Organic-Concept

What Organic-Concept does

Organic-Concept (legal entity ORGANIC NV/SA) is a Belgian designer, manufacturer, and provider of premium tent structures, founded in 2008/2009 and headquartered in Aartselaar, Belgium. The company sells and rents a portfolio of proprietary products — Stretch Tents (including the large-format Cloud Series), Silhouette Sailcloth Tents, Bamboo Tipis, Wooden Flat Domes, and Bell Tents in three sizes — together with modular wooden flooring systems, custom printed liners, custom terrace covers, and fully bespoke tent engineering. Its technological edge rests on proprietary 3-ply and 2-ply stretch fabric (PVC-free options, fire retardant to M2/B1/7837, wind-resistant to 9bft, rated for 7-10 seasons), advanced ultrasonic and high-frequency welding, modular design systems, and 3D site-scanning-driven customization.

The company operates a hybrid revenue model combining transaction-based tent rental, one-time/perpetual tent sales (with hybrid rental-purchase options), professional-services revenue from custom design and engineering, and recurring-style aftersales (cleaning, repair, inspection, seasonal storage). Go-to-market blends enterprise field sales — evidenced by marquee projects for Marriott EMEA, Mandarin Oriental Marrakech, JW Marriott Venice, Paris Saint-Germain, Tomorrowland, WeCanDance, Visit Qatar, and Burning Man — with a global distribution and exclusive agency network spanning 20+ countries across Europe, the Middle East, Morocco, and the United States, supported by logistics hubs in Belgium, the UAE, and North America. Customer segments are primarily corporate events, hospitality venues, festivals and events, and glamping/eco-tourism, with rental companies as a secondary channel. The company employs 11-50 people, is privately held, has no disclosed funding rounds or acquisitions, and reports no patents or formal awards in the source data.

Name

Organic-Concept

Legal name

ORGANIC NV/SA

Website

https://organic-concept.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Tent Structures

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Tent rental services
• Custom tent structures
• Event tent solutions
• Glamping accommodations
• Stretch fabric tents

Headquarters

HQ city

Aartselaar

HQ country

Belgium

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tent Rental: Flexible rental options for temporary experiences including stretch tents, silhouette tents, bamboo tipis, bell tents, and wooden flat domes. Rental covers both national and international projects with full installation and dismantling services.
2. Tent Sales: Direct sales of tent structures for long-term installations. Hybrid sales solutions available combining purchase with rental flexibility for both temporary and permanent applications.
3. Custom Design Services: Bespoke tent solutions tailored to specific client requirements including custom terrace covers, custom printed liners, and fully custom tent designs. Engineering and production services for unique projects.
4. Aftersales Services: Comprehensive aftercare program including professional cleaning services using biodegradable products, repair services from small tears to structural repairs, annual inspections, and seasonal storage in climate-conscious conditions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Organic-Concept designs, manufactures, rents, and sells custom tent structures including Stretch Tents, Silhouette Sailcloth Tents, Bamboo Tipis, Wooden Flat Domes, Bell Tents, and modular Tent Houses for events, hospitality, and glamping. The company provides full-service solutions from engineering and custom design through installation, dismantling, and aftersales care including cleaning, repairs, and storage. Operations span Europe, the Middle East, and North America via direct sales and an exclusive agency and distributor network.

Product overview

Organic-Concept is a provider of unique tent structures for events, hospitality, and glamping, offering a portfolio of physical products available for rental and sale. The core product lineup includes Stretch Tents (including the larger Cloud Series hybrid variants), Silhouette Sailcloth Tents, Bamboo Tipis, and Wooden Flat Domes—each available in multiple sizes and signature colors. The company also produces Bell Tents in three sizes (Large 4.4, XLarge 5.2, Twin 7.2) for the glamping market. Customization options include Custom Terrace Covers for semi-permanent installations, Custom Printed Liners (inner and outer), and fully Custom Design solutions. Under the 'Luxury Camps by O-C' sub-brand, the company offers Organic Tent Houses in modular, luxury, and custom configurations for eco-tourism and glamping sites. All products are backed by aftersales services including cleaning, repair, inspections, and seasonal storage. The company operates through a global distributor network and offers both rental and purchase options.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Camps by O-C: Luxury tent houses and glamping structures for eco-resorts and outdoor hospitality destinations.
• O-C Custom Tents
• Organic Tent Houses

Products and services

• Stretch Tent

Quantifiable outcome

• Tents engineered for 7-10 seasons or 150-200 setups lifetime with 2-year warranty on stitching and welding
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ADS (Local Partner Qatar)coreStrategic or Co-development PartnerLocal partner for Ras Abrouq desert activation project in Qatar. ADS collaborated with Organic-Concept on the early concept phase through professional on-site execution of this glamping and desert experience destination celebrating Qatar's heritage and outdoor lifestyle.
• My Beautiful CityminorStrategic or Co-development PartnerCreative agency partner for PSG Charity Gala at Parc des Princes. Collaboratively designed custom setup tailored for elegance and efficiency for the one-of-a-kind charity event.
• Visit QatarcoreStrategic or Co-development PartnerClient partner for Ras Abrouq desert destination project - a major glamping and desert activation initiative featuring traditional craft workshops, children's activities, authentic dining, retail, outdoor cinema, and cultural experiences.
• The Naked Heart FoundationminorStrategic or Co-development PartnerNon-profit founded by Natalia Vodianova, committed to building an inclusive world for children with special needs and promoting accessible play environments. PSG Charity Gala charity auction hosted for this foundation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Losberger De Boer: Global tent and temporary-structure group supplying clearspan, event, and space solutions across multiple verticals. Overlaps with Organic-Concept in large event and hospitality builds as a much larger incumbent.
• HTS tentiQ (Röder HTS Höcker): Large German tent manufacturer offering modular clearspan, A-frame, and temporary structures for events, exhibitions, and industry. A broader incumbent that competes with Organic-Concept on larger-scale event projects.
• Capri Event Furnishings: Global event-rentals group supplying tents, furnishings, and infrastructure for premium events. A broader incumbent competitor in event rentals where it complements or substitutes Organic-Concept's structures.

Direct peers

• Worldwide Tent (Stretch Tents International): Stretch-tent manufacturer with international sales, custom rental, and installation services. Direct competitor offering a similar stretch-fabric product line for events and hospitality.
• Stretch Tents UK: UK-based stretch-tent supplier for weddings, corporate events, and festivals. Direct regional peer with overlapping product, sales, and rental model to Organic-Concept in the UK market.
• Bonga Stretch Tents: Established South African stretch-tent manufacturer and rental operator serving festivals, weddings, and corporate events. Competes head-to-head with Organic-Concept in custom stretch-fabric structures.
• Tenthouse: UK tipi and stretch-tent hire company providing traditional and contemporary tent structures for weddings and events. Direct peer in the alternative-tent rental segment.
• Stretch Tents: South Africa-based pioneer of stretch tent structures and rentals. Direct competitor to Organic-Concept in stretch-tent design, sale, and rental for events, hospitality, and glamping worldwide.

Emerging players

• GLP Europe (Stretch Tent Manufacturer): Manufacturer and distributor of stretch tents and temporary structures in the European market. Emerging player in the same stretch-tent category that competes with Organic-Concept's stretch-fabric IP.
• Tectónica Tensile Structures: Spanish tensile-architecture firm designing and producing custom fabric structures for events and architecture. Adjacent emerging player offering custom membrane solutions similar to Organic-Concept's stretch/silhouette tents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/organicconceptb
• Facebookfacebook.com/organic.concept.be.fr
• LinkedInlinkedin.com/company/organic-concept-nv-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic-Concept