K.B Pro
- Company typePrivate
- Founded2001
- HeadquartersPontefract, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
K.B Pro firmographics
Firmographics- Name
- K.B Pro
- Legal name
- Nouveau HD Beauty Group Limited
- Website
- https://kbpro.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
K.B Pro industry classification
Industry- Product category
- Beauty Training Services
- NAICS
- Cosmetology and Barber Schools (611511), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Permanent Makeup (PMU) & Microblading (EDAOALAJ)
- akta.pro secondary industry
- Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)
Keywords
Where K.B Pro is headquartered
LocationHeadquarters
- HQ city
- Pontefract
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
K.B Pro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Training Courses: Revenue from comprehensive PMU and microblading training courses including foundation courses, masterclasses, and upskill programs. Courses range from £1,995 to £3,490+VAT for full face training.
- PMU Products Sales: Sale of professional permanent makeup products including pigments, microblading tools, needle cartridges, and aftercare products through Nouveau Beauty distribution platform
- Finance Options: Partnership with Klarna enables customers to spread training costs through payment plans, generating additional transaction revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Microblading Foundation Course - £1,995+VAT |
| One time/ perpetual license | Pay-as-you-go | Permanent Makeup Brows Course - from £1,995+VAT |
| One time/ perpetual license | Pay-as-you-go | Permanent Makeup Eyeliner Course - from £1,495+VAT |
| One time/ perpetual license | Pay-as-you-go | Full Face PMU Course - from £3,490+VAT |
| Unit Pricing | Pay-as-you-go | Permanent Eyeliner Treatment (industry average) - £395 |
| Unit Pricing | Pay-as-you-go | PMU Products - Price range £10-50+ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
K.B Pro product offering
Product offeringCore offering
K.B Pro is a UK permanent makeup training academy that delivers in-person and online PMU and microblading courses (microblading, brows, eyeliner, lips, full face, and masterclasses) to aspiring and practicing beauty professionals. It also sells a proprietary line of professional PMU consumables (pigments, needle cartridges, Glider microblading tools, and treatment essentials) distributed through the Nouveau Beauty e-commerce platform.
Product overview
K.B Pro is a UK-based permanent makeup training academy and professional product brand founded by Karen Betts. The company operates as a unified offering combining elite training services with a comprehensive range of PMU products. Training offerings include Microblading Foundation Courses, Permanent Makeup Full Face courses covering brows/eyes/lips, and advanced Masterclasses in Fluffy Brows, Ombre Brows, Pigment Mixology, and Advanced Brow Mapping. The product portfolio centers on K.B Pro branded pigments (brows, lips, correctors, adjusters) in REACH-compliant formulations, Universal PMU Needle Cartridges, Glider Microblading Hand Tools with compatible cartridge systems, and Treatment Essentials for pre/post-procedure care. All products are available through the Nouveau Beauty distribution platform, while training is delivered at the West Yorkshire academy in South Elmsall.
Differentiator
Problem solved
Functional benefit
Products and services
- Microblading Foundation Training Course 3-day foundation training course teaching microblading techniques for creating realistic hair stroke brows using hand tools and super fine needles, aimed at aspiring and practicing PMU artists. Course fee from £1,995+VAT, with finance options via Klarna.
- Permanent Makeup Brows Training Course Training in creating permanent eyebrows using a digital machine to implant specially formulated K.B Pro pigments for realistic hair stroke brows, from £1,995+VAT with finance options.
- Permanent Makeup Eyeliner Training Course Training in permanent eyeliner techniques, from subtle lash enhancement to strong winged liner, from £1,495+VAT.
- Permanent Makeup Lips Training Course Training in permanent lip liner and lipstick techniques for use on clients, delivered as part of the eye and lips course track.
- Permanent Makeup Full Face Training Course Comprehensive 5-day academy training plus 2 assessment days covering brows, eyes, and lips using digital tattoo machines and specialist K.B Pro pigments, including online learning modules. From £3,490+VAT.
- Masterclasses & Upskill Courses Advanced training modules including Fluffy Brows, Ombre Brows, Pigment Mixology, Advanced Brow Mapping, and Nipple and Areola medical tattooing, for trained PMU artists seeking to extend or specialize their practice.
- K.B Pro Pigments Award-winning, specially formulated REACH-compliant pigments for brows, lips, eyes, and medical camouflage, designed to heal true for natural-looking results. Distributed to professional artists through Nouveau Beauty.
- K.B Pro Microblades Professional microblading hand tools and needles for creating hair stroke brow effects, sold through the Nouveau Beauty professional platform.
- K.B Pro Universal PMU Needle Cartridges Universal PMU needle cartridges compatible with most digital tattoo machines, available in Curved Magnum, Round Shader, and Round Liner configurations for use during permanent makeup treatments.
- Glider Microblading System (Hand Tool & Cartridges) Proprietary Glider microblading system comprising a disposable hand tool with super fine needles plus matching Glider cartridges in Classic, Micro, Nano Ultra Fine, and Shader configurations for precision hair stroke brows.
- K.B Pro Grow & Protect Brow Growth Serum Retail brow growth serum with SPF50 protection sold through Nouveau Beauty for client aftercare and brow maintenance following PMU treatments.
