Engrave IT

What Engrave IT does

Engrave IT Inc. is a family-owned custom engraving business founded in 1998 in Rancho Cucamonga, California, operating from a single appointment-only location at 9559 Center Ave. Suite K. The company provides two distinct production services — laser engraving and traditional hand engraving — across materials including metal, glass, wood, acrylic, leather, and plastics. Hand engraving is performed with sharpened chisels by craftspeople with over 20 years of specialized experience, particularly for automotive and motorcycle parts where the artisanal finish is differentiated from mass laser work.

The go-to-market is exclusively direct-to-consumer: customers contact the business by phone or text for appointment-based quotes, with no e-commerce, no published pricing, and no third-party distribution. The customer base spans individual consumers seeking personalized gifts, tumblers, and commemorative pieces, automotive/motorcycle enthusiasts commissioning custom work on vehicles and parts, and aspiring engravers enrolling in private 1-on-1 hand engraving classes. Notable collaborations with Bishop Rotary, Mr. Cartoon, Seventh Letter, and Page Motorsports anchor the company's reputation in the custom culture and motorsports community, and the work has been recognized with 30+ industry awards and a 2008 Peterson Automotive Museum feature.

Revenue mechanics are one-time, project-based fees for engraving services, supplemented by fees from private training classes. The business operates with 11-50 employees and is privately held with no institutional capital, no parent company, and no subsidiaries. Distribution is limited to the Southern California region, with marketing concentrated on Facebook, Instagram, and Google reviews. The competitive position rests on dual capability (laser plus hand), tenure-driven craft credentials, and embedded relationships inside niche custom culture communities rather than on technology, scale, or pricing differentiation.

Name

Engrave IT

Legal name

Engrave It Inc.

Website

https://engraveitinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Engrave IT Inc. is a family-owned custom engraving business in Rancho Cucamonga, California offering laser and hand engraving services on metal, glass, wood, and other materials to individual consumers, automotive/motorcycle enthusiasts, and aspiring engravers via private classes since 1998.

Ownership category

akta.pro rank

Product category

Custom Engraving Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Engraving & Personalization Services (CRAKALAG)

akta.pro secondary industries

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH), Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)

Keywords

• Custom laser engraving
• Hand engraving services
• Personalization services
• Automotive engraving
• Engraving training classes

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Laser Engraving Services: One-time engraving services on customer-provided or company-provided items. Customers request custom designs for various materials including tumblers, automotive parts, and general merchandise.
2. Custom Hand Engraving Services: Traditional hand engraving on metal, glass, and other materials for automotive, motorcycle, and custom applications. Higher-end artisanal service compared to laser engraving.
3. Hand Engraving Classes: Private 1-on-1 training sessions teaching hand engraving techniques including chisel sharpening and custom engraving for vehicles and motorcycle parts. Includes exclusive equipment purchasing information.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Engrave IT Inc. provides custom laser engraving and traditional hand engraving services on metal, glass, wood, acrylic, leather, and plastics, with deep specialization in custom automotive and motorcycle parts. The business also offers private, 1-on-1 hand engraving classes that teach chisel sharpening from blank and custom engraving techniques for vehicle components. All work is delivered by appointment at the Rancho Cucamonga, California facility via direct phone or text consultation.

Product overview

Engrave IT is a family-owned custom engraving service business operating since 1998, offering two primary service categories: Custom Laser Engraving and Custom Hand Engraving. Laser engraving uses automated technology to etch designs onto metal, glass, wood, acrylic, leather, and plastics, while hand engraving provides a traditional artistic finish particularly suited for automotive and motorcycle parts. The company also offers educational services through private hand engraving classes. The business operates by appointment only from their Rancho Cucamonga, California location.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Laser Engraving Laser engraving service that etches custom designs onto metal, glass, wood, acrylic, leather, and plastics, intended for individuals and small businesses seeking personalized items, gifts, tumblers, awards, and commemorative pieces.
• Custom Hand Engraving Traditional hand engraving service using steel chisels to carve custom designs, with specialization in automotive and motorcycle parts producing a unique artistic finish not replicable by laser engraving.
• Hand Engraving Classes Private 1-on-1 introductory training in custom hand engraving, covering chisel sharpening from blank, custom engraving techniques for cars and motorcycle parts, and exclusive equipment purchasing contacts. Targeted at individuals interested in learning the craft for personal or professional use.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered notable and core.

• Bishop RotarynotableStrategic or Co-development PartnerCollaboration with Bishop Rotary, a prominent custom motorcycle builder/artist. Work featured through this partnership in the custom motorcycle community.
• Mr. CartoonnotableStrategic or Co-development PartnerCollaboration with Mr. Cartoon, renowned artist known for custom motorcycle airbrush and pinstripe work. Partnership in custom motorcycle engraving and design.
• Seventh LetternotableStrategic or Co-development PartnerCollaboration with Seventh Letter, a collective of artists involved in custom culture. Engraving work for their projects and community.
• Page MotorsportscoreStrategic or Co-development PartnerEstablished collaboration with Page Motorsports for custom engraving on motorsports parts and accessories. Ongoing partnership for automotive and motorcycle components.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Minuteman Press: A printing and marketing services franchise with adjacent personalization capabilities (custom printing, branded merchandise). Tangentially related because they offer some custom printed/personalized products, though their core business is commercial printing rather than specialty engraving.

Broad incumbents

• Things Remembered: A national retail chain historically specializing in personalized and engraved gifts (jewelry, glassware, leather goods). Comparable to Engrave IT in providing custom engraving services for gifting, though at much larger scale and through a retail/mall-based model rather than appointment specialty service.
• FASTSIGNS: A sign and visual communications franchise primarily focused on signs, graphics, and banners. Related because they offer some custom engraving and personalization services as part of broader visual communications work, though their primary focus is wider-format signage rather than specialty engraving.

Direct peers

• Crown Trophy: A franchise specializing in trophies, awards, plaques, name badges, and engraved gifts for sports teams, businesses, and individuals. Direct peer because they offer custom engraving services for awards and recognition items — a clear overlap with Engrave IT's awards, commemorative pieces, and personalized gifting work.
• Image360: A franchise network offering custom signs, graphics, and engraving services for businesses and consumers. Direct peer because they provide custom engraving and personalization services on similar materials (metal, glass, acrylic, wood) for both commercial and consumer customers, though distributed across multiple franchise locations rather than a single specialty shop.
• Sign-A-Rama: A sign and graphics franchise offering custom signs, banners, vehicle wraps, and engraving services. Comparable because they provide custom engraving for commercial signage and personalization, although broader in scope and less focused on artisanal hand engraving than Engrave IT.

Emerging players

• Personalization Mall: An e-commerce retailer offering personalized and engraved products across many categories. Comparable as they offer custom engraving and personalization services, but through a low-touch online model rather than Engrave IT's appointment-based, hands-on specialty approach.

Regional players

• AArrow Advertising: A mobile sign and engraving service operating across multiple U.S. states, bringing on-site engraving to events, trade shows, and businesses. Comparable as they offer custom engraving services, though primarily mobile B2B rather than Engrave IT's appointment-based specialty hand engraving.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/engraveit909
• Instagraminstagram.com/engrave_it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engrave IT