FORCE PROMOTION

What FORCE PROMOTION does

Force Promotion SA is a Geneva-based, family-run premium outdoor advertising agency operating across French-speaking Switzerland (Suisse romande). Founded approximately 40 years ago (1985), the company originated in cinema, radio, television, and Formula 1 media before specializing in luxury outdoor visibility. Its core product is XXL-format illuminated rooftop signage along Geneva's Rade waterfront and Cornavin station area — accounting for an estimated 80% of business — including new connected variants with remote monitoring and mobile app control. Supporting inventory spans digital out-of-home (DOOH) screens at Parking du Mont-Blanc, Beau-Rivage hotel, a 46 sqm Vevey Megascreen, LED barriers across the Riviera, a 360-degree screen at MCentral Monthey, and premium print advertising inside Mont-Blanc and Villereuse parking facilities (megaposters, F4/F12 backlit posters, escalator coverings, sliding doors, barrier posts, and exhibition areas).

The company monetizes through multi-year indexed rental contracts (typically 5 years) for illuminated signs with fabrication and installation costs of CHF 20,000-30,000 borne by Force Promotion, plus campaign-based digital and print advertising with minimum commitments ranging from 2 weeks to 6 months. A connected-signage monitoring service is bundled free for new installations and offered as a paid retrofit for existing third-party rooftop signs. Sales are conducted entirely through a direct field-sales team targeting enterprise advertisers in luxury watchmaking, jewelry, financial services, premium real estate, hospitality, and select institutional segments. Named clients include Vacheron Constantin, Richard Mille, Tudor, Zenith, Longines, Tissot, Montblanc, Henri Grandjean, Marli New York, Sartoro, Pomellato, Vontobel, IG Bank, Beau-Rivage Geneva, and Christie's.

The business is privately held by the Berset family (Daniel Berset as founder, Ludivine Berset as Director), bootstrapped with no disclosed external funding, and operates with 1-10 employees from its headquarters at Rue Neuve-du-Molard 5 in Geneva. The 2025 LEDSpark commercialization partnership and 2026 Henri Grandjean flagship installation indicate active expansion of both DOOH inventory and luxury watchmaker client wins within the existing Suisse romande footprint.

Name

FORCE PROMOTION

Legal name

Force Promotion SA

Website

https://force-promotion.ch

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Force Promotion SA is a Geneva-based, family-run premium outdoor advertising agency specializing in XXL illuminated rooftop signage, DOOH screens, and print displays across French-speaking Switzerland, serving luxury watchmakers, jewelers, financial institutions, and premium real estate brands with multi-year indexed contracts.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Outdoor advertising
• Illuminated signage
• Digital out-of-home
• Premium advertising
• Print display

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Illuminated Signage Rentals: Rental of illuminated rooftop signs in premium Geneva locations. Contracts typically span 5 years with indexation. Includes fabrication and installation costs borne by the company for new installations. Revenue recognition upon first day of campaign diffusion.
2. Digital Display Advertising: Campaign-based digital advertising on screens in strategic locations (parking lots, luxury hotels, urban megascreens). Digital loop durations of 1-2 minutes maximum with options for 10 or 20 second video spots at certain locations.
3. Print Advertising: Print advertising campaigns in parking facilities and street marketing locations. Various formats including F4, F12, A0 series, megaposters, and specialty displays. Minimum contract durations from 2 weeks to 6 months.
4. Connected Signage Service: Remote monitoring and control service offered free to advertisers with new installations. Paid service option available for brands that already have existing roof signs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Force Promotion sells premium outdoor advertising space in French-speaking Switzerland, anchored by XXL illuminated rooftop signage (representing 80% of its business) at prestigious Geneva harbor and Cornavin locations. Its offering is rounded out by Digital Out-of-Home screens (Mont-Blanc parking, Beau-Rivage hotel, Vevey Megascreen, Monthey 360°), print displays in the Mont-Blanc and Villereuse parking facilities, street marketing, and a connected-signage add-on with mobile app remote monitoring. Services are sold through direct, advisory-led sales to enterprise advertisers.

