Heritage Insurance Group
Heritage Insurance Group is a privately held, independent insurance agency in Johnson City, Tennessee, serving the Tri-Cities region with personal and commercial insurance placed through approximately 20 carrier partners and the Keystone Insurers Group network.
- Company typePrivate
- Founded1909
- HeadquartersJohnson City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Heritage Insurance Group does
Heritage Insurance Group, Inc. is a privately held, independent insurance agency headquartered in Johnson City, Tennessee, with a second office in Kingsport. The firm traces its operating history to 1909 (originally as Erwin Insurance Agency in Erwin, TN), was acquired by Frank Parsley Insurance in 1994, and was incorporated under its current name in 1997. It serves both consumer and business customers in the Tri-Cities region of Tennessee, placing coverage through approximately 20 carrier partners and accessing dozens more via its membership in the Keystone Insurers Group, the fourth largest insurance partnership in the United States.
The agency offers a broad product portfolio spanning personal lines (auto, homeowners, renters, condo, landlord, motorcycle, life, umbrella, flood, earthquake, farm/ranch, crop, dwelling fire, valuable items, builder's risk, pet, and identity theft recovery) and commercial lines (general liability, commercial auto, workers compensation, commercial building and property, commercial umbrella, business owner's policy, contractor's, excess liability, agribusiness, directors and officers, EPLI, equipment breakdown, inland marine, manufacturers, surety bonds, trucking, and errors and omissions). Distribution is sales-led through licensed agents at two physical offices, supplemented by online quote request forms across all major product lines.
Heritage generates revenue primarily through commissions paid by insurance carriers on placed and renewed policies (transaction-fee model), with pricing structured as quote-based monthly billing reflecting individual risk profiles. The firm is family-controlled (the Stiltner family holds key executive positions, including President/CEO Jeremy Stiltner and SVP Jason Stiltner), with no disclosed institutional ownership, funding rounds, or public listing. It places over $100M in premium with most of its agency partners and, through the Keystone network, participates in a collective $7.5B+ in annual premium placement (2023).
Heritage Insurance Group firmographics
Firmographics- Name
- Heritage Insurance Group
- Legal name
- Heritage Insurance Group, Inc.
- Website
- https://herinsgrp.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heritage Insurance Group is a privately held, independent insurance agency in Johnson City, Tennessee, serving the Tri-Cities region with personal and commercial insurance placed through approximately 20 carrier partners and the Keystone Insurers Group network.
- Ownership category
- akta.pro rank
Heritage Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Full-Coverage Personal Auto Insurance (FSAJAAAF)
- akta.pro secondary industries
- Homeowners Insurance (FSAJACAA), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Real Estate / Lessors Risk BOP (FSAJAFAI), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Heritage Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Johnson City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Heritage Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Commissions: Heritage Insurance Group earns revenue through commissions paid by insurance carriers for policies placed through their agency. As an independent insurance broker, they represent approximately 20 insurance agency partners and have access to dozens of others, earning commissions on each policy sold or renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based personalized pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Heritage Insurance Group product offering
Product offeringCore offering
Heritage Insurance Group is an independent insurance agency and broker that places personal and commercial insurance policies through approximately 20 insurance carrier partners. The agency offers personal lines (auto, home, life, motorcycle, flood, crop, agribusiness, renters, condo, landlord, umbrella, pet, identity theft) and commercial lines (general liability, workers' comp, commercial auto, BOP, trucking, contractors, D&O, EPLI, surety bonds) for individuals, families, farms, and businesses in the Tri-Cities region of Tennessee and beyond.
Product overview
Heritage Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products through approximately 20 insurance carrier partners. The company provides personal insurance including auto, homeowners, life, motorcycle, condo, renters, landlord, umbrella, flood, earthquake, farm/ranch, crop, dwelling fire, valuable items, builder's risk, pet, and identity theft recovery coverage. For business clients, they offer commercial lines including general liability, commercial auto, commercial building/property, commercial umbrella, workers' compensation, business interruption, business owner's policy (BOP), contractor's insurance, excess liability, agribusiness, directors and officers, EPLI, equipment breakdown, inland marine, manufacturers, surety bonds, trucking, truck liability, physical damage, and errors and omissions insurance. The agency operates as a broker connecting customers with multiple insurance carriers rather than as a direct insurer.
Differentiator
Problem solved
Functional benefit
Brands
- Bennett & Edwards Insurance, Inc. A subsidiary/operating entity located in Kingsport, TN at 247 Broad Street, Suite 102, Kingsport, TN 37660.
Products and services
- Auto Insurance Coverage for vehicles including liability, comprehensive, collision, uninsured/underinsured motorists, rental car reimbursement, roadside assistance, and medical payments, sold to individual consumers and businesses.
- Motorcycle Insurance Protection against injury and liability for motorcycle accidents, covering roadside assistance, collision, medical payments, and physical damage for motorcycle owners.
- Homeowners Insurance Package policy covering damage and losses to house and property, including dwelling coverage, personal property insurance, and liability protection for homeowners.
