Studio b

What Studio b does

Studio b is a privately held, founder-owned dance studio founded in January 2014 by Brooke Hardebeck in Lafayette, Indiana, serving the Greater Lafayette region (Lafayette and West Lafayette). It provides in-person dance instruction and related early-childhood programs for students from 18 months through adult, with a core portfolio spanning recreational dance (ballet, jazz, hip hop, tap, contemporary, lyrical, acro, pom, musical theatre), competitive team training, a half-day preschool (b.Buddies), adaptive dance for neurodivergent and disabled dancers, adult classes, and enrichment add-ons (Wiggle Room, Afternoon Fun Club, summer camps, private lessons). The studio is affiliated with the More Than Just Great Dancing!® network, which provides curriculum, training, and brand resources.

The business operates from two physical facilities: a flagship at 736 N 9th Street, Lafayette (four marley-floored studios totaling roughly 5,300 sq ft, plus a dancewear retail front desk) and a West Lafayette Annex at 441 Sagamore Pkwy W (1,260 sq ft) near the Purdue University campus. The technology stack is light: a Wix-hosted marketing website, a third-party DanceStudio-Pro parent portal for enrollment and scheduling, and standard social media channels (Facebook, Instagram, TikTok) for demand generation. There is no proprietary technology, no public API, and no app.

The revenue model is predominantly subscription/recurring tuition billed by semester (fall, spring, summer), with supplementary revenue from monthly preschool tuition, pay-as-you-go enrichment (Wiggle Room at $7.50/session, Adaptive Dance at $30/session), private lessons, dancewear/merchandise, and a need-based scholarship program. Go-to-market is direct-to-consumer, relying on community reputation, local awards, and word-of-mouth rather than paid acquisition. Headcount is reported as 11-50, with approximately 25+ named staff including the owner, a Dance Director, a Customer Experience Manager, a Dance Program Manager, and 18+ dance instructors. The studio is founder-owned, with no disclosed outside investment, no parent company, and no M&A activity on record.

Name

Studio b

Legal name

Studio b

Website

https://studioblafayette.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio b is a privately held dance studio in Lafayette, Indiana, offering in-person recreational, competitive, preschool, and adaptive dance programs for ages 18 months through adult across two physical locations serving the Greater Lafayette region.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dance Class Tuition: Weekly and session-based dance classes for various age groups and skill levels, including preschool, school-age, teen, adult, and competitive programs. Classes run on semester-based schedules with separate fall, spring, and summer sessions.
2. Preschool Program (b.Buddies): Full-day and part-time preschool enrollment combining early academics with movement-based learning. Flexible enrollment options: 2, 3, or 5 days per week from 9:00 am – 12:00 pm.
3. Afternoon Programs: Afternoon Fun Club including Lunch Bunch (30-minute program) and Giggles & Games (1.5-hour program) for extended child care and enrichment.
4. Wiggle Room: Open play sessions for children ages 18 months to 5 years, priced at $7.50 per child with first session free.
5. Adaptive Dance Classes: Weekly adaptive dance classes for neurodivergent dancers and those with disabilities, offered as a one-time session fee of $30.
6. Dancewear and Merchandise: Sale of dance attire, shoes, and studio merchandise at their Lafayette location.
7. Private Lessons: One-on-one personalized dance instruction sessions for ages 7+, typically lasting 30-60 minutes, scheduled based on instructor availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Studio b is a dance studio that provides group and private dance instruction for all ages, from 18 months through adult, in styles including ballet, jazz, hip hop, tap, contemporary, lyrical, acro, pom, and musical theatre. It also operates b.Buddies, a half-day preschool blending early academics with movement, and runs supporting programs such as a competitive dance team, an adaptive dance class for neurodivergent dancers, afternoon care, open-play sessions, summer camps, and a scholarship program.

Product overview

Studio b is a dance studio providing recreational and competitive dance instruction with a portfolio of programs spanning multiple age groups and disciplines. The core offerings include Recreational Dance Classes (ages 8-18), Preschool Dance Classes (ages 1-5), Adult Dance Classes (ages 18+), Introductory Classes (ages 6-7), and the Studio b Dance Team competitive program. Supporting programs include b.Buddies Preschool (half-day academic preschool with movement curriculum), Private and Semi-Private Lessons, Adaptive Dance Program for neurodivergent dancers and those with disabilities, Afternoon Fun Club, Wiggle Room open play, Summer Camps, Trial Classes, and a Scholarship Program. The studio operates from two facilities in Lafayette and West Lafayette, Indiana, and was founded in 2014.

