The Movement Dance Experience
The Movement Dance Experience is a founder-owned dance studio in Las Vegas offering age-tiered in-person instruction from toddlers to adults, monetized through monthly tuition subscriptions and seasonal summer camps.
- Company typePrivate
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Movement Dance Experience does
The Movement Dance Experience (TMDE) is a privately held, founder-owned dance studio operating from a single physical location at 3200 N Soaring Gulls Dr STE 107 in Las Vegas, Nevada. Founded in April 2017 by Mandy Saul and Seth Saul, the studio delivers in-person dance instruction across eight age-tiered programs spanning Bravo Babies (ages 18 months to 2 years) through Encore (adults), with discipline coverage including ballet, tap, jazz, hip hop, lyrical, contemporary, acro, and pointe. The curriculum is structured around a RICHER values framework emphasizing character development alongside technique, and the studio produces high-production showcases that Mandy choreographs and Seth supports through music production, sound engineering, and stage design.
Revenue is generated almost entirely through monthly subscription tuition across the program tiers, supplemented by week-long Summer Dance Camps and a complimentary Dance Discovery Series used as a freemium onboarding funnel. There is no proprietary technology platform, no mobile app, and no remote or digital class delivery; all instruction occurs on-site. Customer acquisition is driven by organic social media presence (Facebook, Instagram, YouTube, LinkedIn), the studio website, and word-of-mouth referrals from existing families. The company employs between 11 and 50 staff including co-founders, dance educators, and program coordinators, and has no disclosed external funding, parent company, or acquisition activity. A single recognized accolade, the Facebook Small Business Spotlight, supports local brand positioning in the Las Vegas market.
The Movement Dance Experience firmographics
Firmographics- Name
- The Movement Dance Experience
- Legal name
- The Movement Dance Experience
- Website
- https://themovementdanceexperience.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Movement Dance Experience is a founder-owned dance studio in Las Vegas offering age-tiered in-person instruction from toddlers to adults, monetized through monthly tuition subscriptions and seasonal summer camps.
- Ownership category
- akta.pro rank
The Movement Dance Experience industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Fine Arts Schools (61161), Sports and Recreation Instruction (61162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where The Movement Dance Experience is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Movement Dance Experience business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance Class Tuition: Revenue is generated through enrollment fees for dance classes across multiple program tiers serving different age groups from toddlers (18 months) through adults. Programs include Bravo Babies (parent-and-me), Nova Kids (ages 3-5), Protégé levels (Excite ages 6-8, Inspire ages 9-12, Artistry ages 13-18), Encore (adults), and Summer Dance Camps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Complimentary discovery class for new students and families |
| Subscription | Monthly | Program enrollment for Bravo Babies (Ages 18 months - 2 years) |
| Subscription | Monthly | Program enrollment for Nova Kids (Ages 3-5) |
| Subscription | Monthly | Protégé Excite (Ages 6-8) |
| Subscription | Monthly | Protégé Inspire (Ages 9-12) |
| Subscription | Monthly | Protégé Artistry (Ages 13-18) |
| Subscription | Monthly | Encore Program (Adult Dancers) |
| Subscription | Multi-year contract | Summer Dance Camps |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
The Movement Dance Experience product offering
Product offeringCore offering
The Movement Dance Experience is a Las Vegas-based dance studio that delivers structured, age-segmented dance instruction across multiple disciplines (ballet, tap, jazz, hip hop, lyrical, acro, contemporary, modern, pointe) for students from 18 months old through adults. It sells recurring monthly program enrollment, seasonal summer camps, and a complimentary Discovery Class entry experience, emphasizing character development alongside technical dance training.
Product overview
The Movement Dance Experience is a dance studio in Las Vegas offering a comprehensive suite of programs for dancers from 18 months to adult. The core product is a structured, age-appropriate curriculum spanning multiple programs: Bravo Babies (parent-and-me for toddlers), Nova Kids (ages 3-5 foundation), Protégé Excite (ages 6-8), Protégé Inspire (ages 9-12 with multiple dance style tracks including ballet, tap, hip hop, jazz, lyrical, and acro), Protégé Artistry (ages 13-18 advanced), Encore (adults), plus seasonal Summer Dance Camps and the introductory Dance Discovery Series. The programs are designed to develop both technical dance skills and personal growth, emphasizing confidence, creativity, and community.
Differentiator
Problem solved
Functional benefit
Products and services
- Bravo Babies Parent-and-me dance program for toddlers aged 18 months to 2 years, introducing early movement through fun, interactive activities designed to support motor skill development and social interaction.
- Nova Kids Playful and imaginative dance program for children aged 3-5 that explores the basics of ballet, tap, jazz, and hip hop.
