Toitchezmoi
Toitchezmoi is a French two-sided marketplace that connects individuals offering spare housing with people providing services such as childcare, tutoring, housekeeping, and senior assistance in exchange for free or reduced-cost accommodation. It serves students, young professionals, families, and seniors across France via a freemium subscription platform.
- Company typePrivate
- Founded2017
- HeadquartersStrasbourg, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Toitchezmoi does
Toitchezmoi, operating under the legal entity CADENIA SAS in Strasbourg, France, runs a web-based two-sided marketplace platform that connects individuals offering spare rooms or housing (hosts) with individuals providing services such as childcare, tutoring, housekeeping, gardening, companionship, and senior assistance (cohabitants). The platform was founded in 2015 by Marie Pierre Mahé and officially launched in 2017. Its core technology is a matching platform with integrated messaging, manual profile and listing verification, and an Ethical Pact moderation framework that includes reporting and permanent bans, alongside free and premium downloadable contract templates for colocation, free accommodation, temporary residence, and au-pair agreements. Geographically, the platform is focused on France with multi-language interface support in French, English, and German.
The business model is freemium on both sides of the marketplace: free registration enables profile creation, listing publication, and limited contact, while Premium subscriptions unlock unlimited messaging and visibility. Cohabitant premiums range from a €5.90 weekly pass to a €19.90 monthly pass, and host premiums range from a €29.90 monthly plan to a €49.90 quarterly plan, processed via Stripe and PayPal. Customer segments are primarily individuals — students, young professionals, job seekers, single parents on the supply side for housing, and seniors, families, and homeowners on the demand side for services — with secondary use cases in intergenerational cohabitation and family-with-children matching. Marketing is content-led, leveraging a 100+ article blog across 22+ categories, SEO, and Facebook to drive organic acquisition.
Toitchezmoi firmographics
Firmographics- Name
- Toitchezmoi
- Legal name
- CADENIA
- Website
- https://toitchezmoi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toitchezmoi is a French two-sided marketplace that connects individuals offering spare housing with people providing services such as childcare, tutoring, housekeeping, and senior assistance in exchange for free or reduced-cost accommodation. It serves students, young professionals, families, and seniors across France via a freemium subscription platform.
- Ownership category
- akta.pro rank
Toitchezmoi industry classification
Industry- Product category
- Co-living / Housing-for-Services Marketplace
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Host-Family Nanny Share (care primarily at one family’s home) (HSAAAFAB)
- akta.pro secondary industry
- Owner-Occupied Private Rooms (Homestays) (THAMABAA)
Keywords
Where Toitchezmoi is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Toitchezmoi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Premium Cohabitant Subscriptions: Cohabitants (guests) pay for Premium plans to contact all hosts and gain visibility. Plans include weekly passes (€5.90), bi-weekly auto-renewing subscriptions (€9.90), and monthly passes (€19.90).
- Premium Host Subscriptions: Hosts pay for Premium plans to access all cohabitant applications and communications. Plans include monthly subscription (€29.90), quarterly subscription (€49.90), and daily discovery option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic access for cohabitants |
| Subscription | Pay-as-you-go | Premium Cohabitant - 1 week pass |
| Subscription | Monthly | Premium Cohabitant - 2 weeks |
| Subscription | Monthly | Premium Cohabitant - 1 month |
| Subscription | Monthly | Premium Host - Monthly |
| Subscription | Multi-year contract | Premium Host - Quarterly |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Toitchezmoi product offering
Product offeringCore offering
ToitChezMoi is a French two-sided web marketplace that connects individual hosts (offering a room, apartment, or house) with individual cohabitants who provide everyday services (childcare, tutoring, housekeeping, gardening, senior assistance, companionship) in exchange for free or reduced-rent accommodation. The platform is free to register and use at a basic level, with Premium subscriptions on both sides unlocking unlimited messaging, visibility boosts, and premium contract templates.
Product overview
ToitChezMoi is a supportive co-living platform that connects hosts offering accommodation with cohabitants seeking housing in exchange for services. The core platform operates on a freemium model: the basic service is free for both hosts and cohabitants to create profiles, publish listings, and make initial contact, while Premium subscription plans for both sides provide unlimited messaging access to all platform members, enhanced visibility, and access to au-pair work contract templates. Additional offerings include a library of downloadable contract templates (free colocation agreements and inventory checklists for basic members; free accommodation agreements and temporary residence contracts for Premium members) and an educational blog covering housing advice, legal frameworks, safety guides, and savings tips organized across categories such as intergenerational cohabitation, student housing, and shared living.
Differentiator
Problem solved
Functional benefit
Products and services
- ToitChezMoi Co-living Marketplace Platform A web-based two-sided marketplace where individual hosts publish spare rooms, apartments, or houses and individual cohabitants publish the services they can offer (childcare, tutoring, housekeeping, gardening, senior assistance, companionship). Free registration enables profile creation, browsing listings, location- and service-filtered search, and contact of Premium hosts; profiles and listings are manually verified and the integrated messaging system lets both parties communicate before any external contact exchange.
