What American Hole N One does

American Hole 'n One (legal entity: Distinguished Prize Indemnity, LLC) is a US-based prize indemnity insurance provider founded in 1986 and headquartered in Buford, Georgia, operating as a subsidiary of Distinguished Programs, a national insurance program manager and managing general agent. The company specializes in coverage that transfers the financial risk of large promotional prize payouts to an insurer — primarily hole-in-one, putting contest, million dollar shootout, and closest-to-the-pin / longest-drive prizes at golf tournaments, with extension to football, basketball, baseball, and hockey contests through its sister brand Grand Prize Promotions. Coverage is fully underwritten by Everest National Insurance Company (A+ XV by AM Best), and the company holds licensure across all 50 US states plus Canada, Mexico, and Australia.

Its core technology stack is a quote-and-policy management platform (with the consumer-facing buyonline.hio.com self-service portal) integrated with a 15,000-square-foot in-house four-color digital printing facility that produces event signage, hole sponsor signs, banners, and oversized checks with 24-hour turnaround. Signage is bundled free with insurance policies. The company insures over 25,000 contests per year and pays out more than $3 million in prizes annually, with coverage capacity up to $25 million per event. Primary customers include automotive dealership marketing programs (preferred-provider designations for Ford and Lincoln, plus dedicated programs for Buick, Cadillac, Chevrolet, GMC, Chrysler, Dodge, Jeep, and Ram), tournament directors and event organizers, sports teams/leagues, schools and universities, and media companies. Distribution is hybrid: phone-based consultative sales by 'Golf Excitement Specialists' for complex event coverage, augmented by an online self-service channel for standard transactions, plus partnership-sourced referrals via the PGA of America Golf Retirement Plus program. Revenue is generated by per-event usage-based insurance premiums, with no public pricing disclosed.

Name

American Hole N One

Legal name

Distinguished Prize Indemnity, LLC

Website

https://hio.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

American Hole 'n One (Distinguished Prize Indemnity, LLC) provides prize indemnity insurance and bundled golf event signage for tournament directors, automotive dealerships, sports teams, schools, and media sponsors across the US, Canada, Mexico, and Australia.

Ownership category

akta.pro rank

Product category

Prize Indemnity Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Surety Insurance (6351), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Prize indemnity insurance
• Hole in one insurance
• Golf tournament insurance
• Sports contest insurance
• Event signage printing

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Prize Indemnity Insurance Premiums: One-time insurance premiums charged to event organizers, tournament sponsors, or golf courses for coverage of hole in one and other sports contest prizes. Premium calculated based on number of participants, shot distance, and prize value. Coverage transfers financial risk of prize payout to the insurer.
2. Golf Event Signage: High-quality custom printed signage produced in-house for golf tournaments. Included free with insurance packages but represents ancillary revenue opportunity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

American Hole 'n One underwrites and sells prize indemnity insurance that transfers the financial risk of large prize payouts from event organizers to its carrier (Everest National Insurance Company) for golf contests such as hole-in-one, putting contests, and million dollar shootouts. The company also offers custom in-house printed signage for golf tournaments and supplementary contest insurance for football, basketball, baseball, and hockey events.

Product overview

American Hole 'n One (AHNO) is a prize indemnity insurance provider founded in 1986, headquartered in Buford, Georgia, offering insurance and event services primarily for golf tournaments. Its core product portfolio centers on Hole in One Insurance — the company's flagship offering — supplemented by Putting Contest insurance, Million Dollar Shot & Shootouts, and Closest To The Pin & Longest Drive contest coverage. The company also provides a full line of sports contest insurance for football, basketball, baseball, and hockey through its sister brand Grand Prize Promotions. Auto dealer-specific programs cover brands including Buick, Cadillac, Chevrolet, GMC, Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram. A key differentiator is the company's in-house printing facility (15,000 sq ft) that produces custom event signage (hole sponsor signs, banners, directional signs) with 24-hour turnaround. Complementary offerings include Golfer Appreciation Cards and Bonus Prize Partners for additional par 3 holes. Customers can purchase coverage through a digital Online Buying Platform or by contacting Golf Excitement Specialists. The company is the world's largest hole in one insurance provider, insuring over 25,000 contests annually, and is backed by Everest National Insurance Company (A+ XV rated).

Differentiator

Problem solved

Functional benefit

Brands

• Grand Prize Promotions: Sister company/subsidiary division providing promotions for sporting events beyond golf, including basketball, football, hockey, and baseball contest insurance.

