Professional Beauty
- Company typePrivate
- Founded2000
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Professional Beauty does
Professional Beauty Ltda. is a privately held Colombian limited liability company headquartered in Bogotá that distributes a comprehensive portfolio of professional aesthetic products to licensed practitioners and clinics. The company commercializes mesotherapy solutions, professional-use facial and body care lines, professional equipment (e.g., electrostimulation devices, ozone vaporizers, thermal bands), aesthetic furniture, and home-use beauty and supplement products. Its assortment spans more than 20 supplier brands, including Armesso, Biocare, Dermclar, Dermabell, Laboratorio Pineda, Wellness Cosmetics, TR7 Ultraredux, Evidence, Starwork, Pevonia Botanica, Solgar, and Arum, all marketed under the registered "Professional Beauty" trademark and organized by both brand and treatment protocol (alopecia, anti-aging, cellulite, flaccidity, hydration, lifting, reduction, and stretch marks).
The core technology layer is an e-commerce storefront at professionalbeauty.com.co with integrated payment processing through Mercado Pago, PayU, and Wompi, supplemented by WhatsApp sales support, a Beauty Blog content channel, and protocol-based product navigation. The company also operates a physical point of sale in Bogotá's Santa Margarita neighborhood (Calle 104 A # 47 A - 24), opened in 2026 as the newest location. Products carry INVIMA health registrations, and the company maintains Colombian data-protection compliance under Ley 1581 de 2012.
Revenue is generated through one-time unit-priced product sales in Colombian Pesos across B2B and B2C channels: corporate/institutional sales (requiring Cámara de Comercio, RUT, and Certificado de Retefuente documentation) for clinics and salons, direct e-commerce and WhatsApp sales for individual professionals and consumers, and a national shipping footprint anchored in Bogotá. Primary customer segments are professional aestheticians and cosmetologists, aesthetic clinics and beauty salons (both primary), and individual home-use consumers (secondary). The company has 11–50 employees, no disclosed external funding, no subsidiaries, and no M&A activity on record.
Professional Beauty firmographics
Firmographics- Name
- Professional Beauty
- Legal name
- Professional Beauty Ltda.
- Website
- https://professionalbeauty.com.co
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Professional Beauty industry classification
Industry- Product category
- Professional Beauty Supplies Distribution
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional/Salon Beauty Distribution (CRAOAEAB)
- akta.pro secondary industry
- Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)
Keywords
Where Professional Beauty is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Professional Beauty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time product sales of professional beauty supplies, mesotherapy products, facial and body care products, equipment, and furniture. Products are sold at fixed prices in Colombian Pesos (COP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional Use Products - Mesotherapy |
| Unit Pricing | Pay-as-you-go | Professional Use Products - Serums and Treatments |
| Unit Pricing | Pay-as-you-go | Professional Equipment |
| Unit Pricing | Pay-as-you-go | Furniture for Aesthetics |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Professional Beauty product offering
Product offeringCore offering
Professional Beauty is a Bogotá-based distributor of professional aesthetic supplies, retailing mesotherapy products, professional-use and home-use beauty lines, professional aesthetic equipment, aesthetic furniture, and multivitamins/supplements sourced from national and imported brands. The company operates an e-commerce storefront, a physical retail point of sale, WhatsApp sales support, and a corporate sales channel, with INVIMA regulatory compliance as a core promise to its professional beauty buyers.
Product overview
Professional Beauty is a Colombian distributor of professional aesthetic products with over 20 years of experience, offering a comprehensive portfolio of beauty and wellness solutions. The company operates as a one-stop-shop for aesthetic professionals, providing mesotherapy products (Biocare, Dermclar, Pineda, Armesso, Wellness Cosmetics, Tr7 Ultraredux, Elena Natural Cosmetics), professional-use products organized into facial lines, body lines, acids, masks, stem cells, exosomes, exfoliants, aromatherapy, waxes, paraffin, and thermotherapy/cryotherapy; home-use products for facial and body care; professional aesthetic equipment including electrostimulation devices and portable units; aesthetic furniture such as treatment tables and organizers; and multivitamins/supplements. Products are also organized by treatment protocols covering areas such as anti-aging, body reduction, hydration, lifting, and skin care. The company does not operate a technology platform but serves as a B2B and B2C distributor of physical beauty products with corporate/institutional sales channels.