Product overview

Force Promotion is a premium advertising management company based in Geneva with nearly 40 years of experience, operating as a unified portfolio of interconnected outdoor advertising solutions rather than a single product. The core offering centers on Illuminated Signs (XXL rooftop signs representing 80% of business) positioned at prestigious Geneva harbor locations, complemented by Connected Signs (smart/IoT-enabled versions with mobile app control). Supporting pillars include Digital Display (DOOH screens at Mont-Blanc parking, Beau-Rivage hotel, and Megascreen Vevey), Print Display at Mont-Blanc and Villereuse parking facilities (offering 15+ distinct formats including megaposters, F4/F12/A0L posters, escalator coverings, sliding doors, barriers, and exhibition areas), and Street Marketing in Geneva city center. The company also provides Campaign Consulting services guiding advertisers from project conception through campaign execution. All services are unified under a prestige positioning targeting luxury brands, watchmakers, jewelers, financial institutions, and premium consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Illuminated Rooftop Signs (Enseignes lumineuses) Premium XXL illuminated rooftop signage installed at Geneva's most prestigious harbor and Cornavin locations, providing luxury advertisers with landmark visual presence visible from Pont du Mont-Blanc and the Jet d'Eau. Contracts are typically 5-year indexed rentals with the company bearing fabrication and installation costs.
• Connected Illuminated Signs (Enseignes connectées) Smart illuminated signage with real-time remote monitoring, instant fault alerts, and a mobile app that lets advertisers switch signs on and off via a 4-digit code. Offered free with new installations and as a paid managed service for advertisers with existing third-party roof signs.
• Digital Display (Affichage digital / DOOH) Digital Out-of-Home advertising network spanning Parking du Mont-Blanc Geneva, Beau-Rivage hotel screens, the Vevey Megascreen (46m²), Riviera LED barriers, and the 360° MCentral screen in Monthey. Campaigns run on 1-2 minute digital loops with options for 10 or 20-second video spots.
• Mont-Blanc Parking Print Advertising Premium print advertising inside Geneva's Mont-Blanc parking facility, reaching approximately 6,100 daily users and 12,200 contact opportunities across multiple formats (escalators, ramps, barriers, sliding doors, elevators, megaposters, F4/F12 posters, exhibition areas). Minimum contract 2 weeks for posters and 6 months for digital formats.
• Villereuse Parking Print Advertising Print advertising at the Villereuse parking near Eaux-Vives, reaching approximately 1,300 daily users and 2,600 contact opportunities with formats targeting trendy local customers, tourists, Old Town visitors, and museum-goers (Natural History and Watchmaking museums).
• Street Marketing High-impact street marketing campaigns in Geneva's city center (rues basses) targeting tourists, working professionals, locals, and upmarket customers through distributions, events, and demonstrations for direct, memorable human contact.
• Campaign Consulting & Advisory Personalized campaign advisory service covering project conception through implementation, including budget-aligned proposals, strategic media-placement recommendations, and coordination with building owners and authorities for sign permits and installations.

Quantifiable outcome

• Over 230,000 daily commuters at Cornavin station location
• +5 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• Néon LumièrecoreImplementation/ SI/ Consulting PartnerLong-standing installation partner for illuminated sign fabrication and installation. Collaborated on the 1875 FINANCE rooftop installation at Quai du Général-Guisan, bringing ambitious projects to life while ensuring exceptional visibility for clients.
• LEDSparkstrategicTechnology or IntegrationForce Promotion has taken over the commercialization of LEDSpark LED screens in French-speaking Switzerland, marking a new phase for digital display advertising in the region.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• OUTFRONT Media: North American leader in OOH advertising with transit, billboard, and digital signage portfolios. Comparable as a large-scale OOH incumbent with similar advertising-space monetization model.
• Goldbach Group: Swiss/Austrian digital marketing and advertising sales house covering DOOH, TV, and digital channels. Comparable as an established regional player in advertising sales, including digital out-of-home in Switzerland.
• Lamar Advertising Company: US-based public OOH company operating billboard, transit, and digital signage networks at national scale. Comparable business model in outdoor display advertising though US-focused.
• Ströer SE & Co. KGaA: Large German/European DOOH and out-of-home advertising company with digital billboards, transit media, and street furniture portfolios. Comparable as a broad OOH incumbent operating at greater scale across multiple European markets.

Direct peers

• APG|SGA: Switzerland's largest out-of-home advertising company operating static and digital billboards, public transport advertising, and landmark signage nationwide. Direct competitor with overlapping premium-location strategy and similar advertising-agency/regie model.
• Clear Channel Switzerland: Major Swiss OOH operator with extensive billboard, transit, and digital signage networks across Switzerland. Competes for the same luxury and premium advertising budgets targeting Swiss urban centers, including Geneva.
• JCDecaux Switzerland: Global OOH leader with strong Swiss presence in street furniture, airport, and billboard advertising. Directly comparable as a premium-location advertising operator serving similar enterprise brand clients.

Emerging players

• Prismaflex International: European manufacturer and operator of LED digital signage and DOOH displays, including illuminated signage solutions. Comparable in the connected/LED signage product layer and DOOH technology focus.
• Neo Advertising: Swiss-based DOOH and digital signage network operator focused on premium and urban digital screens. Comparable in the Swiss premium digital out-of-home segment, including Geneva-area locations.

Regional players

• IGPDecaux: Italy-focused OOH operator with street furniture, airports, and digital signage. Comparable as a regional European OOH player serving luxury and premium advertisers, though geographically focused on Italy rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@forcepromotion9557
• LinkedInch.linkedin.com/company/force-promotion-sa
• Instagraminstagram.com/forcepromotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORCE PROMOTION