My Beautiful City

What My Beautiful City does

My Beautiful City Ltd is a London-headquartered, privately held creative event production agency founded in 2005 (with operational history traceable to at least 2008) that delivers bespoke end-to-end event production for luxury, fashion, and premium consumer brands. The firm's core offering spans concept development, creative direction, set and spatial design, lighting installations, venue sourcing, production management, and on-site execution, delivered under a single integrated service line that has produced runway shows (Dior Cruise Scotland, Vivienne Westwood, Versace), brand activations (Nike, Reformation, Loro Piana), gala dinners (British Fashion Council, Elephant Family, Koko Foundation), and product launches (Aston Martin Vanquish, Hummer EV, Hourglass x Gracie Abrams).

The agency operates with 11–50 employees from offices in London (1–5 Flitcroft Street) and New York (Brooklyn), and has executed projects across at least nine countries including the UK, US, France, Italy, Spain, UAE, China, Japan, and Singapore. Its core technology is human creative production — concept, design, fabrication, and on-site delivery — rather than software or platform infrastructure; there are no APIs, no proprietary AI/ML systems, and no disclosed data assets. Revenue is generated through project-based, quote-driven professional services engagements, with no public standard pricing; the marketing and distribution model is direct enterprise engagement powered by industry reputation and referrals within the luxury/fashion sector rather than paid acquisition.

The company is founder-owned and founder-led: Robin Scott-Lawson serves as Founder and Creative Director, and there is no disclosed external investment, parent entity, or institutional investor. The client base spans 50+ named enterprise brands across luxury fashion (Dior, Louis Vuitton, Fendi, Gucci, Versace, Jacquemus), premium consumer (Nike, Aston Martin, Bulgari, Hugo Boss, Montblanc), spirits (Don Julio 1942, Cîroc, Johnnie Walker, Smirnoff), media/tech (Google, Vogue, Paramount+, Harper's Bazaar), and charity/conservation (Elephant Family, Conservation International, Space for Giants). Adjacent activity includes the "Dream Big" editorial sub-brand launched in 2020, indicating selective diversification into IP and publishing.

Name

My Beautiful City

Legal name

My Beautiful City Ltd

Website

https://mybeautifulcity.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

My Beautiful City is a London-headquartered, founder-led creative event production agency delivering bespoke concept-to-execution event services for tier-one luxury, fashion, and premium consumer brands including Dior, Nike, Loro Piana, and Aston Martin.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Design, Decor & Styling (HSACAAAB)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK)

Keywords

• Creative event production
• Fashion show production
• Luxury brand activations
• Exhibition design services
• Experiential event agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Production Services: My Beautiful City generates revenue through bespoke event production and creative direction services for luxury brands, fashion houses, and high-profile clients. Revenue is project-based, with each engagement customized based on scope, complexity, and client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

My Beautiful City provides end-to-end creative event production services for luxury brands, fashion houses, and high-profile clients. Offerings span concept development, design, production management, and on-site execution for fashion shows, brand activations, gala dinners, exhibitions, and private events. The agency delivers bespoke, project-based engagements tailored to each client's creative and logistical requirements.

Product overview

My Beautiful City is a global multidisciplinary creative event production agency that unites audiences through culture, creativity, and community. The company offers a comprehensive suite of event production services as a single unified offering, including creative direction, design, concept development, strategy, and full production management. Their portfolio spans fashion show production, brand activations, product launches, gala dinners, exhibitions, and private events for luxury brands, fashion houses, and high-profile clients worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Dream Big: An entirely black-and-white publication dedicated to dreaming, imagination and divergent thinking, created as an idea and platform amidst the lockdown of 2020.

Products and services

• Creative Event Production Services
• Fashion Show Production Specialized production of runway shows, fashion presentations, and seasonal fashion week events for major fashion houses and designers, including London, Paris, and New York Fashion Week productions.
• Brand Activation Services Immersive brand experiences, product launches, and retail activations designed to engage audiences and generate social media buzz for premium consumer brands.
• Gala and Charity Event Production Production of fundraising galas, charity events, and formal dinners for non-profit organizations, foundations, and luxury brands, including high-profile summer parties and director dinners.
• Exhibition Design and Production Design and build of art, design, and brand exhibitions including immersive installations and multi-sensory environments for cultural institutions and brands.
• Private Event Production Bespoke private events including weddings, private parties, and exclusive gatherings for high-net-worth individuals and exclusive client occasions.