Differentiator
Problem solved
Functional benefit
Companies that use Professional Beauty
Customer profileSegments3 records
Ideal customer profiles3 records
Professional Beauty technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Professional Beauty partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- ArmessocoreArmesso is one of the primary brands commercialized by Professional Beauty. Products include mesotherapy solutions, liporeductive solutions, and despigmentation treatments.
- BiocarecoreBiocare is a key brand partner offering mesotherapy products, body solutions, and hair care products. Professional Beauty distributes their complete product lines including Orto solutions, HMB products, and Slimm Enz.
- DermclarcoreDermclar is a major brand partner providing mesotherapy solutions, facial serums, and body treatment products. Products include Luminescence Serum, Obes solutions, and Fosfatidilcolina.
- DermabellcoreDermabell supplies professional beauty products including BTX Lifting serums, carrot tonic, vitamin C serums, and collagen products distributed through Professional Beauty.
- Pineda (Laboratorio Pineda)coreLaboratorio Pineda is a brand partner specializing in mesotherapy products including Cactisil, Vegan Complex, Redujowl, and various ampoule solutions for professional treatments.
- SatoriminorSatori is a brand partner providing body care products including exfoliating creams, masks, tonics, gels, massage candles, and base oils for professional aesthetic treatments.
- EvidenceminorEvidence supplies professional equipment including the F8 plus Electroestimulación device for professional aesthetic treatments.
- DepilflaxminorDepilflax is a brand partner specializing in depilation products including wax products like Cappuccino cream wax distributed by Professional Beauty.
- StarpilminorStarpil supplies depilation products including Roll-On wax and paraffin products for professional aesthetic use.
- QuickepilminorQuickepil provides depilation products including Roll-On Natural wax variants distributed through Professional Beauty.
- Nature & TechnologyminorNature & Technology supplies professional equipment including the Sleeping Termoband Con Vibración for aesthetic treatments.
- StarworkminorStarwork provides professional equipment including Mini Vapor Ozono con Aromaterapia Portátil for aesthetic treatments.
- Wellness CosmeticscoreWellness Cosmetics is a key brand partner providing facial serums and mesotherapy products including MDI Vitamina C, Bonpiel facial serum, and Nutrimax serum.
- TR7 UltrareduxcoreTR7 Ultraredux is a brand partner specializing in body treatment products and supplements including Burner Gummies, Power Gummies, liporeductive solutions, and body firming products.
- Skin AccentsminorSkin Accents supplies complex ampoule products including Aclarante, Caviar, Células Madre, and Ojos complexes for professional treatments.
- Skin PerfectminorSkin Perfect provides body care products including Chromatic Mud masks, Baileys Café vegetable oil, and massage candles for professional use.
- Pevonia BotanicaminorPevonia Botanica is a brand distributed by Professional Beauty specializing in botanical-based professional beauty products.
- SolgarminorSolgar is a multivitamin and supplement brand distributed by Professional Beauty in the supplements category.
- ArumminorArum is a multivitamin and supplement brand distributed by Professional Beauty in the supplements category.
- Mercado PagocoreMercado Pago is the primary online payment processor integrated into the Professional Beauty e-commerce platform for secure transaction processing.
- PayUcorePayU is an online payment gateway integrated into the Professional Beauty e-commerce platform for processing customer transactions.
- WompicoreWompi is an online payment platform integrated into the Professional Beauty e-commerce website for transaction processing.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Professional Beauty competitors and assessment
Company assessmentBroad incumbents
- Ulta Beauty: Largest U.S. specialty beauty retailer carrying mass and prestige brands across cosmetics, skincare, hair, and salon/professional supplies. Comparable to Professional Beauty as a multi-brand beauty destination with growing professional category exposure.