- Condo Insurance Coverage for condo unit interiors, personal property, liability, and improvements not covered by master association policies for condominium owners.
- Renters Insurance Protection for personal property and liability for renters against theft, vandalism, and liability, excluding dwelling structure.
- Landlord Insurance Coverage for rental properties protecting against natural disasters, vandalism, theft, and liability associated with rental units for property owners who lease to tenants.
- Personal Umbrella Insurance Excess liability coverage that supplements auto and homeowner insurance when liability limits are reached, protecting personal assets from lawsuits.
- Flood Insurance Separate policy covering structure and personal items damaged by flooding, not included in standard homeowners insurance.
- Earthquake Insurance Coverage protecting home and belongings from earthquake damage, typically excluded from standard home insurance policies.
- Farm and Ranch Insurance Comprehensive coverage for farm and ranch assets including property, machinery, livestock, and liability for food product liability for farm and ranch owners.
- Crop Insurance Coverage including multi-peril crop insurance (MPCI) and crop-hail insurance protecting farmers against disease, drought, fire, flooding, insect damage, and ice/freeze.
- Dwelling Fire Insurance Flexible coverage protecting homes against named perils such as fire, wind, lightning, vandalism, and equipment breakdown.
- Valuable Items Insurance Coverage for antiques, jewelry, art, firearms, wine, and collections against loss, theft, or damage with worldwide coverage.
- Builder's Risk Insurance Coverage protecting construction projects against wind, lightning, hail damage during the building or remodeling process.
- Life Insurance Financial protection for beneficiaries including term life and permanent insurance options for income replacement, wealth transfer, and mortgage protection for individuals and groups.
- General Liability Insurance Commercial liability coverage minimizing financial risks from death, injury, lawsuits, or natural disasters affecting a business.
- Commercial Auto Insurance Coverage for business automobiles including cars, SUVs, catering trucks, dump trucks, utility vans, refrigerator trucks, and tow trucks.
- Commercial Building & Property Insurance Protection for commercial buildings, furniture, equipment, inventory, signs, fixtures, and catastrophe coverage for fire, flood, and theft.
- Commercial Umbrella Insurance Expanded coverage beyond general liability policies, allowing businesses to broaden and increase coverage totals.
- Workers' Compensation Insurance Mandatory coverage for employees protecting both business owners and employees from job-related injuries including medical care and lost wages.
- Business Owner's Policy (BOP) Combined coverage package including business interruption, general liability, commercial auto, building, property, and workers' compensation for small to mid-size businesses.
- Business Interruption Insurance Coverage providing financial support during business closure due to disaster, covering lost earnings, damaged items, and operating expenses.
- Contractor's Insurance Coverage for contractors including business personal property, building, liability, completed operations, mobile equipment, and installation floater.
- Excess Liability Coverage Additional coverage layer added to one existing policy, acting as cushion when primary liability coverage is exhausted.
- Agribusiness Insurance Protection for agricultural businesses covering buildings, equipment, automobiles, general liability, and product liability for processors and distributors.
- Directors and Officers Insurance Protection for organizational leaders against wrongful allegations, regulatory actions, securities litigation, and breaches of fiduciary duties.
- Employment Practices Liability Insurance (EPLI) Coverage protecting employers against employee allegations including discrimination, wrongful termination, and harassment claims.
- Equipment Breakdown Insurance Coverage for electrical, mechanical, communication equipment, boilers, and computers against breakdown including repair costs and revenue loss.
- Inland Marine Insurance Coverage for moveable properties on land, specialized items, and instrumentalities of transportation and communication.
- Manufacturers Insurance Comprehensive package including Business Owner's Policy, Workers' Compensation, and Commercial Vehicle coverage for manufacturing businesses.
- Surety Bonds Three-party agreements guaranteeing business integrity and compliance, including commercial, contractor, court, license, and performance bonds.
- Trucking Insurance Coverage for trucks, cargo, and transportation including truck liability, motor truck cargo, physical damage, and occupational accident for owner operators and trucking companies.
- Errors and Omissions Insurance Professional liability coverage protecting against claims of professional mistakes, negligence, or failure to deliver promised services.
Companies that use Heritage Insurance Group
Customer profileSegments4 records
Ideal customer profiles3 records
Heritage Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heritage Insurance Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Keystone Insurers GroupcoreHeritage Insurance Group is a proud partner of Keystone Insurers Group, the fourth largest insurance partnership in the United States. Through this relationship, they are partnered with more than 370 other independent insurance agencies in 31 states. Together they placed more than $7.5 billion of insurance premiums in 2023. This partnership enables Heritage to handle multi-state accounts with local service available at all locations.
- ProgressivecoreInsurance carrier partner represented by Heritage Insurance Group for auto and other personal insurance products.
- TravelerscoreInsurance carrier partner represented by Heritage Insurance Group.
- State AutocoreInsurance carrier partner represented by Heritage Insurance Group.
- Accident FundminorInsurance carrier partner for workers compensation and related coverage.