Named customers40 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Bureau BetakminorImplementation/ SI/ Consulting PartnerCollaborated with Bureau Betak as UK production partner for Dior's return to Blenheim Palace for the Cruise 2017 runway show. Bureau Betak is a specialized fashion show production company with global operations.
• Boiler RoomminorStrategic or Co-development PartnerServed as lead creative consultants and event producers in collaboration with Boiler Room for Fendi's 'F is for...' global series launch in New York, combining music, fashion, and digital platforms.
• RanaverseminorStrategic or Co-development PartnerPartnered with Ranaverse and ShowStudio for Hummer House Miami events, collaborating on immersive automotive brand experiences.
• ShowStudiominorStrategic or Co-development PartnerCollaborated with ShowStudio on multiple automotive and fashion brand activations, including Hummer EV launch events.
• The Tilting LensminorStrategic or Co-development PartnerPartnered with The Tilting Lens accessibility and inclusion consultancy for Smirnoff We Do Us Live event, focusing on comprehensive accessibility provisions.
• Net-A-PorterminorGTM or Marketing PartnerCollaborated with Net-A-Porter on Fendi's #FFreloaded capsule collection launch, providing creative production services.
• Sun-ny Side up (SSU)minorStrategic or Co-development PartnerCollaborated with Sun-ny Side up SSU on Instagram's 'In Living Color' event in Los Angeles for Black History Month celebration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bureau Betak: Paris-based global fashion show and luxury event producer with a comparable tier-1 client roster (Dior, Louis Vuitton, Chanel) and the same end-to-end runway/show production model. Already a documented collaboration partner of MBC on Dior Cruise 2017.
• Villa Eugénie: Paris-based creative event agency specialising in luxury, fashion, and premium brand experiences across Europe, the US, and Asia. Closely comparable in target clients (fashion houses, beauty, spirits) and bespoke production offering.
• Bureau Cool: Milan-based event and fashion show production agency serving luxury fashion, jewellery, and lifestyle brands. Operates in the same fashion-week production niche with overlapping design and set-build capabilities.
• Amplify: London-headquartered brand experience and event agency working with global brands on launches, activations, and immersive experiences. Comparable in scale, geography (London base), and fashion/beauty/tech client mix.
• Tinsel Experiential Design: Creative event production and design studio focused on luxury, fashion, and beauty brand experiences with strong set-design and scenic build capabilities. Directly comparable in service mix and boutique-creative positioning.

Broad incumbents

• Sparks: Global experiential and event marketing agency within the Quad/Publicis ecosystem serving enterprise clients across retail, tech, and lifestyle. Comparable service offering but a much larger, multi-discipline footprint.
• Jack Morton Worldwide: Global brand experience agency (Interpublic Group) producing events, exhibits, and activations for major consumer and luxury brands. Overlaps with MBC's brand activation and experiential marketing offering at a much larger scale.
• George P. Johnson Experience Marketing: Large global experiential marketing agency producing events, conferences, and brand experiences for enterprise clients including technology, automotive, and consumer brands. Competes for the same premium activation budgets but with a broader portfolio.
• MKG: New York-based creative experience agency producing events, brand activations, and immersive experiences for premium and enterprise clients. Overlapping fashion, beauty, and spirits client set, but with a larger US-centric operational footprint.
• Momentum Worldwide: Global experiential marketing agency (IPG) delivering brand experiences, events, and sponsorships for major consumer brands. Competes for the same enterprise experiential budgets as MBC but operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-beautiful-city
• Instagraminstagram.com/mybeautifulcity
• Xx.com/mybeautifulcity
• Facebookfacebook.com/MyBeautifulCity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Beautiful City