Differentiator

Problem solved

Functional benefit

Brands

• b.Buddies Preschool: A preschool program for children ages 3 and up that blends early academics with creativity, curiosity, and movement. The curriculum includes hands-on learning in literacy, math, and science alongside art, music, and 30 minutes of dance and movement daily.
• Afternoon Fun Club
• Wiggle Room
• Studio b Dance Team (SbDT)

Products and services

• Recreational Dance Classes Weekly dance instruction for school-age children and teens (ages 8-18) covering ballet, jazz, hip hop, contemporary, lyrical, acro, tap, pom, musical theatre, and technique for beginner through advanced levels.
• Preschool Dance Classes Dance and movement classes for children ages 1-5, including Dance With Me (parent-child), Tiny Ballet, Mini Ballet, Mini Jazz, Mini Acro, and Mini Tap, focused on foundational skills, coordination, and confidence.
• Introductory Dance Classes Dance instruction for children ages 6-7 bridging preschool and school-age programs, focusing on continued development of coordination, rhythm, and self-confidence.
• Adult Dance Classes Dance instruction for adults ages 18+ in ballet, hip hop, jazz, and tap at beginner through advanced levels, focused on fitness, self-expression, and community.
• Studio b Dance Team (SbDT) Competitive dance team program with four tracks (b.boppers, Spotlight, Core, Edge) for ages 4+, offering weekly training, regional competitions, and performance opportunities.
• Adaptive Dance Program Inclusive weekly dance class with 1:1 dancer-to-buddy pairing for neurodivergent dancers and those with disabilities, priced at a $30 one-time fee for the fall session.
• b.Buddies Preschool Half-day preschool program (ages 3+) blending early academics with movement-based learning, dance, art, music, and creative play, with flexible 2, 3, or 5 day weekly enrollment from 9:00 am to 12:00 pm.
• Private and Semi-Private Dance Lessons One-on-one or small-group personalized dance instruction in any style, with 30-60 minute sessions tailored to technique refinement or skill development (ages 7+).
• Afternoon Fun Club Extended-day program for ages 3-5 featuring Lunch Bunch (12:00-12:30 pm) and Giggles & Games (12:30-2:00 pm) with supervised meals, social activities, games, and crafts.
• Wiggle Room Open play session for children ages 18 months to 5 years held Wednesdays 10:30-11:30 am, priced at $7.50 per child with the first session free.
• Trial Classes Complimentary first-time dance class allowing prospective students to explore offerings and find the best fit before committing to enrollment.
• Summer Dance Camps Seasonal intensive dance programs held during summer months, with camps beginning June 9 and weekly classes beginning June 22.
• Dancewear and Studio Merchandise Sale of dance attire, shoes, and studio merchandise at the Lafayette front desk.
• Scholarship Program Need-based financial assistance program supporting children passionate about dance who cannot afford lessons, founded by studio owner Brooke Hardebeck.

Quantifiable outcome

• Area's Best Dance Studio recognition since 2014 through J&C Readers' Choice Awards
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• More Than Just Great Dancing!®coreStrategic or Co-development PartnerStudio b is a proud member of the More Than Just Great Dancing!® community, an affiliated network of dance studios. This affiliation provides access to top-tier resources, training, and support, enabling the studio to maintain the highest standards in both dance education and student care. The partnership emphasizes creating a positive, enriching experience and fosters a welcoming environment where dancers feel supported and part of something bigger.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• CLI Studios: Virtual dance studio platform serving studios and dancers with live and on-demand classes. Adjacent in that it integrates with (or competes with) in-person studio attendance for time-pressed dancers.
• STEEZY: Online dance-education platform offering on-demand classes across multiple styles. Competes specifically for beginner and adult dancers who might otherwise enroll in a community studio's adult track.

Broad incumbents

• The Goddard School: Franchise preschool system combining academic fundamentals with enrichment. Relevant peer for Studio b's b.Buddies Preschool hybrid academic-plus-movement curriculum.
• Primrose Schools: National franchise of private early-childhood education centers. Comparable to Studio b's b.Buddies Preschool arm on academic-preschool positioning and tuition-based subscription model.

Direct peers

• Arthur Murray International: Iconic global franchise of partner-dance studios running group classes, private lessons, and showcases. Comparable as a multi-location franchised dance-education operator serving both recreational and competitive dancers.
• Just For Kix: Multi-location Midwest dance studio chain focused on school-age and competitive dancers. Its youth-and-competition mix and small-city footprint make it a structurally close analog to Studio b's School Age and Competition Team programs.
• More Than Just Great Dancing!®: The national dance studio affiliation network that Studio b is a registered member of. Comparable as a peer in the sense that other affiliate studios operate similar curriculum, branding badges, and community programming under shared resources.
• Fred Astaire Dance Studios: The largest franchised chain of ballroom and social dance studios worldwide. Operates on a similar franchise/affiliation model with multiple locations and offers private and group dance instruction across age groups, making the unit economics and operating cadence directly comparable to Studio b.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StudiobLafayette
• Instagraminstagram.com/studioblafayette
• TikToktiktok.com/@studioblafayette
• LinkedInlinkedin.com/company/studio-b-dance-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio b