consumer-branding and marketing program for independent insurance agents operated by the Big 'I'. Competes for mindshare and member value through brand recognition rather than direct carrier access.
• Big "I" (Independent Insurance Agents & Brokers of America): National trade association representing independent insurance agents. While not a competing aggregator, it provides branding, education, and advocacy that overlap with SIAA's coaching/mentoring and member-services offering.

Direct peers

• Smart Choice: Insurance aggregator network connecting independent agents with multiple carrier partners for personal and commercial lines. Operates a similar 'one-stop' market access model and competes for the same independent-agent customer segment.
• Mountain West Insurance Group: Regional insurance cluster/aggregator serving independent agencies in the western U.S. Closely comparable to SIAA Southwest in regional scope, carrier partnerships, and member services.
• Heritage Insurance Group: Insurance aggregator and MGA offering carrier access and profit-sharing to independent agencies. Competes head-to-head with SIAA in offering market access, preferred contracts, and growth services to small independent agencies.
• Keystone Insurers Group: Multi-state insurance cluster/aggregator serving independent agencies across the Northeast and Mid-Atlantic. Operates a comparable carrier-access, profit-sharing, and member-services model directly competing with SIAA for independent agents.
• Strategic Insurance Agency Alliance: The national parent alliance of which Southwest Insurance Agents Alliance is the Arizona/Nevada/New Mexico Master Agency. Operates the same aggregator model at scale (48 Master Agencies, ~5,000 members, $9.1B premium), providing direct comparison for SIAA Southwest's regional economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/siaaz1
• Facebookfacebook.com/SIAofAZ
• LinkedInlinkedin.com/company/2908151?trk=tyah&trkInfo=clickedVertical%3Acompany%2Cidx%3A1-1-1%2CtarId%3A1434121424681%2Ctas%3Asouthwest%20insurance%20alliance
• Xx.com/siaa_az

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Insurance Agents Alliance