Stadtkultur Berlin

What Stadtkultur Berlin does

Stadtkultur Berlin GmbH is a Berlin-based outdoor advertising company (Außenwerbung) operating since 1991 and headquartered at Schlesische Straße 26 in Kreuzberg. It provides physical out-of-home advertising placements — posters, fence/banner formats, and switch-cabinet signage — across more than 13,000 approved surfaces in Berlin's inner-city ring (Innenstadtring) and up to 8,000 Telekom switch cabinets in six Berlin districts. The company is a private GmbH within the Stadtkultur group, whose immediate parent is Stadtkultur GmbH and ultimate parent is TownTalker Media AG (Cologne); sibling entities operate in Stuttgart and North Rhine-Westphalia.

The company's product portfolio comprises ten named formats: Flächenplakatierung/TownWall® (core standardized poster network), Kulturboard (small-run cultural posters), Szenerahmen/TownBoard®/Moskito® (scene-frame boards), MiniFence (12/1 banner), MidiFence (5-meter banner), StreetFence® (10-meter banner), megaFence (90-meter banner), MeshFence (wind-permeable mesh), MoskitoFlex (short-term switch-cabinet ads from 50 units, 14-day minimum), and CityCubes (permanent switch-cabinet signage, 1-year minimum). Production is handled in-house to PDF/X-3:2002 / CMYK standards, with customers able to opt for self-supply. The technology stack is conventional: WordPress CMS, self-hosted Matomo Analytics, Microsoft cloud services, and standard print production tooling.

Revenue is generated by renting advertising surfaces on a project-by-project basis. Pricing is quote-based and ranges from €250 for entry-level poster units to multi-year subscription contracts for CityCubes. Customer segments span cultural institutions (Berliner Philharmoniker, Museum Barberini, HKW, Helmut Newton Foundation), brands (Paulaner, WesternUnion), nonprofits (DKMS), political and social organizations, and local B2B clients. Sales are handled directly by a small Berlin-based team via phone, email, website booking forms, and referral through the Berlin-Partner-Netzwerk (joined January 2026). Through its parent network, the company also offers nationwide MoskitoFlex campaigns across 10,000+ German municipalities.

Name

Stadtkultur Berlin

Legal name

Stadtkultur Berlin GmbH

Website

https://stadtkultur-berlin.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadtkultur Berlin GmbH is a Berlin-based outdoor advertising company providing legal poster, banner, and switch-cabinet advertising across more than 13,000 urban surfaces to cultural institutions, brands, and event organizers in Berlin and, via its parent group, across Germany.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising services
• Poster advertising formats
• Billboard campaigns
• Out-of-home advertising
• Urban advertising media

Headquarters

HQ city

Kreuzberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Outdoor/Out-of-Home Advertising: Core revenue is generated from renting and managing outdoor advertising surfaces (posters, banners, fence wraps, switch cabinet ads) to cultural institutions, event organizers, brands, and B2B clients. Revenue is project-based per campaign, with campaign durations ranging from 14 days to multi-year contracts for permanent advertising placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stadtkultur Berlin GmbH rents and manages physical outdoor advertising surfaces (posters, banners, fence wraps, switch-cabinet ads) to cultural institutions, event organizers, brands, and B2B clients across Berlin. It offers a portfolio of 10 distinct media formats ranging from 90-meter megaFence banners to compact switch-cabinet ads, with end-to-end campaign management including consulting, printing/production, placement, permitting, and documentation. Campaign durations range from 14 days to multi-year permanent placements, with over 13,000 approved surfaces in Berlin's inner-city ring and 8,000+ Telekom switch cabinets available.

Product overview

Stadtkultur Berlin GmbH is a Berlin-based outdoor advertising company (Außenwerbung) offering a diversified portfolio of physical billboard, poster, and street-furniture advertising formats for culture, events, and brand campaigns. The product portfolio consists of 10 named media formats: Flächenplakatierung/TownWall® (the core standard poster network of over 13,000 surfaces across Berlin's inner-city ring), Kulturboard (small-run cultural poster network), Szenerahmen/TownBoard®/Moskito® (scene-frame boards), MiniFence (compact 12/1 fence banner), MidiFence (5-metre banner), StreetFence® (10-metre banner), megaFence (90-metre banner), MeshFence (wind-permeable mesh planes on fence structures), MoskitoFlex (short-term ads on Telekom distribution boxes, 515 × 830 mm), and CityCubes/Dauerwerbung (year-round permanent signage on Telekom switch boxes, 8,000+ locations). All media types are bookable as individual products; the company also provides printing, production, and full-service campaign management including placement, maintenance, and documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Stadtkultur Berlin GmbH: Büro für urbane Informations- und Werbeanlagen (Office for urban information and advertising systems) - providing outdoor advertising and poster advertising for culture and brands in Berlin.

Products and services

• Flächenplakatierung (TownWall®) Standard poster advertising covering 13,000+ advertising surfaces across Berlin's inner-city ring (Innenstadtring) using standardized DIN formats (A1, A0, multi-sheet); a high-reach, cost-effective format for general brand and cultural campaigns.
• Kulturboard Specialized small-run cultural poster network ('Kleine Auflage - feines Netz') for arts and cultural events, providing fine-grain targeting in Berlin for theatres, museums, and cultural institutions.
• Szenerahmen (TownBoard®/Moskito®) Scene-frame advertising format (TownBoard®/Moskito®) placed at trendy locations for recurring visibility along commuter routes and event venues.
• MiniFence Small-format 12/1 banner format for compact, high-visibility placements at urban and event locations such as Arena Badeschiff.
• MidiFence Mid-size 5-metre poster banner providing high-visibility advertising suited to museum promotions and cultural events.
• StreetFence® Large-format 10-metre fence banner offering strong brand presence and high-impact outdoor campaigns.
• megaFence Extra-large 90-metre fence banner for maximum visual impact, suited to premieres, major cultural events, and large-scale brand statements.
• MeshFence Wind-permeable mesh-plane advertising on fence structures (3.40 m × 1.73 m) with B1 fire-retardant certification, bookable in single-selection units from one stand-alone location.
• MoskitoFlex Short-term hollow-core board advertising (515 × 830 mm) on Telekom distribution boxes; minimum booking 50 units, 14-day campaign extendable by 7 days; available across six Berlin districts.
• CityCubes (Dauerwerbung) Year-round permanent signage (Dauerwerbung) on Telekom switch boxes across 8,000+ Berlin locations, providing directional/informational signage with distance and QR-code options; minimum 1-year contract, renewable up to 4 years.