- SafecocoreInsurance carrier partner represented by Heritage Insurance Group for personal insurance products.
- ChubbminorInsurance carrier partner listed for contacting regarding insurance matters.
- Cincinnati InsuranceminorInsurance carrier partner listed for contacting regarding insurance matters.
- NationwidecoreInsurance carrier partner listed for contacting regarding insurance matters.
- The HartfordcoreInsurance carrier partner listed for contacting regarding insurance matters.
- AcuityminorInsurance carrier partner listed for contacting regarding insurance matters.
- ForemostminorInsurance carrier partner listed for contacting regarding insurance matters.
- WestfieldminorInsurance carrier partner listed for contacting regarding insurance matters.
- Grange InsuranceminorInsurance carrier partner listed for contacting regarding insurance matters.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Heritage Insurance Group competitors and assessment
Company assessmentDirect peers
- Hub International: Mid-to-large insurance brokerage organized around regional offices with multi-carrier product offerings. Comparable to Heritage in operating model (regional offices, broad product breadth, independent agency representation) and in serving middle-market commercial and personal clients.
- Acrisure: One of the largest independent insurance brokerages in the U.S., built through aggressive rollup of regional agencies. Closely comparable model: multi-carrier representation, broad personal/commercial product mix, and regional acquisition strategy—directly relevant to how Heritage could scale.
- Brown & Brown Insurance: Large U.S. insurance brokerage that scaled from a single Florida agency to a national platform. Highly comparable to Heritage in core model (independent multi-carrier brokerage across personal and commercial lines), but at materially greater scale, providing a public-market benchmark for independent agency economics and growth trajectory.
- Insurance Office of America: Privately held, mid-sized U.S. insurance brokerage offering personal, commercial, and employee benefits lines through a multi-carrier independent agency model. Closely comparable to Heritage in scale band, product breadth, and customer segment focus.
- USI Insurance Services: Mid-to-large U.S. insurance brokerage built largely through acquisition of regional agencies serving middle-market commercial clients. Highly comparable to Heritage in target customer (SMB and mid-market commercial), product mix, and independent agency channel model.
- NFP (Aon): Mid-sized insurance brokerage and benefits consultant (now part of Aon) serving middle-market commercial clients through independent agency and advisor networks. Comparable to Heritage in serving SMB and middle-market clients across personal and commercial lines.
Others
- Progressive: One of Heritage's largest carrier partners and a major direct-to-consumer auto insurer. Listed as a peer rather than competitor because Progressive is simultaneously a supplier to Heritage and a direct-channel competitor; relevant for understanding carrier-side dynamics that affect independent agency economics.
- Keystone Insurers Group: Heritage's strategic partnership network and the fourth largest insurance partnership in the U.S. Not a direct competitor but a network partner (370+ agencies, 31 states, $7.5B+ premiums in 2023); relevant as the enabling ecosystem rather than a peer agency.
Broad incumbents
- State Farm: Largest U.S. personal lines insurer operating through captive agents in local markets. A broader incumbent that competes head-to-head with Heritage for personal auto, home, and life customers in Tennessee—representing the primary captive-channel competitive threat.
- Arthur J. Gallagher & Co. One of the world's largest insurance brokerage and risk management firms. A broader incumbent offering the full personal/commercial/specialty product set Heritage offers, plus global capabilities and dedicated risk consulting—useful as the scaled benchmark for Heritage's commercial book.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Heritage Insurance Group social profiles
Digital presenceHeritage Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage Insurance Group leadership team
Management profileNumber of profiles
Profiles8 records
Heritage Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage Insurance Group
What does Heritage Insurance Group do?
Heritage Insurance Group is an independent insurance agency and broker that places personal and commercial insurance policies through approximately 20 insurance carrier partners. The agency offers personal lines (auto, home, life, motorcycle, flood, crop, agribusiness, renters, condo, landlord, umbrella, pet, identity theft) and commercial lines (general liability, workers' comp, commercial auto, BOP, trucking, contractors, D&O, EPLI, surety bonds) for individuals, families, farms, and businesses in the Tri-Cities region of Tennessee and beyond.
Is Heritage Insurance Group a public or private company?
Heritage Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Heritage Insurance Group founded?
Heritage Insurance Group was founded in 1909. It employs 11 to 50 people.
Where is Heritage Insurance Group based?
Heritage Insurance Group is headquartered in Johnson City, United States, in the North America region.
How does Heritage Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Heritage Insurance Group's main competitors?
Direct peers on record are Hub International, Acrisure, Brown & Brown Insurance, Insurance Office of America, USI Insurance Services and NFP (Aon). Others are Progressive and Keystone Insurers Group. Broad incumbents are State Farm and Arthur J. Gallagher & Co..
Does Heritage Insurance Group have an API?
No public API is recorded for Heritage Insurance Group.
What industry is Heritage Insurance Group in?
Heritage Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAAAF, Full-Coverage Personal Auto Insurance, with a secondary code of FSAJACAA, Homeowners Insurance. Its NAICS code is 524210 and its SIC code is 6411.