- Treatment Essentials (Pre/Aftercare) Pre-treatment and aftercare products (cleansers, balms, and healing aids) for permanent makeup procedures, sold to professional artists through Nouveau Beauty.
Quantifiable outcome
- 4,400+ professionals trained successfully in PMU techniques
- +2 more outcomes
Companies that use K.B Pro
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
K.B Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
K.B Pro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nouveau BeautycoreNouveau Beauty is the primary distribution partner for K.B Pro products. Products are exclusively sold through the Nouveau Beauty e-commerce platform (nouveaubeauty.com). This is an integrated group company partnership as K.B Pro is part of the Nouveau HD Beauty Group.
- Nouveau HD Beauty GroupcoreParent company encompassing K.B Pro, Nouveau Lashes, HD Brows, and Karen Betts brands. Provides centralized operations, distribution, and brand infrastructure.
- Guild (Beauty Guild)minorIndustry membership organization providing professional recognition and marketing exposure. Featured in Guild publications and events.
- Professional BeautyminorIndustry publication partner providing media coverage and event presence for brand visibility.
- Financial TimesminorSource referenced for market data on the UK brow market valuation (over £20 million annually).
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
K.B Pro competitors and assessment
Company assessmentBroad incumbents
- Nouveau Lashes: Lash training and product brand under the same Nouveau HD Beauty Group. Sister brand demonstrating the parent's training-plus-products playbook, but addressing lashes rather than PMU.
- HD Brows: UK brow styling brand and training provider under the same Nouveau HD Beauty Group. Adjacent rather than direct competitor (brow lamination, tinting, shaping), but shares the same parent distribution and professional customer base.
Direct peers
- Nouveau Contour: PMU training and digital tattoo machine brand within the same Nouveau HD Beauty Group ecosystem. Overlapping curriculum, machines, and pigments make it the closest internal peer, though it shares distribution and tooling with K.B Pro.
- Tina Davies Permanent Makeup: PMU training academy and product brand offering courses, pigments, and microblading tools to professional artists. Comparable scope combining elite training with proprietary consumables.
- PhiBrows: International PMU and microblading training academy with branded pigments and a global network of master artists. Highly comparable to K.B Pro in combining premium training, proprietary tools, and consumables across multiple geographies.
- Permablend: PMU-focused pigment manufacturer supplying professional permanent cosmetic pigments internationally. Directly comparable to K.B Pro's pigment line in product category and professional artist customer base.
- BioTouch / Hous of Brows (Microbeau): Global PMU device and consumables brand offering digital machines, needles, and pigments plus training. Directly comparable as a manufacturer-trainer hybrid selling professional tools and pigments to PMU artists.
Emerging players
- PhiAcademy (part of PhiGroup): Multi-discipline beauty training (PMU, lashes, micropigmentation) built around branded academies. Comparable in PMU training and pigment ecosystem, with broader category reach than K.B Pro.
- Brow Daddy Academy: PMU and microblading training brand offering online and in-person courses to aspiring brow artists. Comparable in training-led monetization model, with a more digitally distributed delivery approach.
Regional players
- Cosmetic Tattoo Training Australia: Australia-based PMU training academy offering microblading and cosmetic tattoo courses with comparable curriculum and pricing. Relevant regional peer given Australia's inclusion in K.B Pro's geographic exclusion list.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
K.B Pro social profiles
Digital presenceK.B Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
K.B Pro leadership team
Management profileNumber of profiles
Profiles2 records
K.B Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K.B Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K.B Pro
What does K.B Pro do?
K.B Pro is a UK permanent makeup training academy that delivers in-person and online PMU and microblading courses (microblading, brows, eyeliner, lips, full face, and masterclasses) to aspiring and practicing beauty professionals. It also sells a proprietary line of professional PMU consumables (pigments, needle cartridges, Glider microblading tools, and treatment essentials) distributed through the Nouveau Beauty e-commerce platform.
Is K.B Pro a public or private company?
K.B Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K.B Pro founded?
K.B Pro was founded in 2001. It employs 501 to 1,000 people.
Where is K.B Pro based?
K.B Pro is headquartered in Pontefract, United Kingdom, in the Europe region.
How does K.B Pro make money?
Three revenue lines are on record. Training Courses are the primary driver. The others are PMU Products Sales and finance Options.
Who are K.B Pro's main competitors?
Broad incumbents on record are Nouveau Lashes and HD Brows. Direct peers are Nouveau Contour, Tina Davies Permanent Makeup, PhiBrows, Permablend and BioTouch / Hous of Brows (Microbeau). Emerging players are PhiAcademy (part of PhiGroup) and Brow Daddy Academy. Cosmetic Tattoo Training Australia is listed as a regional player.
Does K.B Pro have an API?
No public API is recorded for K.B Pro.
What industry is K.B Pro in?
K.B Pro's product category is Beauty Training Services. Its primary akta.pro industry code is EDAOALAJ, Permanent Makeup (PMU) & Microblading, with a secondary code of CRABACAI, Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products). Its NAICS code is 611511 and its SIC code is 2844.