Fasspay

What Fasspay does

Fasspay, legally Fass Payment Solutions Sdn Bhd, is a Malaysian digital payment service provider headquartered in Kuala Lumpur and operating as a branded subsidiary of Soft Space. The company offers a tiered suite of payment solutions covering mobile POS terminals, white-label e-wallets, loyalty programmes, a merchant management portal, and the FassNiaga merchant programme, plus the Fasstap mobile app that lets individual sellers accept MyDebit payments on Android phones. Its products are certified to global standards including EMVCo, PCI DSS, ISO 27001 and SOC3, and are accredited by Visa, Mastercard, JCB and the Malaysian MyDebit scheme. The underlying technology is delivered through Soft Space's Digital Payment Hub, which also supplies the data and business insights intended to power the upcoming Fasscap small-business lending service.

The company monetises through monthly subscriptions segmented into four tiers (Corporation, Enterprise, SME and Start-Up), supplemented by transaction-based processing fees and recurring licensing revenue from white-label deployments. Distribution is largely digital and self-serve, anchored by an interactive website questionnaire that routes prospects to the appropriate tier, a freemium Fasstap promotion that runs through end-2023, and direct enterprise sales for higher-end tiers. Customer segments span large corporations, established enterprises, SMEs, start-ups and individual sellers, with a horizontal segmentation approach targeting the full Malaysian merchant spectrum.

Fasspay remains a micro-cap, privately held entity with 1-10 reported employees, no disclosed funding rounds, no public revenue figures and a domestic-only footprint concentrated in Malaysia. The strategic direction implied by the product roadmap — particularly the planned entry into lending via Fasscap — represents the most material evolution of the business model from pure payment acceptance toward integrated merchant financial services.

Name

Fasspay

Legal name

Fass Payment Solutions Sdn Bhd

Website

https://fasspay.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fasspay is a Kuala Lumpur-based digital payment service provider, operated as a Soft Space subsidiary, that delivers tiered POS terminals, white-label e-wallets, loyalty programmes and merchant-acquiring services to Malaysian corporations, SMEs, start-ups and individual sellers.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD), Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

Keywords

• Digital payment solutions
• Mobile point of sale
• White label e-wallet
• Merchant payment processing
• Payment service provider

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Services: Transaction-based revenue from processing payments through terminals, card readers, and digital payment solutions. Merchants pay for each transaction processed.
2. White Label E-Wallet Licensing: Customisable e-wallet solutions licensed to businesses under their own branding, generating recurring licensing revenue.
3. Fasscap Money Lending Service: Upcoming money lending service leveraging business data and insights from the Digital Payment Hub to offer small business loans with fast approval.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fasspay provides a tiered digital payment platform for Malaysian merchants, including mobile POS terminals, customizable white-label e-wallets, loyalty programs, merchant management tools, and the upcoming Fasscap money lending service. The platform is certified under EMVCo, PCI DSS, Visa, Mastercard, MyDebit, and JCB, and is powered by Soft Space's Digital Payment Hub technology.

Product overview

Fasspay is a digital payment solutions provider offering a unified platform with multiple integrated products. The core offerings include Terminal (Point of Sale) devices for mobile payments, White Label E-Wallet for customizable business wallets, and White-label Business Solutions for branding customization. Additional modules include a Loyalty Program for customer engagement, Merchant Management Portal for operations, Fasstap for Android-based MyDebit acceptance, and the upcoming Fasscap Money Lending Service. The company also provides tiered business solutions for different segment sizes: Corporation (Premium), Enterprise (Advance), SME (Intermediate), and Start-Up (Essential).

Differentiator

Problem solved

Functional benefit

Brands

• Fasstap: A product enabling individual sellers and small businesses to accept MyDebit payments using Android phones.
• FassNiaga
• Fasscap

Products and services

• Terminal (Point of Sale) Mobile payment devices enabling merchants to accept card and digital payments on the go with fully featured POS capabilities.
• White Label E-Wallet Customizable business e-wallet solution tailored to specific business needs, compliant with Malaysian financial regulations.
• Loyalty Program Value-added loyalty system helping merchants engage customers better through reward and retention features.
• White-label Business Solutions Customizable suite of business solutions allowing merchants to boost their branding and customer experience under their own brand.
• Fasstap Mobile payment solution allowing individual sellers and small businesses in Malaysia to accept MyDebit payments using Android phones.
• FassNiaga Merchant Programme Merchant programme enabling sellers to accept MyDebit payments with Android devices under the Fasspay umbrella.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Soft SpacecoreTechnology or IntegrationSoft Space is the technology partner powering Fasspay's Digital Payment Hub. The company provides the underlying technology infrastructure for Fasspay's digital payment solutions. Soft Space's platform enables data and business insights that power Fasscap's money lending service. Fasspay is a subsidiary/brand of Soft Space with contact links to www.softspace.com.my.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 2C2P: Regional Southeast Asian payment processor offering acceptance, alternative payments, and digital banking services to enterprise merchants. Comparable to Fasspay as a payment service provider but with significantly broader regional scale and product breadth.
• Square (Block): Global mobile POS and integrated payments provider serving SMBs with hardware, software, and lending. Comparable to Fasspay on mobile terminal acceptance, white-label-style SMB ecosystem, and SMB lending (Square Capital).
• Stripe: Global payment infrastructure provider offering developer-first APIs for online and in-person acceptance. Comparable to Fasspay's payment-processing capability, though at vastly greater scale, geographic reach, and product breadth.
• Adyen: Global payments platform offering unified online, in-store, and platform acquiring with extensive scheme coverage. Comparable to Fasspay as a scheme-agnostic multi-channel acquirer, but at enterprise scale.

Direct peers

• Billplz: Malaysia-based payment gateway focused on FPX and bill payments for SMEs and enterprises. Comparable to Fasspay as a domestic Malaysian PSP targeting tiered customer segments from startups to corporates.
• SumUp: Mobile card-reader and payment acceptance provider focused on micro-merchants and SMEs globally. Comparable to Fasspay's Fasstap-style proposition targeting individual sellers and small businesses with low-friction acceptance.
• Razer Merchant Services (formerly MOL Pay): Malaysian-headquartered payment service provider offering online and offline acceptance, including MyDebit, across Southeast Asia. Overlaps with Fasspay's tiered merchant acceptance value proposition and regional ambitions.
• iPay88: One of Malaysia's largest online payment gateways, offering multi-scheme card acceptance and alternative payments to merchants of all sizes. Directly comparable to Fasspay on the Malaysian PSP front, though it is more established with a broader enterprise footprint.

Others

• Soft Space: Malaysian fintech that supplies the Digital Payment Hub technology underlying Fasspay and is also its parent company. Included as a related-party reference rather than a competitor; helps frame Fasspay's technology stack and strategic context.

Regional players

• PayHere: Sri Lankan payment gateway offering multi-scheme acceptance and developer APIs to local merchants. Comparable to Fasspay as a domestically focused emerging-market PSP, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Fasspay/?ref=br_rs
• LinkedInlinkedin.com/company/fasspay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fasspay