- Sally Beauty Holdings: Global professional and consumer beauty products retailer/distributor serving salons and stylists. Comparable to Professional Beauty as a multi-brand beauty supply distributor, but operating at significantly larger scale and broader geographic reach.
- Sephora: Global multi-brand beauty retailer spanning makeup, skincare, fragrance, and tools. Comparable in curating third-party beauty brands for consumers, though operating at vastly larger scale with a broader (non-professional) customer base.
- Allergan Aesthetics: Global leader in aesthetic medicine and medical aesthetics products (Botox, fillers, skincare lines). Comparable to Professional Beauty in serving the professional aesthetics practitioner channel, though at much larger scale and with proprietary medical-grade product IP.
Direct peers
- CosmoProf: Professional-only beauty supply distributor operating stores and digital channels for licensed cosmetologists, aestheticians, and salons. Closest functional analog to Professional Beauty's B2B professional supply motion.
- SalonCentric: U.S.-based distributor of professional salon and spa products carrying brands across hair, skin, and aesthetics. Directly comparable to Professional Beauty in serving licensed beauty professionals with multi-brand assortment and B2B procurement.
Regional players
- Mercado Libre: Latin America's largest e-commerce marketplace and the parent of payment provider Mercado Pago (already integrated into Professional Beauty's checkout). A competing channel for the same professional and consumer beauty buyers in Colombia, and a potential disintermediation threat.
Emerging players
- Armesso: Latin American professional aesthetics brand specializing in mesotherapy, liporeductive, and despigmentation solutions. Comparable as a principal supplier in Professional Beauty's mesotherapy category and a potential direct-to-clinic competitor if it bypasses distribution.
- Pevonia Botanica: Botanical professional skincare brand distributed by Professional Beauty. Comparable as a brand-side counterpart in the same professional spa/aesthetics channel, illustrating the supplier-side economics of the categories Professional Beauty distributes.
- Dermclar: Professional skincare and mesotherapy brand distributed by Professional Beauty. Comparable as a brand partner operating in the same professional aesthetician channel with overlapping SKUs (serums, ampoules, body treatments).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Professional Beauty social profiles
Digital presenceProfessional Beauty compliance and trust
Trust signalCompliance2 records
Professional Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Beauty leadership team
Management profileNumber of profiles
Professional Beauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Beauty
What does Professional Beauty do?
Professional Beauty is a Bogotá-based distributor of professional aesthetic supplies, retailing mesotherapy products, professional-use and home-use beauty lines, professional aesthetic equipment, aesthetic furniture, and multivitamins/supplements sourced from national and imported brands. The company operates an e-commerce storefront, a physical retail point of sale, WhatsApp sales support, and a corporate sales channel, with INVIMA regulatory compliance as a core promise to its professional beauty buyers.
Is Professional Beauty a public or private company?
Professional Beauty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Professional Beauty founded?
Professional Beauty was founded in 2000. It employs 11 to 50 people.
Where is Professional Beauty based?
Professional Beauty is headquartered in Bogotá, Colombia, in the Latin America region.
How does Professional Beauty make money?
One revenue line is on record: product Sales.
Who are Professional Beauty's main competitors?
Broad incumbents on record are Ulta Beauty, Sally Beauty Holdings, Sephora and Allergan Aesthetics. Direct peers are CosmoProf and SalonCentric. Mercado Libre is listed as a regional player. Emerging players are Armesso, Pevonia Botanica and Dermclar.
Does Professional Beauty have an API?
No public API is recorded for Professional Beauty.
What industry is Professional Beauty in?
Professional Beauty's product category is Professional Beauty Supplies Distribution. Its primary akta.pro industry code is CRAOAEAB, Professional/Salon Beauty Distribution, with a secondary code of CRAFAHAH, Beauty & Salon Professional Supply Marketplaces. Its NAICS code is 45612 and its SIC code is 2840.