- Premium Cohabitant Subscription Subscription plans purchased by cohabitants (individuals seeking free or reduced-rent housing) that unlock unlimited contact with all hosts on the platform, visibility boosts on their profile, and access to au-pair work contract templates. Plans include a 1-week pass at €5.90 (no auto-renew), a 2-week auto-renewing subscription at €9.90 (~€0.66/day), and a 1-month pass at €19.90. Payments are processed via Stripe or PayPal with no card data stored on ToitChezMoi servers.
- Premium Host Subscription Subscription plans purchased by hosts (individuals offering accommodation) that unlock unlimited contact with all cohabitants on the platform, visibility boosts on their listings, and access to au-pair work contract templates. Plans include a monthly subscription at €29.90 (~€0.99/day, auto-renews) and a 3-month plan at €49.90 (~€0.55/day). A daily Discovery option is also available.
- Contract Templates Library Free and premium downloadable PDF contract templates tailored to French housing-for-services arrangements. Free templates include colocation agreements (with and without solidarity clause), inventory checklists, and guarantor commitment forms; Premium templates include free accommodation agreement, temporary residence contract, and au-pair employee contract templates. Designed for both hosts and cohabitants to formalise their bilateral arrangements.
Quantifiable outcome
- No agency or service fees for users
- +1 more outcomes
Companies that use Toitchezmoi
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Toitchezmoi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Toitchezmoi partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Toitchezmoi competitors and assessment
Company assessmentDirect peers
- Workaway: Global work-exchange platform connecting travelers with hosts offering accommodation in exchange for help. Highly comparable to ToitChezMoi's housing-for-services model, though Workaway focuses more on travel/work exchanges and has global reach.
- Worldpackers: Work-exchange platform connecting travelers with hosts offering accommodation and learning experiences in exchange for volunteer work. Closely aligned with ToitChezMoi's mutual-aid, service-for-housing value proposition.
- AuPairWorld: Au-pair matching platform connecting host families with young people offering childcare and light housework in exchange for room, board, and pocket money. Directly comparable to ToitChezMoi's host-family nanny-share use case.
- HelpX: International work-exchange directory linking hosts with helpers seeking accommodation in exchange for work. Operates in a similar housing-for-services category as ToitChezMoi, with comparable volunteer/host matching mechanics.
- Homestay.com: Homestay accommodation marketplace where hosts rent rooms to students and travelers, often in host-occupied homes. Comparable in the host-family accommodation category, though it operates on paid bookings rather than services exchange.
Broad incumbents
- Wimdu: European short-term rental platform operating across multiple countries. Adjacent competitor in the alternative accommodation space with broader property categories but less focus on services exchange.
- Couchsurfing: Large global community for travelers to find free accommodation with locals. While not specifically services-for-housing, it overlaps on home-sharing between strangers and benefits from strong network effects.
Regional players
- Appartager: French roommate-matching platform for shared housing. Overlaps on the French-market home-sharing category but focuses on traditional co-living arrangements rather than services-for-housing exchanges.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Toitchezmoi social profiles
Digital presenceToitchezmoi compliance and trust
Trust signalCompliance1 record
Toitchezmoi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toitchezmoi leadership team
Management profileNumber of profiles
Profiles3 records
Toitchezmoi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toitchezmoi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toitchezmoi
What does Toitchezmoi do?
ToitChezMoi is a French two-sided web marketplace that connects individual hosts (offering a room, apartment, or house) with individual cohabitants who provide everyday services (childcare, tutoring, housekeeping, gardening, senior assistance, companionship) in exchange for free or reduced-rent accommodation. The platform is free to register and use at a basic level, with Premium subscriptions on both sides unlocking unlimited messaging, visibility boosts, and premium contract templates.
Is Toitchezmoi a public or private company?
Toitchezmoi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toitchezmoi founded?
Toitchezmoi was founded in 2017. It employs 11 to 50 people.
Where is Toitchezmoi based?
Toitchezmoi is headquartered in Strasbourg, France, in the Europe region.
How does Toitchezmoi make money?
Two revenue lines are on record. Premium Cohabitant Subscriptions are the primary driver. The others are premium Host Subscriptions.
Who are Toitchezmoi's main competitors?
Direct peers on record are Workaway, Worldpackers, AuPairWorld, HelpX and Homestay.com. Broad incumbents are Wimdu and Couchsurfing. Appartager is listed as a regional player.
Does Toitchezmoi have an API?
No public API is recorded for Toitchezmoi.
What industry is Toitchezmoi in?
Toitchezmoi's product category is Co-living / Housing-for-Services Marketplace. Its primary akta.pro industry code is HSAAAFAB, Host-Family Nanny Share (care primarily at one family’s home), with a secondary code of THAMABAA, Owner-Occupied Private Rooms (Homestays). Its NAICS code is 5617 and its SIC code is 7340.