Quantifiable outcome

• Over 13,000 advertising surfaces within Berlin's city center ring
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Berlin-Partner-NetzwerkcoreGTM or Marketing Partner · 1 January 2026Stadtkultur Berlin GmbH has been a partner in the Berlin-Partner-Netzwerk since January 2026. This network brings together over 250 companies, institutions, and organizations that strengthen Berlin as an economic and living location. The partnership provides networking opportunities, greater visibility for customers, and joint projects to strengthen Berlin's cultural and business scene.
• TownTalker Media AGcoreOthersTownTalker Media AG, based in Cologne (Schanzenstraße 39/D8, 51063 Köln), is the Konzernmutter (parent/holding company) of Stadtkultur Berlin GmbH. It provides the group structure and enables nationwide out-of-home advertising campaigns through its broader network of outdoor advertising companies across Germany.
• Stadtkultur GmbHcoreOthersStadtkultur GmbH is listed as the company's Mutterfirma (parent company). It operates alongside Stadtkultur Berlin as part of the Stadtkultur group of outdoor advertising companies.
• Stadtkultur Stuttgart GmbHminorOthersStadtkultur Stuttgart GmbH, located at Kölner Straße 28, 70376 Stuttgart, is a sister company of Stadtkultur Berlin. Both operate as regional outdoor advertising specialists under the Stadtkultur group umbrella.
• Stadtkultur NRW GmbHminorOthersStadtkultur NRW GmbH, located at Bonner Str. 311–313, 50968 Köln, is a sister company of Stadtkultur Berlin, operating in the North Rhine-Westphalia (NRW) region. Both companies operate under the Stadtkultur group structure.
• Telekom Deutschland GmbHcoreOthersStadtkultur Berlin holds a partnership with Telekom Deutschland GmbH to install and manage advertising on Telekom switch cabinets across Berlin. This enables the company's CityCubes (permanent signage) and MoskitoFlex (temporary campaign) product lines. The AGB Dauerhinweiswerbung document confirms that Werbeträger (advertising panels) are mounted on Telekom's Schaltkästen (switch cabinets) in public Berlin streets.
• City Billboard GmbHminorOthersCity Billboard GmbH (www.city-billboard.de) is referenced alongside other Stadtkultur group websites (TownTalker, Stadtkultur-online.de, Stadtkultur-stuttgart.de) as a related outdoor advertising company in the network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lamar Advertising Company: One of the largest outdoor advertising companies globally, operating billboards, digital displays, and transit advertising across the U.S. and select international markets. Comparable in core OOH product offering to Stadtkultur Berlin, though at a far larger scale and primarily U.S. footprint.
• Wall GmbH: Berlin-headquartered OOH advertising company (now part of Ströer) specializing in street furniture, billboard, and transit advertising in Berlin. Overlaps directly with Stadtkultur Berlin's poster and street-furniture product lines and competes for the same Berlin advertiser budgets.
• JCDecaux SE: Global leader in street furniture and outdoor advertising with operations in Germany. Offers bus shelters, billboards, and large-format formats that compete with Stadtkultur Berlin's CityCubes switch cabinet and fence banner products at a much larger scale.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator, offering billboards, street furniture, and digital OOH across all major German cities including Berlin. Directly comparable to Stadtkultur Berlin's core Flächenplakatierung and CityCubes-style offerings, but at vastly greater scale and with nationwide reach.

Direct peers

• DSM Deutsche Städte Medien GmbH: Regional OOH operator focused on city poster advertising and street furniture across German cities. Comparable in product mix (poster, city light, and street-furniture formats) and mid-size operator positioning to Stadtkultur Berlin.
• Stadtkultur Stuttgart GmbH: Sibling company under the Stadtkultur group operating the same product portfolio (Flächenplakatierung, fence banners, switch cabinet ads) in the Stuttgart region. Closely comparable in business model, products, and target customer segments.
• Stadtkultur NRW GmbH: Sibling company under the Stadtkultur group providing the same OOH advertising portfolio in North Rhine-Westphalia. Operates an essentially identical business model with comparable product mix and target clients to Stadtkultur Berlin.
• Plakaton GmbH: German OOH advertising operator providing poster and billboard placements in German cities. Direct competitor for city-poster and large-format formats used by Stadtkultur Berlin's cultural and brand clients.
• City Billboard GmbH: Sister/related entity within the TownTalker Media AG network, operating outdoor advertising across German cities. Highly comparable to Stadtkultur Berlin as part of the same group and offering overlapping poster and fence formats.

Regional players

• Gewista Werbegesellschaft mbH: Austria's leading OOH advertising company, offering similar poster, billboard, and street-furniture formats. Comparable in cultural-advertising emphasis and product structure, though it primarily serves the Austrian market rather than Berlin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Stadtkultur-Berlin-GmbH/100093171891012
• LinkedInlinkedin.com/company/stadtkultur-berlin-gmbh
• Instagraminstagram.com/stadtkulturberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtkultur Berlin