Products and services

• Hole in One Insurance Prize indemnity insurance that covers the cost of a grand prize if a golfer achieves a hole in one during a tournament. Coverage is underwritten by Everest National Insurance Company (A+ XV rated) and is purchased by event organizers, sponsors, or golf courses.
• Putting Contest Insurance Prize indemnity insurance that covers payouts for putting competitions held during golf tournaments, allowing organizers to offer cash, vehicle, or merchandise prizes for successful putts.
• Million Dollar Shot and Shootouts Insurance Prize indemnity insurance for high-value single-shot and multi-player shootout contests where golfers attempt a long-distance shot for a chance to win a large cash prize such as $1 million.
• Closest to the Pin and Longest Drive Insurance Prize indemnity insurance for closest-to-the-pin and longest-drive skill contests at golf events, covering cash or merchandise prizes won by participants.
• Golf Event Signage Custom-printed event signage produced in AHNO's 15,000-square-foot in-house digital printing facility, including hole sponsor signs, banners, directional signs, and oversized checks, with 24-hour turnaround.
• Auto Dealer Prize Indemnity Insurance Programs Specialized prize indemnity insurance packages for automotive dealerships (including Buick, Cadillac, Chevrolet, GMC, Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram brands) that sponsor golf tournaments with vehicle prizes, combined with branded on-course signage and bonus prize contests.
• Football Contest Insurance Prize indemnity insurance for football-themed contests such as Flatbed Field Goal Kick, Pass Punt Kick, Field Goal Kick, College Bowl Prediction, Score Zero Pay Zero, and Take it to the House, used by teams and event organizers for fan and corporate promotions.
• Basketball Contest Insurance Prize indemnity coverage for basketball halftime contests such as Halftime Half-Court Shot, 24-Second Progressive Shot, Pick Your Spot Shot, Hardwood Putt, Bracket Predictions, and NCAA Tournament Score Prediction contests.
• Baseball Contest Insurance Prize indemnity insurance for baseball fan-engagement contests including Knothole Home Run, Home Run Off the Foul Pole, Winning Inning, Target Toss, Grand Slam Inning, and Triple Play Inning contests.
• Hockey Contest Insurance Prize indemnity coverage for hockey arena promotions such as Score Shots, Chuck-a-Puck, Dot-to-Dot Shot, Rapid Fire, Golden Goal, and Bank Shot contests.
• Online Buying Platform Digital self-service platform at buyonline.hio.com that allows customers to obtain real-time hole-in-one insurance quotes by entering the number of players, yardage, and prize value, and to purchase coverage without direct sales interaction.

Quantifiable outcome

• 25,000+ contests insured annually
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PGA of AmericacoreGTM or Marketing PartnerSponsorship of PGA of America's Golf Retirement Plus (GRP) program. PGA professionals who refer qualifying contracts to AHNO receive incentive contributions to their retirement accounts. Provides access to PGA member network.
• Grand Prize Promotions (GPP)coreStrategic or Co-development PartnerSister company division providing promotions for non-golf sporting events including football, basketball, baseball, and hockey contests. Extends coverage capabilities beyond golf to all sports promotions.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorPreferred hole in one insurance provider for Ford dealerships. Provides coverage for Ford vehicles as prizes in golf tournament promotions.
• Lincoln Motor CompanycoreChannel Partner/ Reseller/ DistributorPreferred hole in one insurance provider for Lincoln retailers. Official program partner for Lincoln dealership golf tournament promotions.
• Bridgestone GolfminorGTM or Marketing PartnerBrand partner featured on website. Bridgestone Golf products available as bonus prizes for insured hole in one contests.
• TaylorMade GolfminorGTM or Marketing PartnerBrand partner offering golf equipment as bonus prizes. Featured partner in golfer appreciation card program.
• Callaway GolfminorGTM or Marketing PartnerBrand partner providing golf equipment prizes. Part of the bonus prize partner network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• TaylorMade Golf: Brand partner offering bonus golf equipment prizes for AHNO-insured contests. Adjacent ecosystem participant in the golf promotional landscape rather than a direct competitor.
• National Hole-In-One Association: Industry association and historical provider of hole-in-one prize coverage in the US. Operates adjacent to AHNO as an industry-body and service provider for tournament directors seeking prize coverage options.
• PGA of America: Industry partner through AHNO's Golf Retirement Plus sponsorship (2024). Not a competitor but a key distribution and ecosystem partner providing PGA professional referral channels into golf clubs and tournaments across the US.

Broad incumbents

• Everest National Insurance Company: AM Best A+ (Superior) rated specialty insurance carrier that underwrites all of AHNO's prize indemnity coverage. Operates broadly across reinsurance and specialty insurance lines; relevant as the principal risk-bearing partner behind AHNO's products.
• Markel Corporation: Specialty insurance carrier with deep presence in niche and event-related coverage lines including sports, entertainment, and contingency insurance. Comparable as a broader incumbent capable of underwriting prize indemnity and event cancellation risk at scale.
• Beazley: Specialty insurer with contingency and event cancellation coverage lines that overlap with prize indemnity insurance. Comparable as a Lloyd's-aligned carrier that could compete in the larger-event ($25M+) capacity bracket where AHNO competes.
• Distinguished Programs: Parent company and national insurance program manager/MGA of which American Hole 'n One is a division. Operates a broader portfolio of specialty insurance programs (including hospitality, commercial, and other niches), giving AHNO access to carrier relationships and shared infrastructure.

Direct peers

• Grand Prize Promotions: Wholly-owned sister division of American Hole 'n One offering prize indemnity insurance for non-golf sporting events (football, basketball, baseball, hockey). Operates under the same Distinguished Prize Indemnity, LLC umbrella and shares underwriting, signage, and customer service infrastructure.
• Hole In One International: Direct competitor in the hole-in-one and golf contest prize insurance niche, offering coverage to tournament directors and sponsors across the US. Competes head-to-head with AHNO in the same product category and customer base.

Regional players

• Topgolf: Featured brand partner on AHNO's site and the largest golf entertainment venue operator in the US. Adjacent in the golf event/experience ecosystem and a potential source of bulk hole-in-one and contest insurance demand at the venue level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmericanHIO
• Facebookfacebook.com/americanholeinone
• LinkedInlinkedin.com/company/87613

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Hole N One