WorldWide Hole'N One

What WorldWide Hole'N One does

WorldWide Hole'N One (legal entity: WorldWide Hole 'N One Limited; trading under WorldWide Special Risks) is a UK-based, FCA-authorised and regulated insurance underwriting agency founded in 1996 as a sister company to the US market leader American Hole'N One. Operating as a Lloyd's Coverholder with AM Best A (Excellent) rated security and licensed in almost 70 countries, the firm specialises in contingency and prize indemnity insurance, underwriting the financial risk that an organiser would otherwise bear if a contestant achieves a specified outcome. Its core product is hole-in-one prize insurance for golf events, complemented by the Million Pound Shootout, Putting Competitions, Roll the Dice, and Cancellation Insurance packages.

The company's underwriting is supported by specialist actuarial risk pricing based on contest type, number of participants, probability of a winner and prize value, and bundled with free bonus prizes (golf holidays, weekend breaks, golf clubs) plus custom-made promotional signboards shipped from its Atlanta warehouse. Distribution is primarily via a global network of insurance brokers with whom the firm places coverage, supplemented by direct sales via phone (01727 843686) and an online quote system, alongside content marketing across Twitter, LinkedIn, YouTube and a blog featuring winner case studies. The customer base spans corporate golf days (Mercedes-Benz, Barratt Homes, Stockport County FC), charity fundraisers (MDUK, Oakhaven Hospice), golf clubs, and event organisers seeking cancellation and liability coverage.

Revenue is generated from one-time insurance premiums on per-event policies, with occasional subscription/annual structures for recurring event organisers and reinsurance income generated via its Lloyd's coverholder status. The firm operates with a lean headcount of 11-50 employees from its headquarters in Harpenden, Hertfordshire, with a secondary presence at the Lloyd's Insurance building in London, and has positioned itself as a long-tenured niche specialist rather than a broad-market insurer.

Name

WorldWide Hole'N One

Legal name

WorldWide Hole 'N One Limited

Website

https://hole-in-one.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

WorldWide Hole'N One is a UK-based Lloyd's Coverholder and FCA-regulated insurer specialising in prize indemnity and event cancellation insurance, primarily for golf events, distributed via a global broker network and direct sales.

Ownership category

akta.pro rank

Product category

Prize Indemnity / Contingency Insurance

NAICS

Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (524210)

SIC

Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Prize indemnity insurance
• Event cancellation insurance
• Contingency insurance
• Hole in one insurance
• Golf event insurance

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hole In One Insurance Premiums: Insurance premiums calculated based on contest type, probability of a winner, number of participants, and prize value. Policy holders pay the insurance premium prior to the start of the event.
2. Prize Indemnity Insurance: Customized insurance for promotional prizes up to £10 million, with premiums based on risk assessment for various contest types including TV shows, publishers, and on-pack promotions.
3. Event Insurance: Coverage for Cancellation, Non-Appearance, Public Liability, Employers Liability and All Risks Property Insurance for events ranging from private functions to major conferences, exhibitions or festivals.
4. Reinsurance: WorldWide Special Risks can write reinsurance in the majority of countries worldwide as a Lloyd's coverholder.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WorldWide Hole'N One is a Lloyd's Coverholder underwriting agency that sells prize indemnity and contingency insurance products for golf events and other promotional contests. Its core offering, the Hole In One Insurance package, protects event organizers from the cost of prizes when a player achieves a hole-in-one, with coverage available for prizes up to £10 million and bundling free bonus prizes, promotional signboards, and on-site event support. The portfolio is rounded out by the Million Pound Shootout, Putting Competitions, Roll the Dice, and Cancellation Insurance products, all distributed through insurance brokers and direct sales channels globally.

Product overview

WorldWide Hole'N One offers a suite of contingency insurance products centered around hole-in-one tournament packages for golf events. The core product is the Hole In One Insurance package, which includes insurance coverage for main prizes, free bonus prizes (golf holidays, weekend breaks, golf clubs), and promotional signboards. This is complemented by the Million £ Shootout for higher-stakes events. Additional products include Putting Competitions (60-foot putt challenge) and Roll the Dice (Masters Dice Roll contest), which create additional entertainment and fundraising opportunities at events. Cancellation Insurance provides separate protection for event organizers against unforeseen circumstances including weather and communicable diseases. The company operates as an underwriting agency and Lloyd's coverholder, providing insurance with AM Best A-rated security.

Differentiator

Problem solved

Functional benefit

Products and services

• Hole In One Insurance Insurance coverage for hole-in-one contests at golf events, protecting organizers from the cost of main prizes when a player achieves a hole in one. Bundles free bonus prizes on additional par-3 holes (golf holidays, weekend breaks, golf clubs) and promotional signboards shipped from the warehouse. Coverage available for prizes up to £10 million for corporate, charity, and golf club clients.
• Million £ Shootout

Quantifiable outcome

• Over £200k in prizes paid out to winners
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• American Hole'N OnecoreStrategic or Co-development PartnerWorldWide Hole'N One was founded in 1996 as a sister company to US market leader American Hole'N One. This relationship provided international reach and shared expertise in the hole-in-one insurance market.
• Lloyd's of LondoncoreStrategic or Co-development PartnerWorldWide Hole'N One is a Lloyd's Coverholder providing insurance on behalf of Underwriters at Lloyd's, the world's largest insurance market. This provides AM Best A (Excellent) rated insurance security and access to global reinsurance capacity.
• WorldWide Special RiskscoreStrategic or Co-development PartnerWorldWide Special Risks is the parent brand/trading name for WorldWide Hole'N One. It is an underwriting agency and Lloyd's coverholder, licensed in almost 70 countries, providing a wider range of special lines including prize indemnity and contingency insurance.
• European Tour (Golf Sixes)flagshipStrategic or Co-development PartnerWorldWide Hole'N One provided the Hole In One Challenge at the European Tour Golf Sixes event, the official PGA TOUR event, with hole-in-one prizes benefiting Royal Marsden Cancer Charity.
• Marriott Praia del ReyminorGTM or Marketing PartnerPartnership with Marriott Praia del Rey in Portugal providing golf holiday prizes as bonus prizes for hole-in-one winners. Included in the standard hole-in-one package.
• Marriott Forest of ArdenminorGTM or Marketing PartnerPartnership with Marriott Forest of Arden for golf break prizes as bonus prizes for hole-in-one winners. Included in the standard hole-in-one package.
• QC EventsminorImplementation/ SI/ Consulting PartnerEvent organizer for Mercedes-Benz Golf Day at Centurion Golf Club. QC Events is a leading Marketing Communications Agency specializing in Performance Improvement and Events, based in London.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WorldWideHoleN1
• YouTubeyoutube.com/user/WWSRisks
• LinkedInlinkedin.com/company/worldwide-hole-in-one

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorldWide Hole'N One