- Protégé Excite Foundational dance program for dancers aged 6-8 covering ballet, jazz, and acro skills while instilling core values like respect and discipline.
- Protégé Inspire Intermediate dance program for dancers aged 9-12 refining technique and exploring complex choreography across Ballet, Tap, Hip Hop, Jazz, Lyrical, and Acro Dance (55-minute classes).
- Protégé Artistry Advanced dance program for dancers aged 13-18 focused on mastering advanced technique and performance skills.
- Encore Dance program designed for adult dancers who want to reconnect with their love for dance, offering recreational and re-entry instruction.
- Summer Dance Camps
Quantifiable outcome
- Complimentary Discovery Class conversion to paid enrollment
- +1 more outcomes
Companies that use The Movement Dance Experience
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles4 records
The Movement Dance Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Movement Dance Experience partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Movement Dance Experience competitors and assessment
Company assessmentDirect peers
- Debbie Allen Dance Academy: Los Angeles-based community dance academy serving youth and teens with a values-driven, holistic education philosophy similar to TMDE's RICHER framework. Comparable as a mission-driven dance school emphasizing character development alongside technique.
- Steps on Broadway: Iconic NYC dance studio offering multi-age, multi-style classes and performance programming. Comparable as a community-focused dance education business delivering structured curriculum and showcase opportunities to students from children through adults.
- Broadway Dance Center: NYC drop-in and class-package dance studio serving kids through adults across multiple styles including ballet, jazz, tap, and hip hop. Comparable multi-discipline community dance school with a comparable in-person, single-market operating model.
- Peridance Capezio Center: Long-established NYC-based dance school offering multi-discipline classes (ballet, modern, jazz, hip hop) for children, teens, and adults with structured curriculum tiers. Highly comparable as a multi-discipline, multi-age dance education business with a similar in-person, subscription-style enrollment model.
- Dance Dynamics: Multi-location community dance studio operating in Southern California offering recreational and competitive programs for children through teens. Comparable multi-discipline, age-tiered dance education business with structured curriculum and performance/recital programming.
- Millennium Dance Complex: Large dance studio chain with locations in Los Angeles and elsewhere offering multi-style classes for kids and adults. Comparable multi-discipline, in-person dance education business; differs by being a multi-site chain versus TMDE's single location.
- The Dance Workshop: Community dance studio offering classes in ballet, tap, jazz, hip hop and other styles for children and adults. Comparable as a single-market, multi-discipline, age-tiered in-person dance education business.
- Joffrey Ballet School: NYC-based dance school offering year-round training programs and summer intensives across multiple disciplines for children, teens, and adults. Comparable as a structured, age-tiered dance education institution with a comparable recital/performance cadence.
- Studio B Performing Arts: Community dance studio offering multi-style classes and performance teams for children and teens. Comparable single-market, in-person dance education business with structured curriculum and showcase events serving a similar family demographic.
Emerging players
- CLI Studios: Originally known as Command Perform dance studio and online platform offering in-person and virtual dance classes across multiple styles and ages. Comparable as a multi-discipline dance education brand, with the distinction of having pioneered online/digital distribution that TMDE lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Movement Dance Experience social profiles
Digital presenceThe Movement Dance Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Movement Dance Experience leadership team
Management profileNumber of profiles
Profiles6 records
The Movement Dance Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Movement Dance Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Movement Dance Experience
What does The Movement Dance Experience do?
The Movement Dance Experience is a Las Vegas-based dance studio that delivers structured, age-segmented dance instruction across multiple disciplines (ballet, tap, jazz, hip hop, lyrical, acro, contemporary, modern, pointe) for students from 18 months old through adults. It sells recurring monthly program enrollment, seasonal summer camps, and a complimentary Discovery Class entry experience, emphasizing character development alongside technical dance training.
Is The Movement Dance Experience a public or private company?
The Movement Dance Experience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Movement Dance Experience founded?
The Movement Dance Experience was founded in 2017. It employs 11 to 50 people.
Where is The Movement Dance Experience based?
The Movement Dance Experience is headquartered in Las Vegas, United States, in the North America region.
How does The Movement Dance Experience make money?
One revenue line is on record: dance Class Tuition.
Who are The Movement Dance Experience's main competitors?
Direct peers on record are Debbie Allen Dance Academy, Steps on Broadway, Broadway Dance Center, Peridance Capezio Center, Dance Dynamics, Millennium Dance Complex, The Dance Workshop, Joffrey Ballet School and Studio B Performing Arts. CLI Studios is listed as an emerging player.
Does The Movement Dance Experience have an API?
No public API is recorded for The Movement Dance Experience.
What industry is The Movement Dance Experience in?
The Movement Dance Experience's product category is Dance Education Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 7990.