Toitchezmoi

What Toitchezmoi does

Toitchezmoi, operating under the legal entity CADENIA SAS in Strasbourg, France, runs a web-based two-sided marketplace platform that connects individuals offering spare rooms or housing (hosts) with individuals providing services such as childcare, tutoring, housekeeping, gardening, companionship, and senior assistance (cohabitants). The platform was founded in 2015 by Marie Pierre Mahé and officially launched in 2017. Its core technology is a matching platform with integrated messaging, manual profile and listing verification, and an Ethical Pact moderation framework that includes reporting and permanent bans, alongside free and premium downloadable contract templates for colocation, free accommodation, temporary residence, and au-pair agreements. Geographically, the platform is focused on France with multi-language interface support in French, English, and German.

The business model is freemium on both sides of the marketplace: free registration enables profile creation, listing publication, and limited contact, while Premium subscriptions unlock unlimited messaging and visibility. Cohabitant premiums range from a €5.90 weekly pass to a €19.90 monthly pass, and host premiums range from a €29.90 monthly plan to a €49.90 quarterly plan, processed via Stripe and PayPal. Customer segments are primarily individuals — students, young professionals, job seekers, single parents on the supply side for housing, and seniors, families, and homeowners on the demand side for services — with secondary use cases in intergenerational cohabitation and family-with-children matching. Marketing is content-led, leveraging a 100+ article blog across 22+ categories, SEO, and Facebook to drive organic acquisition.

Name

Toitchezmoi

Legal name

CADENIA

Website

https://toitchezmoi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Toitchezmoi is a French two-sided marketplace that connects individuals offering spare housing with people providing services such as childcare, tutoring, housekeeping, and senior assistance in exchange for free or reduced-cost accommodation. It serves students, young professionals, families, and seniors across France via a freemium subscription platform.

Ownership category

akta.pro rank

Product category

Co-living / Housing-for-Services Marketplace

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Host-Family Nanny Share (care primarily at one family’s home) (HSAAAFAB)

akta.pro secondary industry

Owner-Occupied Private Rooms (Homestays) (THAMABAA)

Keywords

• Housing-for-services marketplace
• Shared accommodation platform
• Intergenerational cohabitation
• Free lodging exchange
• Co-living matching service

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Premium Cohabitant Subscriptions: Cohabitants (guests) pay for Premium plans to contact all hosts and gain visibility. Plans include weekly passes (€5.90), bi-weekly auto-renewing subscriptions (€9.90), and monthly passes (€19.90).
2. Premium Host Subscriptions: Hosts pay for Premium plans to access all cohabitant applications and communications. Plans include monthly subscription (€29.90), quarterly subscription (€49.90), and daily discovery option.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ToitChezMoi is a French two-sided web marketplace that connects individual hosts (offering a room, apartment, or house) with individual cohabitants who provide everyday services (childcare, tutoring, housekeeping, gardening, senior assistance, companionship) in exchange for free or reduced-rent accommodation. The platform is free to register and use at a basic level, with Premium subscriptions on both sides unlocking unlimited messaging, visibility boosts, and premium contract templates.

Product overview

ToitChezMoi is a supportive co-living platform that connects hosts offering accommodation with cohabitants seeking housing in exchange for services. The core platform operates on a freemium model: the basic service is free for both hosts and cohabitants to create profiles, publish listings, and make initial contact, while Premium subscription plans for both sides provide unlimited messaging access to all platform members, enhanced visibility, and access to au-pair work contract templates. Additional offerings include a library of downloadable contract templates (free colocation agreements and inventory checklists for basic members; free accommodation agreements and temporary residence contracts for Premium members) and an educational blog covering housing advice, legal frameworks, safety guides, and savings tips organized across categories such as intergenerational cohabitation, student housing, and shared living.

Differentiator

Problem solved

Functional benefit

Products and services

• ToitChezMoi Co-living Marketplace Platform A web-based two-sided marketplace where individual hosts publish spare rooms, apartments, or houses and individual cohabitants publish the services they can offer (childcare, tutoring, housekeeping, gardening, senior assistance, companionship). Free registration enables profile creation, browsing listings, location- and service-filtered search, and contact of Premium hosts; profiles and listings are manually verified and the integrated messaging system lets both parties communicate before any external contact exchange.
• Premium Cohabitant Subscription Subscription plans purchased by cohabitants (individuals seeking free or reduced-rent housing) that unlock unlimited contact with all hosts on the platform, visibility boosts on their profile, and access to au-pair work contract templates. Plans include a 1-week pass at €5.90 (no auto-renew), a 2-week auto-renewing subscription at €9.90 (~€0.66/day), and a 1-month pass at €19.90. Payments are processed via Stripe or PayPal with no card data stored on ToitChezMoi servers.
• Premium Host Subscription Subscription plans purchased by hosts (individuals offering accommodation) that unlock unlimited contact with all cohabitants on the platform, visibility boosts on their listings, and access to au-pair work contract templates. Plans include a monthly subscription at €29.90 (~€0.99/day, auto-renews) and a 3-month plan at €49.90 (~€0.55/day). A daily Discovery option is also available.
• Contract Templates Library Free and premium downloadable PDF contract templates tailored to French housing-for-services arrangements. Free templates include colocation agreements (with and without solidarity clause), inventory checklists, and guarantor commitment forms; Premium templates include free accommodation agreement, temporary residence contract, and au-pair employee contract templates. Designed for both hosts and cohabitants to formalise their bilateral arrangements.

Quantifiable outcome

• No agency or service fees for users
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Workaway: Global work-exchange platform connecting travelers with hosts offering accommodation in exchange for help. Highly comparable to ToitChezMoi's housing-for-services model, though Workaway focuses more on travel/work exchanges and has global reach.
• Worldpackers: Work-exchange platform connecting travelers with hosts offering accommodation and learning experiences in exchange for volunteer work. Closely aligned with ToitChezMoi's mutual-aid, service-for-housing value proposition.
• AuPairWorld: Au-pair matching platform connecting host families with young people offering childcare and light housework in exchange for room, board, and pocket money. Directly comparable to ToitChezMoi's host-family nanny-share use case.
• HelpX: International work-exchange directory linking hosts with helpers seeking accommodation in exchange for work. Operates in a similar housing-for-services category as ToitChezMoi, with comparable volunteer/host matching mechanics.
• Homestay.com: Homestay accommodation marketplace where hosts rent rooms to students and travelers, often in host-occupied homes. Comparable in the host-family accommodation category, though it operates on paid bookings rather than services exchange.

Broad incumbents

• Wimdu: European short-term rental platform operating across multiple countries. Adjacent competitor in the alternative accommodation space with broader property categories but less focus on services exchange.
• Couchsurfing: Large global community for travelers to find free accommodation with locals. While not specifically services-for-housing, it overlaps on home-sharing between strangers and benefits from strong network effects.

Regional players

• Appartager: French roommate-matching platform for shared housing. Overlaps on the French-market home-sharing category but focuses on traditional co-living arrangements rather than services-for-housing exchanges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/toitchezmoi
• Xx.com/ToitChezMoi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toitchezmoi